SMC Consulting
SMC Consulting is a Belgian ITSM and digital transformation consultancy that implements and configures third-party platforms, including HaloITSM, ServiceNow, and Freshworks, for mid-sized and enterprise clients across Belgium, France, Luxembourg, and Switzerland. It also offers its own AI agent product (Aurion AI) and data science services.
- Company typePrivate
- Founded2000
- HeadquartersBraine-l'alleud, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SMC Consulting does
SMC Consulting SPRL is a privately held Belgian IT consulting firm headquartered in Braine-l'Alleud (with an operating presence also documented in Braine-le-Château), founded around 1995-2000 (sources show both dates). The firm employs 11-50 staff and operates as a platform-agnostic ITSM and digital transformation consultancy across Belgium, France, Luxembourg, and Switzerland. Its core service line is ITIL v4-aligned implementation and configuration of third-party ITSM, CRM, workflow automation, and knowledge management platforms, with the firm holding certified partner status across multiple competing vendors including HaloITSM, ServiceNow, Freshworks (Freshservice, Freshdesk, Freshsales, Freshmarketer, Freshchat), Make, Document360, Ringover, and Apollo.io. SMC delivers via a structured five-stage methodology (Discover, Recommend, Implement, Enable, Optimize) typically structured as 4-8 week single-platform deployments or 3-6 month multi-tool transformation programs.
The firm's product portfolio bifurcates into services and owned IP. Beyond third-party platform implementation, SMC has developed or co-developed two proprietary offerings: Aurion AI (an AI voice and chat agent for first-line IT support and customer service) and DocuGen (document automation for monday.com). It also runs a data science practice delivering predictive maintenance, predictive stock management, and operational analytics, with disclosed outcomes including a 15% locomotive lifecycle extension at Lineas and a 6.5% sales lift at Lagardère Travel over 90 days. The customer base is concentrated in mid-sized and large European enterprises, with named logos spanning financial services (AXA, Fortis/BNP Paribas, Belfius, Crelan, KBC, ING, CPH Bank), telecommunications (Proximus), transportation/logistics (Lineas, ALD Automotive), aviation (Brussels Airport), mobility (DKV Mobility), lottery/retail (Lotto, Lagardère Travel), and NGO (Mercy Corps).
Revenue mechanics operate on a quote-based professional services model with free initial consultations; no public pricing exists. Go-to-market relies on website-driven direct consultation requests (EN/FR/NL multilingual), vendor partner referrals, and content marketing around ITSM decision topics. Firmographic inputs describe the company as a founder-operated private Belgian limited liability entity with no parent company, no disclosed institutional investors, and no disclosed funding history. Cumulative scale claim is "more than 400 implementations" across the four-country footprint.
SMC Consulting firmographics
Firmographics- Name
- SMC Consulting
- Legal name
- SMC Consulting SPRL
- Website
- https://smcconsulting.be
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SMC Consulting is a Belgian ITSM and digital transformation consultancy that implements and configures third-party platforms, including HaloITSM, ServiceNow, and Freshworks, for mid-sized and enterprise clients across Belgium, France, Luxembourg, and Switzerland. It also offers its own AI agent product (Aurion AI) and data science services.
- Ownership category
- akta.pro rank
SMC Consulting industry classification
Industry- Product category
- IT Consulting Services
- NAICS
- Computer Systems Design and Related Services (54151), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)
- akta.pro secondary industry
- Digital Workplace & Collaboration Consulting (BPAHAEAH)
Keywords
Where SMC Consulting is headquartered
LocationHeadquarters
- HQ city
- Braine-l'alleud
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
SMC Consulting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- ITSM Consulting and Implementation Services: Professional services revenue generated through consulting engagements for IT Service Management (ITSM) platform implementation, configuration, and optimization. Engagements range from single platform deployments (4-8 weeks) to multi-tool transformation programs (3-6 months). Services include process design, platform setup, data migration, user training, and ongoing support.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
SMC Consulting product offering
Product offeringCore offering
SMC Consulting is an independent, platform-agnostic IT consulting firm that implements, configures, and integrates third-party ITSM, CRM, customer engagement, workflow automation, and knowledge management platforms (HaloITSM, ServiceNow, Freshworks, Make, Document360, Ringover, Apollo.io). The practice covers end-to-end process design, platform setup, data migration, user training, and ongoing optimization, complemented by a proprietary Aurion AI voice/chat agent for ITSM and data science services for predictive maintenance and operational analytics.
