HelloWorld

What HelloWorld does

HelloWorld.rs is an online IT job board platform operating exclusively in the Serbian market, serving as a two-sided marketplace connecting IT job seekers with employers. The platform aggregates 317 active job listings across categories including Programming, Management, QA, UX Design, AI/ML, System Administration, Support, and Sales, alongside a crowdsourced salary database with 6,735 entries and 13,477 employee experience reviews spanning 3,800+ company profiles. It is owned and operated by Infostud rešenja d.o.o. Subotica, part of the broader Infostud group that runs multiple employment and classifieds platforms in Serbia including infostud.com and poslovi.infostud.com.

The platform's core technology is a web-based job board with candidate profiles, a salary database, an interview preparation wizard, employer chat, company comparison tools, and job alerts, delivered via a website and an Android Progressive Web App (rs.helloworld.twa) on Google Play. Monetization is employer-side through job posting fees and premium/featured listings, with employer services upsold via the sister platform HRLab.rs; candidate access to browse jobs, read reviews, and view salary data is free. Go-to-market is sales-led for employer acquisition combined with content/SEO-driven organic candidate acquisition, supported by a 2,897-article blog, a biweekly email newsletter, and events coverage across the Serbian IT community.

The company was founded in 2014 and operates with a small team of 1-10 employees from Subotica, Serbia. No external funding, leadership team, or revenue figures are publicly disclosed, and the platform's footprint is restricted to the Serbian domestic market, with no stated geographic expansion plans.

Name

HelloWorld

Legal name

Infostud rešenja d.o.o. Subotica

Website

https://helloworld.rs

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

HelloWorld.rs is Serbia's largest IT job board platform, connecting local IT job seekers with employers through 317+ job listings, 6,735+ crowdsourced salary entries, and 13,477+ company reviews. It is owned by Infostud rešenja d.o.o. Subotica.

Ownership category

akta.pro rank

Headquarters

HQ city

Subotica

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Job Posting Fees (Employer Services): Employers pay to post job listings on the platform, with options for premium/featured listings. The HRLab.rs service provides additional employer-facing recruitment services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

HelloWorld.rs operates an online two-sided job marketplace dedicated to the Serbian IT sector, aggregating IT job listings (317 active), crowdsourced salary data (6,735+ entries), and anonymous employee reviews/interview experiences (13,477+ entries) for 3,800+ companies. The platform connects IT job seekers (free access) with employers (paid job postings) and complements its job board with interview preparation tools, employer chat, company comparisons, and a blog of 2,897 articles. Employer-facing recruitment services are offered through the sibling HRLab.rs platform.

Product overview

HelloWorld.rs is a unified IT employment platform serving the Serbian market, offering a job board with 317 active listings across categories (Programming, Management, QA, UX Design, AI/ML, System Administration, Support, Sales), a salary database with 6,735 verified entries, 13,477 company reviews, interview preparation tools, and a company comparison feature. The platform also operates a mobile Android app and connects to the broader Infostud network of employment sites.

Differentiator

Problem solved

Functional benefit

Products and services

• HelloWorld.rs Job Board Platform

Quantifiable outcome

• 6,735 salary data points and 13,477 employee reviews create the most comprehensive IT salary and employer transparency dataset in Serbia

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Infostud rešenja d.o.o. SuboticacoreStrategic or Co-development PartnerHelloWorld.rs is owned and operated by Infostud rešenja d.o.o. Subotica, part of the larger Infostud group which operates multiple classifieds and employment platforms in Serbia including infostud.com, poslovi.infostud.com, startuj.infostud.com, and other related sites. This parent-subsidiary relationship provides distribution synergies and brand credibility.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Levels.fyi: Levels.fyi provides crowdsourced compensation data for tech workers, directly comparable to HelloWorld's IT salary database (6,735+ entries). It competes for the attention of high-value IT job seekers and the same underlying data input from tech employees.
• GitHub Careers / GitHub Jobs: GitHub is a developer community that historically hosted a tech-focused job board (GitHub Jobs, now discontinued externally but careers remain). It competes for the same IT candidate pool, employer branding attention, and developer-mindshare in Serbia's IT sector.
• Welcome to the Jungle: Welcome to the Jungle is a job board and employer branding platform emphasizing company content, employee testimonials, and salary information across multiple markets. It overlaps with HelloWorld's employer branding, content library, and salary benchmarking features.

Direct peers

• Hired: Hired is a tech-focused candidate marketplace connecting software engineers with employers, with reverse recruiting (employers apply to candidates) and salary transparency — sharing HelloWorld's IT focus, employer-paid model, and value proposition around salary data and employer branding.
• Glassdoor: Glassdoor combines job listings with crowdsourced company reviews, salary reports, and interview experiences — directly mirroring HelloWorld's core feature set (jobs + reviews + salary database + interview prep). It is the closest global analog in terms of product mix.
• Stack Overflow Jobs / Stack Overflow Talent: Stack Overflow serves the developer/IT segment with employer-branded job listings, company reviews, and a tech-focused community — overlapping closely with HelloWorld's IT-vertical focus, community-driven content, and employer branding features.

Broad incumbents

• Infostud (poslovi.infostud.com): The parent group's generalist job board serves all occupations in Serbia and competes for the same employer marketing budget as HelloWorld, though it is broader rather than IT-specialized. It is the dominant general job platform in Serbia.
• Indeed: Indeed is the world's largest general job search engine, aggregating employer postings across roles and geographies. It competes for employer paid placement in Serbia and offers salary data and company reviews as a secondary feature, putting it in direct competition for ad revenue.
• LinkedIn (Jobs): LinkedIn is the dominant professional network globally and also operates the largest professional job board, including salary insights (via LinkedIn Salary) and company pages/reviews. It is the primary incumbent competing for both IT job seekers and employer recruiting spend in Serbia and worldwide.

Regional players

• Jobberman: Jobberman is a leading job board in West Africa, demonstrating the regional job board model that aggregates postings, employer profiles, and career content in a single market. It is comparable as a geographically focused job board serving a regional employer base with similar GTM mechanics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/helloworldsrbija
• LinkedInlinkedin.com/company/helloworld-srbija
• Instagraminstagram.com/createq.space
• Xx.com/helloworld_rs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HelloWorld