Netable

What Netable does

Netable is a Melbourne-based digital agency founded in 2001 that specializes in Magento 2 eCommerce development, ERP and CRM system integration, AWS cloud hosting, and Google speed optimization. The firm is registered as Netable Australia Pty Ltd (ACN 660 890 228), operates from Moorabbin, Victoria, and serves a predominantly Australian client base across retail, manufacturing, education, and industrial sectors. Its core technology stack centers on Magento 2 with proprietary, pre-built integration extensions for MYOB Exo, NetSuite, Salesforce, SAP Business One, and a broader connector portfolio covering Pronto Xi, Microsoft Dynamics NAV, Epicor Vantage, Cin7, Apparel21, Jim 2, and PIMCore.

The company's product portfolio spans Magento Development Services, Magento Integration Services, B2B/Wholesale eCommerce Solutions, Magento Migration Services, AWS Magento Hosting, Magento Support and Maintenance, BigCommerce implementations, SEO, PPC management, email marketing, and Google Speed Optimization. Revenue is generated through a mix of project-based professional services, one-time license fees for proprietary integration extensions, recurring managed hosting and support subscriptions, and digital marketing retainers. Distribution is consultative and direct, leveraging partner channels with Adobe (Bronze Partner), BigCommerce, AWS, and Fastly.

Netable is a privately held, founder-owned company with 11-50 employees and no disclosed external investment. It maintains long-tenured client relationships including Build-A-Bear Workshop (12+ years), Applied Machinery (18+ years), and A&D Australasia (14+ years), and reports metrics of 364+ websites launched and 100+ Magento sites managed on AWS infrastructure.

Name

Netable

Legal name

Netable Australia Pty Ltd

Website

https://netable.com.au

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Netable is a Melbourne-based Magento eCommerce agency founded in 2001 that builds and integrates Magento 2 storefronts with ERP and CRM systems such as MYOB Exo, NetSuite, Salesforce, and SAP Business One, while also providing AWS hosting, B2B features, and digital marketing services to Australian enterprise and mid-market clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Moorabbin

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Magento Development Services: Custom Magento eCommerce development including website builds, migrations from other platforms (WordPress, Joomla, Prestashop, Opencart, Shopify), and custom module development. Project-based revenue.
2. Integration Extensions: Pre-built Magento 2 integration extensions for MYOB Exo, NetSuite, Salesforce, SAP Business One, and other ERP/CRM systems. One-time license fee model.
3. Managed Support Services: Ongoing Magento support and maintenance services including server management, security patches, performance optimization, and marketing services (SEO, PPC, email marketing).
4. AWS Hosting Services: AWS infrastructure design, deployment and ongoing support. Includes security, auto-scaling, and performance optimization services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Netable is a Magento-focused eCommerce agency that designs, develops, and supports B2B and B2C Magento 2 webstores for Australian enterprises. Core offerings include custom Magento development, pre-built and custom ERP/CRM integration extensions (MYOB Exo, NetSuite, Salesforce, SAP Business One, Pronto Xi, etc.), AWS-hosted Magento infrastructure with auto-scaling and WAF, platform migration, B2B wholesale feature builds, and ongoing managed support and marketing services.

Product overview

Netable is a Magento-focused eCommerce agency offering a platform-plus-services model. The core offering centers on Magento Development Services (Magento 2.x for B2B and B2C eCommerce) and Magento Integration Services (pre-built extensions for MYOB Exo, NetSuite, Salesforce, SAP Business One, Pronto Xi, Microsoft Dynamics NAV, Epicor Vantage, and other ERP/CRM systems). Additional services include BigCommerce implementations, Magento Migration Services (from Magento 1.x and other platforms), Magento Support and Maintenance, AWS Magento Hosting with certified AWS Solutions Architects, B2B/Wholesale eCommerce Solutions, SEO Services, PPC Management, Email Marketing, and Google Speed Optimization. The portfolio is anchored by the Magento platform with integration extensions serving as key differentiators.

