Deal4Loans
Deal4Loans is an India-based online retail loan comparison platform that connects consumers with banks and NBFCs across personal, home, car, business, and loan-against-property products. It monetizes via referral fees and display advertising while offering free EMI calculators, CIBIL score checks, and IFSC lookup tools.
- Company typePrivate
- Founded2007
- HeadquartersNoida, India
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Deal4Loans firmographics
Firmographics- Name
- Deal4Loans
- Legal name
- MMPL
- Website
- https://deal4loans.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Deal4Loans is an India-based online retail loan comparison platform that connects consumers with banks and NBFCs across personal, home, car, business, and loan-against-property products. It monetizes via referral fees and display advertising while offering free EMI calculators, CIBIL score checks, and IFSC lookup tools.
- Ownership category
- akta.pro rank
Deal4Loans industry classification
Industry- Product category
- Online Loan Comparison Marketplace
- NAICS
- Mortgage and Nonmortgage Loan Brokers (52231)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Short-Term Credit Broking & Lead Generation (FSAKAMAN)
- akta.pro secondary industry
- BNPL Aggregators & Comparison Marketplaces (FSAKACAD)
Keywords
Where Deal4Loans is headquartered
LocationHeadquarters
- HQ city
- Noida
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Deal4Loans business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations, Others
Revenue model
- Lead Generation / Referral Fees: Deal4Loans passes customer loan applications and information to partnered banks when users opt for a specific bank's loan product. The company receives referral fees or commissions from these banks for qualified leads. This is the primary revenue stream as the company explicitly states it does not charge customers anything.
- Display Advertising: Financial institutions and banks advertise on the Deal4Loans platform. This includes promotional content for credit cards, loan offers, and other financial products from partner organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free platform for all users |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Deal4Loans product offering
Product offeringCore offering
Deal4Loans operates an online loan comparison and lead-generation marketplace that allows Indian consumers to compare and apply for personal loans, home loans, car loans, loans against property, business loans, and credit cards from multiple partner banks and NBFCs including SBI, HDFC Bank, ICICI, Axis Bank, Kotak, Bajaj Finserv, and Tata Capital. The platform is free for users and earns revenue through referral fees from partner banks when qualified leads are passed onward, supplemented by display advertising.
Product overview
Deal4Loans is a loan comparison marketplace in India that enables users to compare and apply for various loan products across multiple financial institutions. The platform offers a unified interface for Personal Loans, Home Loans, Car Loans, Credit Cards, and Loans Against Property, connecting users with partner banks including HDFC Bank, SBI, ICICI, Axis Bank, Kotak, Bajaj Finserv, Tata Capital, PNB, and others. The service provides complimentary tools including EMI calculators, CIBIL score checking, and an IFSC code search database, along with interest rate information and state-wise loan navigation.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Loan Comparison
Quantifiable outcome
- No fee model ensures consumer trust - users are not charged any money for comparison services
Companies that use Deal4Loans
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles1 record
Deal4Loans technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Deal4Loans partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, major and minor.
- SBIcoreState Bank of India is featured prominently as a key home loan partner. Deal4loans displays the SBI Home Loan logo and provides dedicated comparison pages for SBI products including home loans, personal loans, and car loans. Customer inquiries are referred to SBI for final loan processing.
- HDFC BankcoreHDFC Bank is a major partner across multiple product categories including home loans, personal loans, car loans, credit cards, and loan against property. The partnership includes interest rate information and product comparison tools for HDFC offerings.
- ICICI BankcoreICICI Bank partnership covers home loans, personal loans, car loans, and loan against property products. Deal4loans provides ICICI-specific EMI calculators, eligibility tools, and interest rate information.
- Axis BankcoreAxis Bank is featured across home loans, personal loans, car loans, credit cards, and loan against property. Partnership includes detailed product pages with interest rates and eligibility criteria.
- Kotak BankmajorKotak Mahindra Bank partnership covers home loans, personal loans, car loans, credit cards, and loan against property products with dedicated comparison and application tools.
- Bajaj FinservmajorBajaj Finserv Lending partnership includes loan against property with loan amounts ranging from Rs. 20 lakhs to Rs. 21 crores, repayment terms up to 15 years, and coverage across residential, commercial, and plot properties.
- Capital FirstmajorCapital First offers loan against property up to Rs. 10 crore with repayment periods up to 15 years. Partnership includes 38 branches across India for property financing including self-occupied residences, commercial properties, and leased commercial properties.
- Tata CapitalmajorTata Capital is a key partner for home loans and personal loans with dedicated pages for product comparison, interest rates, and application assistance.
- PNBmajorPunjab National Bank partnership covers home loans and personal loan products with dedicated comparison tools and eligibility calculators.
- Bank of BarodamajorBank of Baroda is featured for home loans, personal loans, and loan against property products with comprehensive interest rate information and comparison features.
- Standard CharteredmajorStandard Chartered partnership includes personal loans and credit card products with dedicated comparison pages and application assistance.
- LIC Housing FinancemajorLIC Housing Finance is featured for home loan products with dedicated EMI calculators and eligibility tools for policyholders and general consumers.
