Bartley Cavanaugh Golf Course

What Bartley Cavanaugh Golf Course does

Bartley Cavanaugh Golf Course is an 18-hole championship municipal golf course located on a 96-acre site along the Sacramento River at 8301 Freeport Boulevard, Sacramento, California. Opened in 1995 and designed by Perry Dye of the Dye family of golf course architects, the course measures approximately 6,158 yards from the back tees, features an island green on hole 17 (the only one in Sacramento), and integrates seven holes with water in play. The facility is owned by the City of Sacramento and operated under contract by Morton Golf as the youngest property in the city's four-course municipal golf family (alongside Haggin Oaks, William Land, and Bing Maloney). The on-site footprint includes a 6,158-yard course, a Pro Shop, practice facilities, and the TapHouse restaurant/clubhouse (100-seat indoor / 80-seat patio), with recently added wedding and special-event hosting through sacramentogolfweddings.com.

The product portfolio centers on the core golf experience, with seven distinct revenue streams: variable greens fees (dynamic pricing), Pro Shop retail, TapHouse F&B and catering, City Play Card loyalty subscriptions, tournament and event services, gift cards (cross-property across the Morton Golf network), and golf club memberships. Technology infrastructure includes a unified online booking engine launched May 2023 covering all four City of Sacramento courses, a Golf Ball Fitting System (online recommendation quiz), and dynamic pricing tied to demand and weather signals. Distribution is direct-to-consumer: online self-service tee-time booking, phone reservations, walk-in play, on-site Pro Shop, on-site restaurant, and the Morton Golf Sales e-commerce channel. Target segments include general public recreational golfers, women golfers (35-member Women's Golf Club plus two fun-play groups), junior golfers via Youth on Course ($5/$3 subsidized rates), corporate and charity tournament customers, and organized golf clubs. No funding history, M&A activity, or financial disclosures were identified.

Name

Bartley Cavanaugh Golf Course

Legal name

Bartley Cavanaugh Golf Course

Website

https://bartleycavanaugh.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Bartley Cavanaugh is a municipal 18-hole championship golf course in Sacramento, CA, operated by Morton Golf for the City of Sacramento, serving recreational golfers, women and junior programs, corporate/charity tournaments, and wedding/special events with on-site F&B and retail.

Ownership category

akta.pro rank

Product category

Public Golf Course

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Public golf course
• Golf course management
• Tee time booking
• Tournament hosting
• Golf memberships

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Greens Fees: Variable green fee revenue from 18-hole rounds using dynamic pricing model. Rates adjusted in real-time based on demand, season, time of day, and weather conditions.
2. Pro Shop Sales: Retail sales of golf apparel (Fairway & Greens, Frenzi, Tehama, Smith and Tweed, Bartley Cavanaugh Classics), equipment, shoes, balls, gloves, bags, and limited club selection. Also special orders available through Morton Golf.
3. Food & Beverage (TapHouse): Restaurant revenue from the TapHouse featuring 20+ beers on tap, Sunday brunch buffet ($32 adults, $16 children under 10, $8 under 5), and event catering for tournaments and private events.
4. City Play Card Membership: Annual loyalty card program at $40/year providing 10% off for adults, 20% off for seniors (60+), and 50% off for juniors (17 & under) on green fees and cart rates. Junior cards ($40/year) enable Kids Play Free with paying adult.
5. Gift Cards: Gift cards and certificates usable at Bartley Cavanaugh and all other Morton Golf properties including Haggin Oaks, Bing Maloney, and William Land courses.
6. Tournament & Event Services: Corporate and charity tournament hosting with standard services (closest to pin signage, cart signs, registration tables, PA system, banners) and premium services (coffee service, boxed lunches, beverage carts, photography, scoring). Clubhouse accommodates 100 indoors and 80 on patio.
7. Golf Club Memberships: Annual memberships for Bartley Cavanaugh Golf Club ($87 includes $41 club dues and $46 NCGA fees) and Bartley Cavanaugh Women's Golf Club, providing playing privileges, tournament access, USGA GHIN handicap, and NCGA course discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Bartley Cavanaugh Golf Course is a public 18-hole, par-72 championship golf course in Sacramento, California, operated by Morton Golf on land owned by the City of Sacramento. The core offering is pay-per-round golf play on the Perry Dye-designed layout, supplemented by an on-site Morton Golf Pro Shop (retail merchandise), TapHouse at Bartley Cavanaugh (food and beverage), practice facilities, tournament services, and annual memberships such as the City Play Card and the Bartley Cavanaugh Golf Club.

Product overview

Bartley Cavanaugh Golf Course is a municipal golf facility operated by Morton Golf as part of the City of Sacramento's family of golf courses. The core offering is an 18-hole public golf course (approximately 6,158 yards) with a linked Pro Shop, TapHouse restaurant, and comprehensive practice facilities. The product portfolio centers on the golf course itself, supported by an online tee time booking system with dynamic pricing, a City Play Card loyalty program, and various membership clubs (Bartley Cavanaugh Golf Club, Women's Golf Club). Additional offerings include tournament and special event services, women's casual golf groups, a golf ball fitting system, and gift cards redeemable across all Morton Golf properties. The facility targets recreational golfers, corporate groups, charity events, and golf enthusiasts seeking accessible play near Sacramento's riverfront.

