Maloka
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Maloka firmographics
Firmographics- Name
- Maloka
- Legal name
- Reimagine Learning QOZB, LLC
- Website
- https://playmaloka.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Maloka industry classification
Industry- Product category
- Meditation and Mindfulness App
- NAICS
- Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
- akta.pro secondary industries
- Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)
Keywords
Where Maloka is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Maloka business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Free-to-Play VR and Mobile App: Maloka is available for free download on Meta Quest (Oculus), iOS App Store, and Google Play. Revenue generation appears to come from the free-to-play model's future monetization potential, though specific pricing tiers or in-app purchase details are not publicly disclosed. The company's revenue model was not explicitly detailed in available materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free base app — all core features available at no cost |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels11 records
Maloka product offering
Product offeringCore offering
Maloka is a free-to-download VR (Meta Quest) and mobile (iOS/Android) mindfulness meditation application that transports users to a personalized virtual island with an evolving spirit companion. Users access expert-designed mindfulness portals covering visual meditations, sound baths, breathwork, yoga, and movement, with gamified rewards (points, plants, sculptures, portals) that incentivize consistent daily practice. The platform aggregates content from a network of world-renowned mindfulness teachers including Sharon Salzberg and Dr. Deepak Chopra.
Product overview
Maloka is a mindfulness meditation platform offering both VR and mobile experiences. The core product consists of the Maloka VR App (immersive virtual reality meditation on Meta Quest) and the Maloka Mobile App (iOS and Android companion app). Users access a personal meditative island with a spirit companion that evolves as they practice. The platform features mindfulness portals, meditation programs, sound healing, breathwork, and yoga experiences created by partnered expert practitioners. The product is available for free on Quest and mobile stores.
Differentiator
Problem solved
Functional benefit
Products and services
- Maloka VR App Immersive virtual reality mindfulness meditation application available free on Meta Quest headsets, where users transport to their own meditative island, meet a spirit companion, and explore mindfulness portals designed by expert practitioners.
- Maloka Mobile App Free mobile companion app available on iOS and Android that lets users practice mindfulness, track streaks, monitor progress, and care for their spirit companion on the go, with progress syncing to the VR version.
Quantifiable outcome
- Nearly 500,000 downloads across all platforms as of mid-2023
- +3 more outcomes
Companies that use Maloka
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Maloka technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Maloka partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and major.
- Sharon SalzbergcoreSharon Salzberg is a world-renowned mindfulness expert and best-selling author with 45 years of experience. She offers 'Mindful Awareness' and 'Mindful Embodiment' programs on Maloka. Her quote on the homepage: 'Life is like an ever-shifting kaleidoscope - a slight change, and all patterns alter. Mindfulness isn't difficult, we just need to remember to do it.' She is one of Maloka's most prominent and credible partners, bringing significant brand authority.
- Dr. Deepak ChopracoreDr. Deepak Chopra, world-renowned pioneer in integrative medicine and personal transformation, authored over 90 books and has been at the forefront of the meditation revolution for 30 years. He offers a '7-day Journey of Self Reflection' program on Maloka. He is a major wellness figure whose participation signals high credibility.
- Liza KindredcoreLiza Kindred is a Buddhist meditation teacher, trauma-informed energy healer, and author of 'Eff This! Meditation' and 'Calm Your Anxiety Journal.' She offers a body-based somatic meditation program and an anxiety-calming path on Maloka. Her philosophy centers on wholeness, self-compassion, and spiritual friendship.
- Theresa Shropshire (Nalaverse)coreTheresa Shropshire is the founder of Nalaverse, a community wellness group focused on intersectional wellness and accessibility. Nalaverse offers a 7-teacher program on Maloka focused on overcoming perfectionism with practices around self-acceptance, gratitude, and stress relief. Corporate wellness programs by Nalaverse showed 50% reduction in participant stress.
- Andrea & Gregorio (Breath of One)coreAndrea and Gregorio are founders of Breath of One, a dynamic breathwork program blending their unique energies. Gregorio is a Fulbright Scholar and transformational coach; Andrea is a former L'Oréal/Calvin Klein/Victoria's Secret Global Product Manager turned wellness coach. They created dynamic meditative experiences including 'Energizing Boost' and 'Revitalize Bliss' on Maloka.
- Sounds NicecoreSounds Nice (Jackie Cantwell and Caleb Spaulding) created a 'brave space' for sound meditation, blending their journeys from art/tech backgrounds to sound healing. They offer a 7-day sound meditation journey called 'Field Trip' on Maloka. Jackie previously led Medi Club and The Big Quiet communities; Caleb drummed on New York rooftops during the pandemic before they co-founded Sounds Nice.
- Max LowensteincoreMax Lowenstein is a Registered Dietitian, yoga instructor, breathwork guide, and author. He offers a 7-day breathwork program called 'Change Your Breath, Change Your Life' on Maloka, focused on accessing calm, melting stress, and developing practices to choose how one feels.
- Nikita HarmoncoreNikita Harmon is a meditation guide specializing in affirmations, breathwork, and grief processing. She offers standalone meditations on power/peace and abundance/breathwork on Maloka. Her journey includes loss of grandparents and using meditation to process grief, and she is a meditation guide with the Nalaverse.
- Aly RaymercoreAly Raymer is a sound healer and founder offering '7 Days to Better Sleep Through Sound' on Maloka. With 15+ years in wellness, she teaches high performers how to slow down and avoid burnout through sound healing. She is on a mission to help high performers relax and enjoy the benefits of their hard work.
