Johnson Media Group
Johnson Media Group is a Minnesota-based media buying and planning agency founded in 2004 that exclusively serves the home services vertical, executing multi-channel campaigns across broadcast TV, radio, direct mail, billboards, and streaming/OTT.
- Company typePrivate
- Founded2004
- HeadquartersEden Prairie, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Johnson Media Group does
Johnson Media Group (JMG) is a US-based media buying and planning agency founded in 2004 and headquartered in the Eden Prairie, Minnesota area, operating with 11-50 employees. The firm exclusively serves the home services vertical — plumbing, HVAC, electrical, and similar service providers — and plans and executes multi-channel advertising campaigns spanning broadcast TV, cable TV, radio, billboards, direct mail, and streaming/OTT platforms (Hulu, Prime Video, Peacock). The company has executed over $250M in cumulative media spend across 100+ US markets and reports client outcomes including 15X ROI on direct mail, 50% cost-per-lead reductions (from $250 to $125 within 6 months), and average ticket increases from $785 to $1,410.
JMG's core product is targeted media buying and planning, with two documented add-on capabilities: Service Area Analysis (data-driven market research identifying high-value marketing opportunities within client service footprints) and TV & Radio Negotiations (claiming 10% cost reduction and 50% increased delivery on broadcast buys). No proprietary technology platform, AI system, or analytics product is disclosed; service delivery rests on domain expertise, manual market research, and negotiated media rates rather than a software stack. AI capability fields are empty in the source data.
The revenue model is a professional-services agency structure, with fees earned as a percentage of client media spend or as quoted project or retainer fees, with multi-year contract billing cadence. Example pricing public on the website is Streaming/OTT starting from $250/month per zip code. The go-to-market is sales-led: direct phone outreach (952-314-4153), website lead forms, LinkedIn and Facebook pages, and strategic partnerships with trade associations serving 1,000+ home service category providers. The firm appears to be a bootstrapped, founder-owned private company with no disclosed institutional funding, M&A history, parent company, or executive leadership team in the public record.
Johnson Media Group firmographics
Firmographics- Name
- Johnson Media Group
- Legal name
- Johnson Media Group
- Website
- https://johnsonmediagroup.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Johnson Media Group is a Minnesota-based media buying and planning agency founded in 2004 that exclusively serves the home services vertical, executing multi-channel campaigns across broadcast TV, radio, direct mail, billboards, and streaming/OTT.
- Ownership category
- akta.pro rank
Johnson Media Group industry classification
Industry- Product category
- Media Planning & Buying Services
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830), Direct Mail Advertising (54186), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331), Services-Advertising (7310)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
- akta.pro secondary industries
- Video/CTV/OTT Media Buying (MPAAABAE), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
Keywords
Where Johnson Media Group is headquartered
LocationHeadquarters
- HQ city
- Eden Prairie
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Johnson Media Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Media Planning and Buying Services: Agency fees or percentage of media spend for targeted media buying and planning services. Services include strategic media planning, broadcast TV negotiations, cable TV, radio, billboards, direct mail, and streaming/OTT advertising. Revenue derived from media planning fees and/or commissions on media spend executed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on media budget and service scope |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Johnson Media Group product offering
Product offeringCore offering
Johnson Media Group is a B2B media buying and planning agency that plans, negotiates, and executes targeted advertising campaigns across broadcast TV, cable TV, radio, billboards, direct mail, and streaming/OTT channels specifically for home service companies. The firm combines data-driven market analysis with expert media negotiations to deliver measurable outcomes such as 15X ROI on direct mail and 50% cost-per-lead reductions. Its offering centers on traditional and digital media planning, buying, and ongoing campaign optimization for plumbing, HVAC, electrical, and other home service providers.
Product overview
Johnson Media Group offers a unified media buying and planning service platform for the home services industry. The core offering is Targeted Media Buying and Planning, supported by multiple media channel products including Broadcast TV, Cable TV, Radio, Billboards, Direct Mail, and Streaming/OTT. Additional services include Service Area Analysis for market insights and TV & Radio Negotiations for cost optimization. The company has served 100+ markets and executed over $250M in media spending.
Differentiator
Problem solved
Functional benefit
Products and services
- Targeted Media Buying and Planning
- Broadcast TV Advertising Network and local station television advertising coverage for home service companies, with expert negotiations that achieve approximately 10% cost reduction on broadcast buys.
- Cable TV Advertising Targeted cable television advertising with negotiated rates delivering approximately 50% more delivery compared to standard rates, for home service companies seeking geographic and demographic targeting.
- Radio Advertising AM/FM and streaming radio advertising for home service companies, with expert negotiation services to maximize campaign effectiveness and stretch media budgets.
- Billboard / Outdoor Advertising High-visibility outdoor advertising placements in strategic locations for home service companies to maximize local audience reach and brand awareness.
- Direct Mail Advertising Targeted postal campaign service for home service companies, with demonstrated potential for 15X return on investment and ability to turn a $6,000 campaign into $90,000 in revenue.