Product overview
SMC Consulting is an independent ITSM consulting and implementation firm operating across Belgium, France, Luxembourg, and Switzerland. The company operates two product categories: (1) Proprietary AI solutions including Aurion AI (voice/chat AI agent for ITSM environments) and DocuGen (document automation plugin for monday.com); (2) A certified partner ecosystem implementing, configuring, and integrating third-party platforms including ITSM tools (HaloITSM, ServiceNow, Freshservice), Freshworks customer engagement suite (Freshdesk, Freshsales, Freshmarketer, Freshchat), communication (Ringover), sales intelligence (Apollo.io), workflow automation (Make), and knowledge management (Document360). The consulting practice is platform-agnostic, with 25+ years experience and ITILv4 certifications across all platforms. The company also offers Data Science services including predictive analytics, operational analytics, and custom software development.
Differentiator
Problem solved
Functional benefit
Brands
- Aurion AI: AI voice agent for IT support that handles first-line IT requests via natural voice interaction, answers common questions, triages incidents, and escalates to human agents when necessary.
Products and services
- Aurion AI Proprietary AI voice and chat agent that adds conversational AI capabilities to existing ITSM environments; handles first-line IT requests via natural voice interaction, answers common questions, triages incidents, and escalates to human agents.
- ITSM Consulting and Implementation Services End-to-end ITIL 4-aligned ITSM implementation covering process design, service portals, service catalogs, SLAs, dashboards, incident/request/change management, CMDB, knowledge workflows, governance, and ongoing platform optimization across HaloITSM, ServiceNow, and Freshservice.
- Workflow Automation and Integration Services No-code integration and automation implementation using Make to connect ITSM, CRM, communication, and business tools, automating approvals, routing, notifications, escalations, and cross-tool handoffs for consistent data across the technology stack.
- Customer Engagement and CRM Implementation Services Implementation and ongoing support for the Freshworks suite (Freshdesk customer support, Freshsales CRM, Freshmarketer marketing automation, Freshchat AI chatbots) covering ticketing, SLAs, knowledge bases, customer portals, pipeline visibility, lead capture, and smarter routing.
- Knowledge Management Implementation Services Implementation of Document360 knowledge base and documentation platforms to create, manage, and publish ITSM, customer support, and operational documentation with collaboration, version control, analytics, and Eddy AI content generation.
- Data Science and Predictive Analytics Services Custom data science projects including predictive maintenance modeling (sensor and time-series data), infrastructure problem identification for preventive maintenance, retail optimization analytics, and custom software development connecting POS and ERP systems for live data collection.
- Cloud Telephony Implementation Services Configuration of Ringover cloud-based business telephony including call routing, recording, analytics, and CRM integration for sales prospecting, customer support, and internal communication with call logging and tracking.
- Sales Intelligence and Lead Generation Implementation Services Implementation of Apollo.io B2B sales intelligence and engagement platform delivering data-driven insights, automated lead generation, and contact management integrated with CRM, communication tools, and reporting models for prospecting and revenue acceleration.
- DocuGen Document Automation Implementation Implementation of DocuGen document automation integrated with monday.com to generate, manage, and distribute invoices, contracts, and reports with customizable templates and real-time collaboration.
- MoEngage Customer Engagement Implementation Implementation of MoEngage AI-powered customer engagement and analytics platform for hyper-personalized multi-channel experiences across mobile push, email, in-app, web push, on-site messages, and SMS with predictive segmentation and product recommendations.
