McDonough & Associates
- Company typePrivate
- Founded1977
- HeadquartersCanton, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
McDonough & Associates firmographics
Firmographics- Name
- McDonough & Associates
- Legal name
- McDonough & Associates
- Website
- https://mcrep.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
McDonough & Associates industry classification
Industry- Product category
- Electrical Products Representation
- NAICS
- Electrical Equipment Manufacturing (3353), All Other Electrical Equipment and Component Manufacturing (33599)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Building Materials & Home Improvement Distribution Centers (TLALAEAH)
Keywords
Where McDonough & Associates is headquartered
LocationHeadquarters
- HQ city
- Canton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
McDonough & Associates business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Commission-based sales representation: As a manufacturers sales agency, McDonough & Associates earns commissions on sales of products from the manufacturers they represent. They do not purchase inventory but facilitate transactions between manufacturer partners and customers in the Michigan market.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
McDonough & Associates product offering
Product offeringCore offering
McDonough & Associates is a manufacturers sales agency that represents 12 premium electrical manufacturers in the Michigan market, offering wire and cable, cable tray, conduit, fittings, enclosures, wiring devices, LED lighting, fasteners, wire pulling tools, power distribution assemblies, and electric metering instruments. The agency supplements product representation with value-added services such as cable tray takeoffs, utility rebate assistance, RAB Lighting layouts, and local warehousing with statewide delivery from its 32,000 sq ft Canton, MI facility. Revenue is generated through commissions on sales of the represented manufacturers' products.
Product overview
McDonough & Associates is a manufacturers sales agency serving the Michigan electrical market since 1977. The company operates as a multi-line sales representative representing 12 premium electrical manufacturers, offering products across residential, commercial, and industrial vertical markets. Their portfolio includes wire and cable products (Prysmian | Encore Wire), electrical enclosures and support systems (B-Line, Crouse-Hinds), residential products (Eaton Residential), wiring devices and connectivity solutions (Wiring Devices), LED lighting and wireless controls (RAB Lighting with Lightcloud Blue), flexible conduit (Electri-Flex), PVC conduit and fittings (Cantex), connectors and fasteners (NSI brands including Polaris, Tork, Easy-Twist, Metallics), wire pulling tools (iToolco), power distribution equipment (Spike Electric), and metering instruments (Satec). The company complements its product portfolio with value-added services including cable tray takeoffs, utility rebate assistance, lighting layouts, and warehousing with statewide delivery from their 32,000 square foot facility in Canton, MI.
Differentiator
Problem solved
Functional benefit
Products and services
- Value-Add Services Services including cable tray takeoffs, assistance with utility rebates, RAB Lighting layouts and a full service warehouse. For electrical contractors and customers in the Michigan market.
- Warehouse & Local Stock 32,000 square foot office and warehouse facility in Canton, MI with stage and store space, statewide delivery and will-call of local stock including cable tray, strut systems, conduit, and fittings. For electrical contractors and customers across Michigan.
Companies that use McDonough & Associates
Customer profileSegments4 records
Ideal customer profiles3 records
McDonough & Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
McDonough & Associates partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- Prysmian | Encore WirecoreOne-stop shop for all copper and aluminum wire and cable needs. Offers full service cutting, paralleling and industry-leading delivery times. Products made at vertically integrated campus in Texas.
- B-Line (Eaton)coreProducts help minimize job site complexity, increase efficiency and maximize profit. Offerings include cable-tray, strut systems, spring steel fasteners, electrical enclosures, meter enclosures, wireway, telecom equipment and anchor systems.
- Eaton ResidentialcoreProvides product and service solutions for new residential construction as well as upgrades and replacements for existing homes. Products include loadcenters, breakers, AC disconnects, single meter sockets, surge panels and more.
- Eaton Wiring DevicescoreProvides innovative NEC and IEC electrical connectivity and control solutions that provide reliable, efficient and safe power management in facilities, job sites and homes.
- Crouse-Hinds (Eaton)coreName that stands for safety and reliability in harshest environments. Represented products include steel & non-metallic switch & outlet boxes, Meyers hubs, EMT fittings, rigid/IMC fittings, liquid tight fittings, cord & cable fittings, and conduit bodies.
- RAB LightingcoreCreator of high-quality, affordable, well-designed and energy-efficient LED lighting and controls. Products include lamps, indoor fixtures, outdoor fixtures and controls featuring Lightcloud Blue.
- Electri-FlexcoreAmerican-made flexible wire and cable protection. Products include steel, aluminum, non-metallic, Liquidtite, high temp and high flex conduits.
- CantexcoreNationwide manufacturer of nonmetallic PVC electrical conduit, pipe, fittings, accessories, utility and communications duct, directional boring conduit and residential switch and outlet boxes.
- NSI Industries (Polaris, Tork, NSI, Metallics)coreNSI family of brands includes Polaris (mechanical connectors), Tork (switches, sensors, photocontrols and signaling devices), NSI (easy-twist wire connectors, electrical tape and cable ties), and Metallics (U.S.-made fasteners and anchors).
