What Studio Emma does

Studio Emma is a Belgian digital agency founded in 2002 and headquartered in Brugge that designs, develops, and maintains e-commerce and product data management solutions for B2B and B2C enterprises. Its two core service lines are E-commerce Solutions — implementing and supporting Magento/Adobe Commerce, Shopware, and Mage-OS, with capabilities spanning PWA development, B2B/B2C unified commerce, dealer portals, web2print catalogs, and ERP/e-commerce integrations via middleware such as Lobster and NVision — and Data Management & PIM, centered on Pimcore for Product Information Management (PIM), Master Data Management (MDM), and Digital Asset Management (DAM), including EAN code automation and multi-channel product distribution.

Revenue is generated primarily through project-based professional services supplemented by recurring 12-month subscription and maintenance contracts covering hosting and support. Customer acquisition is consultative and field-driven, anchored by partner-channel credibility (Pimcore Platinum Partner, Shopware Gold Partner) and a content-led demand generation program including whitepapers and webinars. Since 2022, Studio Emma has operated as an independent business unit within Gumption Group, a Belgian digital conglomerate of 800+ experts across 18+ companies, gaining access to broader delivery resources while retaining its brand, team, and customer relationships.

The customer base spans mid-sized to enterprise clients across at least 15 verticals, including Tom&Co (pet retail), Richa (motorcycle apparel), Java Coffee (coffee), Henry Schein/Arseus Lab (dental/medical), NMC (foam), Vento and ETAP (lighting), Defrancq and Zelfbouwmarkt (construction), Libeco (textiles), Brabantia (home goods), and Petersime and Bekaert Deslee (manufacturing). The company has begun embedding AI capabilities — Pimcore Copilot, vision-language models for product data extraction, generative AI for product content, anomaly detection, and Agentic Commerce explorations — primarily through integration with third-party AI providers (DeepL, OpenAI) and Pimcore platform features rather than proprietary models.

Name

Studio Emma

Legal name

Studio Emma BV

Website

https://studioemma.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Studio Emma is a Belgian digital agency that designs, develops, and maintains e-commerce and product data management solutions for B2B and B2C enterprise clients. A Pimcore Platinum and Shopware Gold partner, it operates from Brugge as an independent unit within Gumption Group.

Ownership category

akta.pro rank

Product category

E-commerce Implementation Services

NAICS

Custom Computer Programming Services (541511), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

akta.pro secondary industry

Enterprise Content Management (ECM) Suites (HDAEAGAB)

Keywords

• E-commerce implementation
• Product information management
• Data management services
• B2B commerce solutions
• Digital agency services

Headquarters

HQ city

Brugge

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. E-commerce Implementation Services: Analysis, design, development, and maintenance of e-commerce platforms. Services are typically project-based with implementation fees.
2. Data Management & PIM Services: Pimcore implementation, data modeling, migration, and ongoing data management consulting services.
3. Subscription/Maintenance Services: Ongoing services typically provided under 12-month contracts with automatic renewal unless cancelled. Covers hosting, maintenance and support services.
4. Consultancy Services: E-commerce project consultancy, business & functional analyses, user experience & interface design, and software architecture consulting.
5. Integration Services: Integration of software and services including ERP, PIM, and external service integrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Studio Emma is a Belgian digital agency that designs, develops and maintains e-commerce solutions and data management implementations for enterprise clients. The company delivers end-to-end services including strategy, analysis, UX/UI design, development, integration, hosting and ongoing maintenance using Magento/Adobe Commerce, Shopware and Pimcore platforms. Their offerings span B2C online stores, B2B commerce portals, PIM/MDM/DAM implementations, ERP integrations, and custom Progressive Web App development.

Product overview

Studio Emma is a digital agency specializing in e-commerce and data management consulting and implementation. Its core offerings span two primary service areas: E-commerce Solutions (covering Magento/Adobe Commerce, Shopware, strategy, UX design, development, integrations, migrations, PWA/headless, and support) and Datamanagement & PIM using Pimcore (covering product information management, master data management, digital asset management, and data migrations). Supporting resources include a series of whitepapers (on B2B commerce trends, subscription commerce, buy-block UX, and NIS2/cybersecurity) and an on-demand webinar series covering topics such as Agentic Commerce, Composable Commerce, accessibility legislation, and AI in PIM. The company operates as a services firm rather than a software vendor, delivering projects on a per-engagement basis.

Differentiator

Problem solved

Functional benefit

Products and services

• E-commerce Solutions End-to-end e-commerce services for enterprise clients including strategy, business and functional analysis, UX/UI design, development, integrations, migrations, PWA/headless builds, hosting and ongoing support on Magento, Adobe Commerce and Shopware platforms.
• Datamanagement & PIM (Pimcore) Product Information Management, Master Data Management and Digital Asset Management services using Pimcore for centralizing product data, assets and multi-channel distribution across international and omnichannel businesses.

