What Wippii does

Wippii Work Oy is a privately held Finnish staffing and personnel services company founded in 2009 and headquartered in Vantaa (Tikkurilantie 146, Y-tunnus 2293427-7). The company provides a portfolio of six integrated services: staff leasing (henkilöstövuokraus) as the core offering, direct recruitment (rekrytointi ja suorarekrytointi), recruitment marketing (rekrymarkkinointi), work well-being (työhyvinvointi), in-house staffing management, and business process outsourcing — most notably Finnish-speaking customer service delivered through its Spanish subsidiary Reakt Direct S.L. in Fuengirola, established in 2019. Operations span eight industry verticals: customer service and office, hotels and restaurants, IT and telecommunications, property maintenance, sales and marketing, construction and industry, production and logistics, and finance and accounting.

The company's go-to-market is a B2B enterprise and mid-market field sales motion, with a candidate-facing job portal (rekry.wippiiwork.com) and a Teamtailor applicant tracking system supporting the supply side. Customers include PostNord, Lehtipiste, Pakettipiste, Medifon, Lähitaksi, Taksi Helsinki, Konnektio, Onition (formerly InfoCare), Lähilogistiikka, Newsec, and Oda. Wippii Work employs over 400 professionals on any given day and ~700 on a monthly basis across Finland and Spain, with a stated 2023 target of 1,000.

Revenue is generated primarily through a usage-based billing multiplier model: the True Partnership model prices at a 1.60-1.70 multiplier on the leased employee's salary (refunding unused sick-leave costs when client wellbeing investment is high), versus the Finnish industry standard of 1.65-1.80. Direct recruitment is priced at 1.5x the placed employee's monthly salary with a placement guarantee. Additional revenue comes from project-based recruitment marketing, work-wellbeing consulting, and managed outsourcing contracts. The company is privately held, founder/management owned, with no disclosed venture capital or institutional investors and no public revenue figures.

Name

Wippii

Legal name

Wippii Work Oy

Website

https://wippiiwork.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

Wippii Work Oy is a privately held Finnish staffing and personnel services firm founded in 2009, providing staff leasing, direct recruitment, recruitment marketing, wellbeing, in-house, and outsourcing services across eight industry verticals in Finland and Spain via its Reakt subsidiary.

Ownership category

akta.pro rank

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Henkilöstövuokraus (Staff Leasing/Temporary Staffing): Wippii Work employs workers and rents them to client companies. The company handles payroll, employer obligations, and administrative tasks. Clients are billed based on a billing multiplier applied to the employee's salary (typical multiplier 1.60-1.70 for True Partnership model, 1.65-1.80 industry standard). Wippii Work bears the employer risk including sick leave costs. This is the core revenue stream.
2. Rekrytointi ja suorarekrytointi (Recruitment and Direct Recruitment): Direct recruitment services where Wippii Work finds and places permanent employees for client companies. Pricing is 1.5x the selected employee's monthly salary and includes a recruitment guarantee. The company offers an anonymized and startup-friendly recruitment track.
3. Rekrymarkkinointi (Recruitment Marketing): Wippii Work designs and executes recruitment campaigns with wide visibility and active marketing to support hiring efforts. Includes social media advertising, content marketing, and employer branding support.
4. Työhyvinvointi (Work Wellbeing Services): Wellbeing development services including personnel development, workplace wellbeing programs, and productivity improvement consulting for client companies.
5. Inhouse-palvelut (In-house Services): On-site staffing management services where Wippii Work embeds team members directly within client operations.
6. Ulkoistaminen (Outsourcing): Business process outsourcing services, including customer service outsourcing, where Wippii Work takes over complete functions for client companies.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Wippii Work provides B2B staffing and personnel services: the company employs workers and leases them to client companies on a temporary basis (handling payroll and employer obligations), recruits and places permanent staff on a fee basis, designs recruitment marketing campaigns, delivers workplace well-being consulting, embeds staff on client premises through in-house services, and undertakes business process outsourcing such as customer service. Operations span eight industry verticals and cover Finland (primary market) plus Spain through a wholly-owned subsidiary, with over 400 professionals placed with client companies on a daily basis.