Quantifiable outcome
- Extended locomotive lifecycle by 15% for Lineas through predictive maintenance data science
- +2 more outcomes
Companies that use SMC Consulting
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles2 records
SMC Consulting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability10 records
Feature1 record
SMC Consulting partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and secondary.
- HaloITSMcoreCertified HaloITSM partner with deep expertise in the Belgian and European market. Provides full ITSM implementation covering incident management, service requests, change management, CMDB, knowledge management, self-service, and automation for mid-sized and growing organizations.
- ServiceNowcoreCertified ServiceNow partner providing ITSM consulting and implementation for enterprise-scale service operations requiring advanced workflow automation, governance, and cross-departmental service delivery.
- Freshworks (Freshservice)coreCertified Freshworks partner offering Freshservice ITSM setup and ongoing support for teams that need speed and simplicity. Also provides Freshdesk customer support, Freshsales CRM, and Freshmarketer marketing automation implementations.
- MakecoreCertified Make partner providing no-code integration and automation solutions. Designs automation scenarios ranging from simple integrations to multi-step workflow architectures connecting ITSM platforms with CRM, communication, and business tools.
- Document360coreCertified Document360 partner implementing knowledge base and documentation platforms. Supports knowledge management for ITSM, customer support, and operational documentation with collaboration, version control, and analytics features.
- RingoversecondaryCertified Ringover partner configuring cloud-based business telephony with call routing, recording, analytics, and CRM integration. Sets up Ringover for sales prospecting, customer support, and internal communication with call logging and tracking.
- Apollo.iosecondaryCertified Apollo.io partner implementing B2B sales intelligence and lead generation solutions. Integrates Apollo.io into broader CRM and sales automation projects, connecting to CRM, communication tools, and reporting models.
- Aurion AIsecondaryAI partner solution adding voice and chat capabilities to existing ITSM environments. Designed for IT and customer service teams, handling first-line IT requests via natural voice interaction, answering FAQs, triaging incidents, and escalating to human agents when needed.
- MoEngagesecondaryCustomer engagement platform partner providing AI-powered customer analytics and hyper-personalized engagement across multiple channels including mobile push, email, in-app, web push, on-site messages, and SMS. Supports over 1,200 top brands.
- DocuGensecondaryCertified DocuGen partner providing document automation solutions that integrate with monday.com. Automates document generation including invoices, contracts, and reports with customizable templates and real-time collaboration features.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
SMC Consulting competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SMC Consulting social profiles
Digital presenceSMC Consulting compliance and trust
Trust signalCompliance2 records
SMC Consulting financial estimates
Financial estimateRevenue estimate
Valuation estimate
SMC Consulting leadership team
Management profileNumber of profiles
SMC Consulting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SMC Consulting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SMC Consulting
What does SMC Consulting do?
SMC Consulting is an independent, platform-agnostic IT consulting firm that implements, configures, and integrates third-party ITSM, CRM, customer engagement, workflow automation, and knowledge management platforms (HaloITSM, ServiceNow, Freshworks, Make, Document360, Ringover, Apollo.io). The practice covers end-to-end process design, platform setup, data migration, user training, and ongoing optimization, complemented by a proprietary Aurion AI voice/chat agent for ITSM and data science services for predictive maintenance and operational analytics.
Is SMC Consulting a public or private company?
SMC Consulting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SMC Consulting founded?
SMC Consulting was founded in 2000. It employs 11 to 50 people.
Where is SMC Consulting based?
SMC Consulting is headquartered in Braine-l'alleud, Belgium, in the Europe region.
How does SMC Consulting make money?
One revenue line is on record: ITSM Consulting and Implementation Services.
Does SMC Consulting have an API?
No public API is recorded for SMC Consulting.
What industry is SMC Consulting in?
SMC Consulting's product category is IT Consulting Services. Its primary akta.pro industry code is BPAHAEAI, ERP, CRM & Enterprise Applications Consulting, with a secondary code of BPAHAEAH, Digital Workplace & Collaboration Consulting. Its NAICS code is 54151 and its SIC code is 8742.