Frida
Frida is a 100% virtual Canadian telehealth clinic that diagnoses and treats adult ADHD through nurse practitioners, serving 20,000+ patients across 6 provinces with a $599 assessment and $99 follow-up model under PurposeMed Inc.
- Company typePrivate
- Founded2022
- HeadquartersCalgary, Canada
- Headcount—
- GTM typeB2C
- OfferingServices
What Frida does
Frida, operated by PurposeMed Inc., is a 100% virtual healthcare clinic focused exclusively on adult ADHD diagnosis and treatment in Canada. The company connects patients with licensed nurse practitioners and registered nurses through a secure telehealth platform (app.talkwithfrida.com) that supports synchronous video/audio consultations, asynchronous text-based messaging, prescription generation, and pharmacy coordination. End-to-end encrypted communications and Canadian-hosted personal health information storage underpin the platform's regulatory and security posture. The product-led growth funnel begins with a free, ASRS-based 2-minute self-assessment, after which qualified users can book a $599 one-time 60-minute comprehensive diagnostic assessment, and subsequently access $99 follow-up appointments for medication titration, prescription renewals, and treatment of comorbid anxiety and depression.
Frida generates revenue through two primary streams: a one-time $599 fee for the diagnostic assessment and recurring $99 per-appointment follow-up revenue from ongoing care. The go-to-market is entirely direct-to-consumer, with no physical locations, targeting Canadian adults aged 18+ who suspect they have ADHD or carry an existing diagnosis, with a deliberate focus on women (who represent an underdiagnosed segment where 75% are estimated undiagnosed). Services are available to residents of 6 Canadian provinces: British Columbia, Alberta, Ontario, Manitoba, Saskatchewan, and Nova Scotia. Marketing is conducted through content marketing, SEO, social media (Instagram, Facebook), and email, with insurance HSA reimbursement and financial assistance as supporting commercial levers. The company has served 20,000+ patients and maintains a 4.9/5 average rating from 4,900+ reviews.
Frida is part of PurposeMed Inc., a private Alberta-incorporated parent that also operates related healthcare brands Freddie and Affirming Care, suggesting a multi-vertical telehealth strategy. The company faces no disclosed external institutional funding, no M&A activity, and no partnerships, and operates in a competitive landscape where its principal advantages are distribution (under-7-day diagnosis versus 6+ months for traditional referrals), pricing ($599 versus $2,500+ at in-person clinics), and a clinician team with 14-24+ years of experience. Growth is being driven by geographic expansion within Canada, adjacent condition coverage (anxiety, depression), and brand-led demand generation in the underdiagnosed-women segment.
Frida firmographics
Firmographics- Name
- Frida
- Legal name
- PurposeMed Inc.
- Website
- https://talkwithfrida.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Short description
- Frida is a 100% virtual Canadian telehealth clinic that diagnoses and treats adult ADHD through nurse practitioners, serving 20,000+ patients across 6 provinces with a $599 assessment and $99 follow-up model under PurposeMed Inc.
- Ownership category
- akta.pro rank
Frida industry classification
Industry- Product category
- Virtual ADHD Care Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)
- akta.pro primary industry
- Psychiatry & Medication Management Platforms (HLALAEAB)
- akta.pro secondary industries
- Behavioral Health & Psychiatry Virtual Care (Payer Network) (HLALACAC), Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ)
Keywords
Where Frida is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Frida business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Diagnostic Assessment: One-time fee for 60-minute comprehensive ADHD diagnostic assessment including medical history screening, anxiety/depression screening, and personalized treatment plan if diagnosed.
- Follow-up Appointments: Recurring revenue from medication titration appointments, prescription renewals, and treatment for anxiety/depression. Patients book follow-ups at $99 per appointment after diagnosis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | ADHD Diagnostic Assessment |
| Unit Pricing | Pay-as-you-go | Follow-up Appointments |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Frida product offering
Product offeringCore offering
Frida is Canada's online adult ADHD clinic providing 100% virtual care for ADHD diagnosis and treatment. Services include a free 2-minute ASRS-based self-assessment, a 60-minute comprehensive diagnostic assessment ($599 one-time), personalized ADHD treatment plans, and ongoing follow-up appointments ($99 each) for medication titration, prescription renewals, and treatment of comorbid anxiety and depression.
Product overview
Frida is an online adult ADHD clinic offering a 100% virtual healthcare platform for Canadians. The core offering consists of four integrated services: a Free ADHD Symptoms Test (a 2-minute ASRS-based self-assessment), an ADHD Diagnostic Assessment (60-minute comprehensive evaluation for $599), an ADHD Treatment Plan (personalized plan following diagnosis), and Follow-up Appointments ($99 per session for medication titration and ongoing care). Services are delivered through Frida's licensed clinicians via secure video, audio, and text-based telehealth consultations on the Frida web application (app.talkwithfrida.com). The platform focuses on adult ADHD diagnosis and treatment, with emphasis on serving women who are more under-diagnosed. Available to residents of British Columbia, Alberta, Ontario, Manitoba, Saskatchewan, and Nova Scotia.
