What Digital Mind does

Digital Mind d.o.o. is a Belgrade, Serbia-based private technology and creative services company founded in 2016 that designs and delivers immersive XR (VR, AR, MR) experiences, holographic display installations, 3D scanning, motion capture, and Web3/blockchain products. Its core offering is bespoke experiential production — brand activations, cultural-heritage experiences, museum installations, and event technology — built on proprietary hardware (including an "interactive bar" holographic display), Unreal Engine-class real-time rendering, and digital-asset tokenization layers (NFTs, verification, metaverse-style platforms).

The company serves enterprise and institutional clients across marketing, automotive, financial services, retail, FMCG, telecommunications, and arts & culture. Named customers include Mercedes-Benz Serbia, BMW, UBS, Carrefour, PepsiCo, Wiener Städtische, Telenor Bank, the Nikola Tesla Museum, and Expo 2020 Dubai. Revenue is generated primarily through custom project contracts — design, content production, hardware integration, and on-site delivery — with a stated operating footprint across Serbia, Switzerland, UAE, Egypt, Romania, USA, and Kazakhstan.

In parallel with agency work, Digital Mind has incubated a portfolio of spin-off platforms (VR-All-Art, SolSea, Credentee, Shapa App, ALL.ART) aimed at productizing cultural content, NFT commerce, identity verification, and consumer-facing immersive experiences. The business model remains predominantly project-based and services-led; the spin-offs are an attempt to layer recurring platform revenue on top of the agency core, but traction, monetization, and capital structure for these ventures are not publicly disclosed.

Name

Digital Mind

Legal name

Digital Mind d.o.o.

Website

https://digitalmind.rs

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Digital Mind is a Belgrade-based immersive technology services firm, founded in 2016, that designs custom XR, holographic, 3D-scanning, and Web3 experiences for enterprise and cultural clients across Europe, MENA, and Central Asia.

Ownership category

akta.pro rank

Product category

Immersive Technology Services

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

akta.pro secondary industries

Digital Labs, Simulations & Virtual Practicals (Non-XR) (EDAFACAF), VR/AR/XR Game Studios (MPAFAAAE)

Keywords

• Immersive technology services
• VR AR development
• 3D scanning solutions
• Holographic display installations
• Mixed reality experiences

Headquarters

HQ city

Belgrade

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Custom Project Development: Digital Mind generates revenue through custom development projects for enterprise clients, creating bespoke VR, AR, holographic, and interactive technology solutions. Projects include branded experiences, interactive installations, virtual tours, and immersive marketing activations. Revenue is project-based with no recurring subscription model mentioned.
2. Ventures/Spin-off Products: The company develops internal spin-off products including Credentee (blockchain platform), Shapa App (pet management), VR-All-Art (VR art platform), and SolSea NFT marketplace. These represent additional potential revenue streams.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Digital Mind is a Belgrade-based custom immersive-technology development studio that designs and builds bespoke VR, AR, mixed reality, 3D scanning, holographic, projection-mapping, and multi-touch interactive experiences for enterprise clients. Its offering covers the full pipeline from 3D capture and photogrammetry through interactive development on devices such as Microsoft HoloLens to on-site installation, supported by in-house Web3/NFT tooling. The studio also operates spin-off consumer products (VR-All-Art, SolSea NFT marketplace, Credentee, Shapa App, Fifteen AR App) that extend its technology into standalone applications.

Product overview

Digital Mind is a technology-driven creative agency providing immersive XR (Extended Reality) solutions across marketing, real estate, arts & culture, and events industries. The company operates a platform-plus-services model, offering core technology services (3D Scanning, 3D 360 Shooting, Virtual Reality, Augmented Reality, Mixed Reality via Microsoft HoloLens, Kinect Motion Tracking, Motion Capture, Blockchain/Web3, Hologram Displays, Projection Mapping, and Multi-Touch Interactive Displays) alongside industry-specific solutions for virtual property tours, event activations, marketing campaigns, and museum exhibitions. Additionally, Digital Mind has developed several spin-off ventures including the VR-All-Art platform for VR art exhibitions, SolSea NFT marketplace on Solana, Credentee blockchain certificate platform, and Shapa pet management app. The company creates custom solutions for clients while also developing internal products.

Differentiator

Problem solved

Functional benefit

Brands

• ALL.ART: Digital art and NFT platform
• Credentee
• VR-All-Art
• SolSea
• Shapa App

