What Aetherna does

Aetherna S.r.l. is an Italian B2B technology integrator founded in 2000, headquartered in Milan with operational offices in Rome and Bari, and majority-owned by Tiscali since October 2023. The company positions itself as a single-point-of-contact technology partner for the hospitality sector, with adjacent coverage of B&Bs/vacation rentals and corporate enterprises. Its core platform, branded Smart Room, combines Wi-Fi 6 networking (TP-Link Omada), Amazon Alexa Smart Properties for Hospitality, building automation (domotics via STS Hotel and Fibaro), and Samsung hospitality TVs with Lynk REACH content management.

Aetherna's product portfolio extends across Smart Fiber (FTTH/FTTC and dedicated fiber connectivity), Smart WiFi, Smart Defence (cybersecurity), Centralino Cloud (Wildix-based VoIP), Hotel Radio, EV charging stations (Sagelio/Bold), a self check-in solution for B&Bs (via Doora), and enterprise solutions including dedicated fiber and Wizyconf video conferencing. The company claims the Italian record for activating hotel rooms with voice-controlled domotics via Alexa and holds ISO 9001 and ESG Synesgy certifications.

The business model blends one-time project license and installation revenue with recurring revenue from internet connectivity (subscribed fiber, wireless bridge), managed services and 7/7 support, and technology rental/leasing. Pricing is quote-based and project-specific with no public tiers. Go-to-market is consultative and sales-led, executed through direct engagement, hospitality industry events (Hospitality Day, TTG Travel Experience, SIA Guest, Expo Riva Hotel and others), and partnership referrals through technology vendors and hospitality associations such as ADAVA and Federalberghi Torino. Named customers span Best Western properties, Hotel Griso, Nevesole Folgarida Resort, Best Western Hotel Massafra, and Omama Social Hotel, with a flagship multi-property deployment under BWH Hotels Italia & Malta reporting 75% guest adoption of Alexa, +20% customer satisfaction, +30% staff productivity, and +12% revenue per room.

Name

Aetherna

Legal name

Aetherna S.r.l.

Website

https://aetherna.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Aetherna S.r.l. is an Italian B2B technology integrator that delivers and manages integrated hospitality technology solutions, including Smart Room platforms combining Wi-Fi 6, Alexa voice control, domotics, and Samsung hospitality TVs, primarily to hotels across Italy.

Ownership category

akta.pro rank

Product category

Hospitality Technology Services

NAICS

Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Smart Appliance & Energy Management Integration (HSAHADAG)

akta.pro secondary industries

Network Architecture & Design Services (BPAEAEAA), Occupancy, Space Utilization & Workplace Experience (HSAPAPAG)

Keywords

• Hospitality technology solutions
• Hotel WiFi infrastructure
• Smart room automation
• Voice control hospitality
• Hotel connectivity services

Headquarters

HQ city

Lomazzo

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Technology Solutions Sales: Sale and installation of integrated technology solutions including WiFi infrastructure, Smart Room packages, Hospitality TV, domotics, and security systems to hospitality businesses.
2. Internet Connectivity Services: Internet access provisioning including fiber optic (FTTH, FTTC), dedicated fiber, and wireless bridge solutions with 99.98% SLA guarantee.
3. Managed Services and Support: Ongoing technical support, monitoring, maintenance, and assistance services with 7/7 availability.
4. Consulting Services: Technology consulting and custom project design for hospitality digital transformation.
5. Rental/Leasing Solutions: Flexible technology rental options for hospitality businesses to manage technology investments.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Aetherna is a B2B technology consultant and integrator that designs, sells, installs, and supports integrated technology solutions for hospitality businesses in Italy. Its core offering is the Smart Room platform combining Wi-Fi 6 networking, Amazon Alexa voice control, hotel domotics, and Samsung Hospitality TV, complemented by internet connectivity, cybersecurity, cloud PBX, EV charging, and self check-in solutions. The company provides end-to-end consulting, design, installation, and 7/7 technical support as a single point of contact.

