OKR DASH

What OKR DASH does

OKR Dash is a cloud-based SaaS platform that enables growing teams and mid-market organizations to set, align, track, and report on Objectives and Key Results (OKRs). The product unifies the OKR lifecycle: AI-assisted creation and refinement of OKRs, visual alignment mapping from company strategy to team activity, weekly check-ins with multi-channel reminders, a live activity feed for team engagement, shareable big-screen dashboards and presentation views, real-time reporting with Support and Celebrate modes, and AI-generated snapshot summaries. Underlying architecture is hosted on Heroku (Salesforce) with data stored in AWS EU regions, payment processing handled by Stripe, email delivery by SendGrid, and AI capabilities powered by OpenAI models; Plausible provides privacy-friendly analytics.\n\nThe company operates on a freemium model with a Premium subscription billed monthly or annually in Australian Dollars; the same subscription price is locked for the lifetime of the subscription. Distribution is product-led: a self-serve 30-day free trial with no credit card required, supplemented by a 'Book a demo' path for teams wanting guided onboarding. Customer segments target growing teams transitioning from spreadsheets to a structured OKR system and leadership/executives requiring real-time visibility into strategy execution.\n\nThe legal entity is Waypoint Software Pty Ltd (ACN 695 352 295), an Australian proprietary limited company. The company reports 1-10 employees, has not disclosed any external funding, and states GDPR and CCPA compliance posture with customer data hosted exclusively in EU regions for EEA/UK customers.

Name

OKR DASH

Legal name

Waypoint Software Pty Ltd (ACN 695 352 295)

Website

https://okr-dash.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

OKR Dash is a freemium SaaS platform that helps growing teams and mid-market companies set, align, and track Objectives and Key Results through AI-assisted creation, visual alignment maps, weekly check-ins, real-time reporting, and shareable dashboards.

Ownership category

akta.pro rank

Product category

OKR / Goal Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Performance Management & OKRs (BPACAPAF)

Keywords

• OKR management software
• Goal tracking platform
• Team alignment tools
• Strategic execution software
• AI-powered OKRs

Headquarters

HQ city

Not specified

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Premium Subscription: The platform operates on a freemium model with a free tier providing basic functionality and a Premium subscription offering higher usage limits and advanced features. Premium subscriptions are billed monthly or annually in Australian Dollars (AUD) via Stripe. Once subscribed, users pay the same price for the lifetime of that subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

OKR Dash is a cloud-based SaaS platform that enables organizations to set, align, track, and report on Objectives and Key Results. The product provides AI-assisted OKR authoring, a visual alignment map, weekly check-ins with multi-channel reminders, real-time and snapshot reporting, shareable big-screen dashboards, an activity feed, and AI-powered import/migration from existing spreadsheet or document-based OKR files. It is sold on a freemium model with a free tier and a paid Premium subscription billed in Australian Dollars.

Product overview

OKR Dash is a unified OKR management SaaS platform delivered as a single web application. The core product provides end-to-end OKR workflow: AI-powered OKR creation and refinement (AI-Powered OKR Suggestions), visual alignment mapping (Alignment Map/Tree View), regular check-ins with accountability reminders (Check-Ins and Reminders), real-time team engagement (Activity Feed), shareable dashboards for big-screen display (Dashboards), presentation view for meetings (Presentation View), real-time progress reporting (Real-time Reporting), AI-powered periodic snapshots (Snapshot Reporting), and AI-assisted import from existing files (Import/Migration). All capabilities are part of one integrated product rather than separate modules or add-ons. The platform is marketed as a 'living OKR system' that keeps objectives active throughout the quarter via habit loops, and supports both aspirational and committed Key Result types.

Differentiator

Problem solved

Functional benefit

Products and services

• OKR Dash (Core Platform) Unified OKR management platform delivered as a web-based SaaS that provides end-to-end OKR workflow: AI-assisted creation, alignment mapping, weekly check-ins, activity feeds, shareable dashboards, real-time and snapshot reporting, presentation views, and AI-powered import. Used by growing teams and mid-market organizations to turn strategy into actionable quarterly objectives and measurable key results. Sold on a freemium model with a free tier and a paid Premium subscription billed monthly or annually in Australian Dollars.

Quantifiable outcome

• 62% increase in understanding of company strategy
• +7 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core infrastructure and core feature.

• Heroku (Salesforce)core infrastructureTechnology or IntegrationApplication hosting and deployment provider. All customer data and application infrastructure runs on Heroku's platform.
• Amazon Web Services (AWS)core infrastructureTechnology or IntegrationDatabase hosting, storage, and encrypted backups. AWS EU region used for data hosting to ensure GDPR compliance.
• Stripecore infrastructureTechnology or IntegrationPayment processing and subscription management for Premium subscriptions. Handles all card data; OKR Dash does not store card numbers.
• SendGrid (Twilio)core infrastructureTechnology or IntegrationTransactional and marketing email delivery including password resets, subscription receipts, and product updates.
• OpenAIcore featureTechnology or IntegrationAI model provider for AI-powered OKR suggestions, insights, and snapshot reporting features. Data not used for AI model training.

Scale indicators9 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Weekdone: Weekdone is an OKR and weekly check-in software for small and mid-sized teams. It is a close direct competitor in the OKR tracking and weekly progress reporting category.
• Koan: Koan is an OKR software platform focused on status updates and team reflection for growing companies. It overlaps directly with OKR Dash's check-in, alignment, and progress reporting workflows.
• Lattice: Lattice is a leading OKR and performance management platform serving growing and mid-market teams. It directly competes with OKR Dash in the same product category with overlapping OKR tracking, alignment, and reporting features.
• Workboard: Workboard is an enterprise OKR and strategy execution platform. It targets similar mid-market and enterprise customers with comparable OKR management, alignment, and real-time reporting capabilities.
• Perdoo: Perdoo is an OKR and strategy management platform popular with European mid-market companies. It competes head-to-head with OKR Dash for the same growing-team segment with similar alignment and reporting features.

Broad incumbents

• Asana: Asana is a work management platform that includes goals and portfolio-level tracking features. While primarily project management, its Goals product overlaps with OKR Dash's strategic alignment use case for growing teams.
• 15Five: 15Five is a performance management platform combining OKRs, engagement, and reviews. It is a broader incumbent that overlaps with OKR Dash's performance and goal-tracking capabilities.
• Ally.io (Microsoft Viva Goals): Ally.io, now part of Microsoft Viva Goals, is an OKR platform integrated into the Microsoft productivity ecosystem. It competes with OKR Dash at the mid-market and enterprise tier with the backing of Microsoft's distribution.
• Atlassian (Jira Align): Atlassian offers strategy and OKR-adjacent capabilities through Jira Align alongside its broader work management suite. It is a broad incumbent in the strategy execution space for larger organizations.
• ClickUp: ClickUp is an all-in-one productivity platform that includes goals and OKR-style tracking. It serves the same growing-teams segment as OKR Dash but with a much broader feature set and integrated pricing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/okr-dash

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OKR DASH