What McArthur Homes does

McArthur Homes is a privately held, family-owned homebuilder headquartered in South Jordan, Utah, founded in 1993 and operating continuously for over 32 years under the McArthur Homes brand. The company constructs stick-built single-family detached homes and attached townhomes across the Wasatch Front, with active or recent communities in Weber County (Stagecoach Estates), Utah County (Arrowhead Ranch in Payson), and Salt Lake County (West Jordan, Pagoda Grove). Its core technical offering is a structured new-home delivery process branded the "No Surprises Process," which combines weekly construction photo updates, multi-step inspections, a white-glove walkthrough, and a one-year limited warranty with 30-day and one-year follow-up inspections. Buyers select finishes through a dedicated in-house Design Studio (cabinets, countertops, flooring, lighting) and the company maintains seven named townhome floor plans (Olivia, Dillon, Sawyer, Telluride, Santa Fe, Sofia, Sedona) at Arrowhead Ranch and additional single-family plans such as Kingsburg at Stagecoach.

The business model is direct-to-consumer new home sales, supplemented by Design Studio upgrade revenue. Pricing for townhomes at Arrowhead Ranch ranges from $339,900 to $410,900; single-family homes at Stagecoach (e.g., Kingsburg SC #223) list around $619,588. Go-to-market is sales-led, combining on-site Community Sales Managers at model homes, online sales counselors, U-Tour self-guided tour technology, a realtor referral portal, and a Refer-a-Friend program ($250 gift card plus Design Studio credit). The company offers aggressive buyer incentives including 3% buyer incentives on select communities, $1,000-down financing, and a 4.75% interest-rate promotion through its preferred lender (Security National Mortgage Company). Distribution is single-country, domestic only — no geographic expansion claims outside Utah.

Customer segmentation is hybrid: first-time home buyers and families are the primary personas, with secondary segments for townhome buyers seeking low-maintenance HOA-covered living and Active Adults/Empty Nesters prioritizing single-story/rambler and aging-in-place features. Marketing is multi-channel across the company website, blog, Facebook, Instagram, LinkedIn, YouTube, and Houzz, supported by memberships in NAHB and the Salt Lake, Utah, and Salt Lake Realtors associations. The company has been recognized with the GuildMaster Award for Customer Satisfaction and claims a track record of thousands of homes built across the Wasatch Front.

Name

McArthur Homes

Legal name

McArthur Homes, LLC

Website

https://mcarthurhomes.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

McArthur Homes is a family-owned Utah homebuilder founded in 1993, constructing single-family homes and townhomes across the Wasatch Front for first-time buyers, families, townhome buyers, and active adults. It sells directly through model homes, a Design Studio, preferred lender financing, and self-guided tours.

Ownership category

akta.pro rank

Product category

Residential Home Construction

NAICS

New Housing For-Sale Builders (236117)

SIC

Operative Builders (1531)

akta.pro primary industry

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

Keywords

• New home construction
• Single family homes
• Townhome construction
• Residential home building
• First-time home buyer programs

Headquarters

HQ city

South Jordan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. New Home Sales: McArthur Homes generates revenue through the sale of newly constructed single-family homes and townhomes. They offer both move-in-ready homes and build-to-order options with customization through their Design Studio.
2. Home Customization Options: Revenue generated from buyer selections including cabinets, countertops, flooring, and other finish options through their Design Studio.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

McArthur Homes is a Utah-based homebuilder that constructs and sells new single-family homes and townhomes across communities in Weber County, Utah County, and Salt Lake County. The company offers build-to-order and quick move-in homes with customizable floor plans and finishes selected through an in-house Design Studio, supported by preferred-lender financing programs and a one-year limited warranty.

