Name

Sooft

Legal name

Sooft

Website

https://sooft.es

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

NFC/RFID Hardware and IoT Solutions

NAICS

Hardware Manufacturing (332510), Other Communications Equipment Manufacturing (334290)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Embedded, Maker Platforms & Development Kits Retail (CRACAKAI)

Keywords

• NFC tags manufacturing
• RFID hardware solutions
• Cashless payment systems
• IoT platform services
• Custom NFC development

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales - NFC/RFID Tags and Consumables: Sale of manufactured NFC tags, RFID labels, wristbands, cards, keychains, industrial tags, and related consumables. Products are available in standard formats with 24-48h shipping and custom configurations. Revenue is generated through direct e-commerce sales and project-based orders.
2. Custom Hardware Engineering: Design and manufacture of custom hardware devices tailored to specific client project requirements. SOOFT writes its own code enabling full-stack hardware and software project delivery.
3. Software & App Development: Development of custom software applications, control panels, and mobile apps for iOS and Android, often integrated with NFC/RFID systems and cloud platforms. Includes GMAO integration and custom IoT solutions.
4. SaaS Subscriptions (uFoundme, Zelebrix): Cloud-based software products including uFoundme (lost and found service) and Zelebrix (cashless payment system for events) are offered as recurring cloud services. Zelebrix enables cashless transactions at events with increased consumer spend.
5. Variable Printing Services: Personalized printing on NFC/RFID products including cards and tags with variable data (unique IDs, names, QR codes, images) in print runs. SOOFT has served over 2 million variable-printed labels and cards globally since 2015.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Sooft designs, manufactures, and encodes NFC and RFID hardware consumables (tags, wristbands, cards, keychains, industrial labels) using original NXP chips, and develops complementary software products and IoT platforms. The company sells through global e-commerce storefronts (nfcstock.com, etiquetas-nfc.es) and delivers custom hardware/software projects directly to enterprise clients. Its full-stack offering covers physical-to-digital object identification, cashless payments, access control, asset tracking, and workforce management.

Product overview

Sooft is an IoT company specializing in NFC, RFID, and cloud computing technologies. The company offers a comprehensive portfolio combining hardware products (NFC tags, RFID UHF tags, wristbands, cards, keychains, industrial tags) with software solutions (Zelebrix cashless payments, Impresión NFC print control, uFoundme lost-and-found, Tapify time tracking, Mastags NFC encoding app) and the Cervello IoT management platform. Products are sold through their NFCStock.com e-commerce platform. Sooft also provides custom hardware design and manufacturing, software development, and system integration services for enterprise clients across logistics, events, hospitality, and industrial sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Impresión NFC: NFC printing control system for managing print jobs
• uFoundme
• Zelebrix
• Tapify
• Mastags
• Cervello

Products and services

• NFC Tags and Labels NFC tags and labels manufactured by Sooft in adhesive and dry formats with all major chip types, supporting unique and variable encoding. Designed for businesses and consumers needing physical-to-digital identification for applications including asset tracking, smart posters, and IoT integrations.
• RFID UHF Tags and Labels UHF RFID tags and labels for logistics, warehouse inventory management, and supply chain tracking, supporting read ranges up to 10 meters. Available in standard and custom formats for enterprise logistics operations.
• NFC Wristbands NFC-enabled wristbands made from fabric/PVC, soft PVC, or silicone materials, designed for event organizers and venues. Used for access control, cashless payments (Zelebrix), and user identification at festivals, nightclubs, and music events. Customizable with event branding and encoded ready for use upon delivery.
• NFC Cards PVC NFC smart cards with all available NFC chip types, supporting variable printing and encoding for personalized access control, loyalty programs, and payment applications.
• Industrial NFC/RFID Tags Ruggedized NFC and RFID tags for industrial environments, including IP68 certified tags, adhesive and screw-mount options, cable ties, and tags with temperature resistance from -25°C to 90°C. Designed for manufacturing, logistics, and outdoor deployments.
• Zelebrix NFC-based cashless payment system for clubs, events, and venues that digitizes token systems. Enables digital tokens, mobile balance reloading, prepaid special offers, and real-time revenue reporting. Reported to increase consumption by approximately 18% per user at large events (>1,000 people) and 21% at smaller events.
• uFoundme Cloud-based lost and found service that leverages NFC technology and unique chip identifiers to identify and recover lost items. Targeted at consumers and businesses wanting to tag valuable items for retrieval.
• Impresión NFC NFC-enabled print control system that allows users to tap NFC tags to release print jobs at network printers, providing secure pull printing and tracking of print operations.
• Tapify Mobile employee time tracking application for Android and iOS using NFC and QR code reading for work hour logging and labor law compliance (Spanish jornada laboral regulations). Includes NFC tags for physical check-in points and exportable CSV reports for labor inspections.
• Mastags Free Android mobile application for encoding NFC tags. Supports encoding URLs, text, vCards, and variable data from CSV files for batch operations. Functions as a mobile alternative to desktop NFC readers/writers.
• Smart PLV NFC Interactive totem and display system with NFC for retail point-of-sale. Combines digital displays with NFC tags allowing customers to scan with mobile phones for extended product information, online ordering, and registration directly from in-store displays.
• Cervello IoT Platform IoT platform co-developed with IOT Blue for unified management of NFC tags, sensors, and connected devices through a single platform. Enables centralized control of multiple device types for enterprise deployments.
• NFCStock.com E-commerce Platform Global multilingual e-commerce platform for direct retail sale of NFC tags, RFID products, readers, antennas, and related accessories. Ships worldwide within 48 hours. Offers 20% launch discount via coupon code NFCSTOCK20.
• Custom Hardware and Software Development Services Custom hardware design and manufacturing services alongside software/app development for iOS, Android, BlackBerry, and Windows. Sooft writes its own code enabling full-stack hardware and software project delivery for enterprise clients, including GMAO integration and custom IoT solutions.

