InsureShip

What InsureShip does

InsureShip, legally Online Shipping Insurance Services, Inc., is a licensed U.S. shipping-insurance agency founded in 2009 and headquartered in Los Angeles. The company offers ecommerce merchants a one-click package-protection product that adds shipping insurance at checkout, covering loss, theft, damage, non-delivery, and porch-pirate events. Coverage is underwritten by Navigators Insurance Group and The Hartford on an A-rated paper, claims are processed in-house by licensed agents and adjusters, and the product is distributed through 50-state and selective international producer appointments plus a standard API for custom builds.

Distribution is centered on native platform integrations: InsureShip ships dedicated apps or plugins for Shopify (App Store listing), WooCommerce (WordPress plugin directory), Checkout Champ (one-click integration launched July 2024), as well as support for Magento, BigCommerce, OpenCart, PrestaShop, osCommerce, Zen Cart, Limelight, Konnektive, Orbsa, Blacklight, and sticky-io. The company pursues a hybrid go-to-market — product-led self-serve installs from app stores alongside an enterprise consultation/demos motion for mid-market and high-volume merchants.

The revenue model combines a per-transaction economics layer ($1 wholesale per $200 of insured value, ~$4.95 typical retail, ~$3.95 net revenue retained by the merchant per protected order) with subscription tiers for merchants (Standard $1,000 coverage per 50k shipments, Enterprise unlimited-claims custom quote). Customers span DTC ecommerce broadly plus vertical-tilted segments including subscription-box, luxury goods, electronics, and peptide/Rx healthcare merchants. Named enterprise customers include RightWell in health and wellness; the company markets 70% buyer opt-in rates and ~2.1% checkout conversion lift from published platform studies, plus an ~30% reduction in "where is my order" support tickets.

Name

InsureShip

Legal name

Online Shipping Insurance Services, Inc.

Website

https://insureship.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

InsureShip is a licensed U.S. shipping insurance agency that lets ecommerce merchants add one-click package protection at checkout, distributed through native apps on Shopify, WooCommerce, Checkout Champ, and other platforms, with claims underwritten by Navigators and The Hartford.

Ownership category

akta.pro rank

Product category

Shipping Insurance

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Other Insurance Related Activities (52429)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

Keywords

• Shipping insurance
• Package protection
• Ecommerce insurance
• Checkout insurance
• Porch pirate protection

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Operations

Revenue model

1. Transaction Fee - Shipping Insurance Premiums: Merchants purchase shipping insurance at wholesale cost ($1 per $200 insured value) and offer it to customers at retail price (typically $4.95), keeping the spread of approximately $3.95 per protected order as net revenue. Revenue is generated per transaction when customers opt in to insurance at checkout.
2. Month-to-Month Insurance Coverage Program: Monthly billing for shipping insurance programs with no long-term commitment required. Merchants pay based on shipment volume and declared values, with no ironclad long-term contracts or monthly fees for basic integrations.
3. Standard Tier - Flat Rate Coverage: Standard pricing tier offering $1,000 coverage per 50k shipments, providing all-inclusive coverage for shipments up to $1,000 with around-the-clock management and free claims assistance.
4. Enterprise Tier - Unlimited Coverage: Custom enterprise pricing for unlimited claims per month with unlimited packages shipped, including dedicated account manager and support team. Pricing determined via quote.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

InsureShip is a licensed shipping insurance agency (Online Shipping Insurance Services, Inc.) that sells one-click package protection to ecommerce merchants at checkout, covering loss, theft, damage, non-delivery and porch piracy. Policies are underwritten by A-rated carriers Navigators Insurance Group and The Hartford, and InsureShip handles claims via in-house licensed agents and adjusters. The product is delivered as a SaaS-like insurance add-on integrated with leading ecommerce platforms and CRMs.

Product overview

InsureShip is a licensed insurtech shipping insurance provider offering a unified platform for ecommerce merchants to add one-click checkout protection. The core InsureShip Core Shipping Insurance product provides package protection against loss, theft, damage, and porch piracy across all major carriers worldwide. Platform-specific apps extend coverage to Shopify (native Shopify app), WooCommerce (plugin), Checkout Champ (one-click integration), and specialized verticals including Peptide & Rx Shipping Insurance for healthcare products, Subscription Box Shipping Insurance for recurring deliveries, Luxury Goods Shipping Insurance for high-value items, and Electronics Shipping Insurance for tech products. The Standard Plan ($1,000/50k) and Enterprise Plan (unlimited claims) serve different merchant sizes, with pricing starting at $0.99 per shipment and coverage up to $5,000. Integration partners include major ecommerce CRMs and platforms including Shopify, WooCommerce, Checkout Champ, BigCommerce, Magento, OpenCart, PrestaShop, ZenCart, osCommerce, Limelight, Konnektive, Orbsa, and Blacklight. Underwriting is backed by Navigators and The Hartford (A-rated carriers), and claims are processed by in-house licensed agents and adjusters.

