Porter-Hay Insurance

Name

Porter-Hay Insurance

Legal name

Porter-Hay Insurance

Website

https://porterhayinsurance.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Porter-Hay Insurance is an independent insurance agency operating eight offices across Central and West Central Illinois, offering personal, commercial, farm/crop, life and health, school, and municipality insurance through commission-based distribution with 14+ carrier partners.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

Keywords

• Independent insurance agency
• Personal lines insurance
• Commercial insurance brokerage
• Farm crop insurance
• Municipality school insurance

Headquarters

HQ city

Alexis

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Agency Commissions: Porter-Hay Insurance operates as an independent insurance agency earning commissions from multiple insurance carriers. Agents help clients compare coverage options from a network of insurance companies. Revenue is generated through commissions on insurance policies sold and renewed across personal, commercial, farm, life, health, and specialty lines.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Porter-Hay Insurance is an independent insurance agency operating across Illinois that places coverage for clients through multiple carrier partners. It sells personal lines, farm and crop, commercial business, life and health, school, and municipality/public-entity insurance products. The agency earns commission-based revenue by matching clients to carrier policies across its eight physical office locations.

Product overview

Porter-Hay Insurance is an independent insurance agency offering a comprehensive portfolio of insurance products and services through multiple delivery channels. The core product lines include Personal Insurance (auto, homeowners, renters, condo, landlord, recreational vehicles, umbrella), Farm & Crop Insurance (crops, livestock, equipment, buildings, grain storage), Business Insurance (general/commercial liability, property, auto, professional liability, cyber), Life & Health Insurance (individual/group life, health, employee benefits), School Insurance (educators liability, D&O, cyber, abuse coverage for K-12 and higher ed), and Municipality/Public Entity Insurance (municipalities, counties, libraries, water entities). Niche markets include schools and public entities with specialized coverage needs. The agency also offers Instant Issue Products for online-quotable bonds. Delivery channels include local in-person service across 8 Illinois offices, an embedded Xilo online quote platform, carrier-specific payment/claims portals, and encrypted file sharing via SendThisFile. The company has grown significantly through acquisitions of 9 agencies (Carl Swanson, Ron James, Kiddoo, Orville Minteer, Bill Farm, Cratty, Blaser, Insurance Exchange, and North-And Co) since its 2016 formation from the merger of Porter Insurance and Chuck Hay Insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance Personal lines coverage including home, auto, life, and recreational vehicle insurance products for individuals and families in Illinois, sourced from multiple carrier partners.
• Farm and Crop Insurance Specialty coverage for farms, crops, agribusiness operations, and country estates, including crop hail, farm property, and liability protection for agricultural producers.
• Business Insurance Commercial lines coverage for small and mid-sized businesses, including property, general liability, workers compensation, commercial auto, and specialty coverages placed through multiple carrier partners.
• Life and Health Insurance Life, health, disability, and supplemental insurance products for individuals and employer groups, providing benefits planning and enrollment support.
• School Insurance Specialized insurance programs for K-12 school districts, private schools, and educational institutions, including property, liability, and workers compensation coverages.
• Municipality and Public Entity Insurance Specialized coverage for municipalities, townships, and other public-sector entities, including property, liability, and public officials coverage.
• Instant Issue Surety Bonds Online instant-issue surety bond products that allow customers to purchase bonds directly through the agency's digital bond portal.

