McGuire Furniture

What McGuire Furniture does

McGuire Furniture is a heritage luxury furniture brand established in the 1940s by John and Elinor McGuire in San Francisco, known for its California casual design sensibility and natural materials such as rattan and engineered stone. It operates as a unified brand under Baker Interiors Group, consolidated with Baker Furniture (founded 1890) under the Baker-McGuire identity since 2024, and is offered alongside Baker's broader portfolio through a global network of physical showrooms. The product portfolio spans Living, Dining, Bedroom, Workspace, and Outdoor categories, organized into core collections (Baker Originals, McGuire Originals, Milling Road Originals, Baker Jensen, Baker Luxe, Baker Resort, Baker-McGuire Reserve) and designer collaborations with over 20 named designers including Thomas Pheasant, Barbara Barry, Laura Kirar, Bill Bensley, Jean-Louis Deniot, Nicole Hollis, Kara Mann, Bill Sofield, Jacques Garcia, Jamie Durie, and Orlando Diaz-Azcuy. Customization programs include Bespoke Custom Seating, Bespoke in Motion, Bespoke Upholstered Beds, Bespoke Color Match, By The Inch sizing, and bespoke pillows; textiles include Foundational, Performance, Baker Essentials Fabric, and a Perennials partnership line.

The business model is high-end one-time furniture sales with pricing quoted at Manufacturer's Suggested List Price in US dollars via Manufacturer-to-Showroom and Trade Professional channels; prices are not disclosed publicly and customers are directed to contact showrooms. Distribution is exclusively showroom-based with three channels: Baker-McGuire showrooms globally (primary), a Trade Professional Program for interior designers and architects, and a regional Baker McGuire Premium Outlet for discounted inventory. A Baker Essentials value collection extends the brand to lower price points. The primary customer segments are luxury residential consumers, trade professionals (interior designers/architects), and contract & hospitality buyers (hotels, resorts, restaurants). Headcount is reported at 11-50 (likely the brand-level marketing/design organization under the Baker Interiors Group parent); specific revenue figures are not publicly disclosed.

Name

McGuire Furniture

Legal name

McGuire Furniture

Website

https://mcguirefurniture.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

11–50 employees

Short description

McGuire Furniture is a heritage luxury furniture brand operating under Baker Interiors Group, serving luxury residential, trade professional, and contract hospitality customers through curated designer collections, bespoke customization, and a global showroom network. Founded in the 1940s in San Francisco.

Ownership category

akta.pro rank

Product category

Luxury Residential Furniture

NAICS

Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110), Household and Institutional Furniture Manufacturing (33712)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Household Furniture (2510)

akta.pro primary industry

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

akta.pro secondary industry

Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC)

Keywords

• Luxury residential furniture
• Bespoke furniture manufacturing
• Designer furniture collections
• Hospitality contract furniture
• Outdoor furniture design

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Furniture Sales: Baker-McGuire generates revenue through the sale of high-end residential furniture including living room, dining, bedroom, workspace, and outdoor pieces. Products range from seating to tables, storage, lighting, and accessories. The company also sells textiles and outdoor furniture covers as complementary products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

McGuire Furniture designs, manufactures, and sells luxury residential and contract/hospitality furniture — including seating, tables, beds, storage, lighting, and textiles — through curated designer collections and bespoke custom programs. Operating as part of the unified Baker-McGuire brand, the company distributes exclusively through global showrooms and a trade professional program for interior designers and architects, with no direct e-commerce checkout.

Product overview

Baker-McGuire is a unified luxury furniture brand combining Baker Furniture (established 1890) and McGuire Furniture (over seven decades old). The portfolio offers curated collections of fine furniture, lighting, and textiles organized around core indoor rooms (Living, Dining, Bedroom, Workspace) and Outdoor categories. Key collections include Baker Originals (sculptural mid-century upholstery), McGuire Originals (California casual natural materials), Baker Jensen (Scandinavian modern), Baker Resort (coastal living), and designer collaborations with Thomas Pheasant, Barbara Barry, Laura Kirar, and others. Custom offerings include Bespoke Custom Seating, Bespoke in Motion, Bespoke Upholstered Beds, and By The Inch sizing. The brand also serves Contract & Hospitality projects. Textiles include Foundational, Performance, and Perennials fabric lines. Baker Essentials Upholstery and Dining provide accessible entry points.

Differentiator

Problem solved

Functional benefit

Products and services

• McGuire Originals Collection Foundational McGuire collection of breakthrough furniture designs mixing natural materials, forms, textures and ideas into chic, timeless pieces with California casual sensibility. Sold to luxury residential consumers and trade professionals globally.
• Baker Originals Collection

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and major.

