Phoenix Systems

What Phoenix Systems does

Phoenix Systems (legal entity PIN of GA LLC) is a privately held, family-owned smart home design and installation integrator founded in 2000 and headquartered in Alpharetta, Georgia. The company designs, sells, and installs integrated residential systems spanning five product categories: safety and security (video doorbells, outdoor floodlight cameras, motion/glass break/door-window sensors, fire and CO monitoring, water leak detection, video analytics), home automation and networking (Control4 smart home panels, lighting automation, A/V automation, Eero/Ubiquiti networking, energy management), audio/video entertainment (whole-home audio via Sonos, home theater, outdoor audio/TVs), indoor-outdoor living (Lutron and Hunter Douglas motorized shades, outdoor lighting, outdoor kitchens, central vacuum), and wellness monitoring. Technology is built on the Alarm.com ecosystem with Control4 and Josh AI as core automation layers, integrating third-party components from Lutron, Sonos, Qolsys, Eero, Ubiquiti, Sony, Samsung, Klipsch, SVS, Origin Acoustics, Juke Audio, and Coastal Source. Service delivery follows a proprietary seven-phase Precision Seven Process for custom homes and a separate production-builder channel workflow.

The company operates a sales-led go-to-market model with dedicated outside sales representatives covering Georgia, Florida, Tennessee, and South Carolina, an inside sales and support infrastructure at headquarters, and four physical offices (Alpharetta GA, Charleston SC, Orlando FL, Brentwood TN, plus a Panama City Beach FL 30-A location) with additional service coverage of Alabama and North Carolina. Revenue is generated through one-time professional installation and design fees for smart home systems, recurring monthly professional monitoring subscriptions through Alarm.com (covering fire, CO, intrusion, and water leak with emergency dispatch), hardware sales for energy management and AV products, and bill payment services. Customer segments include residential homeowners, production home builders (over 200 channel partners including PulteGroup, David Weekley Homes, Ashton Woods, Signature Homes, O'Dwyer Homes), custom home builders served through the Bespoke Design Services division, and a smaller commercial restaurant/bar integration vertical. The company has completed 30,000+ installations over its 25-year history and is led by CEO Shawn Simpson and General Manager Scott Cerniglia, with no disclosed external equity or venture capital backing.

Name

Phoenix Systems

Legal name

PIN of GA LLC

Website

https://phoenixsystems.tv

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Phoenix Systems is a privately held, family-owned smart home design and installation integrator serving residential homeowners, production builders, and custom home clients across Georgia, South Carolina, Tennessee, Florida, Alabama, and North Carolina. The company delivers integrated security, automation, audio/video, networking, and monitoring solutions on the Alarm.com and Control4 platforms through a 200+ builder channel partner network.

Ownership category

akta.pro rank

Product category

Smart Home Integration Services

NAICS

Security Systems Services (56162), Security Systems Services (except Locksmiths) (561621)

akta.pro primary industry

System Testing, Inspection, Compliance & Certification (e.g., fire/alarm permits where applicable) (HSAHABAH)

akta.pro secondary industries

Residential CCTV & Door/Perimeter Surveillance Packages (HSAHACAH), Maintenance, Repair & Replacement Services (HSAHAIAJ), Maintenance, Monitoring & Support Services for Smart Locks/Access Systems (HSAHAEAL), Dimmer, Switch & Lighting Control Installation (HSAOAFAJ), Remote Video Monitoring Services (Live/Virtual Guard) (HSAHACAB)

Keywords

• Smart home integration
• Home security installation
• Home automation systems
• Custom home technology
• Builder technology services

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Smart Home Installation & Design Services: One-time professional installation and design services for smart home systems including security, audio/video, networking, lighting, and automation. Services include custom home Bespoke Design Services with seven-phase implementation process.
2. Security Monitoring Services: Recurring monthly monitoring services through Alarm.com platform including professional monitoring for fire, CO, intrusion, and water leak detection with emergency dispatch services.
3. Bill Payment Services: Customer billing and payment processing for ongoing monitoring services.
4. Energy Management Products: Sale of smart thermostats, smart lighting, automated shades, and leak detection systems as part of energy management solutions.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Phoenix Systems designs, installs, and integrates smart home and security systems for residential and commercial customers across the Southeastern United States. The company delivers turnkey solutions combining safety and security (cameras, intrusion detection, fire/CO/water-leak monitoring), home automation (lighting, audio/video, networking, climate), whole-home audio, home theater, indoor/outdoor living, and wellness surveillance, anchored by the proprietary Precision Seven Process and supported by recurring professional monitoring subscriptions. Revenue is generated through professional installation services, hardware sales, and monthly monitoring fees.

