Deep Blue Sports + Entertainment

What Deep Blue Sports + Entertainment does

Deep Blue Sports + Entertainment is a New York-headquartered specialized agency and IP platform founded in December 2023 by CEO Laura Correnti as the world's first firm dedicated exclusively to bringing commercial investment to women's sports. The company operates as an affiliate of Giant Spoon and runs four service lines: Agency Services (brand strategy and go-to-market plans for women's sports), IP Development (proprietary platforms built with industry partners), Thought Leadership (the Business of Women's Sports Summit and Cannes Lions activations), and Venture (investment and incubation in women's sports opportunities). Its client base spans Fortune 500 brands across financial services (MassMutual, Ally, JPMorganChase), retail (Nike, J.C. Penney, Sephora), dating/social (Bumble), fintech (Cash App), and healthcare (Kaiser Permanente), as well as women's sports properties including the Golden State Valkyries, WNBA, NWSL expansion, and LOVB.

The firm's underlying technology and IP stack centers on category-defining data and content infrastructure previously absent in women's sports. The Women's Sports Index — built with Mondo Metrics — uses AI to deliver real-time social media benchmarking across TikTok, Instagram, YouTube, and Facebook for women's sports leagues, teams, and athletes. The iHeart Women's Sports Audio Network (with iHeartMedia) is the first audio network dedicated to women's sports. The Women's Sports Audience Intelligence & Monetization Service (with Precise.ai and Genius Sports) provides targeted advertising and audience insights. In February 2025, Deep Blue formed a joint venture with Always Alpha (founded by Olympic champion Allyson Felix) to create the first full-service athlete management firm dedicated to women's sports, where female athletes derive 80–90% of income from marketing rather than playing contracts.

The revenue model is a hybrid of professional services fees (agency retainers for brand strategy and partnership development), licensing/royalties on proprietary platforms and IP, and venture returns from portfolio investments. Pricing is quote-based and not publicly disclosed. The go-to-market is sales-led and event-driven: Deep Blue targets enterprise CMOs and brand marketing teams directly, while using flagship gatherings — the annual Business of Women's Sports Summit (over 1B earned media impressions to date, 60%+ VP-level attendees), the Women's Sports House at Cannes Lions (2024), the Women's Sports Yacht Club at Cannes Lions (2025), and pop-ups at the Paris Olympics Team USA House and Clinton Global Initiative — to generate demand, earned media, and partnership pipeline. Distribution is further extended through Always Alpha for athlete management and through partner networks with iHeartMedia, Mondo Metrics, Precise.ai, Genius Sports, Religion of Sports, and Ensemble.

Name

Deep Blue Sports + Entertainment

Legal name

Deep Blue Sports + Entertainment

Website

https://deepbluesportsent.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Deep Blue Sports + Entertainment is a New York-based women's sports agency and IP platform that serves Fortune 500 brands, women's sports leagues and teams, and female athletes through brand strategy, proprietary data and content platforms, industry convening, and athlete management via its Always Alpha joint venture.

Ownership category

akta.pro rank

Product category

Sports Marketing Agency

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)

akta.pro secondary industries

Sports Brand Strategy & Creative Services (Design, Content, Social) (MPAKAKAF), Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)

Keywords

• Women's sports marketing
• Sports sponsorship agency
• Brand strategy consulting
• Athlete brand management
• Sports media partnerships

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Agency Services Revenue: Deep Blue charges brands for developing women's sports strategy and go-to-market plans, including media, creative, experiential, and partnership services. Agency fees represent the primary revenue stream for supporting commercial and partnerships strategy for female athletes through the joint venture with Always Alpha.
2. IP Development & Platform Revenue: Deep Blue creates market solutions and intellectual property (e.g., Women's Sports Audio Network with iHeartMedia, Women's Sports Index with Mondo Metrics, anthology series with Religion of Sports & Ensemble) generating revenue through platform licensing, audience insights monetization, and service fees to league and media partners.
3. Venture Investments: Deep Blue identifies, incubates, and invests in high-impact opportunities in women's sports, leveraging its network and expertise to create scale and innovation. Returns from portfolio companies contribute to overall revenue.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Deep Blue Sports + Entertainment is a specialized B2B agency and strategic consultancy that develops women's sports go-to-market and partnership strategies for Fortune 500 brands, creates proprietary intellectual property platforms (such as the AI-powered Women's Sports Index and the Women's Sports Audio Network with iHeartMedia), and convenes the industry through annual summits and flagship events. The firm also operates a venture arm that identifies, incubates, and invests in women's sports opportunities, and supports commercial strategy for female athletes via its Always Alpha joint venture.

