Equipment Experts

What Equipment Experts does

Equipment Experts, Inc. is a privately held, family-owned diesel truck and fleet service company headquartered in Lakewood, Washington, founded in 2004 by Stacy and Greg Conner. The company provides commercial fleet operators, warehouse and distribution centers, construction and mining operations, industrial equipment operators, and trucking companies with mobile and in-shop repair, preventive maintenance, DOT inspections, and engine repower services. Its physical footprint consists of a 7-bay, 12,000 square-foot repair facility supported by 15 fully equipped mobile service trucks (with scanners, welders, hose-making equipment, compressors, and 10,000-pound cranes) that cover a 50+ mile radius across the South Puget Sound region, with extended reach into Alaska, Eastern Washington, Oregon, Idaho, and Montana.

The company's core technology stack is operational rather than digital: computerized maintenance management systems for fleet tracking, advanced computer diagnostics for diesel engines, an online customer portal for fleet status and documentation, and a content marketing engine (Fleet Manager Series videos, Fleet Management E-book, technical blog). It holds authorized dealer status with John Deere for industrial engine repowers (Tier-3 and Tier-4), Maxon for liftgates, Landoll for trailers, and NAPA for auto care, plus WBENC Women Owned certification, Drive's Masters of Shop Management accreditation, and GSA Contract Holder status.

Equipment Experts generates revenue through three streams: professional services (core fleet maintenance and repair), hardware sales (John Deere JD4/JD9/JD14/JD18 industrial engines and Maxon liftgate parts), and managed services (the Easy Advantage subscription program with monthly billing, priority service, and discounts). Pricing is quote-based for transactional work and subscription-based for enrolled fleet accounts. The company employs approximately 28 staff, has completed 100,000+ service orders, and logged 2,000,000+ miles on mobile repair work. Distribution is direct, combining enterprise field sales with inbound from national fleet management partners (Penske, Enterprise Fleet Management, Holman, Element, Comdata, Wheels, Merchants Fleet) and government contracts via GSA.

Name

Equipment Experts

Legal name

Equipment Experts, Inc.

Website

https://equipmentexpertsinc.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Equipment Experts is a family-owned diesel repair and fleet services company serving commercial fleet operators, warehouses, construction firms, and industrial equipment users in the Pacific Northwest through mobile and in-shop repair, preventive maintenance, DOT inspections, and John Deere engine repowers.

Ownership category

akta.pro rank

Product category

Fleet Maintenance and Diesel Repair Services

NAICS

Heavy Duty Truck Manufacturing (336120), Construction Machinery Manufacturing (333120), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Industrial Trucks, Tractors, Trailors & Stackers (3537), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

General Heavy-Duty Truck & Bus Repair (Full-Service Shops) (TLAKABAA)

akta.pro secondary industries

Mobile Heavy-Duty Repair & Roadside Assistance (On-Site Service) (TLAKABAN), Heavy-Duty Truck & Bus Mobile Repair & Roadside (TLAKAFAB), Attachments & Work Tools MRO (Buckets, Breakers, Grapples, Augers, Forks) (TLAKAHAL)

Keywords

• Diesel repair services
• Fleet maintenance programs
• Mobile heavy equipment repair
• Industrial engine repowers
• DOT compliance inspections

Headquarters

HQ city

Lakewood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fleet Maintenance and Repair Services: Core revenue stream from comprehensive fleet repair services including preventive maintenance, engine overhauls, transmission repairs, brake service, DOT inspections, and more. Services provided both in-shop and mobile.
2. Industrial Engine Sales and Repowers: Sales of John Deere industrial engines (JD14, JD18, JD4, JD9) along with Tier-3 and Tier-4 engine repower services for aging equipment.
3. Liftgate Parts and Repair: Sale of liftgate parts (switches, rails, motors, remote controls, valves, power units, cylinders) and Maxon liftgate repair services as an authorized Maxon dealer.
4. Fleet Management Programs: Ongoing fleet management support contracts, DOT compliance management, and preventive maintenance programs delivered through the Easy Advantage service contract.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Equipment Experts provides diesel truck, fleet, and heavy-equipment repair and maintenance services through both a 7-bay in-shop facility and 15 fully equipped mobile service trucks in Lakewood, WA. Its core services include preventive maintenance, DOT inspections, truck and trailer repair, forklift repair, heavy-equipment repair, liftgate repair and parts, and John Deere Tier-3/Tier-4 industrial engine repowers, with ongoing Easy Advantage fleet service contracts for enrolled customers.