- iToolcocoreProducts improve the work of electrical contractors including cable pulling equipment (wire pullers, sheaves & rollers, cable tray rollers, rope), material handling equipment (carts, jack stands), crimping & hole making equipment, and distributor tools.
- Spike ElectriccoreGlobally certified custom engineering manufacturer of quality electrical gear for the energy industry. Manufactures quick-ship highly complex and integrated systems for power distribution and control assemblies.
- SateccoreInstruments known for uncompromising quality, precision and reliability for electric monitoring and metering. Software packages offer total solution for power systems.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
McDonough & Associates competitors and assessment
Company assessmentBroad incumbents
- Graybar: Large national electrical, communications, and data networking distributor with broad contractor and industrial customer coverage. Comparable end-market and product exposure; competes for the same contractor wallet share but at much larger scale.
- Sonepar USA: National electrical distribution platform operating multiple banners across the U.S., serving electrical contractors and industrial customers. Comparable in product mix and customer base; represents a potential consolidator that could acquire or disintermediate independent regional reps.
- Rexel USA: One of the largest electrical distributors in North America, operating hundreds of branches across the U.S. Comparable in that it distributes electrical products to contractors and end users, but at vastly greater scale and with a stock-and-sell rather than rep model.
- Consolidated Electrical Distributors (CED): National electrical distributor with hundreds of branches across the U.S. serving electrical contractors and industrial customers. Comparable in target customer and product categories; a potential competitor or acquirer of independent regional reps.
Direct peers
- Werner Electric Supply: Michigan-based regional electrical distributor serving contractors with branch locations across the state. Most directly comparable to McDonough & Associates in terms of Michigan end-market focus and electrical contractor customer base, though Werner operates a traditional distributor model rather than a rep agency.
- Madison Electric Company: Regional electrical distributor serving contractors, industrial, and commercial customers across the Midwest. Comparable in terms of electrical product portfolio, contractor customer base, and regional operating footprint.
- Cogent Sales & Marketing: Independent electrical manufacturers' representative agency serving contractor, industrial, and utility markets across multiple U.S. states. Comparable business model to McDonough as a multi-line rep agency representing premium electrical manufacturers.
- Revere Electric Supply: Midwest-focused electrical distributor with strong Illinois and neighboring-state presence. Comparable end-market exposure (electrical contractors, commercial, industrial) and overlapping product categories even though it operates a stock-and-sell distributor model rather than rep agency.
- JMK Marketing: Electrical manufacturers' representative agency serving the Midwest with a multi-line card focused on electrical construction products. Comparable as an independent rep firm with regional territory coverage and similar manufacturer partnership structure.
Emerging players
- Sales Force Inc. Independent electrical manufacturers' representative firm serving Midwest markets. Comparable business model (multi-line rep agency) and overlapping manufacturer relationships, though typically operating at smaller scale than McDonough's Michigan footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
McDonough & Associates social profiles
Digital presenceMcDonough & Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
McDonough & Associates leadership team
Management profileNumber of profiles
Profiles13 records
McDonough & Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
McDonough & Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about McDonough & Associates
What does McDonough & Associates do?
McDonough & Associates is a manufacturers sales agency that represents 12 premium electrical manufacturers in the Michigan market, offering wire and cable, cable tray, conduit, fittings, enclosures, wiring devices, LED lighting, fasteners, wire pulling tools, power distribution assemblies, and electric metering instruments. The agency supplements product representation with value-added services such as cable tray takeoffs, utility rebate assistance, RAB Lighting layouts, and local warehousing with statewide delivery from its 32,000 sq ft Canton, MI facility. Revenue is generated through commissions on sales of the represented manufacturers' products.
Is McDonough & Associates a public or private company?
McDonough & Associates is a private company. It is classified as family owned and is currently operating.
When was McDonough & Associates founded?
McDonough & Associates was founded in 1977. It employs 11 to 50 people.
Where is McDonough & Associates based?
McDonough & Associates is headquartered in Canton, United States, in the North America region.
How does McDonough & Associates make money?
One revenue line is on record: commission-based sales representation.
Who are McDonough & Associates's main competitors?
Broad incumbents on record are Graybar, Sonepar USA, Rexel USA and Consolidated Electrical Distributors (CED). Direct peers are Werner Electric Supply, Madison Electric Company, Cogent Sales & Marketing, Revere Electric Supply and JMK Marketing. Sales Force Inc. is listed as an emerging player.
Does McDonough & Associates have an API?
No public API is recorded for McDonough & Associates.
What industry is McDonough & Associates in?
McDonough & Associates's product category is Electrical Products Representation. Its primary akta.pro industry code is TLALAEAH, Building Materials & Home Improvement Distribution Centers. Its NAICS code is 3353 and its SIC code is 5070.