What Consero does

Consero is a privately held luxury residential property developer founded in 2004 and headquartered in London, with operational focus on the South East of England's Home Counties (Surrey, Hertfordshire, Berkshire, Buckinghamshire, Hampshire, and West Sussex). The company designs and builds bespoke new homes ranging from £375,000 apartments to multi-million-pound private mansions, with current and upcoming developments including Heathbourne Village (Bushey Heath), Riverside Gardens (Weybridge), Oaktrees (Send), Crownwood Grove (Virginia Water), Dawn Hill (Wentworth Estate), Sunningdale Villas (Berkshire), and Britannia Wharf (Woking). The technical foundation is rooted in in-house planning, design, and project management teams that apply expertise from super-prime commissions (such as the 26,150 sq ft Palladian Dawn Hill mansion) to a broader portfolio of developments, supplemented by Arts and Crafts-inspired architecture, sustainable building features (EV charging, energy efficiency), and digital customer journey tools including the YourKeys conveyancing portal and Clixifix post-completion defect management system.

Revenue is generated through one-time sales of newly built luxury homes, with no recurring or subscription component. Pricing varies materially by development, from entry-level apartments in Woking and Weybridge (£375K–£875K) through mid-tier houses at Heathbourne Village (£875K–£2.6m) to flagship bespoke mansions such as Dawn Hill. The go-to-market combines direct sales from on-site marketing suites at each development with appointed estate agent partnerships (Seymours, Hamptons International, Savills, Curchods) and listings on Rightmove. The customer base is exclusively affluent home buyers, including executives, downsizers, and investors in prime commuter-belt locations. Development funding has historically been founder/management equity supplemented by a 2025 facility from Puma Property Finance; the firm is privately held with no institutional venture or private equity ownership disclosed.

Name

Consero

Legal name

Consero

Website

https://consero.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Consero is a privately held luxury residential property developer founded in 2004, designing and building bespoke new homes across the South East of England's Home Counties for affluent buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Luxury Residential Property Sales: One-time sales of newly built luxury homes and apartments at premium price points. Revenue is generated through direct property sales to end buyers at various developments across Surrey, Hertfordshire, and Berkshire.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Consero designs and builds luxury residential properties for discerning purchasers in prime locations across Southeast England, including Surrey, Hertfordshire, Berkshire, Buckinghamshire, Hampshire and West Sussex. The company develops bespoke homes ranging from apartments starting around £375,000 to large detached houses and private mansions exceeding £2.6 million, leveraging in-house teams for planning, design and project management. Sales are conducted through on-site marketing suites and appointed estate agents.

Product overview

Consero is a luxury new home developer established in 2004, specializing in super-prime residential properties across the South East of England. The company operates as a single-product developer focused on bespoke luxury homes rather than a platform model. Their current portfolio includes five active developments: Heathbourne Village (14 houses, 27 apartments, 5 cottages in Bushey Heath), Riverside Gardens (51 apartments in Weybridge), Oaktrees (4 detached homes in Send), Crownwood Grove (10 homes in Virginia Water), and Dawn Hill (Palladian mansion in Wentworth). Additional developments include Sunningdale Villas (8 residences in Berkshire) and Britannia Wharf (52 apartments in Woking). Consero provides customer care through YourKeys (conveyancing portal) and Clixifix (defect reporting), supporting buyers from reservation through move-in and beyond. The company was previously known for private mansions but has shifted focus to bringing bespoke quality to a wider range of homeowners since 2021.

Differentiator

Problem solved

Functional benefit

Products and services

• Heathbourne Village A gated private estate in Bushey Heath, Hertfordshire comprising 14 four and five-bedroom family houses, 27 two and three-bedroom apartments, and 5 three-bedroom cottages. Features Arts and Crafts-inspired architecture with modern luxury interiors. Prices from £875,000 to £2.6m.
• Riverside Gardens, Weybridge Fifty-one luxury one, two and three-bedroom apartments in Weybridge, Surrey. Final homes available with prices from £375,000 to £875,000.
• Oaktrees

Quantifiable outcome

• 10-year warranty on all new homes
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Ascot DesigncoreStrategic or Co-development Partner · 22 September 2025Appointed as architects for the Virginia Water gated community development on Stroude Road. Ascot Design brings expertise in exclusive residential architecture to this flagship 38-acre scheme.
• Seymours Estate AgentscoreChannel Partner/ Reseller/ Distributor · 20 May 2025Award-winning estate agent in Surrey appointed to sell the Oaktrees development. Provides local market expertise and buyer access for this exclusive four-home development.
• YourKeyscoreTechnology or IntegrationDigital portal for streamline the conveyancing process from reservation to exchange and completion. Provides secure document storage and tracks the entire purchase journey.
• ClixifixcoreTechnology or IntegrationPost-completion customer care portal enabling defect reporting, communication with tradespeople, and tracking repair progress for homeowners.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Berkeley Group: Major London and South East-focused residential developer with premium brands (St George, Berkeley Homes). Comparable in targeting affluent buyers in Surrey and the Home Counties, though at substantially greater scale and with a broader product range spanning entry-level to ultra-prime.
• Bellway Homes: Major UK housebuilder with significant presence across the Home Counties including Surrey and Hertfordshire. Comparable geography and buyer segments at the mid-premium tier, though at substantially larger scale than Consero.
• Crest Nicholson: UK housebuilder with strong presence across the South East, including family-oriented developments in Surrey and Hertfordshire. Comparable through overlap in target buyer (aspirational family home purchasers) and geography, though at meaningfully higher unit volume and lower price ceiling than Consero.
• Cala Homes: Premium UK homebuilder with significant South East presence, focusing on higher-specification family homes in sought-after locations. Comparable in targeting premium family buyers in the Home Counties, though at greater scale and with broader geographic footprint than Consero.
• Redrow: Premium UK housebuilder known for its Heritage Collection inspired by Arts & Crafts architecture — directly comparable to Consero's signature aesthetic. Operates across the Home Counties with similar buyer demographics but at materially greater scale and lower average price point.

Direct peers

• Mount Anvil: London-focused boutique developer of design-led luxury residential schemes. Closely comparable to Consero in scale, design-led philosophy, premium positioning, and focus on high-specification new builds in prime commuter locations.
• Regal London: London-focused boutique developer of premium residential schemes with strong design credentials and family-home focus. Comparable in scale, premium positioning, and emphasis on craft and architecture over volume.
• Finchatton: Ultra-prime London residential developer of super-prime townhouses and apartments in Mayfair, Belgravia and Chelsea. Comparable to Consero's super-prime heritage (e.g., Dawn Hill) in craftsmanship, design-led approach, and serving ultra-high-net-worth buyers globally.
• LBS Properties: Boutique luxury developer active in prime London and Home Counties markets, building high-end family homes and apartments. Directly comparable to Consero in boutique scale, premium specification, and emphasis on design quality over volume.
• Strawberry Star Homes: Luxury London and South East residential developer focused on design-led apartment and townhouse schemes. Comparable through shared customer base (aspirational buyers in Surrey/commuter belt), boutique-to-mid scale, and emphasis on high specification finishes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCTEiMXrDOvfevF__vGneipw
• LinkedInlinkedin.com/company/conseroholdingsltd
• Instagraminstagram.com/consero.uk
• Pinterestpinterest.co.uk/Consero
• Facebookfacebook.com/conseroholdingsltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Consero