Reply Totem

What Reply Totem does

Reply Totem is an Italian esports organization founded around 2020 and operated by Totem Esports S.r.l., headquartered in Arezzo, Italy, as a brand under the Reply corporate group (REY.MI). The company fields competitive rosters across multiple game titles — Brawl Stars, Call of Duty: Warzone, Rocket League, Clash Royale, EA Sports FC, Marvel Snap, Apex Legends, Fortnite, and Rainbow Six Siege — and maintains a roster of 25+ content creators producing content across Twitch, YouTube, and TikTok. Its most internationally successful competitive program is Brawl Stars, where the organization has achieved multiple Top 4 World Finals finishes (2021, 2024), a Top 8 finish (2023), and the 2023 Snapdragon Mobile Masters World Championship in Tokyo.

The business model is multi-stream: sponsorship and partnership revenue (with ASUS ROG, Macron, nubia, POCO, Isostad, Sony, Sparco, and others) is the primary economic engine, supplemented by direct-to-consumer merchandise sales through store.replytotem.com, tournament prize money, and content monetization across streaming platforms. The organization is a B2C entity serving esports fans (the "Totem Family"), with B2B sponsorship as its main commercial counterpart. Operational infrastructure includes a newly opened Gaming House in Turin (May 2025) serving as the primary training and content production facility, with supplementary use of Reply's Gemini Towers headquarters in Milan for bootcamps and events.

The organization does not produce a unified software product or platform; it operates as a competitive sports and entertainment brand. It maintains an active event presence at Milan Games Week (annually since 2020), Italian Tech Week, COMICON Napoli, and Ferre Cup community tournaments, and has extended into adjacent verticals through educational partnerships with AWE Sport and 24ORE Business School, plus a cross-sport collaboration with Parma Calcio 1913. Notable leadership includes CEO and co-founder Fabio Cucciari and Head Manager Luca Bertelli.

Name

Reply Totem

Legal name

Totem Esports S.r.l.

Website

https://replytotem.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Reply Totem is an Italian esports organization and brand under the Reply corporate group, operating competitive teams across multiple game titles (Brawl Stars, Warzone, Rocket League, EA Sports FC) and a roster of 25+ content creators, serving Italian esports fans and global gaming audiences.

Ownership category

akta.pro rank

Product category

Esports Organization Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Esports Teams & Player Organizations (MPAFADAB)

akta.pro secondary industries

Esports & Creator Sponsorship/Brand Partnerships (Influencer Marketing for Gaming) (MPAFAEAE), Esports Competition Platforms (Tournament Platforms, Matchmaking, Ladders) (MPAFADAF)

Keywords

• Esports organization
• Competitive gaming teams
• Content creator management
• Esports tournament participation
• Gaming merchandise retail

Headquarters

HQ city

Arezzo

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Sponsorship and Partnership Revenue: Reply Totem generates revenue primarily through sponsorship agreements with technology brands (ASUS ROG, nubia, POCO), apparel companies (Macron), nutrition brands (Isostad), and other partners. These partnerships provide financial support, equipment, and co-marketing opportunities in exchange for brand visibility, team branding, and promotional activities.
2. Merchandise and E-commerce Sales: Reply Totem operates an online store (store.replytotem.com) selling branded merchandise including team jerseys (Pro Jersey), apparel, and gaming accessories. Revenue is generated through direct consumer sales of physical products to fans and supporters of the organization.
3. Tournament Prize Winnings: As a competitive esports organization, Reply Totem earns revenue through tournament prize money from competitive events across multiple game titles. Notable achievements include victories at Brawl Stars Monthly Finals, Dreamhack Valencia Snapdragon Pro Series, Italian Rocket Championship (IRC), and consistent Top 4/8 finishes at World Finals. Prize pools range from regional competitions to international championships with significant monetary rewards.
4. Content Creation and Streaming: Reply Totem's roster of content creators generates revenue through streaming, video content creation, and brand sponsorships integrated into content. The organization houses numerous content creators across Twitch, YouTube, and TikTok who monetize through platform partnerships, viewer donations, and integrated brand content. Notable creators specialize in mobile gaming (Brawl Stars, Clash Royale), battle royale titles (Fortnite, Warzone), and sports titles (EA Sports FC, Rocket League).