- Allison BaggcoreAllison Bagg is a sound practitioner and breathwork facilitator offering a 'Chakra Balancing Sound Journey' on Maloka. She focuses on grounding, body awareness, and creating safe spaces for healing through sound. Her practice integrates breath, movement, and sound for holistic wellness.
- Melini JesudasoncoreMelini Jesudason is a yoga teacher, reiki master, and psychic guide who offers reiki meditations and body scan practices on Maloka. Born in Tokyo and raised across New York, Sydney, and Singapore, she transitioned from investment banking to become an acclaimed yoga teacher and energy healer. She believes VR can help beginners stay focused and less distracted when building mindfulness practices.
- Three JewelsmajorThree Jewels is a wellness organization that co-presented the Hundred Million Meditators Manifesto with Maloka, Three Jewels, The Big Quiet, Open, and Sounds Nice. They are co-committed to quarterly meetings to actively work towards bringing mindfulness goals to life in Web3.
- The Big QuietmajorThe Big Quiet is a wellness community that co-presented the Hundred Million Meditators Manifesto and co-presented the Med Gala with Three Jewels, Open, and Maloka. They specialize in breathwork and meditation events and brought Jesse Israel and Jackie Cantwell to lead meditations and sound baths at the Med Gala.
- Open (wellness platform)majorOpen is a wellness platform that co-presented the Hundred Million Meditators Manifesto alongside Maloka, Three Jewels, The Big Quiet, and Sounds Nice. They were a co-presenter of the Med Gala benefit event.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Maloka competitors and assessment
Company assessmentDirect peers
- Oak: Oak is a meditation and mindfulness app offering guided meditations, breathing exercises, and progress tracking — closely aligned with Maloka's mobile-first meditation offering and beginner-friendly positioning.
- Simple Habit: Simple Habit is a meditation and mindfulness app with short-format guided sessions from expert teachers — closely aligned with Maloka's teacher-partnership model and accessibility for busy consumers seeking bite-sized practice.
- The Mindfulness App: The Mindfulness App offers guided meditations, sleep content, and customizable timers for both beginners and experienced practitioners — overlapping Maloka's personalized meditation practice positioning and mobile-first delivery.
- Tripp: Tripp is a VR-first wellness and meditation app available on Meta Quest and mobile, making it the closest direct competitor to Maloka's VR-with-mobile-companion strategy. Both target immersive, gamified mindfulness experiences for VR-native and curious-consumer audiences.
- Buddhify: Buddhify is a mobile mindfulness app designed for on-the-go meditation with themed sessions for different activities — comparable to Maloka's mobile-companion positioning and low-barrier approach to building a meditation habit.
- Breethe: Breethe is a mindfulness and meditation app with guided meditations, sleep content, and coaching — comparable to Maloka in targeting stress reduction and beginner-to-intermediate meditators with multi-modal content.
- 10% Happier: 10% Happier is a meditation app targeting skeptics and stress reduction, with celebrity teacher content (similar high-credibility teacher model to Maloka) and a multi-modal library including sleep and coaching — directly comparable in audience and content approach.
- Insight Timer: Insight Timer is a free meditation app with a large community of teachers and practitioners, offering guided meditations, music, and live sessions — directly comparable to Maloka's community-led GTM motion and teacher-partnership content model.
Broad incumbents
- Calm: Calm is the category-leading meditation and sleep app with hundreds of millions in funding, celebrity teacher partnerships (similar to Maloka's Salzberg/Chopra model), and a broad content library spanning meditation, music, and sleep stories — the dominant incumbent Maloka competed against.
- Headspace: Headspace is the other major incumbent meditation app with deep B2B corporate wellness distribution and a large content library of guided meditations and mindfulness programs — directly overlapping Maloka's consumer and corporate wellness segments.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Maloka social profiles
Digital presenceMaloka financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maloka leadership team
Management profileNumber of profiles
Maloka funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maloka M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maloka
What does Maloka do?
Maloka is a free-to-download VR (Meta Quest) and mobile (iOS/Android) mindfulness meditation application that transports users to a personalized virtual island with an evolving spirit companion. Users access expert-designed mindfulness portals covering visual meditations, sound baths, breathwork, yoga, and movement, with gamified rewards (points, plants, sculptures, portals) that incentivize consistent daily practice. The platform aggregates content from a network of world-renowned mindfulness teachers including Sharon Salzberg and Dr. Deepak Chopra.
Is Maloka a public or private company?
Maloka is a private company. It is classified as founder individual operated bootstrapped and is currently closed.
When was Maloka founded?
Maloka was founded in 2021. It employs 1 to 10 people.
Where is Maloka based?
Maloka is headquartered in New York, United States, in the North America region.
How does Maloka make money?
One revenue line is on record: free-to-Play VR and Mobile App.
Who are Maloka's main competitors?
Direct peers on record are Oak, Simple Habit, The Mindfulness App, Tripp, Buddhify, Breethe, 10% Happier and Insight Timer. Broad incumbents are Calm and Headspace.
Does Maloka have an API?
No public API is recorded for Maloka.
What industry is Maloka in?
Maloka's product category is Meditation and Mindfulness App. Its primary akta.pro industry code is HSADAJAH, Meditation Apps, Digital Courses & Online Communities, with a secondary code of HSADAJAB, Mindfulness-Based Coaching & Training (MBSR/MBCT-style). Its NAICS code is 519290 and its SIC code is 7372.