Product overview

Aetherna offers a comprehensive technology portfolio for hospitality and business clients, organized as integrated solutions. The core Smart Room platform combines Wi-Fi 6 (Smart WiFi), Alexa voice assistant, building automation (Domotica), and Samsung Hospitality TV. Supporting services include connectivity (Smart Fiber), cybersecurity (Smart Defence), cloud PBX (Centralino Cloud), EV charging stations, and self check-in systems. For enterprise clients, Aetherna provides dedicated fiber, managed Wi-Fi, security solutions, Wildix VoIP, and meeting room technology (Wizyconf, Flip, LFD displays). The company operates as a single point of contact for all IT resources, combining consulting, design, and 7/7 support.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Room: A comprehensive suite of digital hospitality solutions including Wi-Fi 6, Alexa Smart Properties for Hospitality, domotics/home automation, and Hospitality TV, designed to transform the guest stay experience.
• ALEXA for Hospitality
• Self Check-In
• Smart Defence
• Smart WiFi
• Hotel Radio
• Cloud PBX

Products and services

• Smart Room Comprehensive smart room solution combining Wi-Fi 6 connectivity, Alexa voice assistant, building automation (domotics), and Samsung Hospitality TV for a digitalized guest experience. Designed for hotels seeking an integrated guest room technology platform.
• Smart Fiber (Accesso Internet) Internet access solutions including FTTC (fiber-to-the-cabinet) and FTTH (fiber-to-the-home) connections, plus dedicated fiber and point-to-point radio links for hospitality and business clients.
• Smart WiFi Wi-Fi 6 enterprise networking with TP-Link Omada hardware, centralized cloud management, splash page marketing, and seamless roaming for hospitality environments.
• Alexa Smart Properties for Hospitality Amazon Alexa integration for hotels enabling guests to control room settings via voice commands for lighting, temperature, and hotel services. Aetherna holds the Italian record for activating rooms with voice-controlled domotics via Alexa.
• Domotica Building automation systems for hotel rooms including transponder readers, smart card readers, touchscreen climate controls, and motion sensors for energy management and intelligent room control.
• Smart Defence (Cyber Security) Network security solutions including firewall, VPN, web security (antivirus/antimalware), and backup services for protecting hotel and business infrastructure.
• Hospitality TV Samsung hospitality television displays with custom home menus, Lynk REACH server for centralized content management, DVB-T2/S2 tuners, UHD resolution, and Tizen OS for in-room entertainment.
• Centralino Cloud Wildix cloud PBX VoIP phone system with collaboration features, video conferencing, and mobility support for hotel operations and business communications.
• Hotel Radio Background music system for hotel common areas and rooms with tailored audio ambience for each environment.
• Stazioni di Ricarica EV Electric vehicle charging stations (AC Wallbox up to 22kW, DC fast charging up to 24kW) for hotels with RFID access and payment management via the Sagelio platform, visible on maps and travel apps including Airbnb and Booking.
• Self Check-In (B&B e Case Vacanze) Self check-in solution for B&Bs and vacation rentals with GSM technology, numeric keypad, unique PIN codes that can be modified remotely, and energy saving sensors, powered by the Doora partnership.
• Soluzioni per Aziende Enterprise connectivity and technology solutions including dedicated fiber, point-to-point radio, managed Wi-Fi, cybersecurity, cloud PBX, and meeting room technology (Wizyconf Station video conferencing, Samsung Flip interactive whiteboard, Large Format Displays, and The Premiere ultra-short throw projector).

Quantifiable outcome

• 75% of tourists in Alexa-equipped hotels use it regularly
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability2 records

Feature7 records

Partnerships

13 partnerships are on record, tiered strategic, core and minor.