Product overview

Equipment Experts is a family-owned diesel truck and fleet service company offering a unified suite of repair and maintenance services rather than a software platform. The core offering consists of mobile repair, in-shop repair, preventive maintenance, and DOT inspections delivered through 15 fully equipped service trucks and a 7-bay, 12,000 sq. ft. facility in Lakewood, WA. The company specializes in commercial fleet truck maintenance programs, truck and trailer repair, and John Deere industrial engine repowers (Tier-3 and Tier-4) as an authorized John Deere dealer. Equipment serviced includes diesel trucks, box trucks, forklifts, heavy equipment, and liftgates. The company also provides educational resources including a Fleet Management E-Book and Fleet Manager Series video content. John Deere industrial engines (JD4, JD9, JD14, JD18) are sold as products through the company's dealer relationship.

Differentiator

Problem solved

Functional benefit

Products and services

• Fleet Service Comprehensive fleet maintenance, repair, and management services covering entire commercial fleets with inspections, preventive maintenance, and in-field repairs; designed for commercial fleet operators, trucking companies, and industrial businesses.
• Mobile Repair On-site diesel repair services delivered by 15 fully equipped mobile service trucks covering a 50+ mile radius from Tacoma/Lakewood, WA, with capability to travel further for customer needs; covers forklifts, trucks, and heavy equipment.
• In-Shop Repair Diesel repair and maintenance services performed at the company's 7-bay, 12,000 square-foot facility in Lakewood, WA, covering diesel trucks, forklifts, and heavy equipment across all makes and models.
• Preventive Maintenance Scheduled maintenance programs including multi-point inspections, fluid checks, oil changes, and state safety inspections to reduce vehicle downtime and extend equipment life for commercial fleet operators.
• DOT Inspections Federally required annual safety inspections for commercial vehicles over 10,001 pounds GVW, conducted in-shop and in-field to ensure DOT compliance.
• Commercial Fleet Truck Maintenance Programs Comprehensive commercial truck maintenance programs including fleet management support, DOT inspections, preventive maintenance, and truck and trailer repairs for commercial fleet operators.
• Truck and Trailer Repair Full-service semi-truck and trailer repair covering engine overhauls, transmission rebuilds, brake systems, electrical repairs, suspension work, heating and cooling, and exhaust repairs.
• Industrial Engine Repowers (John Deere) Authorized John Deere industrial engine dealer service offering Tier-3 and Tier-4 engine repowers, replacements, and diagnostic testing for mining, agriculture, logging, drilling, and manufacturing equipment.
• Liftgate Repair and Parts Authorized Maxon liftgate repair services and full parts inventory (switches, rails, motors, remote controls, valves, power units, cylinders) for box trucks and delivery vehicles with liftgates.
• John Deere JD14 Industrial Engine John Deere JD14 industrial engine sold through the company's authorized John Deere industrial engine dealer channel as part of repower services.
• John Deere JD18 Industrial Engine John Deere JD18 industrial engine sold through the company's authorized John Deere industrial engine dealer channel as part of repower services.
• John Deere JD4 Industrial Engine John Deere JD4 industrial engine sold through the company's authorized John Deere industrial engine dealer channel as part of repower services.
• John Deere JD9 Industrial Engine John Deere JD9 industrial engine sold through the company's authorized John Deere industrial engine dealer channel as part of repower services.

Quantifiable outcome

• 100,000+ service orders completed
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

22 partnerships are on record, tiered core and minor.