Product overview

Wippii Work is a staffing and recruitment services company founded in 2009, offering a portfolio of six integrated services: Staff Leasing (henkilöstövuokraus) as the core offering for temporary workforce deployment, Direct Recruitment (suorarekrytointi) for permanent placements, plus four supplementary services—Recruitment Marketing, Work Well-being, Inhouse Services, and Outsourcing—that clients can combine to address workforce needs. The company specializes in logistics, customer service, finance, IT, and property maintenance sectors, employing over 400 professionals daily across Finland and Spain.

Differentiator

Problem solved

Functional benefit

Products and services

• Henkilöstövuokraus (Staff Leasing) Temporary staffing service in which Wippii Work employs workers and leases them to client companies, taking responsibility for payroll and employer obligations while the client manages day-to-day work. Targets Finnish and international companies needing flexible workforce capacity across logistics, customer service, IT, hospitality, and other sectors.
• Rekrytointi ja suorarekrytointi (Recruitment and Direct Recruitment) Recruitment service that finds and places permanent employees for client companies on an outcome-based fee of 1.5x the selected employee's monthly salary, with a quality guarantee. Includes a dedicated anonymized and startup-friendly recruitment track. Targets employers across all eight Wippii verticals seeking direct hires.
• Rekrymarkkinointi (Recruitment Marketing) Design and execution of recruitment marketing campaigns that give job postings wide visibility through social media advertising, content marketing, and employer-branding support. Targeted at client companies that need to amplify recruitment searches.
• Työhyvinvointi (Work Well-being Services) Workplace well-being development including personnel development, workplace wellness programs, and productivity-improvement consulting for client companies. Bundles with staffing engagements to support the True Partnership model.
• Inhouse-palvelut (In-house Services) On-site staffing management in which Wippii Work team members are embedded within client operations to manage workforce functions directly on the client's premises.
• Ulkoistaminen (Outsourcing) Business process outsourcing in which Wippii Work takes over complete functions for client companies, including dedicated customer service outsourcing operations delivered from the Finnish and Spanish operations.

Quantifiable outcome

• Work accidents decreased 57% in 2023 vs prior year, and disability days fell 65% in 2023. In 2024, accidents decreased 24.4% vs 2023. In H1 2025, accidents were 42.9% lower than H1 2024.
• +2 more outcomes

