What Centralized Showing Service does

Centralized Showing Service, operating commercially as ShowingTime and ShowingTime+, is a U.S.-based real estate software company headquartered in Overland Park, Kansas, founded in 1999 and operating as a private subsidiary of MFTB Holdco, Inc., affiliated with Zillow, Inc. The company provides a cloud-based SaaS suite for residential real estate showing management, offer management, market analytics, brokerage recruiting and retention, listing media services, and MLS data distribution, serving individual agents, teams, brokerages, and Multiple Listing Services across the United States. Its core technology stack combines a real-time scheduling platform with feedback collection, a digital offer management module featuring side-by-side offer comparison, comparative market analytics, and a brokerage-facing tool (MarketView Broker) that allows agent search by 17 productivity metrics, all distributed through both self-serve portals and direct enterprise sales channels and embedded within the Zillow platform ecosystem via Zillow Showcase, Zillow Media Experts, and dotloop transaction management.

The company monetizes primarily through subscription-based SaaS contracts sold to agents, brokerages, and MLSs on a quote-based annual billing model, with pricing not publicly disclosed and tailored to customer size and module selection. Its go-to-market combines a product-led growth motion (self-serve login portals for individual agents and teams) with a sales-led motion targeting larger brokerages and MLSs through "Request a Demo" and "Contact Sales" engagement. Strategic positioning rests on claimed status as the most widely used showing management technology in U.S. residential real estate, leveraging Zillow's national distribution and brokerage licensing across all 50 states and D.C. to deepen network effects across the residential real estate value chain.

Name

Centralized Showing Service

Legal name

MFTB Holdco, Inc.

Website

https://showings.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Centralized Showing Service (ShowingTime+) provides cloud-based SaaS for residential real estate showing management, offer management, market analytics, and brokerage recruiting tools, serving agents, teams, brokerages, and MLSs across the United States as a subsidiary of MFTB Holdco, Inc., affiliated with Zillow, Inc.

Ownership category

akta.pro rank

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Showing Management SaaS Subscription: Subscription-based SaaS for showing management and scheduling technology for agents, brokers, and MLSs. This is the primary revenue stream and core product offering.
2. Offer Management Software: Digital offer management tool available as part of the Appointment Center suite, providing 24/7 offer intake and management for real estate transactions.
3. Listing Media Services (Zillow Media Experts): Listing media services including photography, virtual tours, floor plans, and interactive floor plans, sold as a bundled service.
4. Data & Analytics for MLSs: Listing data tools and market analytics products distributed to MLSs, providing comparative market insights and demand data.
5. MarketView Broker (Recruiting & Retention): Broker analytics tool for agent recruiting and retention, providing market intelligence on agent productivity and performance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Centralized Showing Service (ShowingTime+) provides a cloud-based SaaS platform for residential real estate showing management, digital offer management, market analytics, and listing media services. The suite includes scheduling technology, real-time availability, feedback tools, side-by-side offer comparison, comparative market insights, and agent recruiting analytics, sold primarily on a subscription basis to agents, teams, brokerages, and MLSs. The platform integrates with Zillow Showcase, Zillow Media Experts, and dotloop to deliver showing scheduling, offer processing, and listing media within a single product ecosystem.

Product overview

ShowingTime+ is a comprehensive suite of real estate software solutions that provides showing management, offer management, recruiting & retention, and market insights tools for agents, teams, brokers, and MLSs. The platform operates through multiple integrated products: Showing Management serves as the core scheduling technology; Offer Management provides digital offer processing with comparison tools; MarketView Broker supports brokerage recruiting and retention; Listing Showcase delivers elevated listing presentation; and Zillow Media Experts provides photography, floor plans, and virtual tour services. The portfolio also includes Data Distribution tools for MLSs and Appointment Center as the scheduling and offer processing hub.