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• 1870 Holdings, Inc.coreOthers · 1 January 20161870 Holdings, Inc. is the parent company of Porter-Hay Insurance. Porter-Hay Insurance is part of the 1870 Holdings family of companies, providing strategic alignment and shared resources across the organization.
• Auto-Owners InsurancecoreChannel Partner/ Reseller/ DistributorCarrier partner for auto, home, and commercial insurance products. Porter-Hay Insurance sells Auto-Owners policies and provides claims filing support through carrier portal.
• Badger MutualcoreChannel Partner/ Reseller/ DistributorCarrier partner providing property and casualty insurance products. Listed on Porter-Hay Insurance claims portal for online claim filing.
• Cincinnati Insurance Companies (CinFin)coreChannel Partner/ Reseller/ DistributorCommercial and personal insurance carrier partner. Listed as claims portal partner for filing claims online.
• Encompass Insurance (Enconva)coreChannel Partner/ Reseller/ DistributorCarrier partner for property and casualty insurance products. Listed on payment center and claims portal.
• IMT InsurancecoreChannel Partner/ Reseller/ DistributorCarrier partner providing auto, home, and commercial insurance. Listed on payment center and claims portal.
• Liberty MutualcoreChannel Partner/ Reseller/ DistributorMajor national carrier partner for auto, home, and business insurance. Listed on payment center and claims portal.
• National GeneralcoreChannel Partner/ Reseller/ DistributorCarrier partner for auto insurance and other property-casualty products. Listed on payment center and claims portal.
• Progressive InsurancecoreChannel Partner/ Reseller/ DistributorCarrier partner for auto insurance and commercial vehicle coverage. Listed on payment center and claims portal.
• Rockford MutualcoreChannel Partner/ Reseller/ DistributorRegional carrier partner for property and casualty insurance products. Listed on claims portal.
• Secura InsurancecoreChannel Partner/ Reseller/ DistributorCarrier partner providing insurance products. Listed on payment center and claims portal.
• State AutocoreChannel Partner/ Reseller/ DistributorCarrier partner for commercial and personal insurance products. Listed on claims portal.
• Svea MutualcoreChannel Partner/ Reseller/ DistributorRegional mutual insurance carrier partner. Listed on payment center.
• The Silver Lining / WestfieldcoreChannel Partner/ Reseller/ DistributorCarrier partner for insurance products. Listed on payment center and claims portal.
• West Bend InsurancecoreChannel Partner/ Reseller/ DistributorCarrier partner providing surety bonds (notary, license, permit, business service bonds) through West Bend's e-surety platform for instant issue products.
• Midwest BankminorGTM or Marketing PartnerCo-sponsor of Midwest Bank Ag Seminar along with other members of the 1870 Holdings group. Event features farm safety net and crop insurance presentations.
• North and CompanycoreOthersAcquired in February 2024, North-And Co Agency is a unique agency selling crop insurance and operating as a commodities brokerage in Galva. Dave North and Jim Anderson continue serving clients.

Scale indicators4 records

Recent moves15 records

Expansion highlights6 records

Broad incumbents

• Heffernan Insurance Brokers: Larger independent insurance brokerage operating across the U.S. with strong farm, commercial, and agribusiness practices; comparable on multi-line agency model and agribusiness specialization, though at significantly larger scale.
• State Farm: Largest U.S. personal lines insurer with deep agent network across Illinois, heavily competing for the same personal auto, home, and life customers that Porter-Hay serves, though State Farm operates a captive rather than independent agency model.
• Erie Insurance: Mid-Atlantic and Midwest personal and commercial lines insurer with a strong exclusive-agent network in Illinois and surrounding states, competing for the same personal and small-commercial customers as Porter-Hay.
• COUNTRY Financial: Major Illinois-headquartered insurance and financial services company with a strong agent-based distribution model focused on farm, auto, home, and life insurance across the Midwest. Comparable because of overlapping rural Illinois customer base and multi-line agency model.
• Auto-Owners Insurance: Midwest-headquartered carrier that distributes exclusively through independent agents and is one of Porter-Hay's core carrier partners. Comparable in geographic territory and exclusive-agency distribution model.
• Pekin Insurance: Midwest regional insurance carrier with a strong agency network in Illinois, offering personal, commercial, farm, and crop lines through independent agents—directly overlapping with Porter-Hay's product set and rural Illinois footprint.
• Marsh McLennan Agency (MMA): National insurance brokerage subsidiary of Marsh McLennan serving mid-market commercial and personal clients across the Midwest. Comparable on multi-line offerings and growth through acquisitions of independent agencies.

Direct peers

• The Horton Group: Mid-size independent insurance brokerage headquartered in Illinois serving personal, commercial, and farm clients. Closely comparable to Porter-Hay in geographic focus, multi-line offerings, and agency-based distribution model.
• TrueNorth Companies: Iowa-based independent insurance and risk management agency serving commercial, personal, and agribusiness clients across the Midwest. Comparable in scale, multi-line offerings, and farm/agriculture specialization.

Emerging players

• Grinnell Mutual: Midwest-based mutual insurance company distributing through independent agents in Iowa, Illinois, and surrounding states, with strong farm and commercial lines expertise. Comparable on independent-agent model and farm/agriculture focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/porterhayins
• Xx.com/porterhayins
• LinkedInlinkedin.com/company/porter-hay-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Porter-Hay Insurance