Named customers11 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• MedifoncoreStrategic or Co-development Partner · 1 April 2025Wippii Work partnered with Medifon (a Finnish pharmaceutical logistics company) to support warehouse operations with approximately 10 Wippii Work employees. The partnership focuses on delivery reliability, quality, and smooth daily collaboration. Wippii Work supports Medifon's logistics processes and growing workforce needs.
• Lehtipiste and PakettipistecoreStrategic or Co-development Partner · 1 June 2023Wippii Work became the exclusive staffing services provider for Lehtipiste and Pakettipiste. Lehtipiste is a Finland-wide magazine distribution and publishing company (part of Tradeka-Yhtiöt Oy), while Pakettipiste operates an automated parcel locker network with 650 machines. Wippii Work provides logistics staffing for their Vantaa facility. Wippii Work handles all staffing exclusively for both companies.
• LähitaksicoreStrategic or Co-development PartnerWippii Work has a multi-year partnership with Lähitaksi for customer service recruitment and HR management. The partnership initially covered same-area recruitments and expanded to include Kela-taxi recruitments. Both companies focus on workplace wellbeing and employer branding development.
• Konnektio (formerly 020202)coreStrategic or Co-development PartnerWippii Work partnered with Konnektio (formerly 020202) for Finnish customer service operations. The partnership aims to develop recruitment and provide high-level customer service expertise. Both companies share a focus on workplace wellbeing and are developing new wellness metrics together.
• Taksi HelsinkicoreStrategic or Co-development PartnerTaksi Helsinki partnered with Wippii Work for customer service recruitment in Finland and Spain. Wippii Work provides job postings and HR management for Taksi Helsinki's service centers, while Wippii's Spanish subsidiary Reakt handles recruitment for the Spanish market.
• PostNord (Finland)coreStrategic or Co-development PartnerPostNord partnered with Wippii Work's subsidiary Reakt in Spain to handle consumer customer service operations. The partnership leverages Reakt's Finnish-speaking customer service professionals in Fuengirola to provide the best customer service experience in the logistics industry.
• OdacoreStrategic or Co-development PartnerWippii Work recruited delivery drivers for Oda's online grocery delivery service in the Helsinki metropolitan area (Helsinki, Espoo, Vantaa, Kauniainen). Both companies share a commitment to employee wellbeing and workplace satisfaction.
• Onition (formerly InfoCare)coreStrategic or Co-development PartnerWippii Work is the official recruitment partner for Onition (formerly InfoCare), a leading Nordic IT services provider. Wippii Work recruits IT talent for helpdesk and service desk roles to support Onition's Nordic operations. The partnership continues as InfoCare became part of the Onitio group.
• LähilogistiikkacoreStrategic or Co-development PartnerWippii Work provides staffing for Lähilogistiikka's dispatch center, which handles Kela transportation services. The dispatch center operates 24/7 with approximately 40 employees. Wippii Work employees have been promoted to supervisory roles within the client's organization.
• InfoCareminorGTM or Marketing PartnerWippii Work and InfoCare co-exhibited at Contact Forum, Finland's oldest and largest university recruitment fair. The partnership involves joint presence at career events to attract IT talent for InfoCare's open positions. Note: InfoCare later became part of Onitio group.
• Reakt Direct S.L.coreOthersReakt Direct S.L. is Wippii Work's wholly-owned Spanish subsidiary, established in 2019. Located in Fuengirola, Spain, Reakt provides Finnish-speaking customer service operations and serves as the platform for Wippii Work's Spain expansion.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Ework Group: Nordic-headquartered consulting and staffing provider specializing in IT and digital talent, with operations across Northern Europe — closely comparable in IT-vertical staffing.
• Barona: Finnish staffing and recruitment firm operating across multiple verticals including logistics, customer service, IT, and construction — directly comparable to Wippii's service portfolio and domestic focus.
• Studentwork: Nordic staffing firm placing young talent and professionals across logistics, customer service, IT, and finance — directly overlapping Wippii's service mix and multi-vertical approach.
• Academic Work: Nordic staffing and recruitment company focused on young professionals and IT specialists, with a similar multi-vertical B2B model and presence in Finland.

Broad incumbents

• Randstad: One of the world's largest HR services companies providing staffing, in-house services, and HR solutions across logistics, customer service, and professional roles — directly competing in Finland.
• ManpowerGroup: Global staffing giant operating in Finland across temporary staffing, permanent placement, and recruitment process outsourcing, competing in all of Wippii's verticals.
• Hays: Global specialist staffing firm in professional services including IT, finance, and customer service — comparable in the permanent recruitment and professional temp segments.
• Adecco Group: Global leader in staffing and workforce solutions, offering temporary staffing, permanent placement, and career transition across all major verticals including Finland.
• Robert Half: Global specialized staffing firm with strong placement in office/administrative, customer service, and IT roles — overlapping with several of Wippii's direct recruitment verticals.

Regional players

• Teleperformance: Global leader in outsourced customer experience management with major Spanish delivery centers — comparable to Wippii's Reakt subsidiary as a multilingual BPO provider serving Nordic clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wippiiwork
• LinkedInlinkedin.com/company/wippii-work-oy
• Instagraminstagram.com/wippii.work

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wippii