WebMD Provider services

What WebMD Provider services does

WebMD Provider Services, operating as WebMD Ignite (formerly Mercury Healthcare prior to its June 2022 acquisition by WebMD Health Corp), is a healthcare marketing technology and patient engagement platform that sells to health systems, health plans, government agencies, health associations, and healthcare marketing agencies. The company provides a cloud-based platform combining audience-building analytics, omnichannel campaign execution, and a 25,000+-piece clinically reviewed health education content library covering 20+ therapeutic areas, used to acquire patients, build loyalty, drive referrals, and operationalize clinical education at the point of care. Core platform modules include the Ignite Growth Platform (IGP) for audience targeting and analytics, the Digital Experience Engine (DXE) for code-free healthcare website building, Provider Finder (enterprise provider/location directories), and Ignite on FHIR (Epic-embedded patient education delivery via FHIR standards); these are complemented by clinical content products (HealthHub, HealthClips, HealthPrints, HealthInteractive AI assistants, WebMD TV) and marketing solutions (Pulse, Edge Activation, Programmatic, Care Finder, Choice Awards, Referral Growth Targeting).

Revenue is generated through a combination of subscription-based enterprise contracts, clinical content licensing (HealthClips, HealthPrints, HealthSheets distributed via EHR integrations and patient portals), agency and managed media services (with over $1B in annual media spend under management generating likely take-rate revenue), and e-commerce sales through the Krames Store. The company runs a consultative enterprise field sales motion supplemented by channel partnerships with healthcare marketing agencies and embedded distribution via EHR/care management integrators (Epic, Oracle/Cerner, Meditech, Cognizant/Trizetto, Medecision, GetWell Network, Sonifi Health). It reported verified ROI outcomes including a 7:1 return on investment, 36% greater patient retention, 5-25% reduction in patient leakage, and a 15.99:1 ROI in a Southeast health system case study, and was ranked #1 in Patient Education in the 2024 Best in KLAS report. WebMD Ignite reaches more than 95% of all registered National Provider Identifiers every 30 days and benefits from the parent WebMD consumer brand, which attracts over 32 million unique visitors per month.

Name

WebMD Provider services

Legal name

Mercury Healthcare, Inc.

Website

https://webmdproviderservices.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

WebMD Provider Services (WebMD Ignite) provides a cloud-based healthcare marketing and patient engagement platform combining 25,000+ clinically reviewed health education assets, EHR-embedded delivery, audience analytics, and media execution, sold to health systems, health plans, government agencies, and healthcare marketing agencies.

Ownership category

akta.pro rank

Product category

Healthcare Marketing Technology

NAICS

Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)

akta.pro secondary industry

Employer/Member Engagement Platforms for Provider-Sponsored Plans (HLACAEAM)

Keywords

• Healthcare marketing technology
• Patient engagement platform
• Clinical content solutions
• Healthcare media solutions
• Patient education content

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Healthcare Marketing Technology Platform: WebMD Ignite generates revenue through subscription and usage-based contracts for its Ignite Growth Platform, marketing solutions, and clinical content solutions sold to healthcare organizations (health systems, health plans, government, associations). The company manages $1B+ in annual media spend on behalf of clients, implying fees based on media spend management and campaign execution.
2. Clinical Content Licensing: Revenue from licensing clinical patient education content (HealthClips video, HealthPrints print, HealthSheets) to healthcare organizations, hospitals, and health plans. Content is distributed via EHR integrations (Epic, Cerner, Meditech), patient portals, and direct-to-patient channels.
3. Professional Services and Agency Fees: Agency services and campaign execution fees from healthcare marketing agencies and direct healthcare clients. Manages over $1B in annual media spend across the client base.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

WebMD Ignite provides a cloud-based healthcare engagement platform combining the Ignite Growth Platform (IGP) with clinical content, EHR-integrated workflows, audience targeting, and analytics to help healthcare organizations acquire, engage, and retain patients and members. The company sells subscription and usage-based platform subscriptions, clinical content licensing, and managed media services to health systems, health plans, government agencies, health associations, and healthcare marketing agencies.

