What Fastuna does

Fastuna is a private SaaS market research platform — operated under Latvian-registered parent SIA Tiburon Research (company number 40103670887, Riga) — that delivers automated, self-serve consumer testing for product, packaging, advertising, and brand decisions. The platform exposes approximately 14 pre-packaged testing solutions (Idea, Concept, Claim, Design/Packaging, Name, Message, Visual/Video/Audio Ad, Promo, Rank It, DIY, UX, Insight), each using monadic testing methodology and an AISAS-based questionnaire framework (Attention, Interest, Search, Action, Share — an evolution of the classic AIDA/Dentsu model) with proprietary aggregated SCORE formulas and traffic-light benchmarks derived from a database of 1,500+ ad and video concept tests.

The technology stack combines respondent aggregation through panel partners Cint (40 million registered consumers) and Lucid (200+ providers across 80 countries), Microsoft Azure cloud hosting, quadrant-based results visualization with shareable project links, and an AI layer (Yasna.ai) featuring the Mia conversational auto-moderator that conducts 3 to 300+ in-depth qualitative interviews per day. Results are delivered in under 24 hours from a self-service launch that typically takes five minutes.

Go-to-market is dual-track: a product-led self-serve motion for SMB and individual practitioners and a sales-assisted consultation motion that integrates Fastuna into enterprise New Product Development workflows. Revenue is generated per-test under a transparent three-tier pricing structure (Basic 50, Standard 100, Pro 200–400 responses per item tested) with volume bundle discounts, rather than subscription. The company names enterprise customers including Bayer Consumer Health, Haleon, Beiersdorf, Unilever, Coca-Cola, Pepsi, Burger King, Tesco, Aldi, Waitrose, M&S, John Lewis, HSBC, and Jaguar Land Rover, and claims 1,431+ successful collaborations across approximately 60 markets. The business is bootstrapped with no disclosed external funding, headquartered organizationally in Epsom, UK with the operating entity in Riga, Latvia, and operates with 51–100 employees under Managing Director Rimantas Reimontas and Co-founder Pavel Shegolev.

Name

Fastuna

Legal name

Tiburon Research SIA

Website

https://fastuna.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Fastuna is a self-serve SaaS market research platform that automates consumer testing of products, packaging, and advertising via pre-packaged solutions, AISAS-based questionnaires, and an AI conversational moderator (Mia), serving marketers, researchers, and product managers across approximately 60 markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Epsom

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Per-Test Transaction Model: Each research solution has a fixed price depending on the number of ideas tested and the number of responses per idea (Basic: 50 responses, Standard: 100 responses, Pro: 200-400 responses). Volume-based discounts are offered for bundled projects. The model is transaction-based per survey execution, not subscription-based.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Fastuna is a self-serve cloud-based market research SaaS platform that lets businesses validate product and marketing decisions with real consumers in under 24 hours. It offers 15+ pre-packaged automated testing solutions spanning the full NPD and advertising cycle — Idea Test, Concept Test, Claim Test, Design/Pack Packaging Test, Name Test, Message Test, Visual/Video/Audio Ad Test, Promo Test, Ranking, UX Test, Insight Test, and a DIY survey builder — plus an AI conversational moderator (Mia/Yasna.ai) for qualitative depth at scale, running across approximately 60 markets on a per-test transaction model.

Product overview

Fastuna is a comprehensive market research platform offering a suite of specialized testing solutions covering the full product development and marketing cycle. The platform provides ready-made solutions for idea screening, concept testing, claims evaluation, design/packaging testing, name testing, message testing, and advertising testing (visual, video, audio, promo). Additional tools include a DIY survey builder, UX testing, ranking surveys, and AI-powered conversational research via Fastuna AI (Yasna.ai). All solutions deliver results within 24 hours and operate across nearly 60 markets globally, using automated processes that eliminate the need for research expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Fastuna Platform Fully automated online market research SaaS platform that lets business users validate product and marketing decisions with real consumers. Provides pre-packaged research solutions covering the full NPD and advertising cycle, with results delivered within 24 hours across nearly 60 markets and an AI-powered conversational research add-on.
• Idea Test Tests raw product or marketing ideas at an early concept stage to determine which ones to develop further; aimed at innovation, NPD and brand teams screening many early-stage ideas.
• Concept Test Evaluates product concepts in development with consumer feedback so teams can refine and improve concepts before launch; used by marketers, researchers and product managers during NPD.
• Claim Test Tests product claims and messaging to assess how effectively the claims communicate value to consumers; for brand and product marketing teams optimizing copy and packaging claims.
• Design | Packaging Test Tests visual designs and packaging concepts including logos, artwork, and product packaging; for brand, design and NPD teams refining shelf appeal and visual identity.
• Brand Name | Product Name Test Evaluates brand and product names to select the best option for market introduction; for branding teams selecting or renaming products and brands.
• Message Test Tests marketing messages, taglines and communications across commercials, banners and promo campaigns; for marketing and advertising teams pre-launch.
• Visual Ad Test Evaluates static visual advertisements including display ads and out-of-home placements; for advertisers and creative agencies optimizing static creative.
• Video Ad Test Tests video advertisements and commercial content across multiple markets and audiences; for advertising teams and agencies pre-testing TV/video campaigns, backed by a 1,500+ ad benchmark database.
• Audio Ad Test Evaluates audio advertisements including radio spots and audio creative content; for advertisers and agencies refining audio campaigns.
• Promo Test Tests promotional campaigns and offers to assess effectiveness and consumer response; for trade marketing, brand and retail teams.
• Rank It (Ranking Survey Test) Quick consumer preference ranking comparing multiple ideas, images or short text concepts through direct head-to-head comparison; for fast pre-screenings during creative workshops and ideation.
• DIY Solution (Online Form Builder) Custom survey builder allowing users to create their own questionnaires with up to 15 questions of their choice for bespoke research; for researchers and product teams with a specific test design.
• Web Usability | UX Test Evaluates website usability and user experience through consumer testing; for digital, product and UX teams benchmarking digital experiences (e.g., HSBC banking platform comparison).
• Insight Test Screen insights and ideas to assess potential and identify the most promising concepts for development; for insights managers prioritizing a backlog of research questions.
• Fastuna AI (Yasna.ai) AI-powered conversational research product that conducts human-like in-depth interviews at scale (named Mia), enriching quantitative studies with qualitative storytelling; for researchers and brands needing qualitative depth without moderator hours.

