navoo
NAVOO is an Italian SaaS company that provides a browser-based digital guest guide and Shelly-compatible smart home automation platform for hospitality SMBs — hotels, B&Bs, and vacation rentals — via monthly per-room subscriptions with PMS integrations.
- Company typePrivate
- Founded2013
- HeadquartersCittadella, Italy
- Headcount—
- GTM typeB2B
- OfferingSoftware
What navoo does
NAVOO (legal name NAVOO s.r.l., P.IVA 04710960289) is an Italian privately held software company founded in 2013 and headquartered in Cittadella (Padua), Italy. The company builds and sells a browser-based digital guest-guide and smart-home automation platform aimed at hospitality SMBs — hotels, B&Bs, and vacation rentals — across Italy and, more broadly, Europe. Its two core products are NAVOO Digital Guide, a webapp guests open from a smartphone browser (no app download, no account required) via link or QR code, and Smart Controller, a home-automation layer for Shelly devices (plugs, lights, thermostats, sensors) with automation rules triggered by check-in/check-out events. Both products are configured and managed from a single back-office dashboard, Console NAVOO.
Underlying technology is a webapp platform with native integrations to more than 12 property management systems (Opera Cloud, MEWS, WuBook, Lodgify, Guesty, Guest Wisely, 5 Stelle, Hotel Cube, Alyante, Slope, Kalisi, TeamSystem Hospitality) plus Shelly smart-home hardware. The platform includes automatic multi-language translation (Italian, English, French, German, Spanish), pre-built content integrations with Freedome, Viator, and Google for local tips, and per-property usage statistics. There is no native mobile app and no published public API.
The business model is monthly recurring subscriptions priced per lodging or per room: €4.99/month for a single unit, €2.99/room/month for 2–10 rooms, and €2.49/room/month for 11+ rooms. Smart Controller is bundled at no additional cost with any Digital Guide subscription. Activation is free, the first month is free with newsletter signup, and subscriptions can be paused and resumed at any time. Go-to-market is product-led and self-serve: customers sign up directly via navoo.it, configure independently, and access an online demo without providing personal data. Marketing is content-driven (blog, LinkedIn, Instagram, Facebook, email newsletter). NAVOO discloses no external investors, no funding rounds, and no enterprise customer logos; its headquarters is the sole disclosed location, with operations conducted under Italian company law.
navoo firmographics
Firmographics- Name
- navoo
- Legal name
- NAVOO s.r.l.
- Website
- https://navoo.it
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Short description
- NAVOO is an Italian SaaS company that provides a browser-based digital guest guide and Shelly-compatible smart home automation platform for hospitality SMBs — hotels, B&Bs, and vacation rentals — via monthly per-room subscriptions with PMS integrations.
- Ownership category
- akta.pro rank
navoo industry classification
Industry- Product category
- Hospitality Guest Experience Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computer Systems Design Services (541512)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- New-Listing Onboarding, Setup & Launch Services (THAMAKAO)
Keywords
Where navoo is headquartered
LocationHeadquarters
- HQ city
- Cittadella
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
navoo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- NAVOO Digital Guide Subscription: Monthly subscription service for digital guest guides. Pricing tiers based on property size: single lodging at €4.99/month, 2-10 rooms at €2.99/month per room, 11+ rooms at €2.49/month per room. No activation fees. Flexible pause/resume capability.
- Smart Controller Subscription: Home automation management subscription included free with Digital Guide activation. Monthly plans based on number of connected units/rooms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Single property/apartment: €4.99/month |
| Subscription | Monthly | Small properties (2-10 rooms): €2.99/month per room |
| Subscription | Monthly | Larger properties (11+ rooms): €2.49/month per room |
| Subscription | Monthly | Smart Controller: Included free with Digital Guide |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
navoo product offering
Product offeringCore offering
NAVOO develops and sells a vertical SaaS platform for the hospitality industry consisting of NAVOO Digital Guide (a browser-based webapp that gives guests access to property information, services, local recommendations, requests, and smart device control without any app download) and Smart Controller (a home automation manager for Shelly devices with PMS-driven check-in/check-out automations). Both are configured and managed by the property through the NAVOO Console web dashboard, with pricing per room/lodging on a monthly subscription basis and free activation.
Product overview
NAVOO offers two core products for the hospitality industry: NAVOO Digital Guide and Smart Controller, both managed through the Console NAVOO platform. NAVOO Digital Guide is a webapp that serves as a digital concierge for guests, accessible via smartphone browser without app downloads. Smart Controller is a home automation system for managing Shelly smart devices with automation rules tied to guest stays. The Console NAVOO serves as the unified control panel for both products, enabling property managers to configure guides, connect PMS systems, create automation rules, and monitor all properties from a single interface. Pricing is per room or lodging unit on a monthly subscription basis with free activation and flexible pause/resume options.
Differentiator
Problem solved
Functional benefit
Products and services
- NAVOO Digital Guide A web-based digital guest guide for hotels, B&Bs, and vacation rentals that lets guests access property information, services, local tips, and submit requests from their smartphone via browser link or QR code, with no app download or registration required. Content is auto-translated into 5 languages and updated centrally by the property manager.