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Reply Totem is an Italian esports organization that fields competitive teams across multiple game titles (Brawl Stars, Call of Duty: Warzone, Clash Royale, EA Sports FC, Marvel Snap, Apex Legends, Rocket League) competing in regional and international tournaments. The organization also manages a roster of 25+ content creators producing streaming and video content across Twitch, YouTube, and TikTok, and operates an online merchandise store selling branded jerseys, apparel, and gaming accessories to fans.

Product overview

Reply Totem is an Italian esports organization and brand operated by Totem Esports S.r.l., a subsidiary of the Reply group. The organization fields competitive teams across multiple game titles including Brawl Stars, Call of Duty: Warzone, Clash Royale, EA Sports FC, and Marvel Snap, alongside a large roster of content creators producing streaming and video content. The core offering is the competitive esports organization itself — competing in regional and global tournaments — supplemented by a merchandise e-commerce store (store.replytotem.com), community events (bootcamps, meet-and-greets), and the Ferre Cup branded tournament. There is no unified software product or platform; the entity is a sports/entertainment organization rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Brawl Stars Competitive Team Reply Totem's flagship competitive esports division competing in Supercell's Brawl Stars, with multiple World Finals appearances, Snapdragon Pro Series victories, Brawl Stars World Champions title in Japan 2023, and a history of Top 4 and Top 8 finishes at World Finals events.
• Call of Duty: Warzone Competitive Team Reply Totem's competitive division for Call of Duty: Warzone, featuring players who have qualified for and competed at the World Series of Warzone finals in Las Vegas, including notable player BBlade.
• Clash Royale Competitive Team Reply Totem's competitive division for Supercell's Clash Royale, with players competing in national and European university esports circuits including the Amazon University Esports Italy and EU Masters.
• Content Creators Division Reply Totem's roster of 25+ content creators across multiple games (Brawl Stars, Rocket League, Fortnite, Call of Duty: Warzone, Apex Legends, Clash Royale, Marvel Snap, League of Legends, Nintendo titles), producing streaming, YouTube, and TikTok content for the Italian esports community.
• EA Sports FC Competitive Team Reply Totem's competitive division for EA Sports FC (formerly FIFA), with players competing in eSerie A TIM, eChampions League, and FIFA eClub World Cup events.
• Marvel Snap Competitive Division Reply Totem's competitive division for Marvel Snap, featuring professional card player Matteo 'DevilMat' Alba who competes in card game esports tournaments.
• Reply Totem Online Store Reply Totem's e-commerce platform at store.replytotem.com selling official team merchandise including Pro Jerseys, branded apparel, and gaming accessories directly to consumers globally.

