Barbara Barry
Barbara Barry Inc is a Los Angeles-based interior and product design firm founded in 1985 that creates furniture, lighting, textiles, and home collections licensed across 17+ premium manufacturers, while providing high-end residential and hospitality design services and private consulting.
- Company typePrivate
- Founded1985
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Barbara Barry does
Barbara Barry Inc is a Los Angeles-based interior and product design firm founded in 1985 by eponymous designer Barbara Barry. The firm provides high-end interior design services for affluent residential clients and select hospitality projects (including Savoy Grill in London, Boxwood Cafe in Los Angeles, and Onyx Lounge in San Francisco), plus private consulting engagements for businesses seeking brand-aesthetic elevation. Its core activity is design: the firm conceives furniture, lighting, textile, plumbing, tile, carpet, crystal, and accessories collections that are manufactured and distributed through a network of 17+ premium licensing partners including Baker, HBF, McGuire, Kravet, Kallista, Tufenkian, Visual Comfort, Boyd Lighting, Ann Sacks, Baccarat, Wedgwood, Haviland, Atelier Swarovski Home, Middle Kingdom, Global Views, Hartmann & Forbes, and Uchino. The firm's technology footprint is minimal, limited to a Squarespace-hosted marketing website and standard social media channels (Instagram, Facebook, Pinterest); there are no proprietary software products, apps, or APIs.
The business model is a hybrid of licensing royalties, professional design fees, and consulting. Revenue from licensing and royalties flows from manufacturers who produce and sell products under Barbara Barry's name across roughly two dozen product categories. Interior design and consulting engagements contribute fee-based revenue from individual and commercial clients. Distribution is multi-channel: direct via the firm's e-commerce site, through manufacturer-owned trade showrooms and sales representatives, and via an exclusive Thailand distribution partner (Chanintr) operating the flagship showroom at Siam Paragon in Bangkok, which opened in 2019. Marketing is largely earned-media driven through editorial coverage in Architectural Digest, Interior Design, House Beautiful, Veranda, Luxe Magazine, and others, supplemented by a published book ("Around Beauty," Rizzoli) and speaking engagements at NeoCon and Design Days.
The firm operates with 1-10 employees out of a Los Angeles headquarters (10586 West Pico Boulevard #138) and is privately held by the founder, with no institutional investment, parent company, or subsidiaries disclosed. The principal asset and central risk is the founder's individual creative output and personal brand, recognized through Interior Design Hall of Fame induction, Architectural Digest AD 100, House Beautiful Giants of Design, Pacific Design Center Stars of Design, and ASID College of Fellows.
Barbara Barry firmographics
Firmographics- Name
- Barbara Barry
- Legal name
- Barbara Barry
- Website
- https://barbarabarry.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Barbara Barry Inc is a Los Angeles-based interior and product design firm founded in 1985 that creates furniture, lighting, textiles, and home collections licensed across 17+ premium manufacturers, while providing high-end residential and hospitality design services and private consulting.
- Ownership category
- akta.pro rank
Barbara Barry industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (54141), Interior Design Services (541410)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
Keywords
Where Barbara Barry is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Barbara Barry business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Licensing and Royalty Revenue: Barbara Barry licenses her name and design aesthetic to multiple premium manufacturers across furniture, lighting, textiles, plumbing, tabletop, and home accessories categories. She receives royalties from these partnerships for products sold under her name.
- Interior Design Services: The firm provides high-end interior design services for private residential and commercial clients, including hospitality projects.
- Private Consulting: Barbara Barry offers private consulting for businesses looking to elevate their brand aesthetic and partnerships, leveraging her 30+ years of design expertise.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Barbara Barry product offering
Product offeringCore offering
Barbara Barry is a Los Angeles-based interior and product design firm that provides high-end interior design services for affluent residential clients and hospitality projects, and licenses its name and design aesthetic to premium manufacturers across furniture, lighting, textiles, plumbing, tile, tabletop, crystal, carpets, bedding, and home accessories. Products are distributed through manufacturer partner showrooms, trade channels, and the company's own e-commerce site. The firm also offers private consulting services for businesses seeking to elevate their brand aesthetic.