- Smart Controller A home automation management system that lets property managers control Shelly smart devices (plugs, lights, thermostats, sensors), create automation rules triggered by PMS check-in/check-out events, and monitor device status from the NAVOO Console.
- Console NAVOO The central online dashboard where property managers create and manage digital guides, control smart devices, configure automation rules, manage PMS integrations, view usage statistics, and receive guest requests and alerts for multiple properties.
Quantifiable outcome
- Reduces repetitive guest questions at reception/front desk
- +2 more outcomes
Companies that use navoo
Customer profileSegments3 records
Ideal customer profiles3 records
navoo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability2 records
Feature5 records
navoo partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- ShellycoreShelly is a manufacturer of smart home devices (plugs, lights, relays, thermostats, sensors). Smart Controller integrates with Shelly devices to enable centralized control and automation management for hospitality properties.
- Opera CloudcorePMS integration allowing automatic import of booking data (check-in/check-out dates) to trigger automation rules and guest guide features.
- MEWScoreCloud-based PMS integration for hospitality properties, enabling automatic booking synchronization.
- WuBookcorePMS integration for booking management and automation triggers.
- LodgifycoreVacation rental PMS integration for booking automation.
- GuestycorePMS integration for vacation rentals and short-term stays.
Recent moves6 records
Expansion highlights5 records
navoo competitors and assessment
Company assessmentDirect peers
- SuitePad: SuitePad provides in-room tablets and digital guest experience solutions for hotels across Europe, directly competing with NAVOO Digital Guide as a guest-facing digital concierge and information platform for hospitality properties.
- Hotelkit: Hotelkit is an Austrian hospitality operations platform offering internal team communication, guest request management, and digital workflows for hotels, overlapping with NAVOO's guest communication and operations management value proposition.
- Crave Interactive: Crave Interactive provides touchscreen-based digital concierge and guest directory solutions for hotels worldwide, directly comparable to NAVOO Digital Guide as a hotel guest experience platform serving similar property types and use cases.
- Alice by Actabl: Alice (now part of Actabl) is a hotel operations and guest experience management platform serving independent and chain hotels with digital guest request handling, comparable to NAVOO's guest communication and service request features.
Broad incumbents
- Mews: Mews is a leading cloud-based PMS platform with broad operations, guest experience, and automation features for hospitality. NAVOO integrates with Mews as a partner today, but Mews also overlaps directly with several of NAVOO's target capabilities at a much larger scale.
- Cloudbeds: Cloudbeds is a comprehensive hospitality management suite (PMS, booking engine, guest engagement including the acquired Whistle product), serving independent hotels and vacation rentals at scale and competing with NAVOO on guest communication and digital guide features.
- Shiji Group: Shiji is a global enterprise hospitality technology platform offering PMS, POS, guest experience, and digital signage solutions to chain hotels, representing a much larger, established competitor with overlapping capabilities to NAVOO's digital guide and automation offering.
- Guestline: Guestline is a UK-based PMS and distribution platform for independent hotels, B&Bs, and groups, with guest-facing digital features that overlap with NAVOO's digital guide functionality within a broader property management suite.
Emerging players
- GuestJoy: GuestJoy is an emerging guest experience and marketing platform for independent hotels and B&Bs offering digital check-in, guest communication, and upsell features, targeting the same SMB hospitality segment as NAVOO with overlapping value propositions.
Others
- Shelly: Shelly is NAVOO's core technology partner and a manufacturer of smart home devices (plugs, relays, sensors). While not a direct competitor, Shelly is integral to NAVOO's Smart Controller offering and represents a key upstream supplier relationship.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
navoo social profiles
Digital presencenavoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
navoo leadership team
Management profileNumber of profiles
Profiles1 record
navoo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
navoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about navoo
What does navoo do?
NAVOO develops and sells a vertical SaaS platform for the hospitality industry consisting of NAVOO Digital Guide (a browser-based webapp that gives guests access to property information, services, local recommendations, requests, and smart device control without any app download) and Smart Controller (a home automation manager for Shelly devices with PMS-driven check-in/check-out automations). Both are configured and managed by the property through the NAVOO Console web dashboard, with pricing per room/lodging on a monthly subscription basis and free activation.
Is navoo a public or private company?
navoo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was navoo founded?
navoo was founded in 2013.
Where is navoo based?
navoo is headquartered in Cittadella, Italy, in the Europe region.
How does navoo make money?
Two revenue lines are on record. NAVOO Digital Guide Subscription is the primary driver. The others are smart Controller Subscription.
Who are navoo's main competitors?
Direct peers on record are SuitePad, Hotelkit, Crave Interactive and Alice by Actabl. Broad incumbents are Mews, Cloudbeds, Shiji Group and Guestline. GuestJoy is listed as an emerging player. Shelly is listed as an others.
Does navoo have an API?
No public API is recorded for navoo.
What industry is navoo in?
navoo's product category is Hospitality Guest Experience Software. Its primary akta.pro industry code is THAMAKAO, New-Listing Onboarding, Setup & Launch Services. Its NAICS code is 518 and its SIC code is 6531.