Switch-pros
Switch-Pros is a family-owned US manufacturer of solid-state MOSFET switch panel power systems (SP9100, RCR-Force 12) for off-road vehicles, UTVs, and trucks, sold direct-to-consumer with no recurring fees.
- Company typePrivate
- Founded2014
- HeadquartersRancho Santa Margarita, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Switch-pros does
Switch-Pros is a privately held, family-owned manufacturer of programmable solid-state switch panel power systems for off-road vehicles, UTVs, and trucks, headquartered in Rancho Santa Margarita, California. The company was founded in 2014 by husband-and-wife team Robert and Laura Muertter and produces its products in-house at a 7,000 sq ft facility, including aluminum enclosure machining, cable assembly, and testing. Its two flagship product lines - the SP9100 (8-switch, 125 amp, $659) and the RCR-Force 12 (12-switch, 17-circuit, 150 amp, $1,078) - replace traditional relay-and-fuse accessory switching with all-solid-state MOSFET power modules that are epoxy-encapsulated, IP67-rated, self-diagnosing, and Bluetooth-controlled via a free iOS/Android app. Supporting products include the Command-Touch CT4 4-output accessory controller with optional GPS-based automatic turn signal cancellation for street-legal UTV conversions, plus an extensive catalog of vehicle-specific mounting solutions for Ford Super Duty, Jeep, Kawasaki Teryx H2, CanAm Maverick R/X3, and Polaris RZR/Pro R/Xpedition, as well as accessories such as the patented RCR-Touch nylon cover (US Patent D922,969 S) and 100-piece polycarbonate legend kits. The company has won five SEMA awards including two 'Best New Interior Accessory Product' awards (2014, 2017).
The business model is hardware sales only: one-time perpetual license pricing with no recurring fees, no software subscriptions, and no service revenue. Distribution is direct-to-consumer via the store.switchpros.com e-commerce storefront supplemented by a US dealer network. Go-to-market relies heavily on event-driven and community-led channels - the company exhibits at 7+ major off-road events annually (Overland Expo, King of the Hammers, Sand Sports Super Show, Off Road Expo, Moab Easter Jeep Safari, Trail Hero), maintains active Facebook and Instagram presences, and runs influencer partnerships (Lite Brite Nation, Genright Offroad's Tech Talk with Tony). Target segments are horizontal consumer personas - off-road truck and Jeep enthusiasts, UTV owners (Polaris, CanAm, Kawasaki, Yamaha), overlanders, and off-road racing teams - served through SMB/individual transactions rather than enterprise contracts. Pricing spans $25 (universal bezels) to $1,078 (RCR-Force 12), with vehicle-specific mounts priced $20-$125.
Switch-pros firmographics
Firmographics- Name
- Switch-pros
- Legal name
- Switch-Pros
- Website
- https://switchpros.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Switch-Pros is a family-owned US manufacturer of solid-state MOSFET switch panel power systems (SP9100, RCR-Force 12) for off-road vehicles, UTVs, and trucks, sold direct-to-consumer with no recurring fees.
- Ownership category
- akta.pro rank
Switch-pros industry classification
Industry- Product category
- Off-Road Vehicle Electronics
- NAICS
- Switchgear and Switchboard Apparatus Manufacturing (335313), Relay and Industrial Control Manufacturing (335314)
- SIC
- Switchgear & Switchboard Apparatus (3613), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Automotive Power Electronics & Inverters/Converters Manufacturing (IMACAJAE)
- akta.pro secondary industry
- Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters) (IMACANAL)
Keywords
Where Switch-pros is headquartered
LocationHeadquarters
- HQ city
- Rancho Santa Margarita
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Switch-pros business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Switch Panel Power Systems: Primary revenue from selling hardware products including SP9100 and RCR-Force 12 switch panel systems, power modules, mounting kits, and accessories. One-time hardware purchase model with no recurring fees.
- Mounts and Vehicle-Specific Solutions: Revenue from vehicle-specific mounting solutions for Jeep, Ford Super Duty, Kawasaki, CanAm, Polaris, and other brands.
- Accessories and Add-ons: Revenue from accessories including RCR-Touch covers, legends, communication cables, output harnesses, and turn signal kits.