Product overview

WebMD Ignite (d/b/a WebMD Provider Services, formerly Mercury Healthcare) is a healthcare marketing technology and patient engagement platform operating as a platform-plus-modules architecture. Its core offering is the Ignite Growth Platform (IGP), which unifies audience-building, omnichannel campaign management, and analytics into a single patient engagement engine. This platform is augmented by dedicated clinical content and workflow solutions — including HealthHub (digital content), HealthInteractive (AI-powered conversational education), HealthAdvisor (health risk assessments), HealthClips (video), HealthPrints (print), WebMD TV (facility television programming), and clinical EHR integrations such as Ignite on FHIR (Epic), Ignite On-Demand, and Coach (care management). The company also offers marketing solutions (Pulse, Edge Activation, Programmatic, Care Finder, Referral Growth Targeting), analytics (Referral Growth Analytics), and website building (Digital Experience Engine). In April 2026, WebMD Ignite launched the HEART Program — a rapid-deployment solution combining multiple capabilities for rural health transformation under CMS funding. All solutions are backed by a library of 25,000+ clinically reviewed health education pieces.

Differentiator

Problem solved

Functional benefit

Brands

• HealthHub: Digital health education collection delivering clinically reviewed articles, videos, and interactive resources.
• HealthAdvisor
• HealthClips
• HealthInteractive
• WebMD TV
• Ignite Growth Platform
• Digital Experience Engine (DXE)
• HEART
• Krames Store

Products and services

• Ignite Growth Platform (IGP) All-in-one patient engagement platform that translates healthcare data into action with audience-building capabilities, omnichannel campaign management, and analytics for predictable, repeatable growth.
• HealthHub Branded digital health education collection delivering clinically reviewed articles, videos, and interactive resources across omnichannel workflows and consumer-facing digital experiences.
• HealthAdvisor Evidence-based health risk assessment platform with integrated metrics that promotes early intervention and mitigates chronic conditions through personalized risk assessments.
• HealthClips Patient education video library covering conditions and procedures from diagnosis through treatment, discharge, rehabilitation, and recovery. Available online and via WebMD TV at the bedside.
• HealthPrints Comprehensive print education collection with more than 500 titles covering 20 therapeutic areas, purchasable through the Krames Store.
• HealthInteractive AI-powered interactive platform with closed AI assistants that guide patients and members through WebMD Ignite content conversationally, enabling exploration of sensitive or complex health topics.
• WebMD TV Television programming platform delivering trusted, branded health content at the bedside, in waiting rooms, and throughout healthcare facilities, including Serenity, Heart Health, Newborn, and Patient Channels.
• Digital Experience Engine (DXE) Intuitive, code-free healthcare website builder that enables healthcare organizations to create branded websites without custom development.
• Provider Finder Award-winning enterprise directory of healthcare providers and locations integrated with Epic MyChart, open scheduling, and patient engagement software.
• Ignite on FHIR Patient education platform/app that integrates seamlessly into the Epic EHR workflow via FHIR standards, enabling delivery of relevant education directly in the Epic EHR portal.
• Ignite On-Demand (Krames On-Demand) Standalone system for reading, viewing, and printing patient education materials integrated into clinical workflows, supporting regulatory requirements and driving clinical efficiency.
• Coach Care management and health education solution that empowers care managers with evidence-based health education and tailored resources, improving member outcomes through automated program delivery.
• Direct to Patient Automated Education Automates timely educational outreach within the health journey through SMS/text capabilities, extending patient education beyond the point of care.
• Referral Growth Analytics Analytics solution that identifies top service opportunities to improve referral patterns and reduce out-of-network patient leakage with insight into referral business impact.
• Pulse Turnkey healthcare optimization solution designed to maximize ROI in a dynamic landscape, providing activation and optimization capabilities across marketing campaigns.
• Edge Activation Patient acquisition solution that dynamically attracts healthcare consumers across the internet with media providers and custom content, with guaranteed lead generation.
• Programmatic Zero-waste media solutions to efficiently target high-quality consumer and healthcare professional audiences through programmatic advertising.
• Care Finder Generates guaranteed leads through enhanced provider profiles and live contact center agents to handle patient intake.
• Agency Services Healthcare-focused marketing expertise that reaches the right audiences, converts interest into measurable action, and tracks results across the healthcare marketing campaign lifecycle.
• Choice Awards Ranking program that helps health systems understand how they rank based on patient and provider perceptions, enabling brand reputation benchmarking.
• Medscape Media Display media advertising solution that bolsters brand awareness with targeted messaging to the specialists most influential to a healthcare organization.
• BrandAlert 360 Multichannel messaging solution that maximizes reach to target audiences via onsite, app, and strategic email channels.
• Referral Growth Targeting Data-driven targeting solution that reaches high-value providers for increased referrals to specialty providers and crucial service lines.
• HEART Program Health Education & Access for Rural Transformation (HEART) is a rapid-deployment digital infrastructure program combining HealthHub, HealthAdvisor, omnichannel engagement, AI-powered interactive education, and CMS-aligned outcome dashboards for rural health transformation.
• Krames Store E-commerce storefront for purchasing Krames health documentation packages, print education, and health content materials.
• Read by QxMD Mobile app providing the latest clinical research, guidelines, and protocols to healthcare professionals; used by 300+ hospitals and universities globally.
• Krames API API integration of Krames health content into third-party applications, enabling embedding and delivery of patient education content directly within external systems.

