Barton Insurance Agency
Barton Insurance Agency is a New Hampshire-based independent insurance agency founded in 1954, offering personal, commercial, and life insurance through 13+ carrier partnerships to individuals, families, and small businesses from offices in New London and Grantham, and now affiliated with the Hilb Group.
- Company typePrivate
- Founded1954
- HeadquartersNew London, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Barton Insurance Agency does
Barton Insurance Agency is an independent insurance agency founded in 1954 and headquartered in New Hampshire, with physical offices in New London and Grantham. The agency distributes personal lines (home, auto), commercial lines (business, cyber liability, commercial umbrella), and life insurance products to individuals, families, and small business owners in its regional market. It operates as a Trusted Choice Independent Agent, placing coverage through 13 or more carrier partnerships rather than binding as a captive agent for any single insurer.
The business model is commission-based: revenue is generated through placement and renewal commissions paid by carrier partners on each policy written. Pricing is quote-driven, with customers requesting quotes online or in person; the agency does not publish rates or engage in subscription-based pricing. The go-to-market combines the two physical offices serving the Upper Valley / Sullivan–Merrimack NH corridor, community involvement and local marketing, and digital self-service channels for quote requests, claims reporting, and policy changes. Long-tenured client relationships — multiple testimonials cite 40+ year engagements — indicate high retention in the personal lines book and a long-tail, distributed customer base with no enterprise anchors.
In 2025, the agency became a member of the Hilb Group, a regional insurance brokerage aggregator, signaling strategic alignment with a larger platform. The disclosed technology footprint consists of off-the-shelf tools including Stripe for payment processing and Google Analytics for web traffic, with no proprietary platform, AI/ML capabilities, or differentiated technical assets evident. Operations are run by a small team of licensed agents and account managers; no headcount, revenue, or premium-volume figures are publicly disclosed.
Barton Insurance Agency firmographics
Firmographics- Name
- Barton Insurance Agency
- Legal name
- Barton Insurance Agency
- Website
- https://nhins.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Barton Insurance Agency is a New Hampshire-based independent insurance agency founded in 1954, offering personal, commercial, and life insurance through 13+ carrier partnerships to individuals, families, and small businesses from offices in New London and Grantham, and now affiliated with the Hilb Group.
- Ownership category
- akta.pro rank
Barton Insurance Agency industry classification
Industry- Product category
- Insurance Agency Services
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
Keywords
Where Barton Insurance Agency is headquartered
LocationHeadquarters
- HQ city
- New London
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Barton Insurance Agency business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Commissions: As an independent insurance agency, Barton Insurance generates revenue through commissions paid by insurance carriers for policies sold and renewed. They work with 13+ carrier partnerships to offer personal, commercial, and life insurance products to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based insurance pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Barton Insurance Agency product offering
Product offeringCore offering
Barton Insurance Agency is an independent insurance agency offering personal, commercial, and life insurance products sourced from 13+ carrier partnerships. As Trusted Choice Independent Agents, they advise customers on coverage options, sell policies through multiple carriers, and provide ongoing service including claims, policy changes, billing, and ID cards from two New Hampshire offices.
Product overview
Barton Insurance Agency (now part of Hilb Group) is an independent insurance agency offering a comprehensive portfolio of personal, commercial, and life insurance products. Personal insurance includes home, auto, renters, flood, and recreational vehicle coverage. Commercial offerings include cyber liability and commercial umbrella insurance. Life insurance products cover term, whole, and other policy types. The agency provides customer-facing digital services including online quote requests, claims filing, policy changes, bill payments, certificate requests, policy reviews, and ID card requests. As Trusted Choice Independent Agents, they work with multiple carrier partnerships to provide diverse coverage options.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Insurance Protects homes and possessions from natural disasters, theft, fire damage, property damage, personal liability, medical expenses, personal injury, and flooding for homeowners in New Hampshire.
- Auto Insurance Protects drivers financially in accidents, theft, or vandalism events with liability, collision, comprehensive, medical payments, and personal injury protection coverage.
- Renters Insurance Protects renters' personal property and provides liability coverage in the event of accidents or injury.
- Flood Insurance Provides financial protection against flood damage, which is typically excluded from standard homeowners policies, particularly for flood-prone properties and flood zones.
- Recreational Vehicle Insurance Provides financial protection for RVs, motorhomes, travel trailers, and other recreational vehicles against accidents, theft, and covered events.
- Commercial Umbrella Insurance Provides additional liability coverage above and beyond the limits of primary commercial insurance policies to cover costs that exceed standard policy limits.
- Cyber Liability Insurance Protects businesses from financial loss due to cyber attacks, data breaches, and other cyber threats.
- Life Insurance Provides financial security for loved ones upon death, covering funeral costs, outstanding debts, and ongoing living expenses; available in term, whole, and other policy types.
Quantifiable outcome
- ~30% savings reported by customers compared to previous coverage
Companies that use Barton Insurance Agency
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Barton Insurance Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Barton Insurance Agency partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship and core.
- Hilb GroupflagshipIn 2025, Barton Insurance became a member of Hilb Group, a leading employee benefits and property and casualty insurance brokerage and advisory firm. With over 2,200 employees in 125+ locations across 30 states and services in all 50 states, the partnership provides access to national resources while maintaining local team and customer relationships.