• Thomas PheasantcoreStrategic or Co-development PartnerThomas Pheasant is an award-winning interior designer who has collaborated with McGuire on multiple collections including the Naxos outdoor collection. Pheasant's style conveys modern elegance with a neutral palette, and his collections feature modern interpretations of classical design principles.
• Barbara BarrycoreStrategic or Co-development PartnerBarbara Barry is an iconic figure in design known for her essential, spare architectural style. Her McGuire collection features pieces that synthesize elements from various design traditions with a philosophy centered on simplicity.
• Laura KirarcoreStrategic or Co-development PartnerLaura Kirar blends diverse influences to create relaxed and elegant designs. Her outdoor collection for McGuire features sensory, textural pieces inspired by travel and indigenous crafts worldwide, including Art Deco, Moorish, and European detailing.
• Bill BensleycoreStrategic or Co-development PartnerBill Bensley is featured as a designer collaborator on Baker-McGuire collections, bringing landscape architecture sensibilities to furniture design.
• Jean-Louis DeniotcoreStrategic or Co-development PartnerJean-Louis Deniot brings French design sensibilities to his Baker-McGuire collections, known for sophisticated interiors and architectural approach.
• Orlando Diaz-AzcuycoreStrategic or Co-development PartnerOrlando Diaz-Azcuy has had a profound impact on McGuire Furniture with chic, sophisticated seating and occasional furniture that epitomizes the evolution of McGuire's classic forms.
• Nicole Hollis (NICOLEHOLLIS)majorStrategic or Co-development PartnerNICOLEHOLLIS for McGuire represents an intrepid collection authentic to McGuire while incorporating daring flare inspired by travels and fashion houses, handcrafted with classic and unusual techniques.
• Kara ManncoreStrategic or Co-development PartnerKara Mann brings an intoxicating touch with rich use of materials and warm fabrics, all tailored to Baker's exacting quality standards.
• PerennialsmajorTechnology or IntegrationPerennials is featured as a textile partner, providing performance fabrics for Baker-McGuire outdoor and upholstered furniture collections.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RH (Restoration Hardware): RH is the most direct US peer: a luxury multi-category home furnishings brand operating gallery showrooms globally, with comparable bespoke/extendable programs, designer collaborations, and a residential plus hospitality customer base.
• B&B Italia: B&B Italia is a premium Italian furniture maker with designer collections and a global showroom-and-dealer network, comparable in tier, craftsmanship focus, and contract/residential customer mix.
• Roche Bobois: Roche Bobois is a French luxury furniture retailer with global showrooms, designer collaborations, and custom/bespoke upholstery programs that overlap directly with Baker-McGuire's trade-channel, made-to-order model.
• Bernhardt Furniture: Bernhardt is a heritage residential and contract furniture manufacturer with designer collections, custom capabilities, and a to-the-trade program analogous to Baker-McGuire's positioning.
• Knoll: Knoll is a design-forward furniture manufacturer with deep designer heritage (e.g., mid-century modernist collections) and a contract plus residential mix, comparable to Baker-McGuire's Baker Originals and Baker Jensen positioning.
• Henredon: Henredon is a heritage American luxury furniture maker with residential and interior-design-channel focus, comparable to McGuire's classic California casual heritage and designer-driven assortment.
• Arteriors: Arteriors is a luxury lighting, furniture, and accessories brand serving interior designers through showrooms and trade accounts, closely mirroring Baker-McGuire's trade-channel and designer-driven merchandising approach.
• Herman Miller: Herman Miller competes in design-led residential and office furniture (now under MillerKnoll) with strong designer relationships and a contract channel that overlaps Baker-McGuire's Workspace and Contract & Hospitality offerings.
• Design Within Reach: Design Within Reach (part of MillerKnoll) is a design-focused furniture retailer selling iconic modern pieces direct-to-consumer, representing a digitally native showroom model that benchmarks Baker-McGuire's designer-driven assortment.

Broad incumbents

• Williams-Sonoma (Pottery Barn / West Elm): Williams-Sonoma's home brands (Pottery Barn, West Elm, Williams Sonoma Home) operate a much broader omni-channel residential furniture model at lower price tiers, representing a broader-incumbent benchmark for scale and digital distribution rather than direct luxury competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Bakerfurniture
• LinkedInlinkedin.com/company/mcguire-furniture
• Instagraminstagram.com/thisismcguire
• Pinterestpinterest.com/bakerfurniture
• Xx.com/ThisIsMcGuire
• Facebookfacebook.com/McGuireFurnitureCompany

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McGuire Furniture