Differentiator

Problem solved

Functional benefit

Products and services

• InsureShip Core Shipping Insurance Licensed shipping insurance that lets ecommerce merchants add one-click package protection to their checkout, covering lost, stolen, damaged and porch-pirated shipments for up to $5,000 per order. Coverage is underwritten by A-rated carriers Navigators and The Hartford, with claims filed online at claims.insureship.com and processed by in-house licensed agents and adjusters. Available domestically and internationally across all major carriers.
• Shopify Shipping Insurance App Native Shopify app that adds one-click shipping insurance to a merchant's Shopify checkout, covering up to $5,000 per shipment starting at $0.99. The app is installed from the Shopify App Store, configured in minutes, and lets merchants track per-order revenue from protected shipments and manage claims.
• WooCommerce Shipping Insurance App WooCommerce/WordPress plugin that delivers package protection at checkout, covering loss, damage, theft, non-delivery and porch-pirate events. Merchants install the plugin to offer one-click shipping insurance to their WooCommerce shoppers.
• Checkout Champ Shipping Insurance One-click shipping insurance integration for merchants on the Checkout Champ platform, embedding package protection directly into their checkout funnel to capture incremental conversion and per-order markup revenue.
• Peptide & Rx Shipping Insurance Specialized shipping insurance for telehealth, GLP-1, compounded medication and research-use peptide merchants, addressing lost, stolen, damaged, temperature-compromised and tamper-risk shipments where replacement product is typically non-returnable. Pricing around $1 per order at wholesale with $4.95 retail.
• Subscription Box Shipping Insurance Recurring-delivery package protection for subscription box merchants across beauty, supplements, pet, coffee, snack, apparel and collectibles verticals, designed to reduce churn from missing or damaged monthly boxes.
• Luxury Goods Shipping Insurance High-value shipment coverage for designer handbag, watch, jewelry and premium cosmetics merchants, addressing porch theft targeting premium packages and the limits of carrier liability.
• Electronics Shipping Insurance Coverage for ecommerce sellers of gadgets, consumer electronics, smart home devices, gaming accessories, refurbished devices and camera gear, addressing theft-prone and fragile high-value shipments.

Quantifiable outcome

• 2.1% increase in checkout conversion rates when presenting one-click shipping insurance
• +6 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Checkout ChampcoreTechnology or Integration · 17 June 2026Official partnership and one-click integration enabling ecommerce brands to offer shipping insurance directly within Checkout Champ's checkout experience. The integration was highlighted in a study of 100,000 checkout transactions showing 2.1% conversion lift and $3.95 net revenue per protected order.
• ShopifycoreTechnology or IntegrationNative Shopify integration with dedicated app listing in Shopify App Store. App adds one-click shipping insurance at checkout, covers up to $5,000 per shipment, licensed in all 50 states, and is fully compliant with Shopify's platform requirements.
• WooCommercecoreTechnology or IntegrationWooCommerce shipping insurance app/plugin for package protection at checkout. Allows WooCommerce merchants to offer protection against loss, theft, damage, non-delivery, and porch-pirate issues.
• Navigators Insurance GroupcoreOthersPrimary insurance underwriter for InsureShip's shipping insurance policies. Located at One Penn Plaza, 32nd Floor, New York, NY 10119. Provides all-risk coverage backing for the shipping insurance program.
• The HartfordcoreOthersCo-underwriter providing additional insurance capacity and A-rated backing for InsureShip's shipping insurance policies. Part of the dual-underwriter structure ensuring claims payment capability.
• RapidFulfillmentminorGTM or Marketing PartnerRecommended peptide fulfillment partner on InsureShip's peptide shipping insurance page. RapidFulfillment is positioned as the #1 peptide fulfillment services backed by InsureShip.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• UPS Capital (Shipsurance): UPS Capital offers Shipsurance parcel protection as an extension of UPS shipping services, providing shipping insurance for ecommerce packages. As a carrier-affiliated incumbent with global logistics scale, it competes with InsureShip for merchants already shipping with UPS.
• SquareTrade (Allstate Protection Plan): SquareTrade, an Allstate company, offers product protection and shipping insurance for electronics and high-value ecommerce orders. As a large incumbent in adjacent shipping/product protection, it overlaps with InsureShip's electronics and luxury verticals.
• EasyPost: EasyPost is a multi-carrier shipping API platform offering insurance add-ons for ecommerce shippers. As a broader shipping infrastructure incumbent, EasyPost competes with InsureShip by bundling parcel insurance alongside rates, labels, and tracking APIs.

Emerging players

• ParcelGuard: ParcelGuard is a parcel insurance provider specializing in ecommerce shipping protection for lost, damaged, and stolen packages. It is a direct niche competitor to InsureShip, particularly in Shopify and WooCommerce ecosystems.
• AfterShip: AfterShip is a post-purchase experience platform offering shipment tracking, returns, and shipping protection (AfterShip Shipping Protection). Its tracking-first platform competes with InsureShip for the post-purchase wallet of ecommerce merchants.
• Navidium Insurance (now Clyde): Clyde (formerly Navidium) offers shipping protection and extended warranties at ecommerce checkout for Shopify brands. It directly competes with InsureShip for Shopify merchants seeking checkout-attached shipping insurance and post-purchase coverage.
• ParcelPerform: ParcelPerform offers delivery experience and shipping protection analytics and insurance orchestration for ecommerce. It overlaps with InsureShip on shipping insurance distribution and post-purchase customer experience, often through enterprise integrations.
• Cabrella: Cabrella provides shipping insurance and package protection for ecommerce merchants, including integrations with major ecommerce platforms. It competes with InsureShip in the embedded shipping-insurance-at-checkout category, targeting SMB to mid-market merchants.

Direct peers

• U-PIC Insurance Services: U-PIC is a parcel insurance provider for ecommerce and shippers, offering shipping insurance for USPS, UPS, FedEx, and DHL packages. Like InsureShip, U-PIC monetizes shipping insurance on a per-package basis and competes for SMB and mid-market ecommerce merchants.
• Route: Route is the leading shipping protection and package tracking platform offered at ecommerce checkout. InsureShip's own website produces head-to-head comparison content vs Route, confirming direct competition for Shopify merchants seeking checkout-embedded shipping insurance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/insureship

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InsureShip