What ICNCLST does

ICNCLST (legally Iconoclast Artist Management, LLC) is a privately-held, full-service creative agency and talent representation firm founded in 2015 and headquartered in New York City at 50 White Street, with a satellite office co-located with Control Gallery in Los Angeles and a regional director presence in Tokyo. The company operates a dual business model: an agency services arm providing brand consulting, content production, experiential and event production, and communications strategy; and a talent management arm representing independent artists, designers, and cultural figures including FUTURA, Nina Chanel Abney, OJAS, Dr. Woo, and Nigel Sylvester.

The firm makes money primarily through project-based professional services fees from enterprise brand clients across fashion (Louis Vuitton, Moncler, KENZO, Converse, Timberland), sports and gaming (Nike, Jordan Brand, EA Sports FC, U.S. Soccer), beverages (Tequila Don Julio, Pepsi), automotive (LiveWire/electric motorcycles), and cultural institutions (MoMA Design Store, ICA Boston, Sotheby's). Revenue mechanics also include talent licensing and collaboration commissions, with no publicly disclosed pricing or contract terms. Go-to-market is exclusively referral-based with no unsolicited business accepted, and customer acquisition occurs through relationship-driven enterprise field sales and demonstrated cultural impact via portfolio work.

The firm's product surface includes specialized divisions such as OFFSIDE (soccer-focused creative services), Control Gallery (a physical exhibition platform), Beyond The Streets (street culture initiative), and a Collaborator Network connecting brands with curators, photographers, and filmmakers. The technology footprint is limited to a Framer-built web presence with no API, SDK, or proprietary platform products; core technology centers on cross-disciplinary creative expertise (strategy, brand design, content production, talent management) rather than software infrastructure. The firm operates without disclosed external funding and remains founder-controlled under CEO and co-founder Sky Gellatly, with an in-house team of 20+ specialists.

Name

ICNCLST

Legal name

Iconoclast Artist Management, LLC

Website

https://icnclst.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

ICNCLST (Iconoclast Artist Management) is a New York-based, full-service creative agency and talent representation firm founded in 2015, uniting independent artists with world-class brands across fashion, sports, luxury, and entertainment to deliver brand campaigns, experiential activations, and cultural collaborations.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Advertising Agencies (541810), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Creative agency services
• Talent representation
• Brand consulting
• Experiential marketing
• Cultural collaborations

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Creative Agency Services: Full-service creative agency providing brand consulting, strategy, creative direction, content production, event production, and communications services to world-class brands seeking cultural impact and innovation.
2. Talent Representation: Artist and talent management services representing creatives across arts, music, sports, and entertainment, facilitating brand collaborations and managing their professional engagements.
3. Experiential Activations: Design and execution of immersive brand experiences, product launches, cultural events, and multi-city activations that drive real influence through strategic cross-pollination between creatives, consumers, and brands.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ICNCLST is a full-service creative agency and talent representation firm that unites innovators across arts and culture with world-class brands to design, produce, and manage creative collaborations, brand campaigns, experiential activations, and content. Its work spans brand consulting, talent management, event production, content production, and a soccer-focused OFFSIDE division, supported by a gallery platform (Control Gallery) and a street-culture initiative (Beyond The Streets).

Product overview

ICNCLST is a full-service creative agency and talent representation firm that operates through multiple specialized divisions: Brand Consulting/Brand Network for brand strategy and campaigns; Talent Management for artist representation; Experiential/Event Production for live activations; Content Production for photography and video; OFFSIDE for soccer-specific creative services; and Control Gallery as an exhibition platform. The agency bridges artists, brands, and consumers through cross-functional expertise in strategy, content production, brand design, talent management, and experiential marketing to drive cultural impact and business innovation.

Differentiator

Problem solved

Functional benefit

Brands

• OFFSIDE: A specialized division providing strategic, creative, and communications services to soccer federations, teams, players, and brands, weaving soccer's essence into art, fashion, entertainment, and technology.
• Control Gallery
• Beyond The Streets

