Purebody

What Purebody does

Purebody is a privately held, single-location beauty salon operating from Shop 24, York Town Square, Launceston, Tasmania since 2007. The company provides an unusually broad service mix for a regional operator, spanning traditional beauty (facials, brows/lashes, waxing, nails, massage, spray tan, makeup), advanced device-based aesthetics (Q-Switch laser tattoo removal, IPL/SHR hair reduction, RF skin tightening, Carbon Facials, FDA/TGA-approved SkinPen microneedling), and medical-grade cosmetic injectables delivered by a visiting GP. Services are sold on a pay-as-you-go basis, supplemented by bundled treatment packages, gift vouchers via the Fresha platform, and retail of premium partner brands (Pevonia Botanica, Eles Mineral Makeup, CND Shellac, Sienna Byron Bay, Salus, Tuscan Tan).

Underlying technology is third-party-supplied aesthetic hardware (SuperLUX Pro Q-Switch, IPL/SHR generators, RF platforms, SkinPen) rather than proprietary software, with no AI/ML capability disclosed. The customer base is composed of individual consumers (men and women) in the Launceston area, including brides and event clients, walk-ins, and repeat clientele acquired over 17+ years largely through word-of-mouth, organic social content managed by in-house team members, and Fresha-driven self-serve booking. The operation is founder/owner-led under CEO Chantal, with approximately 8-9 staff including a Diploma-qualified therapist/CEO, Cert III/IV beauty therapists, a salon manager, a beautician/nail technician, and a Saturday GP for injectables.

The business model is direct-to-consumer service delivery with diversified revenue streams across treatments, retail product sales, packages, and gift vouchers. No revenue figures, funding rounds, or enterprise customers are disclosed, and the company has no parent entity, subsidiaries, or patents. Strategic emphasis is on product-line breadth within the existing location rather than geographic expansion, with the medical aesthetics vertical representing the most material growth lever.

Name

Purebody

Legal name

Purebody

Website

https://purebody.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Purebody is a privately held, single-location beauty salon in Launceston, Tasmania, founded in 2007, offering traditional beauty services, advanced device-based aesthetics, and medical-grade injectables to individual consumers in the local Tasmanian market.

Ownership category

akta.pro rank

Product category

Beauty Salon Services

NAICS

Beauty Salons (812112)

akta.pro primary industry

Body Waxing & Sugaring Services (Arms/Legs/Underarms/Back/Chest) (HSALAGAB)

Keywords

• Beauty salon services
• Facial treatments
• Laser hair removal
• Cosmetic injectables
• Skincare retail

Headquarters

HQ city

Launceston

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Beauty Treatment Services: Single-session and package-based beauty treatments including facials, massage, waxing, nails, spray tanning, hair removal, tattoo removal, skin tightening, and injectable services. Revenue generated per appointment with varying price points based on treatment type and duration.
2. Retail Product Sales: Sale of skincare products (Pevonia Botanica), mineral makeup (Eles), nail products (CND Shellac, Sienna), and home spa products (Salus). Products are sold at the salon location.
3. Gift Vouchers: Prepaid gift cards available in predetermined amounts or custom values, allowing recipients to select treatments of their choice. Vouchers sold through the Fresha booking platform.
4. Treatment Packages: Bundled treatment packages offering multiple services at discounted rates compared to individual pricing. Examples include Pick Me Up, Body Blitz, Bridal Pamper, and Eye Renewal packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Purebody operates a single beauty salon in Launceston, Tasmania, delivering professional beauty treatments across facials, brows and lashes, makeup, massage, waxing, nails, spray tanning, IPL hair removal, Q-Switch laser tattoo removal, RF skin tightening, carbon facials, and SkinPen microneedling. Anti-wrinkle injections and dermal fillers are also provided in-clinic by a visiting GP (Dr Natasha), with supporting retail product lines and packaged treatment bundles also sold to consumers.