Quantifiable outcome

• Reduced time-to-market for new products through centralized PIM systems
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability11 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Gumption GroupcoreOthers · 1 January 2022Studio Emma has been part of Gumption Group since 2022. Gumption is a digital growth partner with 800+ experts in 8 offices and 18+ companies, offering end-to-end IT solutions.
• PimcorecoreTechnology or IntegrationPlatinum Partner status - highest tier partnership. Studio Emma implements Pimcore for PIM, DAM, CMS, and e-commerce solutions. Provides expertise in product data management, digital asset management, and master data management.
• ShopwarecoreTechnology or IntegrationGold Partner status. Studio Emma implements Shopware 6 as e-commerce platform for B2C and B2B businesses. Direct contact with Shopware headquarters in Germany.
• Adobe CommercecoreTechnology or IntegrationBronze Partner status. Studio Emma implements Adobe Commerce and Adobe Commerce Cloud for mid-size to large enterprises in B2C and B2B sectors.
• Magento 2 Open SourcecoreTechnology or IntegrationBronze Partner status. Studio Emma has been implementing Magento since 2010, offering extensive possibilities through the marketplace with extensions.
• TheValueChainminorStrategic or Co-development PartnerSAP Gold Partner with 350+ consultants, specialists in wholesale, manufacturing, services and utilities. Practical, results-oriented with sector solutions and accelerators for fast, reliable implementation.
• BmatixminorStrategic or Co-development PartnerTeam of business analysts, data architects, data scientists, ETL developers, and report developers. Real-time BI and analytics via tools like Power BI, SAP, Tableau, Qlik.
• BecomminorOthersBusiness partner. Belgian federation for e-business representing companies in the digital economy. Focuses on customer orientation, sustainability, and reliable online shopping experiences. Provides Becom Trustmark, training, and advocacy.
• FewebminorOthersMember. Feweb provides important information for members including legal, financial guidance and lobbies for better digital legislation.
• SemrushminorGTM or Marketing PartnerAgency partner providing maximum insight into marketing optimizations and specifically in SEO.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Emakina: Larger publicly listed Belgian digital agency group with European-wide commerce, marketing, and technology services. Comparable on Belgian HQ, B2B/B2C commerce implementation expertise, and enterprise customer base, but Emakina operates at much greater scale and breadth.
• Valtech: Global digital transformation agency with deep Adobe Commerce, Shopware, and Pimcore practices. Comparable on platform partnerships and enterprise commerce implementations, but Valtech competes at a substantially larger scale and competes for the upper end of Studio Emma's addressable market.
• Merkle: Global data-driven digital agency with extensive commerce implementation capabilities and PIM/data-management practices. Comparable on the commerce + data spine, but Merkle operates at a significantly larger scale across multiple continents and competes for enterprise accounts.

Direct peers

• Intracto: Belgian digital agency offering e-commerce, digital marketing, and technology services to mid-market and enterprise clients. Closely comparable on Belgian roots, end-to-end commerce implementation services, and B2B/B2C customer segments, although Intracto is broader in marketing services.
• Elgentos: Dutch Magento/Hyvä specialist agency serving B2B and B2C merchants with implementation, performance, and integration services. Comparable to Studio Emma on platform focus (Magento ecosystem), regional Benelux footprint, and mid-market enterprise client profile.
• The Reference: Belgian digital agency specialized in .NET, Sitecore, and commerce implementations for enterprise customers. Comparable in Belgian-headquartered, enterprise-focused delivery model, though The Reference skews more toward CMS/portal projects than PIM-heavy work.
• Smile: French-headquartered digital agency and one of Europe's largest open-source commerce/PIM integrators with deep Magento and Pimcore expertise. Highly comparable to Studio Emma on platform mix, customer profile (mid-market and enterprise B2B/B2C), and dual e-commerce + data-management positioning, though Smile operates at materially greater scale across multiple European countries.
• Webba: Dutch e-commerce implementation agency with expertise in Shopware, Shopify, and Adobe Commerce for mid-market retailers. Comparable on platform focus, Benelux geography, and B2B/B2C customer segments, though Webba is smaller and more commerce-only than Studio Emma's PIM-specialized practice.

Regional players

• Netgen: Swiss digital agency with e-commerce, PIM, and integration services for European mid-market brands. Comparable on PIM/commerce integration services and enterprise customer profile, but operates primarily in the German-speaking Swiss and DACH market rather than Benelux.

Others

• Akeneo: Global PIM SaaS vendor that competes with Pimcore for the same enterprise PIM RFPs. Not a direct competitor to Studio Emma's services but a strategic counterpart in the same product category — Studio Emma's Pimcore pipeline is partly substitutable by Akeneo's partner channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/studioemma
• LinkedInlinkedin.com/company/studio-emma
• Instagraminstagram.com/studioemma_com
• Xx.com/studioemma

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Emma