Product overview

Phoenix Systems provides comprehensive smart home design, installation, and integration services primarily through B2B channels (production builders, custom home builders, and commercial clients). The company offers a unified ecosystem of smart home solutions organized into five core categories: (1) Safety & Security — including video doorbells, outdoor floodlight cameras, indoor/outdoor cameras, motion sensors, glass break detectors, door/window sensors, fire & carbon monoxide monitoring, water leak detection, and security integration automation; (2) Home Automation & Networking — including smart home panels, lighting automation, audio/video automation, home networking infrastructure (routers, WAPs, modems), and energy management; (3) Audio/Video Entertainment — including whole home audio, home theater, outdoor audio, televisions, projectors, sound bars, center channel speakers, standing speakers, surround sound speakers, subwoofers, and Bluetooth speakers; (4) Indoor/Outdoor Living — including indoor shades, outdoor shades, outdoor lighting, outdoor televisions, outdoor kitchens, and central vacuum systems; and (5) Wellness & Monitoring — including video monitoring, video analytics, and wellness surveillance. Services are delivered through a 7-phase Precision Seven Process and include professional monitoring through Alarm.com, with Control4 and Josh AI platforms enabling unified home automation control.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Doorbell Alarm.com-powered Video Doorbells with advanced video analytics integrating with the smart home platform for entryway awareness and security monitoring for residential homeowners.
• Outdoor Floodlight Camera Security floodlight camera with deterrent features including warning lights, siren sounds, two-way audio, customizable lighting, 24/7 recording with Smart View, and Alarm.com platform integration for residential security.
• Video Monitoring Indoor and outdoor camera systems with customizable video alerts, two-way communication, and remote lock control for residential security monitoring.
• Video Analytics Advanced video analysis using machine learning algorithms for object detection and tracking, facial recognition, license plate recognition, behavior analysis, and crowd management for residential security.
• Motion Sensors Security sensors detecting unauthorized movement at entry points, hallways, basements, and property perimeters, triggering audible alarms and smartphone alerts for residential properties.
• Fire and Carbon Monoxide Monitoring Alarm.com-powered smoke and carbon monoxide detectors integrated with security systems, featuring professional monitoring, real-time alerts, automatic HVAC shutdown during emergencies, and smart lighting activation for safe evacuation.
• Water Leak Detector Water detection sensors providing early notification of leaks before damage occurs, available as standalone devices, smart Wi-Fi detectors, or integrated with home security systems.
• Security Integration Automation Unified security system integrating alarms, cameras, smart locks, and sensors through a central smart home hub/controller with automated response rules for residential properties.
• Smart Home Panel Centralized wall-mounted touchscreen control panel providing at-a-glance views of entire home security, door locks, shades, and lighting, with HD video intercom and multi-room audio control for residential customers.
• Lighting Automation Intelligent lighting control system with occupancy sensors, natural light adjustment, voice control, scheduling, scene presets, geofencing, and integration with other smart home devices for residential customers.
• Audio/Video Automation Integration and control system for entertainment and communication devices, enabling single-interface control of TV, sound system, streaming devices, multi-room audio/video, and one-tap scene activation for residential customers.
• Home Networking Wired and wireless home network infrastructure including routers, modems, and Wireless Access Points (WAPs) for seamless device connectivity and internet access throughout the home.
• Energy Management Smart home energy management system with real-time monitoring, remote control, and automated adjustments to appliances and systems based on usage patterns, including smart thermostats, lighting, and automated shades.
• Smart Thermostats Wi-Fi enabled thermostats with learning capabilities, geofencing, energy use tracking, preset configurations, and maintenance reminders, integrated with the home automation platform for residential customers.
• Home Theater Professional home theater design and installation providing cinematic viewing and listening experiences with customizable screens, audio equipment, seating, and optimized acoustics for residential customers.
• Whole Home Audio Multi-room audio system allowing synchronized or independent music playback throughout the home, controllable via app with streaming service integration for residential customers.
• Outdoor Audio High-performance outdoor audio systems with all-weather speakers designed for seamless integration with indoor multi-room systems and wireless music streaming for residential outdoor living spaces.
• Televisions and Projectors Large-screen TV and home theater projector installation services with considerations for room size, viewing preferences, budget, and desired features like gaming and streaming for residential customers.
• Outdoor Televisions Weatherproof outdoor TVs designed for shaded or full sun areas, capable of withstanding extreme temperatures and adverse climates for residential outdoor living spaces.
• Indoor Shades Motorized window shades providing energy efficiency, privacy, interior design enhancement, UV protection, and glare reduction for residential customers via Hunter Douglas partnership.
• Outdoor Lighting Outdoor illumination systems including Colorscaping full spectrum technology, pathway lighting, spot/flood lights, LED tape, in-ground lights, and hardscape lighting for residential outdoor living spaces.
• Outdoor Kitchens Outdoor kitchen solutions with two-part installation, cabinet options, color choices, appliance solutions, and lifetime warranty for enhancing outdoor living spaces for residential customers.
• Wellness Surveillance Activity monitoring system for independent living that tracks patterns, sends alerts for wandering or unusual activity, monitors medication, and integrates with personal emergency response pendants for residential customers.
• Security Monitoring Services Recurring monthly professional monitoring services through the Alarm.com platform covering fire, carbon monoxide, intrusion, and water leak detection with emergency dispatch services for residential customers.
• Bespoke Design Services Custom smart home design and installation service for high-end residential projects, delivered through a proprietary seven-phase Precision Seven Process from discovery through ongoing support.
• Builder Services Smart home integration services for production and custom home builders, including pre-wiring, system installation, and partnership program serving over 200 production builders in the Southeast.
• Restaurant/Bar Integration Services Commercial hospitality integration services targeting restaurants and bars with audio, video, and automation solutions for entertainment and ambiance control in commercial venues.