Quantifiable outcome

• Top 4 World Finals finish in Brawl Stars (2021, 2024)
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• nubiacoreTechnology or Integration · 1 April 2025nubia, the smartphone manufacturer, partnered with Reply Totem for mobile gaming initiatives. The partnership includes a new jersey reveal event at Torino Comics, co-branded content creation, and visibility as Reply Totem's mobile gaming hardware partner. nubia provides devices for competitive mobile gaming and content creation.
• Parma Calcio 1913minorStrategic or Co-development Partner · 1 August 2024Parma Calcio 1913, the Italian football club, established a partnership with Reply Totem, representing collaboration between traditional sports and esports. The partnership may include cross-promotional activities and community engagement initiatives.
• AWE SportminorStrategic or Co-development Partner · 1 June 2023AWE Sport established an educational partnership with Reply Totem aimed at developing future professional profiles in the sports world. The collaboration combines esports expertise with sports performance education.
• SonyminorStrategic or Co-development Partner · 1 May 2023Sony partnered with Reply Totem for the Brawl Stars World Finals trip to Japan, providing equipment and support for the team's participation in the Snapdragon Mobile Masters international event in Tokyo.
• ASUS Republic of Gamers (ROG)coreTechnology or Integration · 1 October 2022ASUS ROG serves as Reply Totem's Technical Partner, providing gaming hardware including PCs, monitors, peripherals, and networking equipment. The partnership was extended for the 2023-2024 season and includes co-marketing at events like Milan Games Week where ASUS ROG-powered gaming stations are featured. ROG equipment supports both competitive players and content creators.
• 24ORE Business SchoolminorStrategic or Co-development Partner · 1 July 202224ORE Business School partnered with Reply Totem for esports education initiatives, combining esports competitive experience with business education programs. The partnership reflects Reply Totem's mission to promote esports in academic environments.
• MacroncoreTechnology or Integration · 1 November 2021Macron, the Italian sportswear brand, serves as Technical Partner providing Reply Totem's official team jerseys (Pro Jersey) and branded apparel. The partnership extends Macron's esports community engagement while providing professional sportswear quality to the esports team.
• MiutifinminorStrategic or Co-development Partner · 1 November 2021Miutifin partnered with Reply Totem with a focus on future development and organizational growth. The partnership represents strategic alignment between the organizations for long-term esports development.
• IsostadminorStrategic or Co-development Partner · 1 September 2021Isostad partnered with Reply Totem to provide sports nutrition products designed for competitive gaming performance. The partnership includes co-developed Pro Gaming Kit products featuring Isostad nutrition bars launched at Milan Games Week 2022. The collaboration addresses the intersection of esports and performance nutrition.
• ReplycoreStrategic or Co-development PartnerReply is the name sponsor and parent company of Reply Totem. As an integrated part of the Reply group, Totem benefits from corporate infrastructure, headquarters access for bootcamps, event sponsorship, and strategic alignment with Reply's technology and innovation initiatives. Reply's commitment to esports as part of broader youth technology engagement initiatives provides foundational support for the organization's operations.
• SupercellcoreStrategic or Co-development PartnerSupercell, the game developer behind Brawl Stars, Clash Royale, and other titles, is a key strategic partner. Reply Totem's players serve as official content creators for Supercell, participate in official tournaments, and collaborate on community events like Ferre Cup. The organization is integrated into Supercell's creator ecosystem and tournament structures.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Team Heretics: Team Heretics is a Spain-based multi-title esports organization with strong mobile (Brawl Stars) and creator divisions, plus apparel and content operations. Closely comparable to Reply Totem in multi-game breadth, content-creator ecosystem, and European regional focus.
• Mousesports (mouz): mousesports is a Hamburg-based multi-title European esports organization with a long track record across FPS, MOBA, and sports titles. Comparable to Reply Totem in European regional roots, multi-game roster structure, and brand-sponsor portfolio.
• Team Vitality: Team Vitality is a French multi-game esports organization with strong national identity, sponsorships from major brands, and competitive teams across mobile, FPS, and sports titles. Comparable to Reply Totem in national-brand positioning, multi-title strategy, and European market focus.
• Mkers: Mkers is a Milan-based Italian esports organization that fields competitive teams across multiple game titles. It is the most direct domestic peer to Reply Totem, competing for the same Italian fan base, mobile and PC esports titles, and brand-sponsor budgets.
• Astralis: Astralis is a Copenhagen-based multi-title esports organization known for elite competitive credentials and brand-sponsor relationships. Comparable to Reply Totem in tier-1 competitive positioning, multi-title strategy, and emphasis on infrastructure and training facilities.

Broad incumbents

• Team Liquid: Team Liquid is a global multi-title esports organization with a strong content/community platform and broad sponsor portfolio. Comparable to Reply Totem in multi-game breadth and creator ecosystem, but operating at substantially larger international scale.
• Fnatic: Fnatic is a London-headquartered global esports and gaming hardware brand with rosters across many titles and a large international creator/content business. It is a broad incumbent that overlaps with Reply Totem in multi-game operations, content, and apparel/sponsorship, but at much larger global scale.
• Natus Vincere (NAVI): Natus Vincere is a multi-title global esports organization with strong brand, sponsor, and merchandise operations. Comparable to Reply Totem in multi-game strategy and brand-led approach, though operating at much larger international scale.
• T1 Entertainment & Sports: T1 is a Seoul-based global multi-title esports organization with elite competitive credentials across multiple games and large content/merch operations. It is a broad incumbent comparable to Reply Totem in multi-title and content-creator strategy, though operating at substantially larger scale.
• G2 Esports: G2 Esports is a Berlin-based global multi-title esports organization with strong content, apparel, and sponsor businesses. Comparable to Reply Totem in multi-game strategy and brand-sponsor approach, but at significantly larger scale and broader international reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Reply_Totem

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reply Totem