Differentiator
Problem solved
Functional benefit
Products and services
- Interior Design Services
Companies that use Barbara Barry
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Barbara Barry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Barbara Barry partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, minor and flagship.
- HBF FurniturecoreBarbara Barry has an extensive partnership with HBF Furniture, designing multiple collections including the KUBI Series, Charlotte Sofa, Charlotte Lounge Chair, Salon Chair, and HBF Textiles. The collaboration spans seating and furniture pieces.
- Baker FurniturecoreLong-standing partnership with Baker Furniture for furniture collections including Coupe, Laguna, Obi, Marino, Caprice, Anchor, and Bench Press collections. Also includes Baker Lighting products crafted in Italy by hand with bronze and Murano glass.
- McGuire FurniturecoreMajor partner for outdoor and indoor furniture including Hana Lounge Chair, Bowen Dining Chair, Encircle Lounge Chair, Frame Lounge Chair, Repose Dining Chair, Lunette Sofa, Half Moon Bed, Sublime Bed, Caned Arm Chair, Caned Banquette, Lakepoint Table, Outdoor Harbor Chaise, Arrow Counter Stool, Script Chair Series, and more.
- KallistacorePartnership for plumbing fixtures including Tuxedo Sink Faucet Handles, Counterpoint Rock Crystal Wall Sconce, Counterpoint Statuary White Marble Levers, and Counterpoint Towel Bar in the Counterpoint collection.
- KravetcoreExtensive fabric and carpet partnership including Kravet Ojai Collection, Midsummer, Panorama Collection, Chalet Collection, Beautiful Broadloom, Elegance, Tonal Textures, and Tonal Textures III. Also Kravet Carpets products.
- Tufenkian CarpetscorePartnership for The Barbara Barry Collection of modern rugs including Mondrian Pebble, Agnes Mist, Arp Gris, Effervescence, Tracery, and Moire carpets.
- Visual Comfort LightingcorePartnership for lighting products including Lotus Floor Lamp, Westport Hanging Shade, Swing Table Lamp, and Acme Sconce.
- Boyd LightingcorePartnership for architectural lighting including Pacific Heights Floor Lamp, London Double Sconce, Belvedere Pendant, and Belmont Sconce.
- Ann Sacks Tile & StonecorePartnership for tile collections including Radius Collection, Original Collection, Grove Collection, and Barbara Barry Collection for Ann Sacks.
- BaccaratminorPartnership for the Baccarat Tranquility Collection of tabletop and crystal products.
- WedgwoodminorPartnership for the Wedgwood Musical Chairs Collection tabletop products.
- HavilandminorPartnership for the Haviland Illusion Collection tabletop products.
- Atelier Swarovski HomeminorPartnership for LUMEN crystal collection including multi-functional candle holders and vases in mellow hues with brass and gun-metal accents.
- Middle KingdomminorPartnership for porcelain vessels in Ice and Ash colorways that create three-dimensional tableaux with endless arrangement variations.
- Global ViewsminorPartnership for accessories including Panorama Collection, Soft Curve Vases, Tyrol Tray, and Barbara Barry Collection for Global Views.
- Hartmann & ForbesminorPartnership for window treatments and wallcoverings including Stratus Window Treatment, Transcendence Wallcovering, Utopia Wallcovering, Cirrus Window Treatment, and Aquarelle Wallcovering.
- UchinominorPartnership for sleepwear and loungewear including pajamas featuring Marshmallow Gauze fabric in modern silhouette with cowl neck and 3/4 sleeves.
- ChanintrflagshipChanintr is the exclusive distributor for Barbara Barry in Thailand, operating the flagship showroom at Siam Paragon. CEO Chanintr Sirisant hosted the showroom opening event.