- Apparel and Merchandise: Revenue from branded merchandise including t-shirts and collaboration apparel with Shreddy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | SP9100 Switch Panel Power System - 8-switch system with 125 amp capacity |
| One time/ perpetual license | Pay-as-you-go | RCR-Force 12 - 12-switch system with 150 amp capacity |
| One time/ perpetual license | Pay-as-you-go | Remote Panel Systems |
| One time/ perpetual license | Pay-as-you-go | Command-Touch CT4 Accessory Controller |
| One time/ perpetual license | Pay-as-you-go | Mounts and Vehicle-Specific Solutions |
| One time/ perpetual license | Pay-as-you-go | Accessories |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels7 records
Switch-pros product offering
Product offeringCore offering
Switch-Pros designs, manufactures, and sells programmable solid-state switch panel power systems used to control 12-volt electrical accessories in off-road vehicles, UTVs, and trucks. Their flagship SP9100 and RCR-Force 12 panels replace traditional mechanical rocker switches, fuses, and relays with MOSFET-based solid-state circuits featuring built-in Bluetooth, free smartphone app programming, IP67-rated waterproof power modules, RGB backlighting, and self-diagnosing/self-resetting per-circuit protection. The company also offers the Command-Touch CT4 accessory controller (with optional GPS-based automatic turn signal cancellation), remote panel systems, patented RCR-Touch nylon covers, vehicle-specific mounting kits for brands such as Kawasaki, CanAm, Polaris, Ford, and Jeep, and supporting accessories like polycarbonate legends and harnesses.
Product overview
Switch-Pros is a manufacturer of programmable solid-state switch panel power systems for off-road vehicles, UTVs, and trucks. The core product line consists of two main switch panel systems: the SP9100 (8-switch, 8-circuit, 125 amp) and the RCR-Force 12 (12-switch, 17-circuit, 150 amp), both featuring Bluetooth connectivity, self-diagnosing MOSFET circuits, RGB backlighting, and IP67-rated aluminum power modules. Supporting products include the Command-Touch CT4 accessory controller with optional GPS-based turn signal cancellation for street-legal conversions, remote panel systems for multi-location control, patented RCR-Touch tactile overlays, and extensive vehicle-specific mounting solutions for brands including Kawasaki (Teryx H2), CanAm (Maverick R, X3), Polaris (RZR, Pro R, Xpedition), Ford (Super Duty), and Jeep (JL/JT). The company operates a 7,000 sq ft manufacturing facility in Rancho Santa Margarita, CA and has won five SEMA awards for innovation.
Differentiator
Problem solved
Functional benefit
Brands
- SP9100: 8-switch programmable switch panel power system with Bluetooth capability, IP67 rated power module, 125 amps capacity, measuring 2"H x 4"W for the touch panel and 3"H x 6"W for the power module.
- RCR-Force 12
- Command-Touch CT4
- RCR-Touch
Products and services
- SP9100 Switch Panel Power System 8-switch, 8-circuit programmable solid-state switch panel power system with 125 amp capacity, Bluetooth connectivity, RGB backlighting, and IP67-rated power module. Touch panel measures 2"H x 4"W and power module 3"H x 6"W. Includes 100 polycarbonate legends. Priced at $659.
- RCR-Force 12 Switch Panel Power System
Quantifiable outcome
- Replaces 4 traditional rocker switches with 8-12 programmable switches, significantly reducing dash clutter
- +3 more outcomes
Companies that use Switch-pros
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Switch-pros technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature10 records
Switch-pros partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Fox RacingminorFox Racing attended the Switch-Pros open house event and Moab Easter Jeep Safari as a vendor partner, representing one of the major brands in the off-road suspension industry. Both companies serve the same enthusiast customer base.
- Rigid IndustriesminorRigid Industries attended Switch-Pros open house as a vendor and offers co-branded legend kits with Switch-Pros (Switch-Pros X Rigid Industries Switch Legends). Both companies serve the off-road lighting market.
- Genright OffroadminorSwitch-Pros was featured guest on Genright Offroad's 'Tech Talk with Tony' Facebook Live episode, discussing product features, benefits, and answering viewer questions for over an hour.
- Lite Brite NationminorLite Brite Nation content creators Brittany and Kevin Williams attended Trail Hero event and filmed in-depth product demonstrations with Switch-Pros Vice President Laura Muertter. Their content showcases Switch-Pros products in real off-road applications.
- ShreddyminorSwitch-Pros X Shreddy collaboration includes branded RCR-Touch covers and t-shirts. This co-branding partnership targets the same off-road enthusiast demographic.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Switch-pros competitors and assessment
Company assessmentEmerging players
- Auxbeam: Auxbeam offers low-cost switch panels, LED lighting, and automotive electrical accessories primarily through e-commerce channels. They target the same off-road and truck enthusiast segment as Switch-Pros but compete primarily on price point with lower-tier products.
- Genesis Offroad: Genesis Offroad manufactures dual battery kits, switch panels, and power management systems for Jeep Wrangler/JT and other off-road vehicles. They overlap with Switch-Pros in the Jeep-specific switch panel and accessory power management category.