Product overview

McArthur Homes is a Utah-based home builder offering two primary product lines: single-family detached homes and attached townhomes across communities in Weber County, West Jordan, Pagoda Grove, and Payson (Arrowhead Ranch). The company provides a comprehensive home buying experience that includes seven named floor plans (Sofia, Sawyer, Dillon, Olivia, Sedona, Telluride, and Santa Fe), an in-house Design Studio for finish selection, preferred lender financing assistance, a one-year limited warranty program, and a referral rewards program. The company operates a 'No Surprises Process' that guides buyers through community selection, floor plan customization, construction, and closing. Quick move-in homes are available for buyers seeking immediate occupancy.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Family Homes Detached, stick-built residential homes constructed by McArthur Homes across Utah communities including Stagecoach Estates in Weber County, West Jordan, and Pagoda Grove. Homes are built with modern floor plans, customizable finishes, and contemporary designs such as modern farmhouse and two-story layouts.
• Townhomes Attached multi-story townhome units sold in master-planned communities such as Arrowhead Ranch in Payson, Utah. Townhomes feature HOA-maintained exteriors, landscaping and snow removal, and access to community amenities including a pool, pickleball court, clubhouse, and trails.
• Stagecoach Estates Community Single-family detached home community in Weber County, Utah offering spacious floor plans with modern finishes designed for families. Move-in ready and build-to-order homes are sold within this community.
• Arrowhead Ranch Community A 126-acre master-planned townhome community in Payson, Utah with 570 total homesites, offering multiple floor plans (Sofia, Sawyer, Dillon, Olivia, Sedona, Telluride, and Santa Fe) and shared amenities including a swimming pool, pickleball court, clubhouse, trails, and open space.
• Quick Move-In Homes Pre-built, move-in-ready single-family and townhome inventory available across McArthur Homes communities for buyers who want immediate occupancy rather than waiting through a full construction cycle.
• Design Studio Customization Service Award-winning, in-house design center where buyers select interior and exterior finishes for their new home, including cabinets, countertops, flooring, and lighting. Customization choices are coordinated through McArthur Homes' process.
• One-Year Limited Warranty Program Comprehensive post-purchase warranty covering warranted defects in the new home, with structured 30-day and 1-year follow-up inspections and an emergency service protocol for submitted warranty requests.
• Preferred Lender Financing Program Financing assistance provided through preferred lender partners (including Security National Mortgage Company) who specialize in new-construction home loans, with dedicated lender experts supporting McArthur Homes buyers through the loan process.

Quantifiable outcome

• 3% buyer incentives available on select communities
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• National Association of Home Builders (NAHB)minorOthersNational trade association membership representing home builders. McArthur Homes displays the NAHB logo on their website indicating active membership.
• Salt Lake Home Builders AssociationminorOthersLocal trade association membership representing home builders in the Salt Lake area.
• Utah Home Builders AssociationminorOthersState-level trade association membership for home builders in Utah.
• Salt Lake RealtorsminorChannel Partner/ Reseller/ DistributorPartnership with local realtor board to facilitate home sales and agent referrals. McArthur Homes maintains a dedicated Realtor portal for agent inquiries and referrals.
• Subcontractors and Trade PartnerscoreStrategic or Co-development PartnerLong-standing relationships with trade partners and subcontractors for construction. The company emphasizes these relationships as key to maintaining quality construction and predictable pricing through established vendor/supplier partnerships.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Edge Homes: Utah-focused production builder serving the Wasatch Front with single-family and townhome product. Comparable in scale band, geographic concentration, and first-time-buyer affordability positioning.
• Woodside Homes: Regional production builder with active communities across Utah and other Western states. Comparable on product type (single-family and townhomes), target buyer, and master-planned community development model.
• Century Communities: National production builder with significant Utah operations across the Wasatch Front, offering entry-level and move-up homes. Comparable on product, target buyer, and master-planned community participation.
• Holmes Homes: Utah-based regional builder developing single-family homes and townhomes along the Wasatch Front. Closely comparable in regional focus, product mix, and entry-level / first-time buyer targeting.
• Ivory Homes: Utah's largest privately-owned homebuilder, building single-family homes and townhomes across the Wasatch Front with similar first-time-buyer and move-up product lines. Most directly comparable peer given shared geography, scale band, and family-owned operating model.

Broad incumbents

• D.R. Horton: Largest US homebuilder by unit count, with active Utah operations targeting entry-level and first-time buyers. Comparable on product positioning and Wasatch Front presence, with material scale and capital advantages.
• Toll Brothers: National luxury and move-up homebuilder with select Utah communities. Comparable on for-sale residential production model in the Wasatch Front, though Toll operates at a higher price point and broader national scale.
• PulteGroup: National production builder with Utah operations across move-up, active-adult, and entry-level segments. Comparable on for-sale residential model and Wasatch Front communities, though more diversified nationally and across buyer segments.
• Richmond American Homes: Subsidiary of M.D.C. Holdings building new homes across multiple US metros including Utah. Comparable in for-sale residential production model and Wasatch Front presence, though larger and more diversified geographically.
• Lennar: Largest US homebuilder by volume, with active Wasatch Front communities. Comparable on for-sale residential production and entry-level product, though Lennar operates at vastly greater scale and national diversification.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/UtahNewHomes
• Facebookfacebook.com/McArthurHomes
• LinkedInlinkedin.com/company/mcarthur-homes
• Instagraminstagram.com/mcarthurhomes
• Xx.com/mcarthurhomes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McArthur Homes