Leuterio Realty & Brokerage

What Leuterio Realty & Brokerage does

Leuterio Realty & Brokerage is a Philippines-based real estate brokerage founded in 2008 by Anthony Gerard "Tonton" Leuterio and headquartered in Cebu City. The company operates as a transaction-based brokerage serving four primary customer segments: home buyers (first-time, families, individuals seeking residential property), property sellers (homeowners and investors listing residential, commercial, and luxury properties), overseas Filipino workers (OFWs) seeking remote property purchase and management, and real estate investors. It distributes services through a hybrid model combining a nationwide licensed agent and broker network, five documented branch offices across Northern Mindanao, Central Visayas, and Southern Mindanao, and the Filipino Homes digital platform.

The core technology layer is the Filipino Homes platform (filipinohomes.ph), which provides property search, mobile browsing, online inquiry, and agent-connect functionality. An adjacent Agent Portal at leuteriorealty.com/login supports agent authentication and account management. The technology stack is described as offering "smart search tools" but discloses no AI/ML, API, or SDK surface; the platform functions primarily as a listing aggregation and lead-routing layer rather than a differentiated technology product. Supply-side integrations are formed through co-distribution partnerships with six featured developers: Cebu Landmaster, Grand Land, Primeworld, Priland, Be Residences, and Wee Comm Developers.

Leuterio's revenue model is transaction-fee-based, generated through brokerage commissions on residential, commercial, and luxury property sales, supplemented by property marketing fees for sellers and professional-services fees for real estate consultation and financing facilitation. Pricing is quote-based and not publicly disclosed. GTM is primarily sales-led through the licensed agent network, with a community-led overlay in which new agents are recruited through upline mentor referral links, creating a structured, hierarchy-driven growth model. The company is privately held, founder-owned, bootstrapped, with no institutional investors or parent company disclosed, and operates across the Philippines with selective international reach targeting the OFW diaspora.

Name

Leuterio Realty & Brokerage

Legal name

Leuterio Realty & Brokerage

Website

https://leuteriorealty.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Leuterio Realty & Brokerage is a Philippines-based real estate brokerage founded in 2008, serving home buyers, sellers, investors, and overseas Filipino workers through its nationwide licensed agent network and the Filipino Homes digital platform.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Luxury & High-End Residential Brokerage (BPAJAAAC), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Investment Sales Brokerage (BPAJABAI)

Keywords

• Residential property brokerage
• Commercial real estate services
• Property investment consulting
• Real estate agent network
• Property listing platform

Headquarters

HQ city

Cebu City

HQ country

Philippines

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Brokerage: Facilitating property buying, selling, and investment transactions for residential, commercial, and luxury properties with licensed agents and brokers
2. Property Marketing Services: Marketing properties for sellers and connecting them with potential buyers through the nationwide agent network and Filipino Homes platform
3. Real Estate Consultation: Providing consultation services for property purchases, financing options, and investment decisions

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Leuterio Realty & Brokerage is a Philippine real estate brokerage that facilitates the buying, selling, and investment of residential, commercial, and luxury properties through a nationwide network of licensed agents and brokers. The brokerage operates the Filipino Homes online platform for property discovery and supports clients with property marketing, consultation, and home loan facilitation through trusted banking partners.

Product overview

Leuterio Realty & Brokerage operates as a single unified real estate brokerage service offering property buying, selling, and investment services. The company's product portfolio includes its core brokerage services (residential, commercial, and luxury property transactions), the Filipino Homes Platform for online property search and agent support, and an Agent Portal for broker and agent account management. The offering is structured as a unified service model with a web-based platform layer.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Brokerage Services End-to-end brokerage service facilitating the buying, selling, and investment of residential, commercial, and luxury properties in the Philippines through licensed agents and brokers. Includes property listing support, marketing, buyer/seller representation, and transaction closing. Targets individual buyers, sellers, investors, and overseas Filipino workers.
• Filipino Homes Platform Public-facing online property search platform providing smart search tools, mobile accessibility, and online inquiry/support for clients to browse property listings and connect with licensed agents. Lists residential, commercial, and luxury properties nationwide.
• Property Marketing Services Marketing service for property sellers that promotes listings through the nationwide agent network and the Filipino Homes platform to reach and qualify potential buyers. Targeted at homeowners and investors selling residential, commercial, or luxury properties.
• Real Estate Consultation Services