Differentiator

Problem solved

Functional benefit

Brands

• Listing Showcase: Elevated listing experience for real estate agents to grow their brand and set listings apart.
• MarketView Broker
• Appointment Center
• Offer Manager
• Zillow Media Experts

Products and services

• ShowingTime+ (Suite) Comprehensive suite of showing management and market data tools for agents, teams, brokers, and MLSs, encompassing appointment scheduling, listing activity reports, offer management, recruiting and retention analytics, and data-driven insights for real estate professionals.
• Showing Management Showing management scheduling technology widely used in residential real estate that enables agents to cut through calendar chaos with easy scheduling, mobile access, real-time availability, and built-in feedback tools.
• Offer Management (Offer Manager) Digital offer management tool providing 24/7 organization, convenience, and improved communication throughout the offer process, including side-by-side offer comparison for presenting competitive offers to clients.
• MarketView Broker Broker tool for recruiting and retention that enables searching agents, offices, or firms by 17 metrics, tracking internal agent productivity, and comparing market performance to identify and retain top talent.
• Listing Showcase Elevated listing experience designed to help agents grow their brand presence and set listings apart, featuring high-quality presentation integrated into Zillow Showcase.
• Zillow Media Experts (Listing Media Services) Listing media service providing high-quality photography, downloadable floor plans, virtual tours, and interactive floor plans for real estate listings, bundled under a single convenient service.
• Market Insights / Data & Analytics Market data tools providing pricing and inventory trends along with shareable reports to help agents, brokers, and MLSs stay informed about local market conditions.
• Appointment Center Comprehensive showing and offer management component within the ShowingTime+ suite that handles appointment scheduling and offer processing.

Quantifiable outcome

• Zillow Showcase subscribers (agents with >50% of listings on Zillow during the Showcase Period) were compared to Non-Showcase Agents and Less Frequent Showcase Agents using matching criteria including market area, average listing prices, listing count, and listing trends prior to subscription.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• ZillowcoreGTM or Marketing PartnerShowingTime operates as a subsidiary within the Zillow ecosystem. The company offers Zillow Media Experts (listing photography, virtual tours, floor plans) and Listing Showcase products distributed through Zillow's platform. Zillow, Inc. holds a real estate brokerage license in all 50 states and D.C., and the ShowingTime brand is co-branded as 'ShowingTime by Z' in some contexts. The relationship is deeply integrated with Zillow providing distribution and brand, while ShowingTime provides showing management and media services technology.
• MarketView BrokercoreTechnology or IntegrationMarketView Broker is a ShowingTime product module for broker analytics, recruiting, and retention. While it is an internal product, it functions as a distinct product-line partner/distribution channel within the ShowingTime suite, enabling brokers to search agents by 17 metrics, track productivity, and gain market intelligence.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• LionDesk: Real estate CRM with integrated scheduling, video email, and follow-up automation targeting the same individual agent and team buyer as ShowingTime.
• dotloop: Transaction management platform for real estate agents and teams — co-marketed through ShowingTime's login portal and overlapping on agent workflow surface area.
• BoomTown: Lead generation and CRM platform for real estate teams and brokerages with built-in scheduling and pipeline management — direct overlap with ShowingTime's agent productivity focus.
• Chime: Real estate CRM and lead engagement platform with scheduling, smart plans, and team-level productivity features — competing for agent tech-stack dollars alongside ShowingTime.
• Realvolve: Workflow automation CRM for real estate agents and teams with scheduling, action plans, and contact management — addresses the same agent workflow needs as ShowingTime.
• kvCORE: Real estate CRM and marketing platform with built-in showing scheduling, lead generation, and team productivity tools — directly overlapping ShowingTime's core scheduling and agent-lifecycle workflows.
• Real Geeks: Real estate agent and team websites plus lead generation and CRM platform — competing in the same agent productivity and lead-conversion category.

Broad incumbents

• AppFolio: Cloud property management software for residential and commercial portfolios — adjacent real estate technology incumbent with overlapping SaaS distribution to real estate professionals.
• Lone Wolf Technologies: Back-office and front-office software suite for real estate brokerages including transaction management and accounting — a broader incumbent with overlapping enterprise broker tools.

Emerging players

• Calendly: General-purpose scheduling SaaS — increasingly used by real estate agents as an alternative to purpose-built tools like ShowingTime, offering simpler UX at the cost of real estate-specific workflow depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/showings_com
• Facebookfacebook.com/centralized-showing-service-83737692695

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centralized Showing Service