Differentiator
Problem solved
Functional benefit
Products and services
- ADHD Diagnostic Assessment
- Follow-up Appointments Ongoing clinical appointments for medication titration (adjusting type, frequency, timing, and/or dosage), ADHD medication prescription renewals, and treatment of anxiety and depression when appropriate to treat virtually. Priced at $99 per appointment and available only after a Frida ADHD diagnosis.
- ADHD Treatment Plan Personalized treatment plan developed with Frida's clinicians following ADHD diagnosis, which may include medication, therapy resources, and lifestyle recommendations tailored to the individual.
- Free ADHD Symptoms Test Free 2-minute ASRS-based self-assessment for adult ADHD symptoms, available to Canadian adults to determine whether they are likely to benefit from a full Frida diagnostic assessment.
Quantifiable outcome
- 99% of patients report positive life impact from treatment
- +3 more outcomes
Companies that use Frida
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Frida technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Frida partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights5 records
Frida competitors and assessment
Company assessmentBroad incumbents
- Brightside Health: Virtual mental health platform combining therapy and medication management for depression and anxiety, with growing ADHD capability. Comparable on telehealth delivery and clinician-led care model.
- Talkiatry: U.S. in-network virtual psychiatry practice providing diagnosis, medication management, and therapy. Comparable on virtual ADHD care but uses psychiatrists (not NPs) and operates primarily via insurance contracts rather than self-pay.
- Cerebral: U.S. virtual mental health provider offering ADHD treatment alongside anxiety, depression, and insomnia care. Comparable on telehealth delivery and ADHD medication management, but with a broader condition portfolio than Frida.
- Tia Health: Canadian online clinic connecting patients with family doctors and specialists for virtual appointments. Comparable on Canadian telehealth delivery and patient self-serve booking model.
- Maple (Maple Corporation): Canadian virtual care platform providing on-demand access to doctors, nurse practitioners, and specialists. Comparable on Canadian DTC telehealth model and clinician delivery, though broader in scope than Frida's ADHD focus.
Emerging players
- Akili Interactive: Digital therapeutics company with FDA-cleared ADHD cognitive treatment (EndeavorRx) and adult ADHD product. Comparable on ADHD focus, but uses software-based therapeutic intervention rather than clinician-led medication management.
Direct peers
- Done (Done.): U.S.-based virtual ADHD clinic offering diagnosis and ongoing medication management with a similar self-pay, asynchronous-plus-synchronous telehealth model. Comparable on condition focus, direct-to-consumer positioning, and recurring follow-up revenue model.
- ADHD Online: Online ADHD assessment and treatment provider offering asynchronous evaluations. Comparable on condition focus (adult ADHD) and direct-to-consumer telehealth delivery, though U.S.-based.
- Klarity (Klarity Health): Online ADHD and anxiety care platform providing diagnosis, medication management, and therapy through licensed clinicians. Closely comparable to Frida in clinical workflow, patient experience, and condition focus.
Others
- Two Chairs: Virtual and in-person mental health therapy provider offering psychiatry and counseling. Comparable on virtual mental health delivery and clinician matching, though therapy-led rather than assessment/medication-first.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks2 records
Key highlights6 records
Customer concentration
Frida social profiles
Digital presenceFrida financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frida leadership team
Management profileNumber of profiles
Profiles5 records
Frida funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frida M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frida
What does Frida do?
Frida is Canada's online adult ADHD clinic providing 100% virtual care for ADHD diagnosis and treatment. Services include a free 2-minute ASRS-based self-assessment, a 60-minute comprehensive diagnostic assessment ($599 one-time), personalized ADHD treatment plans, and ongoing follow-up appointments ($99 each) for medication titration, prescription renewals, and treatment of comorbid anxiety and depression.
Is Frida a public or private company?
Frida is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Frida founded?
Frida was founded in 2022.
Where is Frida based?
Frida is headquartered in Calgary, Canada, in the North America region.
How does Frida make money?
Two revenue lines are on record. Diagnostic Assessment is the primary driver. The others are follow-up Appointments.
Who are Frida's main competitors?
Broad incumbents on record are Brightside Health, Talkiatry, Cerebral, Tia Health and Maple (Maple Corporation). Akili Interactive is listed as an emerging player. Direct peers are Done (Done.), ADHD Online and Klarity (Klarity Health). Two Chairs is listed as an others.
Does Frida have an API?
No public API is recorded for Frida.
What industry is Frida in?
Frida's product category is Virtual ADHD Care Services. Its primary akta.pro industry code is HLALAEAB, Psychiatry & Medication Management Platforms, with a secondary code of HLALACAC, Behavioral Health & Psychiatry Virtual Care (Payer Network). Its NAICS code is 621420.