Bertil Web Services
Bertil Web Services is a Lausanne-based digital marketing consultancy founded in 2012 by Guillaume Bertil, offering bespoke campaign management, WordPress website services, and training to Swiss SMEs, associations, and select luxury brands via a solo-practitioner model augmented by external specialists.
- Company typePrivate
- Founded2012
- HeadquartersLausanne, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Bertil Web Services does
Bertil Web Services (BWS) is a Switzerland-based, founder-operated digital marketing consultancy established in 2012 by Guillaume Bertil and headquartered in Lausanne. The firm delivers professional services across four main lines: digital marketing consulting and coaching, paid advertising campaign management (Google Ads, Bing Ads, Facebook/Instagram, Snapchat, TikTok, LinkedIn), WordPress website creation and maintenance, and custom digital marketing training. Its technology stack is built on certified integrations with major martech platforms, including Google Analytics, Google Tag Manager, Google Search Console, Google Data Studio, Supermetrics, Meta Business Manager, and WordPress, supplemented by native ads platform access across all major social and search networks. There is no proprietary software product, no mobile application, and no public API.
BWS targets primarily French-speaking Swiss small and medium-sized enterprises (TPEs/PMEs) and associations, with secondary exposure to luxury and premium brands and to subcontracted work delivered on behalf of larger agencies. The business model is bespoke professional services: each engagement begins with a complimentary digital ecosystem audit, followed by a custom proposal with no packaged pricing. The founder holds 30+ platform certifications and 12+ years of cross-industry experience (FMCG, hospitality, media, luxury, training, e-commerce), and positions the agency as a "partner/coach" rather than a transactional vendor. Delivery is performed directly by the founder, augmented by an on-demand network of external specialists in UX/UI, web development, and translation.
The company is privately held with no institutional investment, no parent company, no disclosed revenue, and no documented M&A, funding, or restructuring activity. Headcount is described as a single principal (Guillaume Bertil) with a flexible specialist network. Operations are regional, with a website copyright notice indicating active ongoing activity through 2026.
Bertil Web Services firmographics
Firmographics- Name
- Bertil Web Services
- Legal name
- Bertil Web Services
- Website
- https://bwebservices.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bertil Web Services is a Lausanne-based digital marketing consultancy founded in 2012 by Guillaume Bertil, offering bespoke campaign management, WordPress website services, and training to Swiss SMEs, associations, and select luxury brands via a solo-practitioner model augmented by external specialists.
- Ownership category
- akta.pro rank
Bertil Web Services industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ)
- akta.pro secondary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where Bertil Web Services is headquartered
LocationHeadquarters
- HQ city
- Lausanne
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Bertil Web Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Digital Marketing Consulting: Ongoing strategic consulting and advisory services for digital marketing initiatives, positioning the agency as a partner/coach rather than a transactional vendor.
- Campaign Management Services: Creation, management, and optimization of digital advertising campaigns across social media and search platforms.
- Digital Marketing Training: Custom training programs to educate client teams on digital marketing management and campaign performance monitoring.
- Website Creation & Maintenance: WordPress-based website development, optimization (performance, security, SEO), tool implementation, maintenance, and recovery services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One-time | Free Audit |
| Other | Multi-year contract | Custom Service Proposals |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Bertil Web Services product offering
Product offeringCore offering
Bertil Web Services is a Swiss digital marketing agency that delivers customized digital marketing consulting, cross-platform advertising campaign management (social media and search), WordPress website creation and optimization, data collection and integration, and custom digital marketing training to small and medium-sized enterprises, associations, and select premium brands. Services are delivered through a structured engagement model beginning with a free digital ecosystem audit and followed by a tailored proposal. The agency's portfolio is anchored by professional services rather than packaged products or software.
Product overview
Bertil Web Services (BWS) is a Swiss digital marketing service agency, not a software product company. The offering consists of professional services organized around digital marketing consulting and execution: data collection and management, social media advertising (Facebook, Instagram, Snapchat, TikTok, LinkedIn), search engine advertising (Google Ads, Bing Ads), and WordPress website creation and optimization. Services are delivered through a structured engagement model: initial consultation, free digital ecosystem audit, and proposal. The portfolio is anchored by a free digital audit service, campaign management, and custom training programs. All services are customized to client constraints and objectives rather than packaged products.
