SocialMediaSoccer

What SocialMediaSoccer does

SocialMediaSoccer is an Italian vertical digital media and agency platform focused exclusively on the football industry's digital evolution. Founded in 2017 and registered in Rome as Social Media Soccer S.r.l., the company operates three integrated business lines: an editorial magazine (socialmediasoccer.com) producing over 900 monthly content pieces (news, interviews, approfondimenti, rubriche) with 1.5M monthly page visits; a digital agency arm (Agenzia Social Media Soccer) providing communication strategy, digital marketing, and event services to football clubs, leagues, federations and brands; and an event franchise built around the Social Football Summit (SFS) annual international conference plus the itinerant SFS Snack format. The company serves four primary customer segments: football clubs (Juventus, Lazio, Palermo FC), institutions (FIGC, Serie A, Serie B), brands in the football industry (Sorare, 888 Sport, Almaviva), and individuals seeking professional training via the 'Inside Football Communication' masterclass. Revenue is generated through professional services across agency retainers, event sponsorships and ticketing, and training program fees. Technology stack is reportedly TYPO3 CMS, with proprietary social media analytics tools providing infographics and historical data for football teams' and players' social channel performance. The company is privately held, bootstrapped (no funding rounds recorded), founder-led with Giovanni Cardarello as Direttore Responsabile, and operates from a 1-10 person team across Rome (HQ) and Avezzano.

Name

SocialMediaSoccer

Legal name

Social Media Soccer S.r.l.

Website

https://socialmediasoccer.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

SocialMediaSoccer is an Italian digital media and agency platform covering the football industry's digital evolution, serving clubs, leagues, federations, and brands through editorial content, agency services, and the Social Football Summit event franchise.

Ownership category

akta.pro rank

Product category

Sports Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Social Media & Community Management (BPAFAAAE)

akta.pro secondary industries

Digital PR & Social Media Communications (MPAAADAJ), Social Media Creative Agencies (Content & Community) (MPAAAAAE)

Keywords

• Football industry media
• Sports communication agency
• Football event management
• Sports digital marketing
• Social media analytics

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Agency Services: Communication and marketing services including digital communication strategy definition and management, digital development and technical support for football clients.
2. Event Organization: Organization of physical and online events for the football industry, including the Social Football Summit and SFS Snack format conferences.
3. Training Programs: Masterclass training courses for professionals wanting to work in the Football Industry, including Inside Football Communication program with 5 modules and 36 hours of training.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

SocialMediaSoccer is a digital agency and vertical editorial platform dedicated exclusively to the football industry, providing communication and marketing strategy services, digital development and technical support, social media analytics, and event organization. The company also produces daily editorial content covering football business, digital innovation, and sports marketing, and runs the flagship Social Football Summit conference along with masterclass training programs for professionals.

Product overview

SocialMediaSoccer operates as a multi-faceted Football Industry platform comprising an editorial magazine, a digital agency, and event brands. The core offering is the Social Media Soccer Magazine, a vertical editorial platform producing news, interviews, and analysis on football business and digital innovation. The Agenzia arm provides specialized digital services including communication strategies, technical development, and event management. Supporting products include the annual Social Football Summit (SFS) conference, the itinerant SFS Snack event format, and Training/Masterclass programs for professional development. An additional sub-product includes social media analysis tools that provide real-time performance data for football teams and players.

Differentiator

Problem solved

Functional benefit

Brands

• Social Football Summit (SFS): Event format and summit focused on football industry topics including sustainability, governance, youth development, and leadership. Includes SFS Snack (itinerant conference format) and annual international events.

Products and services

• Agenzia Social Media Soccer (Digital Agency Services) A digital agency specializing in the Football Industry offering communication and marketing strategies, digital development and IT solutions, and event organization services for football clubs, institutions, brands, and industry stakeholders.
• Social Football Summit (SFS) An annual international event for the Football Industry featuring conferences, networking opportunities, and discussions on sustainability, governance, youth development, and innovation in football. Held in Rome at Allianz Stadium.
• SFS Snack An itinerant conference format exploring urgent Football Industry topics through agile and focused meetings, with editions held in various cities including Rome, Coverciano, Budapest, London, Milan, and Bari.
• Training / Masterclass Programs (Inside Football Communication) Intensive training courses designed for professionals wanting to understand communication and marketing dynamics in the Football Industry, featuring practical content and collaboration with industry professionals. Includes the 'Inside Football Communication' masterclass with 5 modules and 36 hours of training.
• Social Media Analysis Tools Real-time analytics tools providing social channel performance data for football teams and players, accessible through infographics, comparison cards, and historical data series. Data sourced from Facebook, Instagram, Twitter, and YouTube.