- AmTrust FinancialcoreInsurance carrier partner offering coverage options through Barton Insurance agency. Customers can manage policies and pay bills through AmTrust Financial's online portal.
- Andover CompaniescoreInsurance carrier partner providing coverage options. Customers can access their accounts and pay premiums through the Andover Companies portal.
- Concord Group InsurancecoreRegional insurance carrier partner. Customers can pay bills through Concord Group Insurance's online payment center.
- Eastern AlliancecoreInsurance carrier partner. Customers can pay bills through Eastern Alliance's payment center.
- Foremost Insurance GroupcoreInsurance carrier specializing in specialty products. Customers can manage accounts through Foremost's online portal.
- HagertycoreInsurance carrier partner specializing in classic vehicle insurance. Customers can access their accounts through Hagerty's portal.
- Hanover Insurance GroupcoreInsurance carrier partner offering various coverage options. Customers can pay bills through Hanover's online portal.
- MMG InsurancecoreInsurance carrier partner. Customers can access policy information through MMG Insurance's website.
- OpenlycoreInsurance carrier partner offering coverage options. Customers can access policy information through Openly's website.
- Patriot InsurancecoreInsurance carrier partner. Customers can pay bills and manage policies through Patriot Insurance's online portal.
- Plymouth RockcoreInsurance carrier partner. Customers can pay bills through Plymouth Rock's online portal.
- ProgressivecoreMajor insurance carrier partner offering auto and other coverage options. Customers can access policies through Progressive's website.
- Safety InsurancecoreInsurance carrier partner. Customers can pay bills and manage accounts through Safety Insurance's online portal.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Barton Insurance Agency competitors and assessment
Company assessmentBroad incumbents
- Hub International: Large North American insurance brokerage focused on middle-market commercial and personal lines. Comparable in offering the same multi-line independent agency model that Barton provides, but at materially greater scale.
- USI Insurance Services: Top-10 U.S. insurance brokerage serving middle-market clients across commercial, personal, and employee benefits. Comparable in operating the same multi-line independent agency model with carrier partnerships, but at enterprise scale.
- Acrisure: Fast-growing, technology-enabled insurance brokerage that has aggregated hundreds of agency partners. Comparable as a roll-up acquirer of independent agencies, offering national scale and tech-enabled back-office services similar to what Hilb Group now provides Barton.
- Marsh McLennan: World's largest insurance broker and risk advisor. Comparable as an incumbent in the same insurance brokerage and risk advisory category, though operating at global enterprise scale rather than local retail.
- The Hilb Group: Barton's parent organization since 2025 — a leading P&C and employee benefits brokerage with 2,200+ employees in 125+ locations across 30 states. Comparable as a parent platform that combines local independent agency brands with national brokerage scale.
- Arthur J. Gallagher & Co. Global Fortune 500 insurance brokerage and risk management services firm. Comparable as a large, diversified broker that aggregates independent agency capabilities into a national platform — same industry, vastly broader scope.
- Brown & Brown: National insurance brokerage built largely through roll-up of independent agencies. Highly comparable business model — combining decentralized local agency brands with centralized platform resources, the same path Barton has begun via Hilb Group.
Others
- Hanover Insurance Group: Regional P&C insurance carrier listed among Barton's carrier partners, with a strong Northeast footprint. Comparable as a partner-carrier in the same insurance distribution value chain — particularly relevant given Barton's NH concentration.
- Progressive: Major personal-lines carrier and one of Barton's 13+ carrier partners. Comparable as a counterparty in the same insurance value chain — Progressive's direct-to-consumer channel is also Barton's primary structural competitive threat.
Direct peers
- Cross Insurance: One of the largest independent insurance agencies in New England, offering personal, commercial, and employee benefits products across multiple states. Most directly comparable to Barton in terms of multi-line independent agency model and regional New England footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Barton Insurance Agency social profiles
Digital presenceBarton Insurance Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Barton Insurance Agency leadership team
Management profileNumber of profiles
Profiles5 records
Barton Insurance Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Barton Insurance Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Barton Insurance Agency
What does Barton Insurance Agency do?
Barton Insurance Agency is an independent insurance agency offering personal, commercial, and life insurance products sourced from 13+ carrier partnerships. As Trusted Choice Independent Agents, they advise customers on coverage options, sell policies through multiple carriers, and provide ongoing service including claims, policy changes, billing, and ID cards from two New Hampshire offices.
Is Barton Insurance Agency a public or private company?
Barton Insurance Agency is a private company. It is classified as corporate owned and is currently operating.
When was Barton Insurance Agency founded?
Barton Insurance Agency was founded in 1954. It employs 1 to 10 people.
Where is Barton Insurance Agency based?
Barton Insurance Agency is headquartered in New London, United States, in the North America region.
How does Barton Insurance Agency make money?
One revenue line is on record: insurance Commissions.
Who are Barton Insurance Agency's main competitors?
Broad incumbents on record are Hub International, USI Insurance Services, Acrisure, Marsh McLennan, The Hilb Group, Arthur J. Gallagher & Co. and Brown & Brown. Others are Hanover Insurance Group and Progressive. Cross Insurance is listed as a direct peer.
Does Barton Insurance Agency have an API?
No public API is recorded for Barton Insurance Agency.
What industry is Barton Insurance Agency in?
Barton Insurance Agency's product category is Insurance Agency Services. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 5242 and its SIC code is 6411.