Differentiator
Problem solved
Functional benefit
Products and services
- Free Digital Ecosystem Audit (Audit gratuit - Écosystème digital)
- Digital Campaign Management (Gestion de campagnes digitales)
- Social Media Advertising (Publicités sur les réseaux sociaux)
- Search Engine Advertising - Google & Bing (Publicités sur Google / Bing)
- Data Collection and Management (Collecte & Gestion des données)
- Website Creation and Maintenance (Création de sites internet)
- Digital Marketing Training (Formation en Marketing Digital)
Quantifiable outcome
- Reduction in advertising acquisition costs
- +3 more outcomes
Companies that use Bertil Web Services
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Bertil Web Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Feature3 records
Bertil Web Services partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- External Specialists NetworkminorComplementary network of external specialists (UX/UI designers, web developers, translators) that Guillaume Bertil can engage for specific project needs. These specialists provide additional competencies beyond core digital marketing services on an as-needed basis.
Scale indicators4 records
Recent moves5 records
Expansion highlights3 records
Bertil Web Services competitors and assessment
Company assessmentBroad incumbents
- Dept Agency: Global digital agency with offices across Europe including Switzerland, offering strategy, creative, and MarTech services. Comparable to BWS in digital marketing capabilities but at vastly larger scale and broader portfolio.
- Farner Consulting AG: Leading Swiss communications and public-affairs consultancy with growing digital marketing and content practices. Comparable to BWS in advisory positioning and Swiss market presence, though substantially larger and broader in scope.
- Jung von Matt/Limmat: Major Swiss creative and digital agency with a broad portfolio spanning advertising, content, digital strategy, and campaign execution. Overlaps with BWS in digital marketing services but serves much larger clients with a fuller agency model.
Regional players
- Netzbewegung GmbH: German digital agency focused on strategy, performance marketing, and digital transformation. Comparable service stack to BWS (campaign management, consulting, MarTech) but operates primarily in the German-speaking DACH market rather than Switzerland.
Direct peers
- BlueGlass Interactive Agency: Swiss digital marketing agency offering SEO, SEA, social media, and web services to SMEs and larger clients. Comparable to BWS in service mix and SMB orientation, based in the Swiss market.
- Webrepublic AG: Swiss digital marketing agency headquartered in Zurich, focused on performance marketing and campaign management for SMEs and enterprise clients. Closely comparable to BWS in service portfolio (Google Ads, analytics, social campaigns) and Swiss-market focus, though larger in headcount.
- Liip AG: Swiss digital agency also based in Lausanne, combining strategy, web development, and digital marketing services for SMB and enterprise clients. Direct geographic and service-line overlap with BWS, with broader software-engineering capabilities.
- Hoosh Agency: Swiss digital agency offering web strategy, design, development, and digital marketing for SMEs. Similar size band and full-service digital offering to BWS, operating in the same Swiss SMB segment.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Bertil Web Services social profiles
Digital presenceBertil Web Services compliance and trust
Trust signalCompliance4 records
Bertil Web Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bertil Web Services leadership team
Management profileNumber of profiles
Profiles1 record
Bertil Web Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bertil Web Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bertil Web Services
What does Bertil Web Services do?
Bertil Web Services is a Swiss digital marketing agency that delivers customized digital marketing consulting, cross-platform advertising campaign management (social media and search), WordPress website creation and optimization, data collection and integration, and custom digital marketing training to small and medium-sized enterprises, associations, and select premium brands. Services are delivered through a structured engagement model beginning with a free digital ecosystem audit and followed by a tailored proposal. The agency's portfolio is anchored by professional services rather than packaged products or software.
Is Bertil Web Services a public or private company?
Bertil Web Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bertil Web Services founded?
Bertil Web Services was founded in 2012. It employs 1 to 10 people.
Where is Bertil Web Services based?
Bertil Web Services is headquartered in Lausanne, Switzerland, in the Europe region.
How does Bertil Web Services make money?
Four revenue lines are on record. Digital Marketing Consulting is the primary driver. The others are campaign Management Services, digital Marketing Training and website Creation & Maintenance.
Who are Bertil Web Services's main competitors?
Broad incumbents on record are Dept Agency, Farner Consulting AG and Jung von Matt/Limmat. Netzbewegung GmbH is listed as a regional player. Direct peers are BlueGlass Interactive Agency, Webrepublic AG, Liip AG and Hoosh Agency.
Does Bertil Web Services have an API?
No public API is recorded for Bertil Web Services.
What industry is Bertil Web Services in?
Bertil Web Services's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAFAJ, Marketing Technology (MarTech) Strategy & Stack Advisory, with a secondary code of BPAFAAAN, Marketing Technology, AdTech & MarTech Services. Its NAICS code is 541810 and its SIC code is 7311.