Product overview

Purebody is a beauty salon offering a comprehensive range of beauty and wellness services centered around skin health, body treatments, and cosmetic enhancements. The core offering consists of service categories including facials (HydroLUX, organic, and Pevonia-based treatments), makeup services, brow/lash treatments, massage therapy, waxing, nail services, spray tanning, IPL hair removal, laser tattoo removal, RF skin tightening, carbon facials, and cosmetic injectables. Services are provided alongside a retail product line featuring Pevonia Botanica skincare, Eles Mineral Makeup, CND Shellac, Sienna nail polish, Salus home spa products, and Tuscan Tan. The salon also offers bundled treatment packages and gift vouchers as complementary offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Facials Luxurious facial treatments using Pevonia Botanica products, including Hydrolux microdermabrasion facials, organic customized facials, and targeted treatments such as anti-free radical, brightening, lifting, and calming facials. Targeted at local adult beauty consumers.
• Makeup Services Professional makeup artistry specializing in bridal and formal makeup applications using Eles Mineral Makeup products, including consultations/lessons and bridal trials.
• Brows and Lashes Expert brow and lash services including tinting, henna, waxing, brow lamination, eyelash lifts, and various eyelash extension options (classic, volume, hybrid).
• Body Treatments and Massage Massage and body treatments including Swedish relaxation massage, hot stone massage (Sabai), Indian head massage, body exfoliation scrubs, and body wraps using Pevonia Botanica products.
• Waxing Full range of waxing treatments for face and body including eyebrow shaping, lip, chin, leg, arm, bikini, Brazilian, and men's waxing services.
• Nail Services Manicure and pedicure services including Purebody signature treatments, Shellac, gel overlays, dip powder, acrylic extensions, nail art, and IBX treatments.
• Spray Tan Spray tanning services using Tuscan Tan products, available in full body and half body treatments with express or 8-hour formulas for year-round tanning results.
• IPL Hair Removal Intense Pulsed Light (IPL) and Super Hair Reduction (SHR) technology for permanent hair reduction on various body areas, suitable for a wider range of hair colours including blonde and red.
• Q-Switch Laser Tattoo Removal Q-Switch Laser tattoo removal using SuperLUX Pro technology treating black and coloured tattoos with 1064nm and 532nm wavelengths that fragment tattoo pigment for natural body filtration.
• RF Skin Tightening Radio Frequency skin tightening treatment for non-invasive tightening and toning of loose, sagging, or ageing skin without downtime.
• Carbon Facial Advanced skin rejuvenation treatment also known as 'China Doll Facial' or 'Hollywood Facial' using laser technology with carbon cream to reduce imperfections.
• Cosmetic Aesthetics and Skin Needling Injectable cosmetic services including anti-wrinkle injections and dermal fillers provided by Dr Natasha (visiting GP), plus SkinPen microneedling for collagen induction therapy.
• Treatment Packages Pre-configured treatment packages including Pick Me Up, Body Blitz, Bridal Pamper, Organic Facial & Sabai, and Eye Renewal bundles combining multiple services at discounted rates compared to individual pricing.
• Gift Vouchers Prepaid gift cards available in predetermined amounts or custom values, allowing recipients to select treatments of their choice. Vouchers sold through the Fresha booking platform.
• Retail Skincare, Makeup and Spa Products Retail sales of Pevonia Botanica skincare, Eles Mineral Makeup, CND Shellac, Sienna Byron Bay nail polish, Salus home spa products, and Tuscan Tan spray tan products, sold at the salon and via Beauty Collective partner listings.

