Next Level Growth

What Next Level Growth does

Next Level Growth is a private, Phoenix-based business coaching and consulting firm founded by Michael Erath in 2019/2020 that serves founders, CEOs, and leadership teams of U.S. companies with roughly $10M+ in revenue and 50+ employees. Its core offering is a principles-based methodology called the Five Obsessions of Elite Organizations® — covering Great People, Inspiring Purpose, Optimized Playbooks, Culture of Performance, and Growing Profits & Cash Flow — delivered through quarterly strategic planning sessions, monthly 1:1 coaching calls, and an Accelerator Service for mid-level managers. The framework is positioned as a customizable alternative to rigid operating systems such as EOS and Scaling Up, and is supported by tools including the Next Level Accountability Chart™ (MMO), Most Critical Outcome® (MCO™), and a free Elite Organizations Assessment that funnels prospects into a 15-minute discovery call. All Business Guides are former CEOs, Presidents, or owners of businesses that generated over $1B in aggregate annual revenue and employed more than 8,000 people, sourced in part from YPO and EO peer networks.

The company monetizes primarily through custom-priced, subscription coaching engagements, supplemented by royalties from two Amazon-distributed books (RISE: The Reincarnation of an Entrepreneur and Five Obsessions of Elite Organizations, 2025), and in 2025 began extending its methodology digitally via a text-based AI Clone at askmichaelerath.com. Distribution is consultative and partner-led: discovery calls, content marketing across YouTube, LinkedIn, Instagram, Facebook, a MailChimp newsletter, and referrals from the U.S. entrepreneurial peer ecosystem. Customer logos span professional services, financial services, home services, retail, restoration, education, behavioral health, electrical, plumbing, and HVAC — predominantly mid-market accounts such as Canyon State Electric, Climate Control Experts, Embark Behavioral Health, Rocky Mountain Restoration, National Technical Institute, and Fairway Leasing/Aaron's Rent to Own, several of which made the Inc. 5000 under partnership.

Strategically, the firm is investing in productized digital assets (the AI Clone, the assessment, books), broadening its guide bench across the U.S. (Phoenix, Nashville, Las Vegas, Gilbert AZ, Southern California, Cleveland), and hiring operational leadership including an AI Chief Marketing Officer and Director of Client Services — even as it remains a small (1-10 employee firmographics count), bootstrapped, founder-led organization with no external funding and no publicly disclosed revenue.

Name

Next Level Growth

Legal name

Next Level Growth

Website

https://nextlevelgrowth.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Next Level Growth is a Phoenix-based business coaching firm that guides founders and leadership teams of $10M+ U.S. companies using its proprietary Five Obsessions of Elite Organizations® framework, delivered by former CEOs through quarterly sessions, monthly 1:1 coaching, and an Accelerator Service.

Ownership category

akta.pro rank

Product category

Business Coaching & Consulting

NAICS

Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

C-Suite & Senior Executive Coaching (EDABANAA)

akta.pro secondary industries

Corporate & Leadership Development (BPACANAA), Innovation Leadership & Leading Growth (EDABAAAO)

Keywords

• Business coaching services
• Executive leadership coaching
• Strategic planning facilitation
• Entrepreneur coaching programs
• Business growth consulting

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Business Coaching & Consulting Services: Ongoing coaching and consulting engagements with entrepreneurial leaders and their leadership teams. Includes quarterly guidance sessions, monthly one-on-one CEO calls, and quarterly strategic planning facilitation. Also offered: Accelerator Service with former COOs training leaders and mid-level managers on customized tools.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Next Level Growth provides ongoing business coaching and consulting engagements for entrepreneurial leaders of $10M+ companies, built on its proprietary Five Obsessions of Elite Organizations framework. Core delivery consists of quarterly strategic planning sessions and monthly 1:1 CEO coaching calls led by former CEOs, supplemented by an Accelerator Service where former COOs train mid-level managers on customized operating tools. Supporting offerings include a complimentary Elite Organizations Assessment, two published books, and an AI Clone that delivers interactive guidance on the methodology.

Product overview

Next Level Growth offers a comprehensive business coaching and consulting platform built around its proprietary Five Obsessions of Elite Organizations Framework. The core offering consists of personalized guidance from former CEOs who serve as Business Guides, delivered through quarterly strategic planning sessions and monthly 1:1 coaching calls. Supporting the framework are various tools including the Next Level Accountability Chart with MMOs (Mission, Most Critical Outcome, and Obsessions), the Most Critical Outcome (MCO) framework, and the Elite Organizations Assessment. The company has expanded into digital products including an AI Clone (askmichaelerath.com) for interactive guidance and published books documenting the Five Obsessions methodology. An Accelerator Service provides hands-on training for organizations seeking more intensive implementation support.