- Streaming / OTT Advertising Streaming television advertising across platforms including Hulu, Prime Video, Peacock, and more, with example pricing starting from $250/month per zip code, enabling home service companies to reach cord-cutting audiences with geographic targeting.
- Service Area Analysis Data-driven market analysis service that identifies high-value marketing opportunities within a home service client's service area, providing comprehensive market research to guide channel mix and budget allocation.
- TV & Radio Negotiations Expert media negotiation service for home service companies that achieves approximately 10% reduction in cost and 50% increased delivery on broadcast TV and radio campaigns.
Quantifiable outcome
- 15X ROI on direct mail campaigns
- +4 more outcomes
Companies that use Johnson Media Group
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
Johnson Media Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Johnson Media Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Nexstar NetworkcoreStrategic Partner serving the largest network of independent home service companies. Provides access to extensive network of home service providers for media services.
- Home Service FreedomcorePartnered with industry leaders to deliver exceptional marketing results for home services companies. Strategic alliance for serving the home services market.
- Next Level ProscoreExclusive traditional media strategic partner helping businesses grow. Deep strategic partnership for delivering traditional media services to home service companies.
- Trade Associations (1,000+ category providers)coreStrategic partner to respected trade associations serving over 1,000+ category providers nationwide. Provides access to extensive network of home service companies for marketing services.
Scale indicators6 records
Recent moves4 records
Expansion highlights4 records
Johnson Media Group competitors and assessment
Company assessmentDirect peers
- Scorpion: Scorpion is a vertical-focused marketing and technology company that provides media buying, digital advertising, and lead generation services to home services and legal businesses, directly competing with JMG in the same customer segment and channel mix.
- Surefire Local: Surefire Local provides local marketing and media buying software plus services for service-based SMBs (including home services), targeting the same vertical with multi-channel campaign execution similar to JMG.
- Marketing 360: Marketing 360 is a full-service marketing platform serving SMBs, including home service companies, with bundled media planning, paid media, and reputation management—directly comparable to JMG's offering and customer base.
- Brandetize: Brandetize is a performance marketing agency serving service-based businesses (including home services) with media buying and lead generation campaigns, overlapping significantly with JMG's vertical and channel mix.
- Activate Digital Media: Activate Digital Media is a digital and traditional media buying agency serving SMBs with multi-channel campaign execution, comparable to JMG in service breadth and target customer profile.
- Threshold Branding & Marketing: Threshold Branding is a marketing agency specialized in the home services vertical, providing media planning, advertising, and direct mail campaigns comparable to JMG's core offering.
Broad incumbents
- ReachLocal (Gannett): ReachLocal, now part of Gannett, is an established local digital marketing and media buying platform serving SMBs, overlapping with JMG on paid media planning and execution for service businesses.
- Hibu: Hibu is a large incumbent provider of digital marketing, media buying, and website services to local SMBs across many verticals, including home services, with overlapping media planning capabilities.
- Thryv: Thryv is an established SaaS and marketing platform for SMBs that bundles marketing services, listings, and advertising tools—including for home services—representing a broader incumbent competing in the same end market.
- Angi Leads: Angi Leads (formerly HomeAdvisor) is a large-scale home services lead generation marketplace that competes for the same home services marketing dollar, though via a different monetization model (leads vs. media planning fees).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Johnson Media Group social profiles
Digital presenceJohnson Media Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Johnson Media Group leadership team
Management profileNumber of profiles
Johnson Media Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Johnson Media Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Johnson Media Group
What does Johnson Media Group do?
Johnson Media Group is a B2B media buying and planning agency that plans, negotiates, and executes targeted advertising campaigns across broadcast TV, cable TV, radio, billboards, direct mail, and streaming/OTT channels specifically for home service companies. The firm combines data-driven market analysis with expert media negotiations to deliver measurable outcomes such as 15X ROI on direct mail and 50% cost-per-lead reductions. Its offering centers on traditional and digital media planning, buying, and ongoing campaign optimization for plumbing, HVAC, electrical, and other home service providers.
Is Johnson Media Group a public or private company?
Johnson Media Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Johnson Media Group founded?
Johnson Media Group was founded in 2004. It employs 11 to 50 people.
Where is Johnson Media Group based?
Johnson Media Group is headquartered in Eden Prairie, United States, in the North America region.
How does Johnson Media Group make money?
One revenue line is on record: media Planning and Buying Services.
Who are Johnson Media Group's main competitors?
Direct peers on record are Scorpion, Surefire Local, Marketing 360, Brandetize, Activate Digital Media and Threshold Branding & Marketing. Broad incumbents are ReachLocal (Gannett), Hibu, Thryv and Angi Leads.
Does Johnson Media Group have an API?
No public API is recorded for Johnson Media Group.
What industry is Johnson Media Group in?
Johnson Media Group's product category is Media Planning & Buying Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying, with a secondary code of MPAAABAE, Video/CTV/OTT Media Buying. Its NAICS code is 54183 and its SIC code is 7311.