Product overview

Deep Blue Sports + Entertainment is a portfolio company and the world's first firm dedicated exclusively to bringing more commercial investment to women's sports. The company operates as a multi-service agency offering four core service lines: Agency Services (brand strategy and go-to-market plans), IP Development (creating market solutions including the Women's Sports Index, audio network with iHeartMedia, and content partnerships), Thought Leadership (annual summits and industry gatherings), and Venture (investment and incubation). The company launched the Women's Sports Index in 2026, a digital platform using AI to provide real-time social media benchmarking for women's sports. Services are delivered through strategic partnerships with iHeartMedia, Always Alpha, Precise.ai, Genius Sports, Religion of Sports, and Ensemble.

Differentiator

Problem solved

Functional benefit

Products and services

• Agency Services Supports brands in developing women's sports strategy and go-to-market plans leveraging media, creative, experiential, and partnerships. Extends to commercial and partnerships strategy for female athletes through the Always Alpha joint venture.
• Women's Sports Index AI-powered digital platform providing real-time social media data benchmarking for women's sports leagues, teams, and athletes across TikTok, Instagram, YouTube, and Facebook. Helps clients evaluate media value and fill measurement gaps created by nine new leagues since 2020 and expansions in WNBA and NWSL.
• iHeart Women's Sports Audio Network The first women's sports audio network launched in partnership with iHeartMedia, delivering women's sports content through audio platforms and expanding nationwide in 2025.
• Business of Women's Sports Summit Annual flagship summit founded in 2023 that convenes stakeholders across business, sports, and policy industries to unlock insights and solutions for increasing investment in women's sports. Features annual sell-out attendance with over 60% VP-level and 25% c-suite level attendees, generating over 1B earned media impressions to date.
• Women's Sports House at Cannes Lions First women's sports dedicated space at the Cannes Lions Festival, featuring media partnership with Axios, three days of panel discussions, keynote speakers, and networking with women's sports and sports business leaders.
• Women's Sports Audience Intelligence & Monetization Service Audience insights and monetization service for the women's sports industry, launched with Precise.ai and Genius Sports to offer targeted advertising and audience insights for brands reaching women's sports fans across digital platforms.
• Next Is Now Docuseries Female-athlete focused anthology series developed with Religion of Sports and Ensemble, creating narrative storytelling around women's sports athletes and their journeys.
• Thought Leadership (Rising Tide Newsletter) Bi-weekly Rising Tide newsletter distributed via Beehiiv covering women's sports intelligence, industry trends, and Deep Blue content, serving as the primary ongoing touchpoint for brands, athletes, and industry executives.
• Venture (Women's Sports Incubation & Investment) Identifies, incubates, and invests in high-impact opportunities to accelerate women's sports, leveraging the firm's network and subject matter expertise to create scale and innovation.

Quantifiable outcome

• Over 1 billion earned media impressions generated from the Business of Women's Sports Summit
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and flagship.

