Colect
Colect is a Netherlands-based SaaS company providing a vertical B2B sales platform for fashion brands, integrating Sales App, Brand Portal, Digital Showroom, and AI tooling to digitize wholesale ordering, showroom selling, and ERP workflows across 800+ brands and 80,000+ retailers in Europe.
- Company typePrivate
- Founded2007
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Colect firmographics
Firmographics- Name
- Colect
- Legal name
- Apptitude BV / Apptitude International BV
- Website
- https://colect.io
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Colect is a Netherlands-based SaaS company providing a vertical B2B sales platform for fashion brands, integrating Sales App, Brand Portal, Digital Showroom, and AI tooling to digitize wholesale ordering, showroom selling, and ERP workflows across 800+ brands and 80,000+ retailers in Europe.
- Ownership category
- akta.pro rank
Colect industry classification
Industry- Product category
- Fashion B2B Wholesale Sales Software
- NAICS
- Software Publishers (513210)
- akta.pro primary industry
- CPQ (Configure-Price-Quote) & Quote-to-Cash CRM Extensions (HDAEAFAK)
- akta.pro secondary industries
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where Colect is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Colect business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscriptions: Colect generates revenue through SaaS subscriptions for its platform suite including Sales App, Brand Portal, and Digital Showroom products. The platform is priced based on brand/retailer counts and specific modules used.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS pricing - quote-based |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Colect product offering
Product offeringCore offering
Colect provides a cloud-based B2B sales platform built specifically for fashion wholesale, combining a Sales App for in-person showroom and remote selling, a Brand Portal self-service B2B webshop for retailers, and Digital Showroom single- and multi-screen experiences. The platform integrates with 60+ ERP systems to enable real-time inventory, pricing, and order synchronization, augmented by AI capabilities for imagery generation, sales predictions, and buyer engagement.
Product overview
Colect is a B2B sales platform for fashion brands comprising three core products: the Sales App (iPad-based sales tool with digital catalogs and AI-powered order management), Brand Portal (self-serve B2B webshop for retailers), and Digital Showroom (available as Single-Screen entry-level or Multi-Screen immersive add-ons). AI capabilities are delivered through Colect AI and Creator Studio modules. All products integrate with major ERP systems and operate as a unified platform enabling real-time inventory visibility, order automation, and data-driven sales decisions across wholesale operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Sales App iPad-based sales application for fashion brand sales reps to present collections, build line plans, and write and share orders. Features real-time ERP integration, AI-powered order management, and offline functionality for showroom and field use.
- Brand Portal Self-serve B2B webshop aligned with brand identity that enables retailers to browse collections, place orders, view real-time stock, download assets, and access order history 24/7, with multi-language support and personalization.
- Digital Showroom Single-Screen Entry-level digital showroom that transforms collections into interactive presentations on a single large screen for in-person sales meetings, with integrated ordering.
- Digital Showroom Multi-Screen Premium immersive digital showroom with three portrait-oriented screens plus two fixed tabletop iPads, featuring Welcome, Storytelling, and Selling modes for collaborative order building in premium client presentations.
- Creator Studio AI-powered imagery tool that transforms sketches and packshots into polished, on-model fashion visuals, supporting batch generation of hundreds of brand-consistent assets for wholesale workflows.
- Colect AI AI capability suite integrated across the Colect platform providing predictive analytics, product and size mix recommendations, real-time order health scores, and buyer engagement nudges for sales reps.
- Order Management Wholesale order management software for fashion brands supporting assortment building, order writing, real-time inventory updates, multi-door ordering, and ERP-driven data synchronization.
Quantifiable outcome
- B2B orders grew from 10% to 90% digital for Superdry
- +10 more outcomes
Companies that use Colect
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles1 record
Colect technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration32 records
AI capability7 records
Feature8 records
Colect partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- SAPcoreNative ERP integration with SAP allowing real-time synchronization of product data, inventory levels, pricing, and orders between SAP and Colect platform.
- Microsoft Dynamics (365 Business Central, Nav, AX, C5)coreBuilt-in connectors for Microsoft Dynamics product family enabling automated data exchange with Colect platform.
- K3 PebblestonecoreFashion-specific ERP integration with K3 Pebblestone for fashion brands, supporting real-time data synchronization.
- ReflectacoreIntegration with Reflecta ERP systems (including XL-Enz) enabling seamless order processing and inventory management.
- ImPuls GmbH (ImPuls fashion XL)corePartnership with ImPuls GmbH to integrate Colect platform with ImPuls fashion XL ERP system. Benefits brands like ARMEDANGELS with stable, reliable ERP connection and digital wholesale capabilities.
- IT-Suits-Fashion 365coreIntegration partner enabling synchronized data between IT-Suits-Fashion 365 and Colect platform for brands like Vingino.