Products and services

• Brand Consulting / Brand Network Strategic brand development and campaign execution services connecting world-class brands with cultural innovators across arts, fashion, sports, music, and entertainment for world-class brands.
• Talent Management / Talent Representation Artist representation and management services for independent creative talent across visual arts, photography, design, music, sports, and entertainment, facilitating brand collaborations and managing professional engagements.
• Experiential / Event Production End-to-end experiential marketing and live event production, including pop-ups, multi-city brand launches, listening rooms, gallery exhibitions, and cultural activations such as ComplexCon tournaments, Miami Art Week, and brand tentpoles.
• Content Production Multi-format content creation including photography, video, social media content, podcast production, and documentary-style storytelling for enterprise brand clients.
• OFFSIDE Specialized division providing strategic, creative, and communications services to soccer federations, teams, players, and brands, weaving soccer's essence into art, fashion, entertainment, and technology.
• Control Gallery Wholly-owned gallery and exhibition platform showcasing artistic collaborations and cultural projects, including OJAS Listening Room collaborations with USM Modular Furniture and Klipsch, and Dr. Woo ICA Boston First Fridays takeover.
• Collaborator Network Curated network of cultural creators, photographers, and artists available for brand collaborations, including featured creators such as Nigel Sylvester (BMX), OJAS (audio/design), FUTURA (visual art), Nina Chanel Abney (visual art), Dr. Woo (tattoo/art), and Travis Scott (music).

Quantifiable outcome

• Over 1 billion impressions generated through Nigel Sylvester GO RIDE 2025 campaign
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

28 partnerships are on record, tiered flagship, core and minor.

• NikeflagshipStrategic or Co-development PartnerOngoing strategic partnership spanning multiple years with Nike SB Olympic kits, Air Force 1 seeding programs, N7 campaigns, ComplexCon tournaments, and various product launches. ICNCLST has served as EA Sports agency for 6+ years, managing North America launches and FC Clubhouse events.
• Louis VuittonflagshipStrategic or Co-development PartnerWhite Canvas: LV Trainer in Residence project curating artist collaborations including Lady Pink, Lee Quiñones, and Rammellzee honoring Virgil Abloh's legacy. ICNCLST CEO Sky Gellatly co-curated the initiative.
• EA Sports FCcoreStrategic or Co-development PartnerSix-year partnership managing North America launches for EA FC franchise, including FC Clubhouse events, Premier League Summer Series activations, and global product rollouts.
• Jordan BrandcoreStrategic or Co-development PartnerMultiple collaborations including Nina Chanel Abney Jordan/MoMA Launch elevating sneaker culture with MoMA Design Store pop-up experiences in SoHo.
• ConversecoreStrategic or Co-development PartnerArt in Motion collaboration celebrating Nina Chanel Abney's first solo Paris exhibition with Perrotin gallery partnership, and Breaking Down Barriers campaign honoring first African-American NBA players.
• TimberlandcoreStrategic or Co-development PartnerFUTURE73 50th anniversary boot reinterpretations and Built For The Bold global brand platform with artists including Nina Chanel Abney, Samuel Ross, and Edison Chen.
• Tequila Don JuliocoreStrategic or Co-development PartnerOJAS audio collaboration for 1942 bottle during Miami Art Week and Peggy Gou World Tour activations in New York, Milan, and Seoul.
• Google and Refinery29coreStrategic or Co-development PartnerNina Chanel Abney Google Live Case program with interactive phone case wallpapers and 29Rooms immersive installations showcasing her artwork.
• LiveWirecoreStrategic or Co-development PartnerMultiple collaborations including Dr. Woo packaging design, Eric Haze custom motorcycle editions, and Joopiter/Nigo S2 Del Mar electric motorcycle project.
• MonclercoreStrategic or Co-development PartnerOJAS and FUTURA collaborations through Moncler Genius program including Mercedes-Benz G-Class Past II Future project with NIGO.
• KENZOcoreStrategic or Co-development PartnerFUTURA collaboration with NIGO for Fall/Winter 2025 collection unveiled at Le Palais de Chaillot with Eiffel Tower backdrop.
• Nigel SylvestercoreStrategic or Co-development PartnerOngoing collaboration managing GO RIDE multi-city BMX events and AJ1 Low Better With Time launches spanning New York, Miami, and Mexico City.
• ICA BostonminorStrategic or Co-development PartnerDr. Woo ICA Boston First Fridays takeover with site-specific video installation and limited edition art prints.
• USM Modular FurniturecoreStrategic or Co-development PartnerOJAS Listening Room collaboration at Soho showroom featuring custom speaker systems with Kvadrat Acoustics integration.
• KlipschcoreStrategic or Co-development PartnerOJAS and Klipsch kO-R1 speaker collaboration with exclusive listening room events at Nine Orchard and USM Soho.
• RIMOWAminorStrategic or Co-development PartnerOJAS participation in RIMOWA's As Seen By traveling exhibition showcasing artworks created from RIMOWA materials.
• Sotheby'scoreStrategic or Co-development PartnerExclusive Nike Dunk Low Virgil Abloh/Futura auction benefiting The Virgil Abloh Foundation with 8 pairs auctioned.
• InstagramcoreStrategic or Co-development PartnerCurated inaugural RINGS Awards program with judging panel including KAWS, Wales Bonner, Marc Jacobs, and Spike Lee.
• Nike Virtual Studios (.SWOOSH)coreTechnology or IntegrationNike Air Force 1 Low 404 ERROR seeding program targeting gaming and internet culture pioneers with Y2K aesthetics.
• U.S. Soccer / USMNTcoreStrategic or Co-development PartnerOnly Forward campaign connecting team with fashion brands Awake NY, Hidden NY, and KidSuper ahead of World Cup, plus Nike N7 See Me See Us campaign.
• JostensminorStrategic or Co-development PartnerChampions Collective sub-brand creation including naming, visual identity, brand architecture, and web design for professional championship ring business.
• Arizona Iced TeaminorStrategic or Co-development PartnerUnexpected Remix collaboration with Thierry Lasry featuring SoHo takeover, influencer seeding kits, and wheatpaste campaign in NYC.
• PepsiminorStrategic or Co-development PartnerMister Cartoon lowrider and limited-edition cans for Super Bowl LVI tribute to Los Angeles hip-hop heritage.
• HBOminorStrategic or Co-development PartnerMaradona documentary launch with NYC pop-up museum and Miami screening events generating 10 million media impressions.
• HXOUSE LabsminorStrategic or Co-development PartnerHosted HXOUSE Labs World Tour NYC stop with workshop focused on campaign development and Web3 mentorship.
• Moncler GENIUS 1952coreStrategic or Co-development PartnerRostarr multi-season collaboration for A/W 2018 collection including technical outerwear and reimagined brand marks.
• Paris Saint-GermaincoreStrategic or Co-development PartnerFUTURA PSG Japan Tour collaboration with EDIFICE launch, custom player kit handstyle designs for match against Inter Milan.
• Travis ScottcoreStrategic or Co-development PartnerSecreto Maximus exclusive soccer tournament at ComplexCon 2024 with elite athlete roster including Luis Figo, Brandi Chastain, and Edgar Davids.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Team Epiphany: Cultural marketing and experiential agency building brand-consumer connections through storytelling, influencer work, and event activations. Closely overlaps ICNCLST's experiential/event production and brand consulting services for premium lifestyle and apparel clients.
• Preacher: Boutique creative agency focused on brand strategy, design, and culturally driven campaigns for premium clients. Comparable in size and agency philosophy to ICNCLST's brand consulting division.
• Range Media Partners: Boutique talent management and content company representing artists, musicians, and creators across entertainment and sports. Operates as a peer in ICNCLST's artist representation space with a similar hybrid representation-plus-content model.
• Mother New York: Independent creative agency producing culturally resonant campaigns for global brands; comparable boutique-agency positioning and similar New York creative culture to ICNCLST.

