Emedia Campaigns

What Emedia Campaigns does

Emedia Campaigns Pty Ltd is an Australian-owned private software company headquartered in Wynnum, Brisbane, that develops and operates a proprietary white-labelled ticketing and event marketing platform under the VenueNET and Showticks brands. Founded in 2000, the company serves event organizers, venues, festivals, wineries, and sporting events across Australia and New Zealand, with a focus on music and entertainment festivals as its primary vertical. Its technology stack consists of tailor-made, single-tenant software instances built and maintained in-house, differentiating it from multi-tenant SaaS ticketing competitors by offering each client a fully customized deployment rather than a shared platform.

The platform integrates online ticketing (reserved seat and general admission), e-ticket and m-ticket delivery, contactless RFID gate scanning, an integrated CRM with email and SMS marketing, e-commerce/merchandising, a website content management system, and COVID-19 compliance tooling including patron self-assessment and real-time tracing. All source code is owned and developed at the Brisbane office. The company emphasizes client data ownership, with dedicated SQL databases per promoter and direct deposit of ticketing funds into client accounts.

Emedia generates revenue through a mix of transaction-based ticketing fees, software licensing, website and creative services, recurring email/SMS marketing subscriptions, and event coordination support. Cumulative platform metrics include $373M in transaction value processed, 3,950,000+ tickets sold, 5,250,000+ entry scans, and 395 events managed. Anchor client relationships include Byron Bay Bluesfest (15+ years, $200M+ in tickets), Mission Estate Winery (12 years), Beef Australia 2024 (119,324 visitors), and NAFA (150,000+ attendees across 2022-2024). Pricing is quote-based and not publicly disclosed; the company has no disclosed external funding, operates with 11-50 employees, and shows no M&A, IPO, or leadership transition signals.

Name

Emedia Campaigns

Legal name

Emedia Campaigns Pty Ltd

Website

https://emediacampaigns.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Emedia Campaigns is an Australian-owned Brisbane-based software company that develops and licenses a proprietary white-labelled ticketing and event marketing platform (VenueNET and Showticks) to event organizers, venues, festivals, and wineries across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Event Ticketing Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industries

Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Event Marketing & Audience Development Services (MPAGAJAD), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

Keywords

• Event ticketing software
• Online ticketing platform
• Event management software
• Promoter ticketing system
• Ticketing and marketing software

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticketing Transaction Fees: Revenue generated from ticket sales processing for events. Promoters collect funds into their own accounts while Emedia earns fees per transaction. The platform has processed over $373 million in transactions.
2. Software Licensing: White labelled ticketing software licensed to promoters, venues, and artists. Each client receives a full deployment of the ticketing software customized for their use only, not a shared multi-tenant service.
3. Website and Creative Services: Design, deployment and management of websites with integrated ticketing. Includes content management systems, e-commerce functionality, and brand customization.
4. Online Marketing Services: Email and SMS permission marketing services, digital marketing, CRM solutions, and customer database management for event promotion.
5. Event Coordination and Support: Skilled staff for coordinating online ticketing projects, gate entry logistics, phone sales support, and customer communications during events.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Emedia Campaigns develops and licenses proprietary, tailor-made ticketing and online marketing software—branded VenueNET and Showticks—deployed as a dedicated, white-labelled instance for each client such as event promoters, venues, festivals, raceways, wineries, and trade shows. The unified platform combines online ticketing (reserved seating and general admission), contactless RFID gate scanning, integrated email/SMS marketing, CRM, merchandise sales, and event coordination support, with all source code developed and owned in-house at the Brisbane office.

Product overview

Emedia Campaigns offers a unified technology suite comprising two core branded products—VenueNET and Showticks—which together provide a comprehensive, white-labelled ticketing and marketing platform. VenueNET serves as the primary website management and ticketing software, while Showticks operates as the event-focused ticketing brand. These core platforms are augmented by integrated add-on modules including E-Ticketing (with reserved seat and general admission options), Online Merchandising, Email & SMS Marketing Platform (with Mailchimp integration), a CRM System, RFID Access Control, COVID-19 Compliance Tools, a Website Content Management System, and Electronic Membership & Fan Club Solutions. The architecture is designed as a tailor-made, purpose-built instance of the ticketing software for each client, ensuring brand ownership, data control, and operational independence.

Differentiator

Problem solved

Functional benefit

Brands

• VenueNET: Award-winning website management and ticketing software - a tailor-made, purpose-built instance of the software for each client. Provides online ticketing, reservation, merchandise shop, email and SMS management and sales fulfilment tools.
• Showticks

Products and services

• VenueNET Award-winning proprietary website management and ticketing software platform built and maintained in-house at Emedia's Brisbane office. Deployed as a tailor-made, purpose-built, one-of-a-kind instance for each client rather than a shared multi-tenant service. Provides online ticketing, reservation systems, merchandise shop, email and SMS management, CRM, and sales fulfilment tools for event promoters, venues, artists, theatres, and exhibitors.
• Showticks Proprietary ticketing software brand complementary to VenueNET, focused on online ticketing, reservation, and sales fulfilment tools for entertainment promoters, artists, venues, theatres, and exhibitors. Available as a demo via demoevents.showticks.com.

Quantifiable outcome

• $373 million in total transaction value processed
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature9 records

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Tito: Modern simple ticketing platform gaining traction with independent events and conferences. Comparable as a software-led ticketing provider, though smaller scale and SMB-leaning versus Emedia's enterprise model.

Direct peers

• Humanitix: Australian-founded ticketing platform donating proceeds to charity. Direct competitor in the Australian event ticketing market, particularly for festivals and music events where Emedia is strong.
• Oztix: Australian ticketing operator focused on music events, venues, and touring artists. Directly comparable in segment focus, particularly live music, where Emedia serves Bluesfest and Mission Estate.
• Moshtix: Australian ticketing platform specializing in live music and entertainment events. Directly comparable customer base (music festivals, venues) and product offering.
• TryBooking: Australia-based online ticketing platform widely used by community events and festivals. Closely comparable in geography, target customer (promoters and event organizers), and DIY self-serve positioning.
• Red61: Australian ticketing software provider specializing in large-scale festivals and venues with reserved seating. Closely comparable to VenueNET/Showticks in target use cases and Australian/NZ focus.
• Ticketbooth: Online ticketing platform operating in Australia/NZ, serving events, festivals, and venues. Comparable regional footprint and DIY ticketing model for event organizers.

Regional players

• Dice: Mobile-first ticketing and event discovery platform focused on live music. Comparable in music event focus and ticketing technology, though primarily UK/US and not directly competing in Australia.

Broad incumbents

• Ticketek: Australia's largest ticketing company operated by TEG. Competes head-to-head for major concert and venue ticketing contracts and represents the dominant incumbent Emedia displaces in its niche.
• Eventbrite: Global self-serve ticketing and event platform serving millions of events. Comparable as an online ticketing SaaS competitor, though its multi-tenant SMB focus differs from Emedia's bespoke enterprise model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emedia Campaigns