Quantifiable outcome

• Hundreds of property sales closed since 2008
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Cebu Landmaster Inc.coreStrategic or Co-development PartnerFeatured developer partner with office at 10th Floor, Park Centrale Tower, J.M. del Mar St., Cebu I.T. Park. Property listings accessible through the Filipino Homes platform.
• Grand Land IncorporatedcoreStrategic or Co-development PartnerFeatured developer partner featured on the Leuterio Realty platform with property listings accessible through filipinohomes.ph.
• Primeworld Land Holdings Inc.coreStrategic or Co-development PartnerFeatured developer partner located at TSC Residential Suites, 2/F Pres. Magsaysay St, Cebu City. Listings featured on Filipino Homes platform.
• Priland Development CorporationcoreStrategic or Co-development PartnerFeatured developer partner at Priland Hive, 18th floor, BPI Cebu Corp. Center. Strategic partnership for property listings distribution.
• Be ResidencescoreStrategic or Co-development PartnerFeatured developer partner at The Penthouse, Mabuhay Tower, Jose Mar del Mar St., Cebu IT Park. Property listings accessible through the platform.
• Wee Comm Developers Inc.coreStrategic or Co-development PartnerFeatured developer partner at 166 A. Mabini St., Brgy. Addition Hills San Juan Manila. Listings featured on Filipino Homes platform.
• Trusted Banks and Financial InstitutionsminorOthersPartner banks and financial institutions that provide home loan assistance to clients. Connected through the company to help secure financing for property purchases.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sotheby's International Realty Philippines: Luxury-focused brokerage franchise serving high-net-worth Filipino and OFW buyers; comparable to Leuterio's luxury estate segment with similar agent-network and brand-driven go-to-market.
• Coldwell Banker Philippines: International real estate franchise with Philippines operations offering residential, commercial, and luxury brokerage; directly comparable on transaction-fee model, agent network, and nationwide coverage ambitions.
• Engel & Völkers Philippines: International brokerage franchise with Philippines presence focusing on premium and investment properties; overlaps with Leuterio's commercial/investment and luxury transaction services.
• RE/MAX Philippines: Global franchise operating residential and commercial brokerage in the Philippines through licensed agents; directly competes with Leuterio Realty in the same customer segment with a comparable transaction-fee model.

Broad incumbents

• Ayala Land: One of the largest Philippine real estate developers with extensive in-house brokerage and project sales operations; broad incumbent serving the same residential, commercial, and luxury segments as Leuterio Realty.
• Century Properties Group: Major Philippine real estate developer with in-house sales and brokerage arms; comparable as a broad incumbent that combines development with brokerage, competing for the same residential and luxury buyer pool.

Emerging players

• Zipmatch: Philippine proptech platform offering property search, agent matching, and end-to-end transaction support; emerging competitor to the Filipino Homes platform's agent and buyer matching capability.
• MyProperty.ph: Philippine-focused property portal offering listings, agent directories, and developer showcases; partially overlaps with the listings/agent directory functionality of Filipino Homes.
• Lamudi Philippines: Online property listing platform operating in the Philippines; comparable to the Filipino Homes platform layer of Leuterio's offering as a digital-first alternative for residential listings and agent matching.
• Property Finder Philippines: Leading property portal with Philippines operations serving buyers, sellers, and agents; overlaps with Leuterio's Filipino Homes platform on listings aggregation and lead generation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/leuteriorealty

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leuterio Realty & Brokerage