• HoTystrategicStrategic or Co-development Partner · 1 August 2025Strategic partnership for hospitality innovation combining technology and vision for the hotel of the future. Focus areas include personalization, operational efficiency, and sustainability. First joint appearance at TTG Travel Experience and Hospitality Day trade shows.
• Amazon ItaliacoreStrategic or Co-development Partner · 12 March 2024Strategic partnership to deploy Alexa Smart Properties for Hospitality in BWH Hotels Italia & Malta properties. Aetherna serves as the technical implementation partner, integrating Alexa with hotel domotics systems. This flagship partnership positions Aetherna as a leader in voice-controlled hospitality experiences in Italy.
• Federalberghi TorinominorStrategic or Co-development Partner · 9 May 2023Partnership with Turin hoteliers association to provide technology solutions to member properties.
• TP-Link ItaliacoreTechnology or IntegrationLong-standing collaboration with TP-Link for WiFi infrastructure solutions using the Omada professional networking product line. Aetherna designs and implements WiFi 6 networks with cloud-based centralized management for hospitality properties across Italy.
• NAVOOcoreTechnology or IntegrationDevelopment partner for Alexa Smart Properties customization. NAVOO developed exclusive functionalities linked to the customer journey for BWH Hotels Italia & Malta, enabling personalized guest experiences through voice commands.
• STS HotelcoreTechnology or IntegrationDomotics integration partner for Alexa. STS Hotel developed the technical integration that enables voice control of room devices (lights, thermostat) through Alexa, a first in Italy.
• CescaminorImplementation/ SI/ Consulting PartnerPartner in the Nevesole Folgarida Resort project, collaborating on energy management and domotics solutions for sustainable hospitality.
• De Nicola RappresentanzeminorImplementation/ SI/ Consulting PartnerPartner in the Nevesole Folgarida Resort project, contributing to the sustainable hospitality solution implementation.
• SamsungcoreTechnology or IntegrationSamsung provides hospitality TV displays (ET670U, HE590, ET690U series) with UHD resolution, HDR10+, DVB-T2/S2 tuners, and Lynk REACH server for content management as part of Aetherna's Smart Room and Hospitality TV offerings.
• SageliominorChannel Partner/ Reseller/ DistributorEV charging station partner. Sagelio provides charging infrastructure visible on maps and networks including Airbnb and Booking, integrated into Aetherna's hotel offerings.
• BoldminorChannel Partner/ Reseller/ DistributorEV charging station solutions provider integrated into Aetherna's hospitality technology ecosystem for electric vehicle charging services.
• CrippaConceptminorChannel Partner/ Reseller/ DistributorGlamping solutions partner enabling Aetherna to offer hospitality technology (HTV, WiFi, surround systems) in glamour camping environments.
• Adava (Associazione Albergatori Valle d'Aosta)minorStrategic or Co-development PartnerPartnership with Valle d'Aosta hospitality association to deploy Alexa and smart room technology in regional properties, starting with Omama Social Hotel.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cisco Systems: Global networking incumbent whose enterprise Wi-Fi, switching and collaboration portfolio is widely deployed in hotels; competes at the infrastructure layer underpinning Aetherna's smart-room solutions.
• Reply S.p.A. Listed Italian IT consulting and systems-integration group with vertical practices serving enterprise and telco clients; competes for the same large hospitality digital-transformation RFPs with broader delivery capacity.
• Shiji Group: Global hospitality technology platform (PMS, POS, guest experience) used by international hotel chains; competes for the same guest-experience and back-of-house technology budgets Aetherna targets.
• Engineering Ingegneria Informatica: Large Italian IT services and systems-integration firm with established digital-transformation offerings; a credible rival for multi-property hospitality technology programs across Italy.
• Aruba Networks (HPE): Italian-headquartered networking and cybersecurity vendor serving hospitality and SMBs with Wi-Fi, switching and security stacks — an alternative supplier directly competing against the TP-Link Omada-based integrations Aetherna deploys.
• NTT Data Italy: Italian arm of the global NTT Data IT services group with a hospitality and telco vertical; competes for large Italian hotel chain integration deals Aetherna also targets.
• Almaviva: Major Italian IT services group with vertical capabilities including travel and hospitality; overlaps with Aetherna in delivering integrated tech solutions to lodging and tourism customers at higher scale.
• ASSA ABLOY Global Solutions (Hospitality): Global leader in hotel door locking and mobile-access solutions; overlaps with Aetherna's Self Check-In / Doora-based access-control offering for hotels and vacation rentals.

Direct peers

• Wildix: Italian-origin cloud PBX and VoIP provider that Aetherna integrates for hotel telephony; Wildix directly serves the same hospitality and SMB voice/collaboration market with overlapping sales motion and partially overlapping product stack.
• HoTy: Strategic Italian hospitality-innovation partner that Aetherna itself named as a partnership counterpart in 2025; targets the same Italian hotel digital-transformation market with combined technology + consulting offerings, making it the closest direct peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aetherna.srl
• LinkedInlinkedin.com/company/aetherna
• Instagraminstagram.com/aetherna.global/?hl=it
• Xx.com/aetherna_

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aetherna