Greentech
Greentech is Australia's largest solar and renewables wholesaler, a trade-only B2B distributor of solar panels, inverters, batteries, EV chargers, and electrical products serving electricians and solar installers via 320+ warehouses and an online trade account platform, operated under MM Electrical.
- Company typePrivate
- Founded1916
- HeadquartersClayton, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Greentech does
Greentech is a trade wholesale distribution brand specializing in solar, renewable energy, and electrical products, operating as a division of MM Electrical (MMEM), an Australian wholesale distributor established in 1916. The company positions itself as Australia's largest solar and renewables wholesaler network, distributing solar panels, inverters, batteries, mounting systems, balance-of-system components, solar lighting, and EV chargers from a multi-vendor supplier portfolio that includes Enphase, Canadian Solar, SolarEdge, Jinko Solar, Trina Solar, Goodwe, Alpha ESS, Clenergy, and others. Its technology backbone is a B2B e-commerce platform featuring real-time stock visibility, account-gated pricing, saved product lists, on-demand quoting, and account dashboards, complemented by a network of over 320 physical warehouses across Australia for in-person purchasing and local fulfillment.
Greentech's go-to-market is a sales-led trade wholesale model targeting electricians, solar installers, and electrical contractors. Customers can register for trade accounts that unlock preferential pricing, credit terms, and enhanced service, and the company offers a Vendor Managed Inventory service for larger accounts that integrates customer inventory systems for automated invoicing, pricing updates, and stock-level management. Distribution combines an online storefront with a national branch network, supported by digital marketing (social media on YouTube, Facebook, LinkedIn, Instagram), supplier co-marketing promotions, and an in-house career pipeline. The company is privately held under MM Electrical with no disclosed external funding, operates exclusively in Australia, and does not publish revenue figures.
Revenue mechanics are dominated by hardware resale (solar panels, inverters, batteries, EV chargers, mounting, and accessories), supplemented by recurring trade account relationships and managed-inventory professional services. Pricing is quote-based and gated behind trade account login; no public price list is available. The business model relies on scale economics, supplier breadth, and distribution density rather than proprietary technology or recurring software revenue.
Greentech firmographics
Firmographics- Name
- Greentech
- Legal name
- Greentech
- Website
- https://greentech.mmem.com.au
- Company type
- Private
- Founded year
- 1916
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Greentech is Australia's largest solar and renewables wholesaler, a trade-only B2B distributor of solar panels, inverters, batteries, EV chargers, and electrical products serving electricians and solar installers via 320+ warehouses and an online trade account platform, operated under MM Electrical.
- Ownership category
- akta.pro rank
Where Greentech is headquartered
LocationHeadquarters
- HQ city
- Clayton
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Greentech business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Product Sales: Trade wholesale distribution of electrical products including solar panels, batteries, inverters, EV chargers, and accessories. Products sold to trade customers with account pricing and credit terms.
- Trade Account Services: Offering trade accounts with access to exclusive pricing, credit terms, real-time stock updates, and personalized service for verified trade customers.
- Vendor Managed Inventory Services: Managed inventory services for larger accounts with integrated inventory systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard trade pricing with account |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Greentech product offering
Product offeringCore offering
Greentech is a B2B wholesaler of solar, renewable energy, and electrical products, distributing items such as solar panels, inverters, batteries, mounting systems, EV chargers, and accessories to trade customers across Australia. It sells through an e-commerce platform backed by 320+ warehouse branches, supported by trade accounts, credit terms, online quoting, and value-added services like Vendor Managed Inventory and inventory system integrations.
Product overview
Greentech is Australia's largest solar and renewables wholesaler network, operated by MM Electrical (established 1916) with over 320 warehouses across Australia. The company offers a B2B wholesale platform providing Solar products (panels, inverters, mounting systems, batteries, accessories, balance of systems, and lighting), Electric Vehicle Chargers (including AC car chargers), and trade account services. The portfolio includes products from suppliers such as Alpha ESS, Canadian Solar, Clenergy, Enphase, SolarEdge, Trina Solar, Jinko Solar, and others. Greentech provides inventory integration services, vendor-managed inventory, product lists, and quote creation tools for trade customers. The platform is not a single unified software product but rather an e-commerce wholesale platform for electrical and renewable energy products.
Differentiator
Problem solved
Functional benefit
Products and services
- Solar Panels Photovoltaic solar panels for residential and commercial renewable energy generation, distributed wholesale to trade customers from suppliers including Canadian Solar, Jinko Solar, Trina Solar, Tindo Solar, and Winaico.
- Solar Inverters Devices that convert direct current (DC) from solar panels into alternating current (AC) for use in buildings or the grid, distributed wholesale from suppliers including Enphase, SolarEdge, Goodwe, and Fox ESS.
- Solar Mounting Systems Structural mounting systems for securely installing solar panels on rooftops or ground-mounted installations, distributed wholesale from suppliers including Clenergy and Schletter.
- Solar Batteries Energy storage solutions for storing solar power for later use, including featured products such as the Enphase IQ Battery 5P fully integrated AC battery system, distributed wholesale from suppliers including Enphase, Alpha ESS, Goodwe, Fox ESS, and FranklinWH.
- Solar Balance Of Systems Supporting components and equipment required for complete solar installations beyond core panels, inverters, batteries, and mounting systems.
- Solar Accessories & Spares Replacement parts and accessories for solar panel systems used in maintenance, repairs, and ongoing service work.