- Brave Brown BagminorPartnership for Barbara Barry's perfect catchall bag, a personal collaboration for the bag collection.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Barbara Barry competitors and assessment
Company assessmentDirect peers
- Thomas O'Brien: Interior designer and industrial designer with product collections for Hickory Contract, Aero, and others, plus a vintage home furnishings store. Compares as a designer-led practice licensing aesthetic across home categories.
- Magnolia (Joanna Gaines): Lifestyle and home brand built around founder Joanna Gaines, with paint, furniture, rugs, and decor produced through licensing partners and sold at scale. Compares as designer-name home brand leveraging licensing for category breadth.
- Martyn Lawrence Bullard: Interior designer with product licensing partnerships (Schumacher, Perennials, Kohler) and high-end residential/hospitality design work. Same founder-led licensing-plus-design-services model serving an overlapping luxury client base.
- Aerin (Aerin Lauder): Lifestyle brand by Aerin Lauder offering home, beauty, and accessories through licensed partnerships and own channels. Closely analogous founder-name lifestyle brand built on aesthetic, product licensing, and editorial authority.
- Jonathan Adler: Potter-turned-designer with a vertically integrated home brand spanning furniture, lighting, rugs, and accessories sold through own retail and wholesale. Comparable as a designer-name lifestyle brand with manufactured product lines and signature aesthetic.
- Kelly Wearstler: Internationally recognized interior designer with extensive product licensing across furniture, lighting, textiles, and home accessories with premium manufacturers. Closely comparable business model — founder-led design practice monetized through licensing royalties and high-end project commissions.
- Nate Berkus: Celebrity interior designer with a multi-category home product licensing program (Target, Living Spaces, and others) plus residential and commercial design practice. Comparable as designer-led brand that converts personal aesthetic into licensed product revenue.
Broad incumbents
- West Elm: Williams-Sonoma-owned home furnishings retailer with mid-premium positioning and frequent third-party designer collaborations. Comparable as a major trade channel and a downstream category competitor for designer-led licensed product.
- RH (Restoration Hardware): Large publicly-traded premium home furnishings retailer with curated lifestyle collections and international galleries. Operates in the same aspirational home-decor category served by Barbara Barry's licensed partners, but at vastly greater scale and with owned retail.
- Crate & Barrel: National premium home furnishings retailer carrying third-party and own-brand product across furniture, lighting, and tabletop. Comparable as a downstream channel through which designer-licensed brands (including ones comparable to Barbara Barry) are sold to consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Barbara Barry social profiles
Digital presenceBarbara Barry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Barbara Barry leadership team
Management profileNumber of profiles
Profiles1 record
Barbara Barry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Barbara Barry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Barbara Barry
What does Barbara Barry do?
Barbara Barry is a Los Angeles-based interior and product design firm that provides high-end interior design services for affluent residential clients and hospitality projects, and licenses its name and design aesthetic to premium manufacturers across furniture, lighting, textiles, plumbing, tile, tabletop, crystal, carpets, bedding, and home accessories. Products are distributed through manufacturer partner showrooms, trade channels, and the company's own e-commerce site. The firm also offers private consulting services for businesses seeking to elevate their brand aesthetic.
Is Barbara Barry a public or private company?
Barbara Barry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Barbara Barry founded?
Barbara Barry was founded in 1985. It employs 1 to 10 people.
Where is Barbara Barry based?
Barbara Barry is headquartered in Los Angeles, United States, in the North America region.
How does Barbara Barry make money?
Three revenue lines are on record. Licensing and Royalty Revenue is the primary driver. The others are interior Design Services and private Consulting.
Who are Barbara Barry's main competitors?
Direct peers on record are Thomas O'Brien, Magnolia (Joanna Gaines), Martyn Lawrence Bullard, Aerin (Aerin Lauder), Jonathan Adler, Kelly Wearstler and Nate Berkus. Broad incumbents are West Elm, RH (Restoration Hardware) and Crate & Barrel.
Does Barbara Barry have an API?
No public API is recorded for Barbara Barry.
What industry is Barbara Barry in?
Barbara Barry's product category is Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services. Its NAICS code is 54141.