Senior Communities Guide

What Senior Communities Guide does

Senior Communities Guide is a privately held, founder-operated online directory platform connecting seniors and their families with senior housing and care options across Minnesota and Wisconsin. Founded in 2020 by Julie Hamilton (who also owns Avallo Web Development, the technical partner powering the platform), the company operates a free searchable database of 3,000+ senior living communities — including assisted living, memory care, independent living, cooperatives, and apartments — filterable by location, budget, care level, amenities, and payment methods. The platform integrates Matterport-powered 3D virtual tours, maintains a no-third-party-ads policy to preserve objectivity in search results, and offers a companion Senior Resources Guide directory for senior service businesses.

The business model is a hybrid freemium marketplace with three primary revenue streams: (1) premium community partner profiles at $99/month with enhanced listings, video, floor plans, priority ranking, and paid Google ads; (2) resource partner listings at $29-$49/month plus a $30 registration fee, with a top-tier Sponsor profile option; and (3) add-on professional marketing services including 3D virtual tour production, video, photography, drone services, website design, and Google/Facebook ads management. Basic community profiles are free, creating a product-led growth funnel. The company distributes through its website, organic SEO, Facebook, and partnerships with senior centers and social workers.

Operationally, Senior Communities Guide is a microbusiness with 1-10 employees, headquartered in Maple Grove, MN, with no disclosed institutional funding, no M&A activity, and no public revenue figures. The company has reached over 1 million people in MN/WI since launch and continues active content publishing and product development, but remains geographically confined to two states and dependent on founder-led execution.

Name

Senior Communities Guide

Legal name

Senior Communities Guide

Website

https://seniorcommunities.guide

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Senior Communities Guide is a free online directory connecting Minnesota and Wisconsin seniors and families with 3,000+ senior living communities and service providers, monetizing via premium partner profiles and marketing services.

Ownership category

akta.pro rank

Product category

Senior Living Directory and Lead Generation

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

akta.pro secondary industries

Senior Living & 55+ Community Brokerage (BPAJAAAH), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior housing directory
• Assisted living search
• Senior living platform
• Memory care listings
• Senior care resources

Headquarters

HQ city

Maple Grove

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Community Partner Premium Profiles: Senior communities pay $99/month for premium profile pages featuring videos, all floor plans, events, menus, PDFs, monthly analytics, Facebook marketing, and priority ranking in search results. Basic profiles are free.
2. Resource Partner Listings: Businesses serving seniors pay $29/month for basic listings or $49/month for premium profiles with photo slideshows, videos, PDFs, and Facebook posts. A $30 registration fee applies.
3. Marketing Services: Additional revenue from add-on marketing services including 3D virtual tours, video production, photography, drone services, website design, Google/Facebook ads, and social media management.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Senior Communities Guide operates a free online directory platform that connects seniors and families with senior housing and care communities in Minnesota and Wisconsin. The platform indexes 3,000+ communities with advanced filtering by location, budget, care level, amenities, and pet policies, and integrates Matterport-powered 3D virtual tours. A companion Senior Resources Guide lists service businesses serving older adults. Senior communities and resource businesses pay monthly subscription fees for premium profile placement and add-on marketing services.

Product overview

Senior Communities Guide operates a dual-platform ecosystem: the core Senior Communities Guide search platform (3,000+ senior housing listings in MN and WI) and the Senior Resources Guide directory (service provider listings). Paid tiers include Premium Profiles ($99/month) and Basic Profiles (free) for communities, and Premium ($49), Basic ($29), and Sponsor tiers for resource partners. Premium features include 3D virtual tours (via Matterport), video production, photography, drone services, website design, Google/Facebook ads management, and monthly analytics. The platform generates leads through filtered searches and provides marketing services for partner communities.

Differentiator

Problem solved

Functional benefit

Brands

• Senior Resources Guide: A companion resource guide providing seniors and families a free way to search for services from companies who specialize in helping seniors, including Real Estate Services, Financial Services, Health Care, Transportation, and more.

Products and services

• Senior Communities Guide Platform Free online search platform connecting seniors and families with 3,000+ senior housing and care communities in Minnesota and Wisconsin, with filters for location, budget, care type, amenities, payment methods, and pet policies, plus 3D virtual tour integration.
• Senior Resources Guide Companion directory connecting seniors and families with service providers specializing in helping seniors, including real estate services, financial services, health care, transportation, moving services, hospice, and accessibility services.
• Lead Generation & Referral Services Trackable referral system connecting qualified leads from platform searches to partner senior communities and resource businesses via phone and email with contact details provided and analytics for partner tracking.
• Marketing Services for Partners Add-on marketing services for partner senior communities including 3D Matterport virtual tours, professional video production, photography and drone aerial shoots, custom website design with SEO, Google Ads management, Facebook Ads management, and social media planning and content creation.

Quantifiable outcome

• Premium profiles receive up to 500% more page views than complimentary pages
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Avallo Web DevelopmentcoreTechnology or Integration · 1 January 2020Website development partner powering Senior Communities Guide's platform. Avallo provides custom CMS development and technical infrastructure. CEO Julie Hamilton is the founder of both companies, bringing 26 years of Minneapolis-area entrepreneurial experience to the venture.
• CareBuilders at HomeminorGTM or Marketing PartnerHome care service provider listed as a trusted sponsor on the Senior Resources Guide platform. Located in Eden Prairie, MN.
• BBB (Better Business Bureau)minorOthersBackground check partner - businesses not part of BBB undergo separate background checks for verification.
• BNI (Business Networking International)minorOthersBusiness networking organization - membership in good standing can substitute for background check verification on the platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Care.com: Large, publicly-traded platform for senior care, child care, and home care services. Overlapping audience of seniors/families and complementary services, but operates as a much broader marketplace with subscription and lead-gen models across many care verticals.

Direct peers

• SeniorAdvisor.com: Senior housing directory with reviews and listings for assisted living, memory care, and independent living. Operates a similar marketplace model connecting families to communities nationwide.
• Caring.com: National senior care directory and resource platform with reviews and listings for senior living, home care, and assisted living. Comparable directory model with partner listings and content marketing, serving the same seniors-and-families target segment.
• A Place for Mom: Largest senior living referral service in North America, connecting families with assisted living, memory care, and independent living communities. Directly comparable as a marketplace monetized via senior community partner subscriptions, but operates nationally with substantially greater scale and capital.
• Where You Live Matters: Senior living resource and community directory operated as a Discovery Senior Living brand asset, providing listings and educational content for families. Comparable directory-plus-content model.
• AssistedLiving.com: Online directory focused on assisted living and senior care options with community listings and resource content. Closely comparable directory and lead-gen business model.
• Locality Senior Living: Online senior housing directory focused on regional and local listings with community profiles. Closely comparable in marketplace structure, though typically with broader geographic ambition.
• SeniorLiving.org: Senior living resource and directory site providing free information and community listings. Direct comparator in the online senior housing discovery and lead-generation space.

Emerging players

• Seniorly: Tech-enabled senior living marketplace offering community search, pricing transparency, and advisory services. Comparable in target market but differentiated by a more modern, tech-forward user experience.
• Great Senior Living: Smaller online directory of senior living communities with listings and resource content. Comparable in model and target, but with a narrower content and partner footprint than SCG's MN/WI platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SeniorCommunitiesGuide

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senior Communities Guide