Broad incumbents

• Creative Artists Agency (CAA): Hollywood's largest talent and sports agency with brand consulting, IP, and experiential capabilities. Comparable to ICNCLST on artist representation and on brokering celebrity/brand collaborations for global consumer brands.
• 72andSunny: Independent creative agency that builds culturally driven brand campaigns for clients like Google, Nike, and Reformation. Comparable mid-size creative competitor to ICNCLST's brand consulting function with similar positioning on cultural relevance.
• United Talent Agency (UTA): Major talent agency representing artists, athletes, and creators, with a growing brand consulting and cultural marketing practice. Comparable to ICNCLST's talent representation arm and its brand-talent collaboration brokerage.
• Wieden+Kennedy: Independent global creative agency renowned for culturally resonant work (Nike, Levi\u2019s) anchored on long-term client relationships and bold creative platforms. Comparable to ICNCLST in its brand-side reliance on cultural authenticity, though materially larger and broader in scope.

Regional players

• Liberation Brands / Hype Group (consultancy): Brand consultancy specializing in cultural marketing and influencer strategy for premium lifestyle clients. Comparable to ICNCLST in cultural-brand consultancy positioning, though with less emphasis on artist representation.

Emerging players

• Anonymous Content: Content-driven talent management and production company representing directors, writers, and cultural figures. Overlaps ICNCLST in talent representation and high-end content production for brand partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/icnclst
• Instagraminstagram.com/icnclst
• Xx.com/icnclstnow
• Facebookfacebook.com/icnclst

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICNCLST