Bembel with care
BEMBEL-WITH-CARE is a German Apfelwein (apple wine) producer and distributor that pioneered designer canned apple wine in 2009, serving German retail, gastronomy, festival, and export markets across 10+ countries via its own webstore and partner distributors.
- Company typePrivate
- Founded2007
- HeadquartersBirkenau, Germany
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bembel with care does
BEMBEL-WITH-CARE GmbH is a privately held German manufacturer and distributor of Apfelwein (apple wine) and related beverages, headquartered in Birkenau, Odenwald region, with a co-manufacturing facility at Kelterei Krämer GmbH in Reichelsheim-Beerfurth. The company was founded in 2007 as a merchandise brand and entered beverage production in 2008 via its exclusive partnership with Kelterei Krämer, pioneering the designer canned Apfelwein category in Germany with the 2009 launch of 0.5L cans. Its core technology combines traditional Odenwald apple pressing with a proprietary gelatin-free filtration process that yields a vegan, gluten-free product — a meaningful technical differentiator versus conventional apple wines and ciders.
The product portfolio spans Apfelwein-Pur, Cola, Schorle, Kirsche, and Gold variants in 0.5L cans; seasonal editions (Winter-Apfelwein, Wacken-Apfelwein, Apfelwein-Pfirsich); a 2024-launched 0.33L can line including the company's first alcohol-free SKU; 1L reusable glass bottles; and 5L party kegs. Distribution is multi-channel: a proprietary D2C webstore (shop.bembel-with-care.com), nationwide retail through chains such as REWE plus convenience, gas station, and kiosk channels, online marketplaces (Amazon, Knuspr.de, Durst.de), festival and event catering via branded Ausschankwagen (mobile dispensing vehicles), and international export through regional distributors across Austria, Switzerland, the broader EU, the UK, the USA, Spain, Lithuania, Bulgaria, Slovenia, and the Czech Republic.
The company is led by Managing Directors Stefan Krämer and Karsten Schwinn, operates with 101–250 employees, and is self-funded without disclosed venture capital or PE ownership. Revenue is not publicly disclosed; branded merchandise, POS materials for retail and gastro partners, and a recurring seasonal SKU cadence round out the commercial offering alongside the core beverage business.
Bembel with care firmographics
Firmographics- Name
- Bembel with care
- Legal name
- BEMBEL-WITH-CARE GmbH
- Website
- https://bembel-with-care.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- BEMBEL-WITH-CARE is a German Apfelwein (apple wine) producer and distributor that pioneered designer canned apple wine in 2009, serving German retail, gastronomy, festival, and export markets across 10+ countries via its own webstore and partner distributors.
- Ownership category
- akta.pro rank
Bembel with care industry classification
Industry- Product category
- Cider and Apple Wine
- NAICS
- Wineries (312130), Beverage Manufacturing (3121), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Cider & Perry Producers & Brands (CRADAIAE)
- akta.pro secondary industry
- Alcoholic Beverage Blending, Bottling & Private Label (Non-Distilling) (AFAFAAAH)
Keywords
Where Bembel with care is headquartered
LocationHeadquarters
- HQ city
- Birkenau
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Bembel with care business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct-to-consumer webstore (shop.bembel-with-care.com): The company operates its own e-commerce storefront selling apple wine in cans, kegs, and bottles, along with branded merchandise (glasses, accessories, apparel). Orders are shipped across Germany (free shipping above €70) and to Austria, with revenue collected directly from end consumers.
- Retail and wholesale distribution: Products are sold through supermarket chains (REWE), online marketplaces (Amazon), specialty cider retailers (Dosenmatrosen), and food delivery platforms (Knuspr.de, Durst.de), generating revenue through bulk purchase agreements with retail buyers.
- Gastronomy and event catering: Apfelwein is sold through bars, festivals, and catering events, as well as via rental of branded serving wagons (Ausschankwagen) to independent gastro service providers.
- International export via regional partners: Products are distributed internationally through partner distributors in Austria (Eduard Schuster), Switzerland (Amstein SA), EU (mybooze), UK (Black Forest Beers), USA, Spain, Lithuania, Bulgaria, Slovenia, and Czech Republic, generating export revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 0.5L cans — 24-can palette (standard mixed or single-variety) |
| Unit Pricing | Pay-as-you-go | 0.33L cans — 24-can palette (new smaller format) |
| Unit Pricing | Pay-as-you-go | 5L party keg (Keg/Partyfass) — Apfelwein-Pur |
| Unit Pricing | Pay-as-you-go | 1L glass bottles — Apfelwein-Pur and Apfelwein-Cola |
| Unit Pricing | Pay-as-you-go | Accessories and merchandise |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Bembel with care product offering
Product offeringCore offering
BEMBEL-WITH-CARE manufactures and sells premium German apple wine (Apfelwein) from 100% Odenwald apples, packaged primarily in designer aluminum cans across multiple flavor variants (Pur, Cola, Schorle, Kirsche, Gold, Pfirsich, Winter, Wacken, Birne, plus an alcohol-free variety). The company sells through its own webstore, retail chains, online marketplaces, food delivery platforms, gastronomy and event catering, and a network of international distributors, complemented by branded accessories and rented mobile dispensing wagons.