- Solar Lighting Solar-powered lighting solutions for outdoor and indoor applications, including emergency and solar lighting from supplier Clevertronics.
- Electric Vehicle Chargers Charging equipment for electric vehicles, including alternating current (AC) car chargers for Level 1 and Level 2 residential and commercial charging, distributed wholesale to trade customers.
- Seamless Integrations Integration service that connects customer inventory systems with Greentech's systems for automated invoices and price updates, aimed at trade accounts wanting supply chain automation.
- Vendor Managed Inventory Managed inventory service where Greentech actively manages customer stock levels to prevent stockouts, positioned for larger trade accounts.
- Trade Account Services Account-based service for verified trade customers providing exclusive pricing, credit terms, real-time stock visibility, personalized service, multi-user company access, and account-level settings for recurring procurement.
Companies that use Greentech
Customer profileSegments2 records
Ideal customer profiles2 records
Greentech technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Greentech partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Alpha ESScoreBattery and energy storage supplier partnership - Greentech distributes Alpha ESS products through wholesale network
- Canadian SolarcoreSolar panel manufacturer partnership - Greentech distributes Canadian Solar products
- EnphasecoreMicroinverter and battery system supplier - Greentech distributes Enphase products including IQ Battery 5P
- SolarEdgecoreSolar inverter and optimization supplier - Greentech distributes SolarEdge products
- GoodwecoreSolar inverter and energy storage supplier - Greentech distributes Goodwe products
- Jinko SolarcoreSolar panel manufacturer partnership - Greentech distributes Jinko Solar products
- Trina SolarcoreSolar panel manufacturer - Greentech distributes Trina Solar products
- Fox ESSminorSolar inverter and battery supplier - Greentech distributes Fox ESS products
- FranklinWHminorHome battery storage systems - Greentech distributes FranklinWH products
- ClenergycoreSolar mounting systems supplier - Greentech distributes Clenergy products
- SchletterminorSolar mounting systems supplier - Greentech distributes Schletter products
- HaierminorAppliance and energy products - Greentech distributes Haier products
- Tindo SolarminorAustralian solar panel manufacturer - Greentech distributes Tindo Solar products
- WinaicominorSolar panel manufacturer - Greentech distributes Winaico products
- ClevertronicscoreEmergency lighting and solar lighting supplier - featured in promotions and product listings
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Greentech competitors and assessment
Company assessmentBroad incumbents
- Rexel: Global electrical products distributor serving contractors and installers across electrical, lighting, and increasingly solar/renewables. Comparable B2B trade distribution motion; broader and more diversified than Greentech.
- Sonepar: World's largest electrical distribution group with national branch networks and growing renewable energy offerings. Comparable trade-account and branch-led wholesale model; operates at much larger global scale than Greentech.
- Würth: Global distribution group with a large industrial and electrical product range sold to trade customers. Comparable B2B trade distribution motion; broader and more diversified than Greentech's solar-focused portfolio.
Direct peers
- Lawrence & Hanson: Long-established Australian electrical wholesaler (now part of Sonepar) supplying trade customers with electrical, lighting, and increasingly renewable products. Comparable trade distribution footprint and customer overlap with Greentech.
- Krannich Solar: One of the world's largest solar wholesale distributors, supplying PV modules, inverters, storage, mounting, and accessories to installers. Directly comparable B2B wholesale model and product portfolio to Greentech.
- CED Greentech: US solar and renewables distributor (part of Consolidated Electrical Distributors) supplying PV, storage, and EV charging equipment to installers. Directly comparable product mix and installer-focused distribution model.
- John R. Turk: Australian electrical wholesaler with branch network across eastern Australia, serving electrical contractors. Comparable trade wholesale distribution motion and customer overlap with Greentech in Australia.
- Memodo: European solar and storage wholesaler distributing PV modules, inverters, batteries, and mounting systems to installers. Comparable B2B solar wholesale business model in a different geography.
- Middy's: Major Australian electrical wholesaler with a national branch network serving electricians and contractors. Closest Australian direct competitor to Greentech, with overlapping product categories and customer base.
- Solar Juice: Australian solar distributor focused on residential and commercial installers with a digital-first model. Comparable product range (modules, inverters, batteries) with a different (online-led) go-to-market versus Greentech's branch-heavy model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Greentech social profiles
Digital presenceGreentech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greentech leadership team
Management profileNumber of profiles
Profiles1 record
Greentech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greentech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greentech
What does Greentech do?
Greentech is a B2B wholesaler of solar, renewable energy, and electrical products, distributing items such as solar panels, inverters, batteries, mounting systems, EV chargers, and accessories to trade customers across Australia. It sells through an e-commerce platform backed by 320+ warehouse branches, supported by trade accounts, credit terms, online quoting, and value-added services like Vendor Managed Inventory and inventory system integrations.
Is Greentech a public or private company?
Greentech is a private company. It is classified as corporate owned and is currently operating.
When was Greentech founded?
Greentech was founded in 1916. It employs 101 to 250 people.
Where is Greentech based?
Greentech is headquartered in Clayton, Australia, in the Oceania region.
How does Greentech make money?
Three revenue lines are on record. Wholesale Product Sales are the primary driver. The others are trade Account Services and vendor Managed Inventory Services.
Who are Greentech's main competitors?
Broad incumbents on record are Rexel, Sonepar and Würth. Direct peers are Lawrence & Hanson, Krannich Solar, CED Greentech, John R. Turk, Memodo, Middy's and Solar Juice.
Does Greentech have an API?
No public API is recorded for Greentech.