WebToffee
WebToffee develops WordPress, WooCommerce, and Shopify plugins plus a SaaS marketing automation tool for SMB eCommerce merchants, monetizing through annual subscriptions, freemium plugins on WordPress.org, and marketplace listings across 100+ countries.
- Company typePrivate
- Founded2017
- HeadquartersMilton Keynes, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What WebToffee does
WebToffee (operated by Mozilor Limited, incorporated in England and Wales, with an India-based Mozilor Technologies Pvt Ltd entity referenced in operational data) is a plugin and app developer that builds productivity and compliance extensions for the WordPress/WooCommerce and Shopify ecosystems. Founded in 2017, the company maintains a portfolio of 15+ free and 20+ premium WordPress/WooCommerce plugins covering GDPR cookie consent, product and order import/export, PDF invoicing, coupons and gift cards, sequential order numbering, shipping labels, and request-a-quote workflows, plus Shopify apps (StoreRobo for product import/export, StoreFrog for product recommendations) and a SaaS marketing automation product for WooCommerce. Its technology stack is built on WordPress and WooCommerce plugin architecture with Shopify app frameworks; integrations include Google Consent Mode, Microsoft Clarity Consent Mode, Bing UET Consent Mode, WooCommerce Subscriptions, WooCommerce Bookings, and a ChatGPT integration for AI-generated product copy.
WebToffee makes money primarily through annual subscriptions for premium plugins (priced $69-$1,199/year depending on plugin and number of sites) sold directly via webtoffee.com and through marketplaces (WooCommerce.com, Shopify App Store), with free plugins on WordPress.org functioning as a freemium funnel. A ShareASale-powered affiliate program offers 30% commissions to niche publishers, and discounted bundle packs bundle multiple plugins for higher contract values. The customer base spans 1.8M+ websites across 100-105 countries, with named enterprise logos including Dominos, Heineken, Comcast, Thomson Reuters, and the State of Tennessee — though the low price points indicate SMB and individual merchants are the dominant revenue contributors rather than large enterprise contracts.
WebToffee firmographics
Firmographics- Name
- WebToffee
- Legal name
- Mozilor Limited
- Website
- https://webtoffee.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WebToffee develops WordPress, WooCommerce, and Shopify plugins plus a SaaS marketing automation tool for SMB eCommerce merchants, monetizing through annual subscriptions, freemium plugins on WordPress.org, and marketplace listings across 100+ countries.
- Ownership category
- akta.pro rank
WebToffee industry classification
Industry- Product category
- eCommerce Plugins and Apps
- akta.pro primary industry
- Mobile App Stores & Marketplaces (BPAMADAA)
- akta.pro secondary industry
- Digital Marketplaces for Downloadables (Creators/Assets) (CRAFAIAH)
Keywords
Where WebToffee is headquartered
LocationHeadquarters
- HQ city
- Milton Keynes
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
WebToffee business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Premium WordPress Plugin Subscriptions: Annual subscription model for premium WordPress and WooCommerce plugins. Pricing tiers based on number of sites (single-site, up to 5 sites, up to 25 sites). Subscriptions include 1 year of updates and support.
- Shopify App Subscriptions: Premium Shopify apps sold through the Shopify App Store with subscription-based pricing.
- SaaS/eCommerce Marketing Automation: WebToffee WooCommerce Marketing Automation SaaS solution provided as a subscription service.
- Free WordPress.org Plugins: Free plugins hosted on WordPress.org repository serve as lead generation for premium upgrades and upsells to paid versions.
- Affiliate Commissions: Affiliate program through ShareASale paying 30% commission to partners who generate sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | GDPR Cookie Consent Plugin - Single site to Multi-site plans |
| Subscription | Annual | Import Export Suite for WooCommerce |
| Subscription | Annual | WooCommerce PDF Invoices, Packing Slips and Credit Notes |
| Subscription | Annual | Smart Coupons for WooCommerce |
| Subscription | Annual | Order, Coupon, Subscription Export Import for WooCommerce |
| Subscription | Annual | StoreRobo Shopify App |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
WebToffee product offering
Product offeringCore offering
WebToffee develops and sells a portfolio of WordPress plugins, WooCommerce extensions, Shopify apps, and SaaS solutions that help online merchants run WooCommerce and Shopify stores more efficiently. Offerings span GDPR/cookie compliance, product/order/customer data import/export, PDF invoicing, coupons and gift cards, subscriptions management, product recommendations, payment gateways, and marketing automation with AI-driven product description generation.