Quantifiable outcome

• 30,000+ successful installations completed across North America
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature5 records

Partnerships

25 partnerships are on record, tiered core, major, strategic and minor.

• Alarm.comcoreTechnology or IntegrationPrimary security and smart home platform partner providing cloud-based security monitoring, video surveillance, automation, and energy management through their app ecosystem. Phoenix Systems offers Alarm.com-powered security systems with professional monitoring services including fire, CO, intrusion, and water leak detection with emergency dispatch.
• Control 4coreTechnology or IntegrationHome automation and AV control platform partner providing whole-home control and automation solutions. Integrates with lighting, audio, security, and climate control systems.
• LutroncoreTechnology or IntegrationLighting control and shading partner providing smart lighting solutions including Caseta, RA2 Select, and RadioRA 3 systems for residential lighting automation and motorized shading.
• SonoscoreTechnology or IntegrationWhole home audio partner providing wireless speaker systems and audio streaming solutions for multi-room audio throughout the home.
• QolsysmajorTechnology or IntegrationSecurity and smart home devices partner providing IQ Panel systems with integrated security, automation, and interactive services.
• Hunter DouglasmajorTechnology or IntegrationMotorized window treatment partner providing automated shades and blinds for energy efficiency and light control.
• EeromajorTechnology or IntegrationHome networking partner providing mesh Wi-Fi systems for reliable whole-home wireless coverage.
• UbiquitimajorTechnology or IntegrationNetworking infrastructure partner providing enterprise-grade wired and wireless networking equipment for residential installations.
• SonymajorTechnology or IntegrationHome video partner providing televisions, projectors, and audio equipment including Sony ES projection systems for home theater installations.
• SamsungmajorTechnology or IntegrationHome video partner providing televisions and display solutions for residential entertainment systems.
• Josh AIstrategicTechnology or IntegrationVoice control and AI home automation partner providing natural language voice control for smart home systems.
• Juke AudiostrategicTechnology or IntegrationAudio amplification partner providing multi-room audio solutions. Featured in St. Jude Dream Home giveaway with 'Room of Music' installation.
• KlipschmajorTechnology or IntegrationHome audio partner providing speakers including floor-standing, in-wall, in-ceiling, and outdoor audio solutions.
• SVSmajorTechnology or IntegrationHome audio partner specializing in subwoofers and speakers for home theater and music systems. Hosted Sound Revolution event at Phoenix Systems showroom.
• Origin AcousticsmajorTechnology or IntegrationAudio partner providing in-ceiling and in-wall speakers for residential audio installations.
• Coastal SourcemajorTechnology or IntegrationOutdoor audio/video and lighting partner providing all-weather speakers, outdoor televisions, and landscape lighting solutions.
• O'Dwyer HomesstrategicChannel Partner/ Reseller/ DistributorProduction builder partner constructing homes with Phoenix Systems smart home packages. Partnership includes charitable builds for CURE Childhood Cancer.
• David Weekley HomesstrategicChannel Partner/ Reseller/ DistributorProduction builder partner operating in Tampa and Nashville markets with Care Program involvement including donations to BridgePoint Church and Sleep in Heavenly Peace.
• PulteGroupstrategicChannel Partner/ Reseller/ DistributorMajor production builder partner for Built to Honor program supporting returning military personnel with mortgage-free homes.
• Ashton Woods HomesstrategicChannel Partner/ Reseller/ DistributorProduction builder partner for Cottages on Grove micro-home community project for at-risk foster youth in Oviedo, FL.