Differentiator

Problem solved

Functional benefit

Products and services

• Five Obsessions of Elite Organizations Framework A principles-based, customizable business operating framework for entrepreneurial leaders building elite organizations. Covers Great People, Inspiring Purpose, Optimized Playbooks, Culture of Performance, and Growing Profits & Cash Flow.
• Elite Organizations Assessment A complimentary assessment that evaluates an organization's current state against the Five Obsessions framework; participants receive a customized report with recommendations.
• AI Clone (askmichaelerath.com) An AI-powered conversational tool that delivers interactive guidance based on Michael Erath's Five Obsessions of Elite Organizations framework.
• Accelerator Service Hands-on coaching where former COOs train leaders and managers in client organizations on implementing the customized operating tools and frameworks.
• Quarterly Strategic Planning Facilitation Quarterly sessions with Business Guides for strategic planning, team alignment, and accountability coaching for leadership teams.
• Monthly 1:1 CEO Coaching Monthly one-on-one coaching calls with Business Guides providing accountability and guidance for CEOs and business owners.
• Five Obsessions of Elite Organizations (Book) Bestselling business book by Michael Erath documenting the framework for building elite organizations, available in hardcover, paperback, Kindle, and Audible formats.
• RISE: The Reincarnation of an Entrepreneur (Book) Michael Erath's memoir documenting his journey from business collapse to rebuilding success, available on Amazon.

Quantifiable outcome

• Enterprise Value grew 5.9X over first 5 years
• +4 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vistage Worldwide: Vistage runs peer advisory groups for CEOs and business leaders, combining group coaching with 1:1 executive coaching. Operates at a much larger scale than Next Level Growth but addresses the same SMB/mid-market CEO segment with a similar advisory + accountability value proposition.
• Strategic Coach: Dan Sullivan's Strategic Coach delivers quarterly workshops and coaching for entrepreneurs, targeting similar founder/CEO personas with multi-figure annual fees. Comparable recurring-revenue model and premium positioning in the entrepreneurial coaching category.
• Gazelles International: Gazelles is the executive coaching and Mastermind arm of Verne Harnish's Scaling Up ecosystem, providing certified coaches to growth-stage companies. Direct overlap in methodology-adjacent coaching services for the same mid-market segment.
• EOS Worldwide: The Entrepreneurial Operating System (EOS), founded by Gino Wickman, is the largest direct competitor. EOS uses a prescriptive six-component operating system for entrepreneurial companies — the very rigid model Next Level Growth explicitly positions against with its principles-based framework.
• FocalPoint Business Coaching: FocalPoint is a Brian Tracy-affiliated business coaching franchise network offering coaching for growth-oriented businesses. Operates in the same coaching-for-entrepreneurs category with a similarly recurring engagement model, though typically more standardized.
• ActionCOACH: ActionCOACH is a global business coaching franchise serving SMBs with structured coaching engagements. Competes with Next Level Growth in the broader business coaching market, though it typically targets smaller businesses and uses a more standardized franchise model.
• Predictable Success: Les McKeown's Predictable Success provides coaching, advisory, and a stage-based growth framework for scaling companies. Targets a similar founder/leadership-team audience and competes for the same 'escape from rigidity' positioning that Next Level Growth uses against EOS/Scaling Up.
• Scaling Up (Gazelles): Verne Harnish's Scaling Up methodology (built on Rockefeller Habits) is another prescriptive operating system for growth-stage companies. Like EOS, it is the kind of 'one-size-fits-all' system Next Level Growth differentiates against, and competes for the same $10M+ founder buyer.

Emerging players

• Birthing of Giants Fellowship: A multi-year fellowship program for high-growth entrepreneurs, where Next Level Growth Guide Chris Roth sits on the Board of Experts. Adjacent in audience and complementary in offering — both serve scaling founders seeking peer and expert guidance.
• Genius Network: Joe Polish's Genius Network is a high-ticket mastermind group for entrepreneurs. It overlaps in target persona (premium-paying founders) and is even featured as a client logo on Next Level Growth's website, making it both a peer and a potential channel partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@nextlevelgrowth
• Facebookfacebook.com/NextLevelGrowthAz
• LinkedInlinkedin.com/company/nextlevelgrowthaz
• Instagraminstagram.com/next.level.growth

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Next Level Growth