Quantifiable outcome

• 7:1 return on investment for healthcare organizations
• +7 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration59 records

AI capability10 records

Feature11 records

Partnerships

26 partnerships are on record, tiered core and minor.

• WebMD Health Corp (Acquisition of Mercury Healthcare)coreStrategic or Co-development Partner · 29 June 2022WebMD announced the acquisition of Mercury Healthcare, a healthcare marketing technology company, to enhance personalized patient engagement and improve healthcare communication. The integration aims to transform the patient experience through data analytics, content, and targeted communication tools. Mercury Healthcare was sold by Vestar to WebMD Health Corp. Following the acquisition, Mercury Healthcare was rebranded as WebMD Ignite.
• Epic SystemscoreTechnology or IntegrationWebMD Ignite integrates patient education content into Epic's EHR system via Ignite on FHIR, delivering education directly into Epic patient portals. Also integrates with Epic MyChart and open scheduling for provider finder solutions.
• Oracle Health (Cerner)coreTechnology or IntegrationWebMD Ignite integrates patient education and clinical content into Oracle/Cerner EHR systems for healthcare organizations using this platform.
• MeditechcoreTechnology or IntegrationWebMD Ignite integrates patient education into Meditech EHR platforms for healthcare organizations.
• eClinicalWorkscoreTechnology or IntegrationWebMD Ignite integrates patient education into eClinicalWorks EHR platform for healthcare organizations.
• Harris HealthcarecoreTechnology or IntegrationWebMD Ignite integrates patient education and clinical content into Harris Healthcare platforms.
• T-SystemcoreTechnology or IntegrationWebMD Ignite integrates patient education and clinical content into T-System emergency medicine EHR platforms.
• VeradigmcoreTechnology or IntegrationWebMD Ignite integrates patient education into Veradigm EHR platforms for healthcare organizations.
• Cognizant / TrizettocoreTechnology or IntegrationWebMD Ignite partners with Cognizant/Trizetto to deliver health education within care managers' existing care management workflows, maximizing efficiency and improving member outcomes.
• MedecisioncoreTechnology or IntegrationWebMD Ignite delivers health education within Medecision's care management platform workflow to maximize care manager efficiency and improve member outcomes.
• Virtual HealthcoreTechnology or IntegrationWebMD Ignite delivers health education within the Virtual Health care management platform to support care managers and improve member outcomes.
• GetWell Network (Gettywell)coreTechnology or IntegrationWebMD Ignite's education content is delivered through GetWell Network's patient engagement platform to further extend reach and activate patients at the bedside and beyond.
• Sonifi HealthcoreTechnology or IntegrationWebMD Ignite's education content is delivered through Sonifi Health's patient engagement platforms in healthcare facilities.
• eVideoncoreTechnology or IntegrationWebMD Ignite partners with eVideon to deliver patient education through their engagement platforms.
• American Heart Association (AHA)coreStrategic or Co-development PartnerWebMD Ignite provides health education content sourced from the American Heart Association, including heart health resources, cooking for heart health content, and cardiovascular disease prevention and treatment education.
• CDCcoreStrategic or Co-development PartnerWebMD Ignite provides health education content sourced from the U.S. Centers for Disease Control and Prevention, including public health information and clinical guidance.
• NIH / National Cancer InstitutecoreStrategic or Co-development PartnerWebMD Ignite provides health education content sourced from the National Institutes of Health and National Cancer Institute, including cancer information and research-based health guidance.
• March of DimescoreStrategic or Co-development PartnerWebMD Ignite provides health education content sourced from March of Dimes for maternal and infant health education.
• KidsHealthcoreStrategic or Co-development PartnerWebMD Ignite provides health education content sourced from KidsHealth for pediatric and family health education.
• VA (U.S. Department of Veterans Affairs)coreStrategic or Co-development PartnerWebMD Ignite provides health education content for the VA health system, including patient education tools and resources for veterans.
• QxMD (Read by QxMD)coreTechnology or IntegrationWebMD Ignite offers Read by QxMD as a clinical support tool, providing clinicians with mobile access to the latest relevant literature, guidelines, and protocols. Used by more than 300 hospitals and universities globally.
• Artera (formerly WELL Health)coreStrategic or Co-development PartnerWebMD Provider Services partnered with Artera (SaaS patient communications leader) to improve access and engagement to patient education materials and medication affordability programs, helping providers improve clinical outcomes and ongoing patient engagement while aiming to reduce the cost of care.
• Manatt HealthcoreStrategic or Co-development PartnerWebMD Ignite partnered with Manatt Health for webinars on Rural Health Transformation, with expert insights on CMS RHT Program implementation, early state program developments, and operational strategies.
• Primary Care Development Corporation (PCDC)coreStrategic or Co-development PartnerWebMD Ignite partnered with PCDC for Rural Health Transformation webinars, providing expert insights on RHT practice implementation, state program focus areas, and provider operational strategies.
• PwC (PricewaterhouseCoopers)minorImplementation/ SI/ Consulting PartnerWebMD Ignite partners with PwC for implementation assistance and consulting services for healthcare organizations deploying WebMD Ignite solutions.
• MediflixminorChannel Partner/ Reseller/ DistributorWebMD Ignite partners with Mediflix as an OTT/streaming content partner to bring health education to consumers through streaming platforms as healthcare meets consumer technology.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Healthgrades: Healthgrades (acquired by Roper Technologies) operates one of the largest healthcare provider directories and consumer health information sites, competing with WebMD Ignite's Provider Finder and consumer health content offerings. It serves overlapping health system marketing and patient acquisition buyers at greater consumer scale.
• Press Ganey: Press Ganey is the leading patient experience and healthcare workforce analytics firm, widely used by hospitals for HCAHPS measurement and improvement. Listed as a WebMD Ignite partner, it also overlaps competitively on the patient engagement, experience, and healthcare marketing analytics side.
• Wolters Kluwer Health (UpToDate, Emmi): Wolters Kluwer Health provides clinical decision support (UpToDate) and patient engagement (Emmi) solutions to health systems. It is a broad incumbent competitor to WebMD Ignite's clinical content, patient education, and EHR-embedded workflows.