• Signature HomesstrategicChannel Partner/ Reseller/ DistributorBuilder partner for St. Jude Dream Home giveaway featuring Phoenix Systems smart home pre-wiring and Juke Audio Room of Music.
• CEDIAminorOthersIndustry association member for the consumer technology industry providing training, certification, and networking resources.
• National Association of Home Builders (NAHB)minorOthersNational industry association for home builders providing networking, advocacy, and business development resources.
• Georgia Association of Home Builders (GAHBA)minorOthersState industry association for home builders in Georgia providing local networking and advocacy.
• NARI AtlantaminorOthersNational Association of the Remodeling Industry chapter providing networking and professional development resources.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CPI Security Systems: Regional Southeast US home security and smart home installer with monitoring services, headquartered in Charlotte, NC. Highly comparable to Phoenix Systems in geography, channel mix (builder + direct), and security/automation product portfolio.
• Ackerman Security Systems: Atlanta-based home security and smart home installation company serving Georgia and surrounding Southeast markets with monitoring services. Directly comparable regional security installer with overlapping product offerings and customer base.
• Brinks Home: National home security and smart home company offering professionally installed systems with professional monitoring. Direct peer in product category and business model, though with much broader geographic reach than Phoenix Systems.

Regional players

• Koorsen Fire & Security: Midwest-based fire, life safety, and security systems integrator serving commercial and residential customers. Comparable as a regional integrator with installation and monitoring services, though stronger on commercial/fire and lighter on luxury custom home automation.

Broad incumbents

• Best Buy / Magnolia: National electronics retailer with Magnolia premium AV and smart home installation services, plus Geek Squad in-home support. Competes in the same end-customer installation space and overlaps significantly on AV/entertainment integration.
• Savant Systems: Premium smart home automation platform (acquired Racepoint Energy/GE Lighting) selling through certified integrators including regional installers like Phoenix Systems. Comparable as a platform peer in luxury home automation; Phoenix Systems works with adjacent platforms (Control4, Lutron) more than Savant directly.
• ADT Inc. Largest US residential security and smart home provider with national footprint, professional installation, and monitoring subscriptions. Broad incumbent competing across Phoenix Systems' core categories at significantly larger scale.
• Vivint Smart Home: National smart home security and automation company offering professionally installed systems with monitoring subscriptions. Much larger scale but directly competitive in product category, target customer, and recurring revenue model.
• Control4 (Snap One / Resideo): Smart home automation platform whose certified dealer network includes Phoenix Systems. Comparable at the platform/dealer level rather than direct competition; overlapping products (lighting, AV, security integration) but Control4 sells through hundreds of similar integrators.

Emerging players

• HelloTech: On-demand smart home installation and tech support service operating nationally with a gig/in-field technician model. Overlaps with Phoenix Systems in installation services and target customer, but operates without the builder-channel depth or recurring monitoring focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PhoenixSystems.tv
• LinkedInlinkedin.com/company/phoenixsystems
• Instagraminstagram.com/phoenixsystems25
• Xx.com/Phoenixsystems_

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phoenix Systems