Products and services

• Virtual Reality (VR) Experiences Custom-developed virtual reality experiences and applications designed for enterprise clients across marketing, cultural, real estate, and entertainment use cases.
• Augmented Reality (AR) Solutions Custom augmented reality applications and experiences built for client campaigns, exhibits, and consumer products, including the Fifteen AR mobile application for iOS and Android.
• Mixed Reality (HoloLens) Solutions Custom mixed reality experiences built on Microsoft HoloLens for enterprise clients in marketing, training, and exhibition contexts.
• 3D Scanning Services High-fidelity 3D scanning and photogrammetry of real-world objects and environments, used to digitize artefacts, exhibits, and locations for clients.
• 3D 360° Shooting 360-degree volumetric and panoramic video capture used to produce immersive visual content for VR, AR, and web experiences.
• Hologram Display Installations Custom hologram display installations for events, exhibitions, and brand activations, using holographic fan and projection hardware.
• Projection Mapping Custom projection mapping installations that turn buildings, stages, and objects into dynamic visual surfaces for events and exhibitions.
• Multi-Touch Interactive Displays Custom multi-touch interactive display installations used in exhibitions, retail environments, and brand activations.
• Kinect Tracking & Motion Capture Kinect-based body tracking and motion capture systems used to drive interactive, body-responsive immersive installations.
• Blockchain & Web3 Development Custom blockchain, Web3, smart contract, and NFT development services for clients seeking tokenized digital assets and decentralized applications.
• Fifteen AR Application Standalone AR mobile application developed by Digital Mind, available for iOS and Android, extending the studio's AR capabilities into a consumer product.
• VR-All-Art Platform Spin-off platform from Digital Mind that extends the studio's immersive technology stack into a standalone VR art product.
• SolSea NFT Marketplace NFT marketplace platform launched as a Digital Mind spin-off, leveraging the studio's blockchain and Web3 development capability.
• Credentee Platform Credentee platform developed and launched as a Digital Mind spin-off, extending the studio's Web3 capabilities into a standalone product.
• Shapa App Shapa App developed as a Digital Mind spin-off consumer application, extending the studio's product portfolio beyond custom services.

Quantifiable outcome

• Successfully delivered Switzerland's first virtual travel agency for Helbling Reisen
• +3 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• TKFcoreStrategic or Co-development Partner · 1 March 2024TKF, a digital agency from St. Gallen and Zurich, partnered with Digital Mind on the Helbling Reisen virtual travel agency project. TKF contributed digital agency expertise while Digital Mind provided VR and immersive technology development. This represents a strategic co-development partnership for delivering comprehensive metaverse solutions to clients.
• SKY CorporationcoreStrategic or Co-development PartnerSKY Corporation collaborated with Digital Mind on the Serbian Pavilion at Expo Astana 2017, working with the Ministry of Trade, Tourism and Telecommunications. SKY played an important role in demonstrating Serbia's potential through interactive presentations, with Digital Mind providing immersive technology solutions including VR, Kinect, and motion capture installations.
• VR-All-ArtcoreStrategic or Co-development PartnerVR-All-Art is a spin-off venture from Digital Mind that functions as a virtual art web platform. Digital Mind collaborates with VR-All-Art on projects including the Metamorph hybrid event and various VR art exhibitions. The relationship enables co-development of VR art experiences and platform capabilities.
• SolSeaminorStrategic or Co-development PartnerSolSea is a Digital Mind spin-off NFT marketplace built on the Solana blockchain. It represents an internal venture that extends Digital Mind's Web3/blockchain capabilities into the NFT space.
• CredenteeminorStrategic or Co-development PartnerCredentee is a Digital Mind spin-off providing a secure blockchain platform for issuing and managing verifiable digital certificates. Represents the company's blockchain/Web3 technology extension into certification services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Famous Group: Immersive experience studio focused on sports, entertainment, and brand activations using XR, AR, and projection mapping. Comparable offering of event-driven immersive installations for marquee clients.
• REWIND: UK-based VR/AR studio delivering immersive brand experiences, training simulations, and metaverse environments. Directly comparable in offering custom XR development for enterprise marketing and cultural clients.
• North South Studios: VR/AR/MR studio producing immersive training, simulation, and brand experiences. Closely comparable service-agency model serving enterprise, defence, and cultural clients.
• Phoria: Australia-based immersive technology studio specializing in AR, VR, and mixed reality experiences for brands and education. Comparable scope and vertical mix (marketing, education, cultural preservation) with cross-border delivery.
• Flight School Studio: Immersive experience studio for brands creating VR, AR, and holographic content. Similar boutique-agency model with comparable tech breadth and brand-marketing client base.
• UNIT9: London-based immersive creative agency producing VR, AR, and interactive experiences for global brands. Closest direct peer given its similar agency model, multi-tech stack, and enterprise client focus across marketing, cultural, and entertainment verticals.

Emerging players

• Looking Glass Factory: Holographic display hardware and software company whose holographic pyramid technology directly overlaps with Digital Mind's hologram display offerings. Comparable on the holographic installations vertical.
• Within (Within Unlimited): Immersive content and VR experience studio producing branded VR experiences for top-tier brands. Comparable technology stack and brand-engagement focus, though more product/film oriented.
• Talespin: VR-based immersive learning and workforce training platform. Comparable on the VR training/simulation and enterprise learning vertical, though Talespin is product-led rather than agency-led.
• Spatial: Metaverse and VR collaboration platform enabling immersive spaces for events and enterprise. Comparable on the immersive meeting/event space use case where Digital Mind serves enterprise clients like Helbling Reisen.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/digitalmindllc
• YouTubeyoutube.com/user/DigitalMindLLC
• Facebookfacebook.com/DigitalMindLLC
• LinkedInlinkedin.com/company/digital-mind-d.o.o.
• Instagraminstagram.com/digitalmindcompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Mind