Product overview
BEMBEL-WITH-CARE is a German apple wine (Apfelwein) producer from the Odenwald region, founded in 2009. The company pioneered packaging traditional apple wine in designer cans, offering a portfolio centered on canned apple wine in multiple flavors. The core product line includes: Apfelwein-Pur (pure), Apfelwein-Cola, Apfelwein-Schorle, Apfelwein-Kirsche, and Apfelwein-Gold in 0.5L cans; seasonal special editions like Winter-Apfelwein, Wacken-Apfelwein, and Apfelwein-Pfirsich; a new 0.33L can line featuring alcohol-free Apfelwein-Pfirsich and Apfelwein-Birne; 1L reusable glass bottles; and 5L party kegs. The company also sells branded accessories (glasses, apparel, coolers, can carriers) and provides POS equipment and mobile dispensing vehicles for event partners. Production is handled by Kelterei Krämer GmbH, and products are distributed throughout Germany and internationally.
Differentiator
Problem solved
Functional benefit
Products and services
- Apfelwein-Pur (0.5L Can) Premium pure apple wine in 0.5L cans, 100% apples from Odenwald orchards, naturally carbonated, vegan, and gluten-free. The base product for all flavored varieties with 6.0% alcohol content.
- Apfelwein-Cola (0.5L Can) Apple wine mixed with cola (65% apple wine + 35% caffeinated lemonade). Fruity, sweet, and distinctive. 4.0% alcohol content.
- Apfelwein-Schorle (0.5L Can) Pure apple wine mixed with mineral water (65% apple wine + 35% table water). Light and refreshing with fewer calories. 4.0% alcohol content.
- Apfelwein-Kirsche (0.5L Can) Apple wine mixed with sour cherry nectar (70% apple wine + 30% sour cherry nectar from direct juice). Fruity-sweet cider-style beverage. 4.2% alcohol content.
- Apfelwein-Gold (0.5L Can) Pure apple wine refined with quince juice and carbonation. The insider tip for apple wine connoisseurs and cider fans. Mild and fruity. 5.0% alcohol content.
- Apfelwein-Pfirsich (0.5L Can) Apple wine mixed drink with 60% apple wine and 40% peach lemonade (black tea-containing). Fruity-light special edition with lower alcohol. 3.6% alcohol content.
- Winter-Apfelwein (0.5L Can) Pure apple wine with winter spices — Odenwald apple mulled wine. Limited edition for winter months, can be enjoyed cold or hot.
- Wacken-Apfelwein (0.5L Can) Limited edition apple wine with Aronia lemonade and Guarana (80% apple wine + 20% Aronia lemonade with caffeine). Provides energy for long party nights. Collaboration with WACKEN OPEN AIR festival.
- Apfelwein-Pfirsich 0.0% Alkoholfrei (0.33L Can) First alcohol-free variety in 0.33L cans. Apple wine mixed drink from 50% alcohol-free apple wine and 50% peach lemonade (black tea-containing). 0.0% alcohol, only 18.4 kcal per 100ml.
- Apfelwein-Birne (0.33L Can) Gentle and aromatic variety. Apple wine mixed drink from 55% apple wine and 45% pear lemonade. New smaller can format. 3.3% alcohol content.
- Apfelwein-Flaschen (1L Glass Bottles) 1 liter reusable glass bottles (Mehrweg). Available in Apfelwein-Pur and Apfelwein-Cola variants. Environmentally friendly multi-way packaging option.
- Apfelwein-Fass (5L Party Keg) 5 liter party keg with integrated tap. Premium apple wine in portable party format. Refillable, practical for events and celebrations. 6.0% alcohol content.
- BEMBEL-WITH-CARE Accessories & Merchandise Branded merchandise sold via the BEMBEL-WITH-CARE webstore, including clothing, accessories, Bembel cups, Bembel glasses (Gerippte), coolers, can carriers (wooden 6-can carriers, gastro trays), dose closures, and gift packages.
- Ausschankwagen (Mobile Dispensing Vehicles) Branded mobile cider serving stations rented to independent gastro-service providers for festivals, concerts, weddings, corporate events, and public celebrations. Multiple wagon models available. Generates revenue through rental to operators such as Herrmann Gastrogruppe (Die Bixx) and Getränke City Jäger (Bembeljäger).
Quantifiable outcome
- Near nationwide retail availability in Germany plus presence in 10+ international markets
- +1 more outcomes
Companies that use Bembel with care
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Bembel with care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Bembel with care partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Kelterei Krämer GmbHcoreKelterei Krämer GmbH (Crumbacher Straße 6, 64385 Reichelsheim-Beerfurth) is the manufacturing partner responsible for producing BEMBEL-WITH-CARE apple wine using traditional Odenwald pressing techniques. The partnership began in 2008, and Kelterei Krämer remains the exclusive producer. The company also conducts open days for public tours (Tag der offenen Tür).
- REWE GroupcoreREWE Group is one of Germany's largest retail chains, stocking BEMBEL-WITH-CARE products in stores nationwide, making the brand accessible to mainstream German consumers.