• John DeerecoreChannel Partner/ Reseller/ DistributorAuthorized John Deere industrial engine dealer providing Tier-3 and Tier-4 engine repowers, replacements, and diagnostic testing services. Company sells JD4, JD9, JD14, and JD18 industrial engines.
• IsuzuminorOthersIsuzu engine equipment service provider.
• KubotaminorOthersKubota equipment service provider.
• Maxon (Liftgate)coreChannel Partner/ Reseller/ DistributorMaxon Liftgate Repairs & Parts authorized dealer. Provides complete liftgate repairs and full inventory of Maxon liftgate parts.
• LandollcoreChannel Partner/ Reseller/ DistributorLandoll Authorized Trailer Repair Center providing specialized trailer repair services.
• FleetNet AmericaminorGTM or Marketing PartnerNational fleet service provider partnership for fleet management and repair services.
• Holman (Driving What's Right)minorGTM or Marketing PartnerFleet management and payment solutions partner accepting Holman for third-party billing.
• ComdataminorGTM or Marketing PartnerPayment innovation partner for fleet transactions and billing.
• TruckDownminorGTM or Marketing PartnerFleet service directory and partner connecting businesses with truck service providers.
• PenskeminorGTM or Marketing PartnerNational fleet services partner for truck rental and fleet management.
• NTTSminorGTM or Marketing PartnerNational truck transport services partner.
• WheelsminorGTM or Marketing PartnerFleet management services partner.
• Fleet OneminorGTM or Marketing PartnerFleet fuel and management services partner.
• ElementminorGTM or Marketing PartnerFleet management and leasing services partner.
• Enterprise Fleet ManagementminorGTM or Marketing PartnerEnterprise fleet management services partnership.
• Fleet ResponseminorGTM or Marketing PartnerFleet risk management and compliance services partner.
• Merchants FleetminorGTM or Marketing PartnerFleet management and leasing services partner.
• Mike Albert Fleet SolutionsminorGTM or Marketing PartnerFleet management solutions partner.
• Enterprise Rent-A-CarminorGTM or Marketing PartnerVehicle rental partner providing replacement vehicles during customer repairs.
• GSA Contract HolderminorGTM or Marketing PartnerGovernment Services Administration contract holder for federal fleet services.
• HertzminorGTM or Marketing PartnerVehicle rental partner for customer vehicle replacements.
• Ari (Holman)minorGTM or Marketing PartnerFleet management and payment processing partner.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Clarke Power Services: Clarke Power Services is a heavy-duty diesel engine and truck service provider based in the Midwest. Directly comparable to Equipment Experts on full-service diesel repair, authorized engine manufacturer partnerships, and commercial fleet customer focus.
• WheelTime Network: WheelTime is the largest network of independent medium- and heavy-duty truck repair shops in North America. Closest peer to Equipment Experts on independent multi-shop diesel repair model, broad fleet customer service, and DOT inspection offerings.
• Premier Truck Group: Premier operates heavy-duty truck dealerships across the western U.S. with full-service repair shops and OEM-authorized engine work. Directly comparable business model to Equipment Experts in scope of services, fleet customer base, and authorized OEM relationships.
• Velocity Vehicle Group: Velocity is a Daimler Trucks dealer network operating full-service heavy-duty truck and equipment dealerships. Comparable to Equipment Experts on commercial fleet service, authorized manufacturer partnerships, and in-shop plus mobile repair delivery.
• Summit Truck Group: Summit is a multi-location heavy-duty truck dealer and service provider with chassis, engine, and trailer repair capabilities. Comparable to Equipment Experts on diesel truck and trailer repair focus, authorized OEM service, and fleet maintenance program delivery.
• M&K Truck Centers: M&K operates full-service heavy-duty truck dealerships and repair facilities across the Midwest and Southwest. Overlapping with Equipment Experts on commercial fleet maintenance, in-shop diesel repair, and authorized OEM engine service across multiple geographies.
• Flex Fleet Services: Flex Fleet Services specializes in mobile heavy-duty fleet maintenance delivered on customer sites with technician-equipped service trucks. Closest direct peer to Equipment Experts on mobile-first fleet service model and recurring PM/inspection programs.

Broad incumbents

• Cummins Sales and Service: Cummins operates a large authorized heavy-duty diesel engine service network across North America. Comparable to Equipment Experts in authorized OEM diesel engine service, repower work, and fleet technician coverage, though at much larger scale.
• Rush Enterprises: Rush is the largest Peterbilt dealer network in North America with extensive heavy-duty truck service centers. Comparable in core commercial truck repair and fleet service, but operates at much larger national scale than Equipment Experts.
• TA Truck Service: TA Truck Service provides diesel truck repair and roadside service across hundreds of travel center locations nationwide. Comparable to Equipment Experts on heavy-duty truck repair and mobile roadside service, but embedded in a national travel center business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/eeirepair
• Facebookfacebook.com/EquipmentExperts
• LinkedInlinkedin.com/company/equipment-experts-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equipment Experts