Quantifiable outcome

• 1.5 million monthly page visits to editorial platform
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core, major, minor and flagship.

• Serie A (Lega Calcio Serie A)coreStrategic or Co-development PartnerCollaborative partnership where SocialMediaSoccer provides digital communication services and event support for Italy's top football league. The agency has worked on Serie A initiatives including the Festival della Serie A and ongoing content partnerships.
• Serie B (Lega Nazionale Professionisti Serie B)coreStrategic or Co-development PartnerLong-standing partnership focused on youth development initiatives, sustainability programs and collaborative events. SFS and Lega B have organized joint events at Coverciano on youth academies and organized SFS Snack events together.
• FIGC (Federazione Italiana Giuoco Calcio)coreStrategic or Co-development PartnerItalian Football Federation as a key institutional client for digital communication and football industry initiatives.
• JuventusmajorStrategic or Co-development PartnerSocialMediaSoccer organized the Juventus Business Forum and provides ongoing digital communication support for the Serie A club. Case study reference on agency website.
• S.S. LaziomajorStrategic or Co-development PartnerPartnership with Lazio covering marketing and sponsorship activities. The agency has covered Lazio news and events extensively through its editorial platform.
• Palermo FCmajorStrategic or Co-development PartnerDigital communication services partnership with the Sicilian football club, featured as case study on agency website.
• Virgilio SportminorStrategic or Co-development PartnerCase study reference partnership for digital content collaboration with Virgilio Sport platform.
• SorareminorGTM or Marketing PartnerPartnership with fantasy football platform Sorare, appearing in agency client portfolio.
• Regione LaziominorGTM or Marketing PartnerInstitutional partnership with Lazio region government body.
• AlmavivaminorGTM or Marketing PartnerCorporate partnership with Italian technology company Almaviva Group.
• Social Football Summit (SFS)flagshipStrategic or Co-development PartnerSFS is the company's flagship event platform and brand extension - an annual international summit bringing together football industry leaders. Events include SFS26 in Rome (Allianz Stadium) and SFS Snack format conferences in multiple cities.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mailman Group: Global sports marketing and digital agency (with offices including China and Europe) that delivers digital, social, content and event services for rights-holders, clubs and brands. Highly comparable business model to SocialMediaSoccer's agency arm.
• Two Circles: UK-based sports digital marketing agency serving leagues, clubs, federations and brands with data-driven fan engagement, sponsorship and content services. Closely matches SocialMediaSoccer's agency-plus-events-plus-data proposition at a larger international scale.
• Football Benchmark: Football industry research and data platform offering club benchmarking, financial analysis and industry reports. Shares SocialMediaSoccer's vertical specialization in football business intelligence and audience.
• Off The Pitch: B2B media platform dedicated to the business of football, providing news, analysis and data on clubs, leagues and the football industry. Directly comparable editorial proposition to SocialMediaSoccer Magazine.

Broad incumbents

• Goal.com: Global football fan media platform owned by DAZN / TEG. Operates at much greater scale across many markets and overlaps with SocialMediaSoccer's football editorial coverage, though purely consumer-facing.
• SportsPro Media: International sports industry media outlet covering business, technology and marketing across multiple sports. Comparable to SocialMediaSoccer's editorial platform but at a global, multi-sport scale.
• SportBusiness Group: Established global B2B sports business media and events company serving the wider sports industry with news, analysis, conferences and consulting. Broader and more international than SocialMediaSoccer but overlaps on sports business editorial and event formats.

Others

• KORE Software: SaaS provider of CRM, ticketing, fan engagement and sponsorship tools for sports organizations. Adjacent to SocialMediaSoccer's football industry stack on the technology/enabling layer rather than as a direct agency competitor.

Emerging players

• WSC Sports: AI-powered sports content automation platform that creates real-time video and social content for leagues, clubs and broadcasters. Adjacent to SocialMediaSoccer's social-media analytics tooling and agency work for football rights-holders.

Regional players

• Calciomercato.com: Italy's leading football news and transfer media platform. Overlaps with SocialMediaSoccer Magazine on Italian football editorial, but is consumer-facing rather than B2B and does not offer agency services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/socialmedsoccer
• YouTubeyoutube.com/channel/UCxYsR...
• LinkedInlinkedin.com/company/social-media-soccer

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SocialMediaSoccer