Coact

What Coact does

Coact is a privately held India-based experience production and technology firm, founded with approximately 28 years of operating history and operating under the legal name "EI — Experience Intelligence." It designs and delivers enterprise-grade live, digital, and hybrid experiences — including sales force transformation programmes, brand launches, customer and community engagement events, and people and culture experiences — for large enterprises across BFSI, FMCG, pharmaceuticals, technology, and industrials. Named clients include ITC, Capgemini, Axis Bank, ABB, Google, ICICI Bank, HDFC, and Biocon, with claimed activations in 18+ countries and 240+ programmes delivered to date.

Coact's core technology stack is organised around three integrated pillars: AI Experiences (generative AI hosts, intelligent Q&A, AI photo and video moments, personalised audience journeys, intelligent event assistants), Immersive Technology (AR/VR environments, projection mapping, interactive installations, sensorised spaces using RFID, beacons and computer vision), and Experience Platforms (event apps, registration platforms, virtual and hybrid event infrastructure, analytics dashboards). A proprietary four-act Experience Intelligence Framework (Discover, Design, Deploy, Drive) is used to anchor engagements to business outcomes rather than event logistics, supported by Outcome Analytics that combine engagement heatmaps, sentiment models and recall studies.

The business model is predominantly professional services revenue from project-based enterprise engagements sold through a consultative, sales-led B2B motion; pricing is not publicly disclosed and engagements are scoped against client objectives. Coact also derives ancillary income from creative studio services (film, narrative, motion, identity) and from technology integration work delivered alongside its production engagements. Go-to-market is direct enterprise sales via a website contact form, with studios operating in Bangalore (two offices), Pune, Dubai, and Saginaw, Michigan to provide claimed 24/7 multi-time-zone coverage. AI is offered as a feature layer within these projects rather than as a standalone SaaS product, and no external funding for Coact has been disclosed.

Name

Coact

Legal name

EI — Experience Intelligence

Website

https://coact.co.in

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Coact is a Bangalore-based, privately held experience production firm that designs and delivers live, digital, and hybrid engagement experiences for large enterprises across BFSI, FMCG, pharma, technology, and industrials using AI, XR, IoT, and analytics integrated under its Experience Intelligence Framework, with studios in India, UAE, and the US.

Ownership category

akta.pro rank

Product category

Corporate Event and Experience Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Custom Computer Programming Services (541511)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industry

Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)

Keywords

• Experience engineering services
• Event production services
• Immersive technology solutions
• Virtual event platforms
• Creative production services

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Experience Engineering Services: End-to-end digital innovation and experience creation services including strategy, creative production, event technology, and post-event analytics. Revenue generated through project-based professional services engagements with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Coact is an Experience Intelligence Company that designs, produces and measures live, digital and hybrid business experiences for enterprise clients. Its offering combines an integrated AI, XR, IoT and data analytics technology stack with creative production services, delivered through a four-act Discover-Design-Deploy-Drive methodology that targets measurable business outcomes such as sales motivation, brand launches, customer engagement and culture building.

Product overview

COACT is an Experience Intelligence Company offering a unified platform for creating and managing business experiences. The portfolio comprises three core technology pillars—AI Experiences (generative AI, personalized journeys, intelligent assistants), Immersive Technology (AR/VR, projections, interactive installations), and Experience Platforms (event apps, virtual/hybrid experiences, analytics dashboards)—alongside four solution verticals (Sales Force Transformation, Brand Experience & Launches, Customer & Community, People & Culture) and supporting Creative Studio services. The Experience Intelligence Framework (Discover, Design, Deploy, Drive) ties the entire portfolio together, enabling end-to-end delivery of experiences that combine live, digital, and hybrid formats with data-driven measurement.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Experiences AI-powered engagement service offering including personalised audience journeys, AI photo experiences, AI content creation, intelligent event assistants and AI games for enterprise event activations.
• Immersive Technology Immersive experience service offering covering AR experiences, VR environments, interactive installations, projection experiences and digital engagement zones that transform venues into immersive environments.
• Experience Platforms Event technology platform service offering including event apps, registration platforms, virtual experiences, hybrid event technology and analytics dashboards for managing enterprise events.
• Creative Studio Creative production service covering experience strategy (theme creation, experience mapping), content (corporate films, brand films, leadership AVs, motion graphics) and design (stage experiences, spatial design, digital environments, brand worlds).

Quantifiable outcome

• Audience recall lift measured through post-experience studies
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature8 records

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Emerging players

• Touchcast: AI-driven immersive and virtual event/experience technology company. Overlaps with Coact's generative-AI hosts and mixed-reality experience capabilities.
• Hubilo: India-origin virtual and hybrid event platform provider (VPaaS) with engagement analytics. Intersects with Coact's experience platforms, virtual events, and video-streaming/VPaaS capabilities.

Broad incumbents

• Cvent: Established global event technology and management software platform including virtual/hybrid events and analytics. Overlaps with Coact's event apps, registration, and measurement platform layer.
• George P. Johnson (GPJ): One of the largest global experiential marketing agencies producing corporate events, launches, and brand experiences. Comparable in outcome-focused experience engineering but far larger and multinational.
• Freeman Company: Large US-based brand experience and event production company for corporate and trade events. Comparable in end-to-end experience delivery but at global enterprise scale.
• Jack Morton Worldwide: Global brand experience agency delivering immersive events, activations, and employee/customer engagement for large enterprises. Overlaps directly with Coact's experiential offering but at global scale within a holding-company portfolio.

Direct peers

• Kestone: India-based integrated marketing and experiential agency offering events, virtual platforms, and brand engagement for enterprises. Closely mirrors Coact's outcome-led corporate experience and event-tech offering.

Regional players

• DNA Networks: Indian experiential marketing and corporate events company serving major brands. Direct competitor in the domestic enterprise event/experience market.
• Pico: Global (Asia/Middle East-strong) experiential marketing and event group building brand activations and immersive environments. Overlaps with Coact's immersive-tech and event production model in India/UAE markets.
• Wizcraft International: Leading Indian experiential and event management agency delivering large corporate and brand experiences. Directly comparable in serving enterprise clients with strategy-to-production event experiences in the same core geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/coactuar
• Facebookfacebook.com/coactuar
• LinkedInlinkedin.com/company/coactuar-communications-pvt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coact