Differentiator

Problem solved

Functional benefit

Products and services

• Magento Development Services Certified Magento developer services for B2B and B2C eCommerce website builds, custom module development, and third-party integrations using Magento REST and SOAP web APIs, targeting enterprise and mid-market clients.
• Magento Integration Services Pre-built and custom Magento 2 extensions that connect eCommerce stores with ERP, accounting, and CRM systems including MYOB Exo, NetSuite, Salesforce, SAP Business One, Pronto Xi, Microsoft Dynamics NAV, Epicor Vantage, Cin7, and Apparel21 with two-way synchronisation of orders, inventory, pricing, and customers.
• Magento Migration Services Migration services moving clients from Magento 1.x to Magento 2, and from other platforms including WordPress, Joomla, Prestashop, OpenCart, and Shopify to Magento 2.
• AWS Magento Hosting AWS infrastructure design, deployment, and ongoing support for Magento including WAF, auto-scaling, load balancing, CloudFront CDN, RDS, ElastiCache, and security group configurations delivered by AWS-certified Solutions Architects.
• Magento Support and Maintenance Ongoing managed Magento support including issue resolution, custom development, third-party integrations, performance optimization, server migration, uptime monitoring, and security patch management delivered under recurring subscription.
• B2B/Wholesale eCommerce Solutions Custom B2B features for Magento 2 including registration approval, tier pricing, customer-specific credit limits and payment terms, bulk ordering, inventory tracking, and download centres for wholesale distributors.
• BigCommerce Services Certified BigCommerce agency services for B2B and B2C implementations with infrastructure, security, and performance managed by BigCommerce, enabling merchants to focus on growth.
• Magento SEO Services Ecommerce and Magento-specific SEO including holistic audits, technical SEO, competitor analysis, keyword research, content generation, link building, and continuous optimization with monthly performance reporting.
• PPC Management Services Pay Per Click advertisement management including Google Ads, Bing Ads, remarketing, mobile advertising, and Google Shopping ads with progressive optimization focused on qualified traffic, measurable conversion rates, and ROI.
• Email Marketing Services (EDM) Managed email marketing using MailChimp including list segmentation, responsive template design, automation, and Google Analytics integration for campaign performance analysis.
• Google Speed Optimization Website performance optimization targeting minimum 75/100 Google PageSpeed score through image optimization, compression, browser caching, CSS/JS minification, and hosting infrastructure improvements.

Quantifiable outcome

• 50% faster page load speeds on Magento 2 vs Magento 1
• +6 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• SalesforcecoreTechnology or Integration · 1 January 2019Magento 2 Salesforce Integration extension providing 2-way sync for customers, suppliers, wholesalers, dealers, inquiries, subscriptions, reviews, marketing and sales metrics. Supports Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud.
• SAPcoreTechnology or Integration · 1 January 2019SAP Business One Magento 2 Integration. Direct connector syncing SAP Business Partners, Stock Item Data, Sales Orders, and Service Calls. Suitable for B2B and B2C sites with automated cron process for real-time updates.
• Oracle NetSuitecoreTechnology or Integration · 1 January 2018Proprietary NetSuite-Magento 2 integration extension. Syncs orders, stock, inventory, pricing, customers, and business policies. One-time license fee model versus competitor monthly rentals.
• MYOBcoreTechnology or Integration · 1 January 2017MYOB Exo Integration extension validated and approved by MYOB Exo and Magento marketplace. Syncs orders, stock, inventory, pricing, customers with Magento webstore for B2B and B2C applications.
• Adobe (Magento)coreTechnology or IntegrationAdobe Solutions Partner and Bronze Partner status. Specializes in Magento eCommerce development, migration, and integration. Provides certified Magento developers and ongoing support for Magento platform.
• BigCommercecoreTechnology or IntegrationBigCommerce Certified Partner. Offers SaaS eCommerce alternative to Magento with focus on lower TCO and managed infrastructure. Provides certified development and implementation services.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS Network Partner with certified Solutions Architect. Specializes in Magento hosting infrastructure on AWS with services including WAF, auto-scaling, RDS, CloudFront CDN, and ElastiCache.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Atwix: Magento solutions and extensions provider with global delivery and a marketplace presence. Comparable to Netable on Magento extension development and integration services, with broader geographic reach.
• SmartOSC: Magento and Adobe Commerce agency offering development, migration, and ERP integration services. Closely comparable to Netable on platform focus, integration-led value proposition, and project-based delivery model.
• Wagento: Adobe Commerce/Magento agency offering development, support, and managed services. Comparable to Netable on services portfolio and customer segments, particularly mid-market B2B and B2C.
• Elogic Commerce: Magento and Shopify Plus agency with eCommerce development and integration capabilities. Comparable to Netable on platform-led delivery and ERP/integration services for mid-market retailers and B2B.
• Krish Technolabs: Magento and Adobe Commerce development agency providing integration, migration, and support services. Directly comparable to Netable on services portfolio and B2B/manufacturing customer mix.
• Interactiv4: Adobe Commerce/Magento agency specializing in integration and digital transformation. Comparable to Netable on integration-heavy value proposition and ERP/CRM connector development.
• Mindcurv: Headless commerce and Adobe Commerce agency with AWS-hosted delivery. Comparable to Netable on Magento/Adobe focus and cloud infrastructure emphasis, with stronger headless/composable positioning.

Broad incumbents

• Deloitte Digital: Global digital consultancy and Adobe partner offering large-scale eCommerce implementations. Comparable to Netable on Magento/Adobe Commerce delivery but competing primarily for enterprise transformation mandates.
• Accenture Song: Global digital agency and systems integrator offering Adobe Commerce and large-scale eCommerce transformation. Comparable to Netable on Magento/Adobe services but with vastly greater scale, geographic reach, and ability to bundle strategy and change-management.
• Vaimo: Global Adobe Commerce/Magento solutions provider with multi-region delivery. Direct comparable to Netable's core Magento development and integration services, but at significantly larger scale across Europe, APAC, and the Americas.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/netable_au
• Facebookfacebook.com/Netable.Australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Netable