- TwodayminorImplementation partner based in Denmark helping deploy Colect solutions with customer ERP systems.
- ExposarminorImplementation partner based in Netherlands assisting with Colect platform deployments.
- GC-SupportminorImplementation partner based in Norway for Colect platform deployments.
- ECITminorImplementation partner based in Denmark assisting with Colect platform integrations.
- Fashion ExpertsminorFashion-focused implementation partner in Netherlands with expertise in deploying Colect solutions.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Colect competitors and assessment
Company assessmentEmerging players
- RangeMe: RangeMe is a B2B product discovery and ordering platform for retailers and brands across categories. Functionally adjacent to Colect's Brand Portal self-service ordering experience for buyers.
- Centric Software (Centric PLM): Centric provides fashion-specific PLM and digital boards with growing sales/showroom modules. Adjacent product surface to Colect's Digital Showroom and Order Management for the same fashion brand buyer.
- ApparelMagic (by Indigo8): ApparelMagic is a fashion ERP with integrated B2B ordering and showroom features for apparel brands. Overlaps with Colect's Order Management and ERP-integrated offering for smaller/mid-market fashion brands.
- Stylehub (by Lectra): Lectra's Stylehub offers fashion brands a digital platform for collection management and B2B selling. Comparable emerging B2B platform serving similar fashion vertical workflows to Colect.
Direct peers
- NuOrder (Lightspeed): NuOrder, now part of Lightspeed, provides a B2B commerce and sales platform for fashion and lifestyle brands with showroom, line sheet, and order management features. Direct competitor to Colect across fashion wholesale with overlapping product surface.
- Joor: Joor is a B2B wholesale platform purpose-built for fashion brands, offering digital line sheets, order writing, and virtual showrooms. Directly competes with Colect across the same fashion-vertical customer base with similar Sales App / Marketplace functionality.
Broad incumbents
- BigCommerce (B2B Edition): BigCommerce offers B2B Edition for wholesalers and brands, including price lists, quoting, and ERP connectors. Comparable broad incumbent offering that competes with Colect's Brand Portal and CPQ-style order management.
- Salesforce (B2B Commerce / CPQ): Salesforce offers enterprise CRM with B2B Commerce and Revenue Cloud (CPQ/Quote-to-Cash) capabilities that large brands use for wholesale workflows. Represents the broad incumbent alternative in the CPQ/CRM Extensions category that Colect specializes in for fashion.
- Shopify (B2B / Wholesale): Shopify's B2B and wholesale features enable fashion brands to run self-service buyer portals. Overlaps with Colect's Brand Portal as a broader commerce platform now expanding into B2B fashion wholesale.
Regional players
- Akeron (Vendus / Fashion ERP): Akeron sells fashion-specific ERP (Vendus) with order management and retail B2B capabilities. Comparable as a regional (Italian/European) specialist that competes in fashion B2B order workflows similar to Colect.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Colect social profiles
Digital presenceColect financial estimates
Financial estimateRevenue estimate
Valuation estimate
Colect leadership team
Management profileNumber of profiles
Profiles4 records
Colect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Colect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Colect
What does Colect do?
Colect provides a cloud-based B2B sales platform built specifically for fashion wholesale, combining a Sales App for in-person showroom and remote selling, a Brand Portal self-service B2B webshop for retailers, and Digital Showroom single- and multi-screen experiences. The platform integrates with 60+ ERP systems to enable real-time inventory, pricing, and order synchronization, augmented by AI capabilities for imagery generation, sales predictions, and buyer engagement.
Is Colect a public or private company?
Colect is a private company. It is classified as unknown and is currently operating.
When was Colect founded?
Colect was founded in 2007. It employs 11 to 50 people.
Where is Colect based?
Colect is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Colect make money?
One revenue line is on record: saaS Platform Subscriptions.
Who are Colect's main competitors?
Emerging players on record are RangeMe, Centric Software (Centric PLM), ApparelMagic (by Indigo8) and Stylehub (by Lectra). Direct peers are NuOrder (Lightspeed) and Joor. Broad incumbents are BigCommerce (B2B Edition), Salesforce (B2B Commerce / CPQ) and Shopify (B2B / Wholesale). Akeron (Vendus / Fashion ERP) is listed as a regional player.
Does Colect have an API?
Yes. Colect provides a WebServices API that enables sync of products, customers, access rules, stock-levels, and prices. Orders can be requested or pushed back directly to back-office systems. Additionally supports file-based integrations via XML or CSV through a secure FTP interface with automatic scheduling for data-updates at regular intervals. Developer documentation is at Not specified.
What industry is Colect in?
Colect's product category is Fashion B2B Wholesale Sales Software. Its primary akta.pro industry code is HDAEAFAK, CPQ (Configure-Price-Quote) & Quote-to-Cash CRM Extensions, with a secondary code of HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 513210.