- SMFG India (Fullerton India)minorSMFG India Credit (formerly Fullerton India) partnership covers personal loan products with interest rate information and eligibility criteria for customers.
- Aditya Birla FinanceminorAditya Birla Finance partnership covers loan products featured on the platform for comparison and customer referrals.
- IndusInd BankminorIndusInd Bank partnership includes personal loan products with dedicated interest rate information and eligibility criteria.
- ClixminorClix partnership covers loan products featured on the platform for customer comparison and referrals.
- Piramal Housing FinanceminorPiramal Housing Finance partnership includes home loan products for customers seeking housing finance options.
- PNB Housing FinanceminorPNB Housing Finance partnership covers home loan products with interest rate comparison and eligibility tools.
- TVS CreditminorTVS Credit Services partnership includes car loan products with dedicated comparison pages and application assistance.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Deal4Loans competitors and assessment
Company assessmentEmerging players
- CreditMantri: CreditMantri is an Indian credit-health and personal-loan enablement platform that uses credit score, lender-matching, and curated offers to route borrowers to bank partners, partially overlapping with Deal4Loans' credit-score and lead-routing functionality.
- BankKaro: BankKaro is an emerging Indian fintech marketplace offering credit card and personal loan comparison/application across bank partners, partial overlap with Deal4Loans' credit card and personal loan verticals.
- CompareRaja: CompareRaja is an Indian financial product comparison platform offering loan, credit card, and insurance comparisons across multiple providers — a smaller-scale emerging player in the same comparison/lead-gen category as Deal4Loans.
Direct peers
- IndiaLends: IndiaLends is an Indian fintech that aggregates and distributes unsecured personal-loan products from multiple banks/NBFCs and operates a credit-score platform — directly comparable lead-generation and consumer-credit comparison model.
- Wishfin: Wishfin is an Indian financial product comparison platform offering personal loan, home loan, and credit card comparisons as well as EMI calculators and gold/silver rate tools — its calculators and tools are already cross-linked from Deal4Loans' site footer, indicating very close operational overlap.
- BankBazaar: BankBazaar is a direct online marketplace for comparing and applying for credit cards, loans, and other financial products across Indian banks and NBFCs, operating the same lead-generation/referral-fee model and competing for identical consumer intent keywords.
- Paisabazaar: Paisabazaar (a PB Fintech product) is India's largest online financial product comparison marketplace, offering free comparison and application for personal loans, home loans, credit cards, and business loans across multiple banks — directly mirroring Deal4Loans' core offering at much greater scale.
- MyLoanCare: MyLoanCare is an online loan comparison and advisory platform in India offering personal loan, home loan, and credit card comparison services across multiple banks — a direct competitor in the same lead-generation funnel.
Broad incumbents
- PolicyBazaar: PolicyBazaar (PB Fintech) is India's largest financial product aggregator primarily focused on insurance but also offering loan and credit card comparison; broader in scope than Deal4Loans but competes for the same high-intent financial comparison search traffic.
- Moneycontrol: Moneycontrol is a leading Indian financial information portal with personal finance content, calculators, and loan/credit card information pages. While not a pure lead-gen intermediary, it competes for the same SEO traffic and financial-product-intent users as Deal4Loans.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Deal4Loans social profiles
Digital presenceDeal4Loans financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deal4Loans leadership team
Management profileNumber of profiles
Profiles1 record
Deal4Loans funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deal4Loans M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deal4Loans
What does Deal4Loans do?
Deal4Loans operates an online loan comparison and lead-generation marketplace that allows Indian consumers to compare and apply for personal loans, home loans, car loans, loans against property, business loans, and credit cards from multiple partner banks and NBFCs including SBI, HDFC Bank, ICICI, Axis Bank, Kotak, Bajaj Finserv, and Tata Capital. The platform is free for users and earns revenue through referral fees from partner banks when qualified leads are passed onward, supplemented by display advertising.
Is Deal4Loans a public or private company?
Deal4Loans is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Deal4Loans founded?
Deal4Loans was founded in 2007. It employs 11 to 50 people.
Where is Deal4Loans based?
Deal4Loans is headquartered in Noida, India, in the Asia region.
How does Deal4Loans make money?
Two revenue lines are on record. Lead Generation / Referral Fees are the primary driver. The others are display Advertising.
Who are Deal4Loans's main competitors?
Emerging players on record are CreditMantri, BankKaro and CompareRaja. Direct peers are IndiaLends, Wishfin, BankBazaar, Paisabazaar and MyLoanCare. Broad incumbents are PolicyBazaar and Moneycontrol.
Does Deal4Loans have an API?
No public API is recorded for Deal4Loans.
What industry is Deal4Loans in?
Deal4Loans's product category is Online Loan Comparison Marketplace. Its primary akta.pro industry code is FSAKAMAN, Short-Term Credit Broking & Lead Generation, with a secondary code of FSAKACAD, BNPL Aggregators & Comparison Marketplaces. Its NAICS code is 52231 and its SIC code is 6163.