What iMove does

iMove is a consumer-facing moving company comparison and lead generation platform that ranks and refers residential and corporate relocation customers to vetted movers through an affiliate model. The platform's core technology is a web-based comparison and content management system organized around a proprietary four-pillar ranking methodology: experience (industry tenure and reputation), license verification against the FMCSA database, mystery shopping (pricing, response times, professionalism), and customer satisfaction analysis from online reviews. iMove serves individual consumers and families executing local, long-distance, cross-country, interstate, and international moves, as well as businesses requiring employee relocations, with category-specific pages covering 22 distinct service types spanning budget to luxury, full-service to self-service container moves, and specialty items (pianos, pool tables, cars, motorcycles).

The platform monetizes through affiliate and referral fees when users request quotes or engage with listed moving companies; the service is free for end users. Distribution is entirely web-based via imove.com, driven by organic search, SEO, and a deep editorial content hub of human-written moving guides, company reviews, and cost calculators produced by certified moving consultants and real estate professionals. The platform publishes roughly two dozen category pages targeting high-intent keywords such as "best moving companies," "cheap movers," and "long distance movers," and operates with a lean 11–50 employee footprint while reaching "millions of people annually" per company commentary.

iMove is a private subsidiary of SIRVA, Inc., a global relocation and moving services operator headquartered in Oakbrook Terrace, Illinois, with iMove listed in Portland, US. The platform applies SIRVA's Global Privacy Policy and operates within SIRVA's integrated family of companies that deliver financial, relocation, and moving services. No outside venture funding, no public revenue disclosure, and no information on management team, leadership, or financial KPIs were found in the available source material, so iMove's role is best characterized as SIRVA's consumer-facing digital front door for qualified mover leads rather than a stand-alone growth-stage technology company.

Name

iMove

Legal name

SIRVA, Inc.

Website

https://imove.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

iMove is a consumer-facing moving company comparison platform that ranks movers via a proprietary four-pillar methodology, connecting residential and corporate relocation customers with BBB-accredited moving partners through an affiliate model owned by SIRVA, Inc.

Ownership category

akta.pro rank

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Affiliate/Referral Revenue: iMOVE operates as a comparison and lead generation platform. When users request quotes or connect with moving companies through the platform, iMOVE likely earns referral fees or commissions from the moving companies. This is the primary revenue model for comparison platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

iMove is a web-based comparison and ranking platform that helps consumers find, compare, and request quotes from vetted moving companies. It uses a proprietary four-pillar methodology (experience, FMCSA license verification, mystery shopping, customer satisfaction) to evaluate and rank national, state, and local movers across more than 20 service categories, and connects users with matched quotes via partnerships with BBB-accredited, insured moving companies.

Product overview

iMove is a moving company comparison and aggregation platform, not a direct moving service provider. The core product is a curated ranking and comparison engine that evaluates moving companies based on four methodology pillars: experience (industry tenure and reputation), license verification (FMCSA database validation), mystery shopping (pricing, response times, and professionalism), and customer satisfaction (online review analysis). iMove partners with dozens of national, state, and local movers that are BBB-accredited and insured. The platform organizes its offerings across 22 distinct service categories covering all move types (local, long-distance, cross-country, international, corporate), all property types (residential, apartment, luxury), all budget levels (cheap, flat-fee, full-service), specialty items (pianos, pool tables, vehicles), and various service delivery models (container, DIY, full-service). Supplementary offerings include an editorial content hub with moving guides and company reviews, all created by human contributors without AI generation.

Differentiator

Problem solved

Functional benefit

Products and services

• Moving Company Comparison Platform Web-based platform that compares and ranks moving companies based on experience, FMCSA license verification, mystery shopping, and customer satisfaction, connecting consumers with matched quotes from vetted movers.
• Moving Quote Matching Service that connects users with moving company quotes based on their specific moving needs, date, and location requirements.
• Editorial Content & Research Editorial content service including moving guides, company reviews, cost calculators, and industry news created by certified moving consultants and experienced real estate agents with rigorous fact-checking.
• Corporate Relocation Companies Directory Directory and comparison service for corporate relocation companies that handle employee moves, executive relocations, and mass employee transfers.
• International Moving Companies Directory Directory and comparison service for moving companies that handle overseas relocations and international shipments.
• Car Shipping Companies Directory Directory and comparison service for vehicle transport and auto shipping companies, including motorcycle shipping.
• Moving Container Companies Directory Directory and comparison service for portable moving container services with short-term and long-term storage options.

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• BBB-Accredited Moving CompaniescoreChannel Partner/ Reseller/ DistributoriMOVE partners with dozens of national, state, and local moving companies that are all BBB accredited and 100% insured. These partners are featured in iMOVE's ranking system and referred to consumers seeking moving services.
• SIRVA, Inc.coreOthersiMOVE is owned by SIRVA, Inc., a global relocation and moving services company. SIRVA applies its global privacy policy to iMOVE and provides corporate oversight. iMOVE operates as part of the SIRVA family of companies to deliver integrated relocation services.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Great Guys Moving: Smaller moving-company review and ranking site. Comparable to iMOVE in editorial-led comparison format and lead-gen monetization, but with narrower scale and brand recognition.
• ConsumerAffairs (Moving category): Consumer reviews and brand-comparison platform with a moving category. Comparable to iMOVE in curating consumer reviews of movers and generating leads via ranked listings, though broader in category scope.

Broad incumbents

• Thumbtack: Large generalist local-services marketplace with a meaningful moving-services vertical. Comparable as a higher-funded lead-gen alternative to iMOVE with broader category coverage and stronger brand.
• Angi (formerly Angie's List): Major home-services marketplace with a moving vertical. Comparable to iMOVE in monetizing consumer moving demand via paid leads and ranked pro recommendations, but operates at much larger scale with a subscription-plus-lead model.

Direct peers

• HireAHelper: Online marketplace that matches consumers with moving labor and truck-rental helpers. Comparable to iMOVE as a moving-services lead-generation and comparison platform with an affiliate-style referral model.
• Unpakt: Comparison platform specifically for moving container services (PODS, 1-800-PACK-RAT, U-Pack). Comparable niche focus to iMOVE's container-vertical content and ranked-recommendation format.
• Moving.com: Long-established moving comparison site connecting consumers with movers for local, long-distance, and international moves. Overlaps almost entirely with iMOVE on product scope and lead-gen monetization model.
• Move.org: Consumer-facing moving company comparison and review platform owned by Realtor.com. Directly comparable to iMOVE in offering curated rankings of national, local, and long-distance movers using a methodology-driven review approach.

Others

• PODS: National moving-container company that is both a content subject and a potential partner/competitor on iMOVE. Relevant as a benchmark mover partner and as an example of a mover with its own direct-to-consumer digital funnel.
• U-Haul: Dominant DIY truck/trailer rental brand with a large owned digital footprint. Relevant both as a featured partner on iMOVE and as a competitor that could capture moving-intent search traffic directly.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/imove

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iMove