Quantifiable outcome

• Cashless payment systems (Zelebrix) increase per-user consumption by approximately 18% at large events (>1,000 people) and 21% at smaller events
• +4 more outcomes

Named customers12 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core and minor.

• IdentylogcoreStrategic or Co-development Partner · 1 May 2020SOOFT partnered with Identylog to offer an innovative NFC-based restaurant menu solution. This combined solution allows bars and restaurants to control physical menu contact by converting customer smartphones into digital menu interfaces through NFC tags, addressing hygiene concerns especially relevant during COVID-19.
• TCM 2021coreStrategic or Co-development Partner · 1 January 2019TCM 2021, led by Valentín Lloret Boronat, developed the Master Vending system using SOOFT's NFC technology for vending machines. The system enables cashless NFC payments and allows parents to control and restrict their children's purchases in school vending machines through a smartphone app, addressing health and nutrition concerns in institutional settings.
• NXP SemiconductorscoreTechnology or Integration · 1 January 2019SOOFT manufactures all NFC/RFID products using original NXP chips (NTAG 203, NTAG 213, NTAG 216, NTAG 413, Ultralight, Mifare Classic, etc.). NXP is the chip manufacturer whose products SOOFT specifies and procures for all production, maintaining a large inventory of NXP chips for rapid fulfillment.
• IOT BluecoreStrategic or Co-development Partner · 1 May 2018SOOFT co-developed the 'Cervello' IoT platform with IOT Blue, presented at The Hub of Brands in May 2018. Cervello serves as a unified IoT brain enabling control of NFC tags and other devices through a single platform, combining SOOFT's NFC expertise with IOT Blue's platform capabilities.
• DelikiacoreStrategic or Co-development Partner · 1 January 2018Delikia, a vending machine operator with thousands of machines across Spain, partnered with SOOFT for NFC-based cashless payment solutions. Delikia's systems allow customers to pay using NFC keychains and cards, while corporate clients can allocate monthly consumption balances to employees. This represents a pioneering NFC vending implementation in Spain.
• FansgeneratorminorChannel Partner/ Reseller/ Distributor · 1 January 2018Fansgenerator offers smart poster and totem hardware that integrates with SOOFT's NFC technology for point-of-sale customer interaction. The partnership enables social media engagement at physical locations where customers scan NFC tags to connect with brands' social profiles.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Impinj: NASDAQ-listed UHF RFID tag and reader platform company. Directly comparable to Sooft's RFID UHF business for logistics, warehouse and supply-chain tracking.
• Identiv: NFC and RFID inlay/tag manufacturer with thin-film technology and IoT solutions. Closely comparable product portfolio to Sooft, including NFC tags, readers and identity/IoT applications.
• Confidex: Finnish industrial RFID tag and label specialist. Directly comparable on ruggedized industrial tags, variable printing, and large-scale RFID deployments for logistics and manufacturing.
• SimplyRFID: RFID hardware, tags and solution provider focused on asset tracking and inventory. Comparable to Sooft's RFID UHF and asset-tracking use cases across enterprise verticals.

Broad incumbents

• HID Global: Major secure-identity vendor (part of ASSA ABLOY) with a broad RFID tag, reader and credential portfolio. Comparable to Sooft across NFC/RFID hardware, software (asset/identity management), and enterprise verticals.
• Avery Dennison (Smartrac): Global pressure-label and RFID/NFC inlay leader, having acquired Smartrac to scale its NFC/RFID tag business. Directly comparable to Sooft's NFC tag manufacturing and encoding capabilities, but at vastly larger scale.
• Murata Electronics: Japanese electronics giant producing NFC tags/modules at scale. Comparable on NFC hardware manufacturing, though operating as a much broader component supplier across many industries.

Emerging players

• Flomio: NFC hardware and software platform for developers and integrators. Comparable to Sooft on NFC reader/writer tools and developer-facing tag-writing software like Mastags.
• TapTrack: NFC tag and marketing/engagement platform. Comparable to Sooft on NFC tag distribution plus software for campaign analytics, though with a narrower enterprise footprint.

Others

• NXP Semiconductors: Dominant NFC silicon vendor whose chips (NTAG, Mifare, Ultralight) underpin Sooft's product line. Comparable as the upstream chip supplier rather than a competitor, but defines Sooft's technology ceiling and roadmap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/soofttwitts
• LinkedInlinkedin.com/company/sooft

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sooft