Direct peers

• Sharecare: Sharecare is a digital health company providing consumer health engagement, content, and wellness programs to health plans, employers, and health systems. It competes with WebMD Ignite's member engagement, health risk assessment, and digital content offerings for similar payer and provider buyers.
• GetWell Network: GetWell Network is an interactive patient engagement platform that delivers education, communication, and care guidance across the patient journey. It is a direct competitor to WebMD Ignite's clinical patient education and engagement solutions, including EHR-embedded delivery and bedside engagement.
• PatientPoint: PatientPoint provides point-of-care patient education and engagement across physician offices, health systems, and hospitals via digital screens, tablets, and print. It competes directly with WebMD Ignite's HealthClips, WebMD TV, and Krames education solutions for healthcare engagement budgets.
• Welltok: Welltok is a consumer health activation and member engagement platform serving health plans, providers, and employers with personalized outreach and analytics. It competes directly with WebMD Ignite's Coach, BrandAlert, and health plan member engagement portfolio.
• SONIFI Health: SONIFI Health delivers interactive patient engagement, education, and entertainment through bedside tablets and TVs in hospitals. It is listed as a WebMD Ignite partner but directly competes for in-facility patient engagement budgets overlapping with WebMD TV.
• Artera (formerly WELL Health): Artera is a SaaS patient communication platform that delivers bidirectional messaging, education, and affordability content to patients across health systems. Although listed as a WebMD Ignite partner, its patient education and engagement capabilities directly overlap with WebMD Ignite's Direct-to-Patient Automated Education and outreach products.
• Elsevier Patient Engagement: Elsevier's Patient Engagement suite (including ExitCare) provides clinically reviewed patient education delivered through EHRs and patient portals. It is a direct peer to WebMD Ignite's Krames HealthSheets, Ignite on FHIR, and EHR-integrated education solutions.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/webmd-ignite

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WebMD Provider services