Direct peers
- sPOD (Source LED): sPOD is the most direct competitor to Switch-Pros, offering solid-state switched power systems with Bluetooth control for off-road vehicles, UTVs, and trucks. Their Bantam and 8-circuit systems target the same enthusiast customer base and overlap heavily in distribution channels.
Broad incumbents
- Garmin (Powersport Division): Garmin's powersport and off-road product lines include ruggedized GPS units, intercoms, and integrated vehicle electronics that compete with some Switch-Pros functionality. While not a direct switch panel competitor, Garmin is increasingly present in the UTV and off-road cockpit.
- Painless Performance Products: Painless Performance is an established manufacturer of automotive wiring harnesses, switch panels, and electrical components for off-road, hot rod, and race applications. While broader in scope, they compete directly with Switch-Pros in the auxiliary switch panel category with traditional relay-based solutions.
- Blue Sea Systems: Blue Sea Systems manufactures electrical distribution panels, switches, and circuit protection primarily for marine applications, with adjacent overlanding and specialty vehicle crossover. They offer switch panels with similar form factor to Switch-Pros products.
Regional players
- Rugged Radios: Rugged Radios manufactures intercom and radio communication systems for off-road and UTV applications, with Switch-Pros offering dedicated mount integrations for Kawasaki Teryx H2 + Rugged Radio pairings. Adjacent competitor for cockpit system integration.
- PCI Race Radios: PCI Race Radios is an off-road communications brand with which Switch-Pros has vehicle-specific mount integration (Kawasaki Teryx H2 mount). While primarily a communications vendor, PCI competes for the same UTV/race cockpit real estate and dashboard budget.
Others
- Rigid Industries: Rigid Industries is a leading off-road LED lighting manufacturer and Switch-Pros partner (co-branded legend kits). While not a direct switch panel competitor, Rigid occupies adjacent cockpit real estate and competes for the same accessory budget.
- ARB USA: ARB is an off-road accessories manufacturer with which Switch-Pros has a Quick Connect Harness integration partnership for ARB Compressors. ARB's broader accessory portfolio (air lockers, compressors, bumpers) creates ecosystem adjacency but not direct competition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Switch-pros social profiles
Digital presenceSwitch-pros financial estimates
Financial estimateRevenue estimate
Valuation estimate
Switch-pros leadership team
Management profileNumber of profiles
Profiles2 records
Switch-pros funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Switch-pros M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Switch-pros
What does Switch-pros do?
Switch-Pros designs, manufactures, and sells programmable solid-state switch panel power systems used to control 12-volt electrical accessories in off-road vehicles, UTVs, and trucks. Their flagship SP9100 and RCR-Force 12 panels replace traditional mechanical rocker switches, fuses, and relays with MOSFET-based solid-state circuits featuring built-in Bluetooth, free smartphone app programming, IP67-rated waterproof power modules, RGB backlighting, and self-diagnosing/self-resetting per-circuit protection. The company also offers the Command-Touch CT4 accessory controller (with optional GPS-based automatic turn signal cancellation), remote panel systems, patented RCR-Touch nylon covers, vehicle-specific mounting kits for brands such as Kawasaki, CanAm, Polaris, Ford, and Jeep, and supporting accessories like polycarbonate legends and harnesses.
Is Switch-pros a public or private company?
Switch-pros is a private company. It is classified as family owned and is currently operating.
When was Switch-pros founded?
Switch-pros was founded in 2014. It employs 101 to 250 people.
Where is Switch-pros based?
Switch-pros is headquartered in Rancho Santa Margarita, United States, in the North America region.
How does Switch-pros make money?
Four revenue lines are on record. Switch Panel Power Systems are the primary driver. The others are mounts and Vehicle-Specific Solutions, accessories and Add-ons and apparel and Merchandise.
Who are Switch-pros's main competitors?
Emerging players on record are Auxbeam and Genesis Offroad. sPOD (Source LED) is listed as a direct peer. Broad incumbents are Garmin (Powersport Division), Painless Performance Products and Blue Sea Systems. Regional players are Rugged Radios and PCI Race Radios. Others are Rigid Industries and ARB USA.
Does Switch-pros have an API?
No public API is recorded for Switch-pros.
What industry is Switch-pros in?
Switch-pros's product category is Off-Road Vehicle Electronics. Its primary akta.pro industry code is IMACAJAE, Automotive Power Electronics & Inverters/Converters Manufacturing, with a secondary code of IMACANAL, Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters). Its NAICS code is 335313 and its SIC code is 3613.