• Mondo MetricscoreTechnology or Integration · 17 June 2026Deep Blue and Mondo Metrics partnered to launch the Women's Sports Index, a digital platform providing real-time AI-powered social media benchmarking across TikTok, Instagram, YouTube, and Facebook for women's sports leagues, teams, and athletes. The platform helps clients evaluate media value and fills a measurement gap created by nine new leagues since 2020.
• Always AlphacoreStrategic or Co-development Partner · 1 February 2025Deep Blue formed a joint venture with Always Alpha (founded by Olympic champion Allyson Felix and CEO Cosette Chaput) in February 2025 to create the first full-service management firm dedicated exclusively to women's sports. The venture supports commercial and partnerships strategy for female athletes, addressing the fact that female athletes earn 80-90% of income from marketing, not playing contracts.
• Genius Sports and Precise.aicoreTechnology or Integration · 1 January 2025Deep Blue announced a Women's Sports Audience Intelligence & Monetization Service partnership with Precise.ai and Genius Sports, offering targeted advertising and audience insights for brands seeking to reach women's sports fans more effectively across digital platforms.
• Religion of Sports & EnsembleflagshipStrategic or Co-development Partner · 1 January 2025Deep Blue partnered with Religion of Sports and Ensemble to develop 'Next Is Now,' a female-athlete focused anthology series — a content IP development project creating narrative storytelling around women's sports athletes and their journeys.
• JP Morgan ChaseflagshipGTM or Marketing Partner · 1 January 2025JP Morgan Chase was a partner for the Women's Sports Yacht Club at Cannes Lions Festival 2025, a flagship Deep Blue event featuring panel discussions, keynote speakers, and networking with women's sports and sports business leaders.
• AutodeskflagshipGTM or Marketing Partner · 1 January 2025Autodesk co-sponsored the Women's Sports Yacht Club at Cannes Lions Festival 2025, partnering with Deep Blue to convene executives and athletes for discussions on women's sports expansion and commercial opportunities.
• Golden State ValkyriesflagshipStrategic or Co-development Partner · 1 May 2024Deep Blue worked closely with the Golden State Valkyries (WNBA expansion team) to develop their partnership model and community-driven founding partner framework, resulting in a $500M valuation, 20+ founding partnerships, and a record-setting inaugural season.
• iHeartMediacoreStrategic or Co-development Partner · 1 April 2024Deep Blue and iHeartMedia launched the Women's Sports Audio Network, the first women's sports audio network, expanding nationwide in 2025. The partnership creates podcast content and audio programming around women's sports, with athletes like Mel Reid and Kira Dixon launching shows on the iHeart Women's Sports audio network.
• Giant SpooncoreOthersDeep Blue is an affiliate company of Giant Spoon, a marketing and entertainment agency that provides institutional backing and shared resources to the portfolio company.
• Sue BirdflagshipOthersSue Bird, the legendary WNBA champion, joined Deep Blue as First Partner and Chief Strategy Officer, bringing her strategic expertise and industry credibility to the firm's women's sports commercialization efforts.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Wasserman: One of the world's largest sports marketing, consulting, and talent management agencies. Directly comparable to Deep Blue as a sports-focused agency that sells strategy, partnerships, and brand activation services to Fortune 500 buyers — though at much broader scale and across both men's and women's sports.
• Octagon: Global sports marketing agency providing sponsorship consulting, athlete management, and brand activation for major brands. Directly comparable in business model (sports agency + IP development + advisory), serving the same Fortune 500 buyer segment Deep Blue targets.
• Excel Sports Management: Sports marketing and athlete representation agency. Comparable to Deep Blue's agency and athlete-management (via Always Alpha JV) service lines, with similar B2B sponsorship and endorsement work for top-tier sports properties and athletes.

Broad incumbents

• CAA (Creative Artists Agency): Global talent and sports agency with a dedicated sports division serving leagues, brands, and athletes. Comparable in agency-service overlap with Deep Blue, but operates at significantly larger scale and across entertainment broadly rather than specializing in women's sports.
• Endeavor / WME: Global sports, entertainment, and talent representation firm. Overlaps with Deep Blue in sports marketing, athlete representation, and brand strategy, but at vastly larger scale and without a women's-sports-exclusive focus.

Emerging players

• UNINTERRUPTED: Athlete-founded media and brand platform (LeBron James, Maverick Carter). Comparable to Deep Blue's athlete-IP and brand-partnership work, particularly the Always Alpha JV that mirrors UNINTERRUPTED's athlete empowerment model.
• Togethxr: Women's sports consumer brand and content company co-founded by athletes including Alex Morgan, Sue Bird, Chloe Kim, and Simone Manuel. Comparable to Deep Blue as a women's-sports-exclusive venture building commercial value around the category, with significant overlap in founder/ecosystem relationships.
• Just Women's Sports: Media platform dedicated to women's sports coverage and content. Comparable to Deep Blue as a women's-sports-exclusive company building audience and commercial infrastructure for the category, though operating a media business rather than an agency.

Others

• Mondo Metrics: Sports social-media analytics and valuation platform. Comparable to Deep Blue's Women's Sports Index capability and a current partner, serving the same league and brand measurement needs in the social-data layer.
• Front Office Sports: Sports business media and intelligence platform covering the business of sports. Comparable to Deep Blue as an adjacent information and community layer serving the same brand and league buyers, though operating as media rather than agency services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/deepbluesportsent
• LinkedInlinkedin.com/company/deepbluesportsent

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deep Blue Sports + Entertainment