Product overview
WebToffee is a WordPress and WooCommerce plugin development company and eCommerce solution provider offering a portfolio of 15+ free plugins and 20+ premium plugins, along with Shopify apps and SaaS solutions. The product portfolio spans three main categories: WordPress/WooCommerce plugins (including GDPR compliance, data import/export, PDF invoicing, coupons, payments, shipping, and marketing tools), Shopify apps (StoreRobo for product import/export and StoreFrog for product recommendations), and SaaS solutions (eCommerce Marketing Automation for email campaigns, popups, and abandoned cart recovery). The ecosystem includes both standalone plugins and modular add-ons, with several add-ons designed to extend the capabilities of core products like Smart Coupons (Gift Cards, Coupon Generator, Display Discounts), PDF Invoices (QR Code, Remote Print, Customizer), and Import Export Suite. The company also offers bundled plugin packs at discounted pricing.
Differentiator
Problem solved
Functional benefit
Brands
- StoreRobo: A Shopify app for importing and exporting simple or variant products via CSV files, with advanced filters, multiple import-export methods, and seamless product data migration.
- StoreFrog
- WebToffee WooCommerce Marketing Automation
Products and services
- GDPR Cookie Consent Plugin for WordPress A WordPress plugin that enables compliance with GDPR, CCPA, and other major cookie laws through customizable cookie consent banners, website cookie scanning and management, and integration with Google Consent Mode, Microsoft Clarity Consent Mode, and UET Consent Mode. Targeted at site owners needing cookie law compliance.
- Import Export Suite for WooCommerce An all-in-one WooCommerce plugin to import and export products, product reviews, orders, customers, discount coupons, and subscriptions using CSV, XML, TSV, and Excel formats. Targeted at WooCommerce store owners needing bulk data management.
- WooCommerce PDF Invoices, Packing Slips and Credit Notes A WooCommerce plugin that customizes, auto-generates, and prints PDF invoices, packing slips, and credit notes, with capability to attach documents to order emails. Targeted at WooCommerce merchants needing automated store documentation.
- Smart Coupons for WooCommerce A WooCommerce coupons plugin that enables creation of BOGO coupons, giveaways, gift cards, store credits, and various discount types. Targeted at WooCommerce store owners running promotional campaigns.
- StoreRobo A Shopify app for importing and exporting simple or variant products using CSV files, with advanced filters, multiple import-export methods, and product data synchronization capabilities. Targeted at Shopify store owners managing product catalogs.
- StoreFrog Product Recommendations A Shopify app that displays smart product recommendations via widgets including Bestsellers, New arrivals, Hot-sellers, Related products, Recently viewed, Our pick for you, and Custom recommendations. Targeted at Shopify merchants seeking to increase average order value.
- WebToffee WooCommerce Marketing Automation A WooCommerce marketing automation SaaS solution that enables email campaigns, dynamic popups, signup forms, and abandoned cart recovery without coding requirements. Targeted at WooCommerce merchants seeking automated marketing workflows.
- Product Import Export Plugin for WooCommerce A WooCommerce plugin for importing and exporting products including simple, variable, external, and subscription products, with support for product images, tags, categories, reviews, and ratings, and AI-powered ChatGPT integration for auto-generating product descriptions. Targeted at WooCommerce merchants needing AI-assisted catalog management.
- Order, Coupon, Subscription Export Import for WooCommerce A WooCommerce plugin enabling import and export of orders, coupons, and subscriptions using CSV, XML, TSV, and Excel formats with advanced filters, scheduled transfers via FTP, and bulk update capabilities. Targeted at WooCommerce merchants needing operational data workflows.
Quantifiable outcome
- 99% Customer Satisfaction Rating
- +3 more outcomes
Companies that use WebToffee
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
WebToffee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature6 records
WebToffee partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- ThemeHighminorAs of September 22, 2025, WebToffee transferred three plugins (PayPal Express Checkout Payment Gateway, WooCommerce Stripe Payment Gateway, and Subscriptions for WooCommerce) to ThemeHigh, a WordPress/WooCommerce development company. ThemeHigh now handles support and development for these products.