Quantifiable outcome

• 90% of product decisions are made without validation by real people — Fastuna enables teams to test ideas at every stage of product development
• +3 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• CintcoreChannel Partner/ Reseller/ DistributorCint is a panel aggregator founded in 1998, hosting 40 million registered consumers worldwide. Fastuna sends surveys to panelists matching required selection criteria via Cint's network of panel providers. Cint coordinates the respondent aggregation process and ensures quality control.
• LucidcoreChannel Partner/ Reseller/ DistributorLucid, founded in 2010, runs surveys with consumers in 80 countries and cooperates with over 200 panel providers globally. Fastuna uses Lucid's marketplace to reach panellists meeting specific demographic and psychographic criteria for research projects.
• Microsoft AzurecoreTechnology or IntegrationMicrosoft Azure provides cloud hosting infrastructure for Fastuna's platform and data storage. Referenced in the privacy policy as a trusted third-party hosting service.
• Yasna.aicoreTechnology or IntegrationYasna.ai is Fastuna's AI platform for conversational research, featuring the AI-powered auto-moderator Mia. Mia conducts human-like in-depth interviews at scale (3, 30, or 300+ interviews per day), enriching quantitative studies with qualitative storytelling and eliminating manual interviewing hours.
• SIA Tiburon ResearchcoreOthersSIA Tiburon Research is the parent company of Fastuna, registered in Latvia (company number 40103670887) at Krišjāņa Barona iela 32-12, Rīga, LV-1011. The copyright notice on the website (2013-2026) suggests the parent company predates Fastuna's December 2017 platform launch.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Quantilope: Quantilope provides an automated consumer research platform with pre-built advanced methodologies (e.g., conjoint, max-diff, TURF), competing with Fastuna on pre-packaged automated insights for brand and product decisions.
• Attest: Attest is a UK-based self-serve consumer research platform targeting marketers and brands with DIY surveys, brand tracking, and concept testing, overlapping directly with Fastuna's SMB and mid-market offering.
• Pollfish: Pollfish operates a DIY survey platform with a global consumer panel for marketers and researchers, directly comparable to Fastuna's DIY solution and panel-aggregator-driven delivery model.
• Zappi: Zappi is a direct competitor offering automated consumer insights for advertising and product innovation testing, with pre-built solutions for concept, ad, and package testing very similar in structure to Fastuna's product suite.
• Suzy: Suzy is a real-time consumer insights platform that connects brands directly with a managed panel for rapid concept, ad, and creative testing, competing head-to-head with Fastuna on speed and self-serve automation.

Broad incumbents

• NielsenIQ: NielsenIQ provides consumer measurement and analytics, including innovation and ad testing solutions via its BASES and AdReaction offerings, competing with Fastuna at the global enterprise insights level.
• Toluna: Toluna is a global online sample provider and consumer insights platform with its own first-party panel, offering a broader portfolio (sample, community, automated research) that overlaps with Fastuna's panel-mediated approach.
• Kantar: Kantar is a global market research incumbent operating Kantar Marketplace for self-serve ad and innovation testing, competing with Fastuna primarily at the enterprise end of the agile insights category.
• Dynata: Dynata is a large first-party data and research-technology provider with a global panel and insights platform, offering automated research capabilities overlapping with Fastuna's offering at greater scale.
• Qualtrics: Qualtrics is an experience-management platform with brand and product experience research modules (concept testing, ad testing), representing a broader enterprise software alternative to Fastuna's specialized agile testing stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@fastuna_official
• LinkedInlinkedin.com/company/fastuna

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fastuna