Quantifiable outcome

• Carbon Facial delivers glowing results after just one treatment with recommended course of 6 treatments for long-lasting anti-aging effects
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Pevonia BotanicacoreOthersPurebody exclusively carries Pevonia Botanica skincare products, aligning with the salon's environmental values. Pevonia Botanica offers natural, cruelty-free formulations with eco-packaging. The partnership enables Purebody to provide premium skincare treatments and retail products.
• Eles Mineral MakeupcoreOthersPurebody exclusively carries Eles Mineral Makeup, sourced from nature and fused with science. The hypoallergenic, oil-free mineral makeup aligns with the salon's natural product positioning and is used for professional makeup services including bridal applications.
• Tuscan TanminorOthersPurebody uses Tuscan Tan spray tanning products exclusively, offering express and 8-hour treatment options for year-round tanning results.
• CND ShellacminorOthersPurebody offers CND Shellac nail products delivering 14+ day flawless wear with 69 trend-setting shades available.
• Sienna Byron BayminorOthers100% vegan and cruelty-free nail polish brand. Sienna was the first Australian polish to be completely free of Benzophenone-1, offering non-toxic nail polish options.
• SalusminorOthersSalus home spa products developed for relaxation experiences that calm the mind and nourish the body. High-performance formulations with botanicals, plant extracts, and essential oils.
• SkinPencoreTechnology or IntegrationFDA and TGA approved microneedling device (also known as Collagen Induction Therapy) used for skin rejuvenation treatments at Purebody. Promotes collagen production, reduces pore size, improves skin texture and appearance of acne scars.
• FreshacoreChannel Partner/ Reseller/ DistributorOnline booking platform used by Purebody for appointment scheduling, gift card sales, and service management. Customers book through the Fresha platform which integrates with the Purebody website.
• KingthingminorImplementation/ SI/ Consulting PartnerWebsite development and design agency credited with creating and maintaining the Purebody website (kingthingmarketing.com).

Scale indicators3 records

Recent moves1 record

Expansion highlights3 records

Direct peers

• Clear Skincare Clinics: Australian clinic chain focused on laser hair removal, skin treatments, acne solutions, and cosmetic injectables. Directly comparable across IPL hair removal, skin rejuvenation, and injectable services.
• Results Laser Clinic: Australian clinic chain offering laser hair removal, skin treatments, tattoo removal, and cosmetic injectables. Overlaps with Purebody's Q-Switch tattoo removal, IPL/SHR hair reduction, and injectable offerings.
• SILK Laser Clinics: ASX-listed Australian network of clinics providing laser hair removal, skin rejuvenation, cosmetic injectables, and body sculpting. Closely aligned to Purebody's service mix (IPL, RF, SkinPen, injectables) and offers a relevant benchmark for clinic economics and pricing.
• Australian Skin Clinics: Multi-site Australian clinic chain specializing in laser hair removal, skin rejuvenation, cosmetic injectables, and advanced aesthetic treatments. Directly comparable across IPL, RF, microneedling, and injectable service lines.
• Brazilian Beauty: Australian salon chain specializing in waxing, laser hair removal, and brow/lash services. Highly comparable to Purebody's waxing and hair-removal service line, with a similar price-point positioning.

Broad incumbents

• Laser Clinics Australia: Australia's largest chain of cosmetic clinics offering laser hair removal, skin treatments, cosmetic injectables, and beauty services. Directly comparable to Purebody across IPL hair reduction, tattoo removal, and injectables, but at far greater scale and geographic reach.
• Ella Baché: Long-established Australian skincare salon and spa brand with own product line, offering facials, skin treatments, and beauty services. Comparable to Purebody on the facial/skincare side and on premium brand-driven salon positioning.
• endota spa: Australia's largest day spa network offering facials, massage, body treatments, and beauty services. Comparable to Purebody's broader beauty/wellness service line, but with a national footprint and spa-focused positioning.

Regional players

• Caci Clinic: New Zealand-originated beauty clinic franchise offering advanced skin treatments, laser hair removal, and cosmetic injectables. Comparable service mix to Purebody, though primarily NZ-focused; relevant as a regional franchise model benchmark.

Others

• Fresha: Global beauty and wellness booking platform used by Purebody for appointments, gift cards, and service management. Included as a platform dependency / ecosystem participant rather than a direct service competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/purebody.launceston
• LinkedInlinkedin.com/company/purebody

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purebody