- AmazonminorAmazon serves as an online marketplace listing for BEMBEL-WITH-CARE products, enabling sales to consumers across Germany and internationally.
- DosenmatrosenminorGerman specialty cider retailer carrying BEMBEL-WITH-CARE products.
- Knuspr.deminorOnline grocery delivery platform stocking BEMBEL-WITH-CARE products.
- Durst.deminorLocal delivery service in Hanau area stocking BEMBEL-WITH-CARE.
- myboozecoreEU-wide online cider retailer (mybooze.eu) distributing BEMBEL-WITH-CARE products to all EU countries except Austria, Lithuania, Latvia, and Estonia.
- Eduard SchustercoreExclusive Austrian distribution partner for BEMBEL-WITH-CARE. Contact via bembel-cider-camp.at, [email protected], or +43 650 2115701.
- Amstein SAcoreSwiss online retailer (amstein.ch) distributing BEMBEL-WITH-CARE cans and bottles in Switzerland.
- Black Forest BeerscoreUK-based German drinks importer (germandrinks.co.uk) and online retailer distributing BEMBEL-WITH-CARE products throughout Great Britain, including to on-trade hospitality venues.
- Bembel-Mobilis (Lithuania)minorMobile distributor in Lithuania operating a branded Bembel vehicle, with an online shop for the Baltic region (lastmile.lt). Contact: [email protected].
- Aldrinks (Bulgaria, Slowenia, Czech Republic)minorRegional Eastern European distributor covering Bulgaria, Slovenia, and Czech Republic.
- Ship it (Amazon international)minorInternational shipping provider via Amazon enabling deliveries to countries not covered by dedicated distributors.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Bembel with care competitors and assessment
Company assessmentDirect peers
- Schöfferhofer Weizen: German wheat-beer brewer (part of Radeberger Gruppe) that has expanded into Apfelwein and Apfelwein-mixed products. Overlaps directly with BWC's Apfelwein-Schorle and Apfelwein-Cola in retail fixtures across Germany.
- Aspall Cyder: Suffolk-based premium craft cyder maker (now owned by Molson Coors), with strong brand equity and exports. Comparable positioning to BWC as a heritage-rooted, premium-design craft cider challenger.
- Possmann Apfelwein: One of the largest traditional German Apfelwein producers, Frankfurt-based, family-owned since 1882. Direct competitor in the German craft apple wine category with similar premium positioning and regional heritage.
Broad incumbents
- Angry Orchard: Largest US craft cider brand (Boston Beer Company), distributed nationwide in the US. Direct analogue for BWC's planned US expansion: a premium-can craft cider with strong brand-led marketing on retailer shelves.
- Strongbow: Heineken-owned global cider flagship, scaled across dozens of markets. Represents the mass-market competitor BWC faces for shelf space, particularly in exports where Strongbow commands incu
- Bulmers: UK's leading mainstream cider brand under C&C Group, with deep mass-market distribution. Operates as a broad incumbent in the same shelf-spaces as BWC in international retail and on-trade accounts.
- Magners: Irish cider brand owned by C&C Group, distributed broadly across the UK, EU and globally. Competes with BWC in the broader premium cider/canned fruit wine category with much larger marketing budgets and shelf-share.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bembel with care social profiles
Digital presenceBembel with care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bembel with care leadership team
Management profileNumber of profiles
Profiles2 records
Bembel with care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bembel with care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bembel with care
What does Bembel with care do?
BEMBEL-WITH-CARE manufactures and sells premium German apple wine (Apfelwein) from 100% Odenwald apples, packaged primarily in designer aluminum cans across multiple flavor variants (Pur, Cola, Schorle, Kirsche, Gold, Pfirsich, Winter, Wacken, Birne, plus an alcohol-free variety). The company sells through its own webstore, retail chains, online marketplaces, food delivery platforms, gastronomy and event catering, and a network of international distributors, complemented by branded accessories and rented mobile dispensing wagons.
Is Bembel with care a public or private company?
Bembel with care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bembel with care founded?
Bembel with care was founded in 2007. It employs 101 to 250 people.
Where is Bembel with care based?
Bembel with care is headquartered in Birkenau, Germany, in the Europe region.
How does Bembel with care make money?
Four revenue lines are on record. Direct-to-consumer webstore (shop.bembel-with-care.com) is the primary driver. The others are retail and wholesale distribution, gastronomy and event catering and international export via regional partners.
Who are Bembel with care's main competitors?
Direct peers on record are Schöfferhofer Weizen, Aspall Cyder and Possmann Apfelwein. Broad incumbents are Angry Orchard, Strongbow, Bulmers and Magners.
Does Bembel with care have an API?
No public API is recorded for Bembel with care.
What industry is Bembel with care in?
Bembel with care's product category is Cider and Apple Wine. Its primary akta.pro industry code is CRADAIAE, Cider & Perry Producers & Brands, with a secondary code of AFAFAAAH, Alcoholic Beverage Blending, Bottling & Private Label (Non-Distilling). Its NAICS code is 312130 and its SIC code is 2080.