- ShareASalecoreWebToffee uses ShareASale as their affiliate platform partner, enabling third-party publishers and WordPress/WooCommerce-focused affiliates to promote WebToffee plugins in exchange for 30% commission on sales. The partnership provides tracking links, creative assets, and facilitates commission payments.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
WebToffee competitors and assessment
Company assessmentDirect peers
- PixelYourSite: WordPress and Shopify plugin developer specializing in tracking pixels, events, and eCommerce marketing integrations. Competes with WebToffee especially on the Shopify app side and in marketing/automation tooling.
- StoreApps: WooCommerce plugin developer focused on smart coupons, abandoned cart, product sliders, and other conversion-oriented store add-ons. Operates a similar freemium-to-premium model targeting WooCommerce SMBs.
- ThemeHigh: A WordPress and WooCommerce development company specializing in plugins for payments, subscriptions, and store operations. Highly comparable to WebToffee — and notably received three WebToffee plugins (PayPal, Stripe, Subscriptions) in a 2025 transfer, making it both a direct competitor and ecosystem partner.
- FunnelKit (formerly WooFunnels): WooCommerce funnel-building, checkout, and email automation plugin suite. Competes with WebToffee across checkout optimization, automations, and upsell workflows.
- YITH: One of the largest independent WooCommerce plugin developers, offering a broad premium plugin catalogue (bookings, wishlists, subscriptions, gift cards) sold via subscription pricing. Directly competes with WebToffee in the WooCommerce add-on marketplace.
- Vitals: All-in-one Shopify app bundling reviews, upsells, currency converter, and other conversion modules in a freemium SaaS model. Directly comparable Shopify distribution and pricing strategy.
- PageFly: Shopify page builder app with a freemium tier, premium subscriptions, and a multi-million-store install base. Comparable go-to-market and pricing structure for Shopify ecosystem merchants.
- WPForms: Leading freemium WordPress forms plugin with a similar product-led growth motion, multi-tier annual subscriptions, and a broad SMB install base. Closely analogous business model to WebToffee in the WP plugin market.
- CartFlows: WordPress/WooCommerce funnel and checkout plugin suite with a freemium SaaS-style pricing model. Comparable commercial footprint and customer segment as WebToffee.
Broad incumbents
- Klaviyo: Category-leading eCommerce marketing automation and email/SMS platform serving Shopify and WooCommerce brands. Represents the larger incumbent WebToffee's Marketing Automation SaaS competes against.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
WebToffee social profiles
Digital presenceWebToffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
WebToffee leadership team
Management profileNumber of profiles
WebToffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WebToffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WebToffee
What does WebToffee do?
WebToffee develops and sells a portfolio of WordPress plugins, WooCommerce extensions, Shopify apps, and SaaS solutions that help online merchants run WooCommerce and Shopify stores more efficiently. Offerings span GDPR/cookie compliance, product/order/customer data import/export, PDF invoicing, coupons and gift cards, subscriptions management, product recommendations, payment gateways, and marketing automation with AI-driven product description generation.
Is WebToffee a public or private company?
WebToffee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WebToffee founded?
WebToffee was founded in 2017. It employs 11 to 50 people.
Where is WebToffee based?
WebToffee is headquartered in Milton Keynes, United Kingdom, in the Europe region.
How does WebToffee make money?
Five revenue lines are on record. Premium WordPress Plugin Subscriptions are the primary driver. The others are shopify App Subscriptions, saaS/eCommerce Marketing Automation, free WordPress.org Plugins and affiliate Commissions.
Who are WebToffee's main competitors?
Direct peers on record are PixelYourSite, StoreApps, ThemeHigh, FunnelKit (formerly WooFunnels), YITH, Vitals, PageFly, WPForms and CartFlows. Klaviyo is listed as a broad incumbent.
Does WebToffee have an API?
No public API is recorded for WebToffee.
What industry is WebToffee in?
WebToffee's product category is eCommerce Plugins and Apps. Its primary akta.pro industry code is BPAMADAA, Mobile App Stores & Marketplaces, with a secondary code of CRAFAIAH, Digital Marketplaces for Downloadables (Creators/Assets).