Differentiator

Problem solved

Functional benefit

Brands

• Bartley Cavanaugh Classics: Proprietary golf apparel brand sold in the pro shop
• TapHouse at Bartley Cavanaugh
• Bartley Cavanaugh Golf Club
• Bartley Cavanaugh Women's Golf Club

Products and services

• Bartley Cavanaugh Golf Course (18-hole championship course)
• Morton Golf Pro Shop
• TapHouse at Bartley Cavanaugh
• City Play Card Membership
• Bartley Cavanaugh Golf Club
• Bartley Cavanaugh Women's Golf Club
• Women's Fun Golf Groups
• Tournament and Event Services
• Gift Cards

Quantifiable outcome

• 95°F+ temperatures only 10 hours/week vs 25 hours/week at other Sacramento courses
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Morton Golf SalescoreChannel Partner/ Reseller/ DistributorThe largest on-course online golf retailer in the country (MortonGolfSales.com) operates the official online store for Bartley Cavanaugh, selling apparel, equipment, and gift cards. Physical pro shop at course carries select merchandise.
• TapHouse at Bartley CavanaughcoreStrategic or Co-development PartnerTapHouse is the on-site restaurant and bar at Bartley Cavanaugh, recently renovated into a contemporary venue combining golf clubhouse and local pub aesthetics. Features 20+ beers on tap and Sunday brunch buffet. Featured on Good Day Sacramento's The 19th Hole segment.
• Perry Dye / Dye DesignsminorStrategic or Co-development PartnerGolf course architect Perry Dye designed Bartley Cavanaugh in 1995. He is the elder son in the third generation of the Dye family golf architects (started 1922), and joined the American Society of Golf Course Architects in 1986. Firm has created courses worldwide including Japan, Taiwan, Thailand, Korea, Australia, Austria, Spain, Germany, Brazil, and Mexico.
• City of Sacramento Golf CoursescoreStrategic or Co-development PartnerBartley Cavanaugh is the youngest of four City of Sacramento golf courses managed by Morton Golf. The unified booking system allows reservations across all four properties (Bartley Cavanaugh, Haggin Oaks, William Land, Bing Maloney). City Play Card provides cross-property discounts.
• NCGA (Northern California Golf Association)minorStrategic or Co-development PartnerWomen's Golf Club membership includes NCGA membership ($46 of $87 annual fee) providing USGA GHIN handicap maintenance, reduced green fees at NCGA courses (Poppy Ridge & Poppy Hills), and eligibility for NCGA tournaments.
• Youth on CourseminorGTM or Marketing PartnerYouth on Course program enables junior golfers (18 & under) to play at City of Sacramento golf courses for $5/18 holes or $3/9 holes, 7 days a week after 1pm. Program supports youth golf development and accessibility.
• Good Day SacramentominorGTM or Marketing PartnerLocal morning news program featured the TapHouse restaurant on The 19th Hole golf segment with Oliver Kenyon interviewed by Molly Riehl. Segment showcased food menu items and venue amenities.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Pebble Beach Resorts: Iconic Northern California coastal golf destination; comparable public-access resort-golf positioning and tournament-hosting scale, though at materially higher price points and broader portfolio scope.
• Troon Golf: Largest golf management company in the world, managing public, private, and resort courses globally — comparable third-party operator model and benchmark for managed-course economics.
• KemperSports: National golf course management and hospitality company — comparable as a third-party operator of public/municipal and resort golf courses; relevant peer for understanding the management-contract landscape Bartley Cavanaugh operates within.
• TPC Harding Park: Premium public/TPC-branded course in the Bay Area operated by the PGA Tour's TPC network — comparable premium public-golf positioning with event-hosting capability.

Emerging players

• Topgolf: Tech-enabled golf entertainment concept competing for casual golfers and corporate event budgets; relevant emerging peer reflecting the off-course, entertainment-golf format that pressures traditional public-course demand.

Regional players

• Baylands Golf Links: Links-style public course in Palo Alto designed by Forrest Richardson — comparable in course style (links, water in play) to Bartley Cavanaugh's Dye design and serves the broader Northern California market.

Direct peers

• William Land Golf Course: Fourth City of Sacramento course under Morton Golf management; shares booking, City Play Card, and operational footprint — directly comparable public-course peer.
• Poppy Hills Golf Course: NCGA-owned public course on the Monterey Peninsula; directly comparable via its NCGA-affiliated membership program and tournament-hosting model — and is even referenced as a member-discount partner.
• Haggin Oaks Golf Complex: Sibling City of Sacramento municipal golf course operated by Morton Golf; shares the unified booking engine, City Play Card, and pro shop infrastructure — the most directly comparable peer.
• Bing Maloney Golf Course: Another City of Sacramento municipal course operated by Morton Golf, accessible through the same booking system and loyalty program — directly competes for the same Sacramento-area public golfer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BartleyCavanaugh
• LinkedInlinkedin.com/company/bartley-cavanaugh-golf-course

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bartley Cavanaugh Golf Course