NowServing
- Company typePrivate
- Founded2020
- HeadquartersManila, Philippines
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
NowServing firmographics
Firmographics- Name
- NowServing
- Legal name
- NowServing
- Website
- https://nowserving.ph
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
NowServing industry classification
Industry- Product category
- Healthcare Appointment Booking and Telemedicine
- NAICS
- Offices of Physicians (62111), Ambulatory Health Care Services (621)
- SIC
- Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- 24/7 On-Demand Urgent Care Virtual Visit Platforms (HLALAJAA)
Keywords
Where NowServing is headquartered
LocationHeadquarters
- HQ city
- Manila
- HQ country
- Philippines
- HQ region
- Asia
Offices1 record
Markets served
NowServing business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Medical Certificate Sales: Online medical certificates sold directly to patients for PHP 399, covering sick leave, fit-to-work, and LTO purposes
- Video Consultation Fees: On-demand video consultation fees for immediate medical advice sessions
- Appointment Booking Platform: Platform facilitates in-person and online appointment bookings between patients and healthcare providers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Medical Certificate - PHP 399 |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
NowServing product offering
Product offeringCore offering
NowServing is a healthcare marketplace platform in the Philippines that lets patients search for doctors by specialty, hospital, name, or condition and book either in-person clinic visits or online video consultations. It also delivers on-demand video consultations with a stated 15-minute doctor response time and offers ancillary paid services such as online medical certificates (PHP 399), COVID-19 consultations, vaccination forms, and LASIK bookings. The platform is integrated with 10+ HMO providers (Maxicare, Intellicare, MediCard, PhilCare, and others) and doctors from 10+ major Philippine hospitals including St. Luke's, Asian Hospital, Makati Medical Center, The Medical City, and Cardinal Santos.
Product overview
NowServing is a healthcare marketplace and appointment booking platform in the Philippines that connects patients with doctors. The core platform offers two main services: an appointment booking system for in-person and online consultations searchable by specialty, hospital, or doctor name; and Doctor On Demand (Video Consultation) providing immediate access to doctors within 15 minutes. The platform also offers ancillary medical services including Medical Certificates Online, COVID-19 Consultations, Vaccination Forms, LASIK consultations, and other specialized services. Additional offerings include the NowExpress delivery service and a Rewards loyalty program. The platform covers multiple medical specialties including Primary Care, OB-GYN, Pediatrics, Cardiology, Dermatology, Gastroenterology, and more.
Differentiator
Problem solved
Functional benefit
Brands
- NowExpress: Express delivery or service variant of the NowServing platform, accessible via nowexpress.ph
Products and services
- Doctor On Demand (Video Consultation) On-demand video consultation service that lets patients connect with a licensed doctor within 15 minutes for immediate medical advice, without scheduling an appointment in advance. Targeted at individual patients in the Philippines who need quick access to a physician for non-emergency issues.
- Online Doctor Appointments Searchable doctor appointment booking platform that lets patients find physicians by specialty, hospital, doctor name, or condition and book either in-person clinic visits or scheduled online consultations across 10+ Philippine hospitals. Designed for individual patients (including HMO members) looking to schedule non-emergency care.
- Medical Certificates Online Online issuance of medical certificates covering sick leave, fit-to-work, and Land Transportation Office (LTO) purposes, sold directly to patients for PHP 399 each. Targeted at Philippine patients who need a quick, legitimate medical document without an in-person clinic visit.
- COVID-19 Consultations Dedicated consultation service for patients seeking medical advice related to COVID-19, accessed through the NowServing platform's doctor network. Targeted at Philippine patients with COVID-19 symptoms or exposure concerns.
- Vaccination Forms Online service that lets patients obtain and complete vaccination forms via participating NowServing doctors. Targeted at Philippine patients needing vaccination documentation or related medical certification.
- LASIK Services LASIK eye surgery consultation and booking service accessible through the NowServing platform, connecting patients with ophthalmologists who perform LASIK in the Philippines. Targeted at patients seeking refractive eye surgery consultations and procedure bookings.
- NowExpress Quick delivery or service variant offered as a sub-brand of NowServing, operating from nowexpress.ph and supporting medical-related deliveries booked through the platform. Targeted at patients who need fast delivery tied to healthcare services accessed via NowServing.
- Rewards Loyalty Program Loyalty program in which NowServing users earn and redeem rewards for activity such as booking consultations and purchasing ancillary services on the platform. Targeted at repeat individual patients on NowServing.
Quantifiable outcome
- Talk to a doctor within 15 minutes via video consultation
Companies that use NowServing
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
NowServing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
NowServing partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- MaxicarecoreMaxicare is one of the largest HMOs in the Philippines. NowServing accepts Maxicare insurance for consultations with participating doctors on the platform.
- IntellicarecoreIntellicare is a Philippine HMO provider. NowServing's network includes doctors who accept Intellicare insurance coverage.
- MediCardcoreMediCard HMO members can access consultations with participating doctors on the NowServing platform.
- PhilCarecorePhilCare is an HMO provider in the Philippines. NowServing accepts PhilCare insurance for doctor consultations.
- AVEGAcoreAVEGA is an HMO partner on the NowServing platform, enabling covered consultations with participating doctors.
- COCOLIFE HealthcarecoreCOCOLIFE Healthcare is accepted on NowServing for doctor consultations with participating providers.
- EtiqacoreEtiqa insurance coverage is accepted for consultations with doctors on the NowServing platform.
- ValuCarecoreValuCare members can use their insurance coverage for doctor consultations booked through NowServing.
- GENERALIcoreGENERALI insurance is accepted on the NowServing platform for consultations with participating doctors.
- Pacific CrosscorePacific Cross HMO coverage is accepted for consultations with doctors on NowServing.
- St. Luke's Medical CentercoreSt. Luke's Medical Center (Global City and Quezon City) has doctors listed on the NowServing platform for appointments.
- Asian Hospital and Medical CentercoreAsian Hospital has affiliated doctors available for booking on the NowServing platform.
- Makati Medical CentercoreMakati Medical Center doctors are listed on NowServing for patient appointments.
- The Medical CitycoreThe Medical City has doctors available for booking through NowServing.
- Cardinal Santos Medical CentercoreCardinal Santos Medical Center doctors are accessible via NowServing's appointment booking platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
NowServing competitors and assessment
Company assessmentOthers
- SeriousMD: SeriousMD is the underlying doctor-practice management platform whose links (doctor dashboard, app download) NowServing routes through. Listed for completeness given the apparent affiliation; not an independent third-party peer.
- Maxicare Healthcare Corporation: Maxicare is the largest HMO in the Philippines and a core partner of NowServing. Useful as an ecosystem peer for HMO-side dynamics, channel economics, and competitive risk (vertical integration by HMO-owned platforms).
Direct peers
- Alodokter: Alodokter is an Indonesia-based doctor discovery, booking, telehealth and health-content platform. It overlaps almost one-to-one with NowServing's vertical structure (specialty pages, hospital directory, video consultations, health content).
- Speedoc: Speedoc is a Singapore-based on-demand doctor house-call and telehealth platform. Overlaps with NowServing on on-demand virtual consultations and the broader move from physical to digital healthcare access.
- Practo: Practo is the leading doctor-discovery and booking platform originating from India, now expanding across SEA. NowServing is the closest analogue in the Philippines — same doctor search + appointment booking + video consultation model.
- Doctor Anywhere: Doctor Anywhere is a Singapore-based telehealth and corporate-health platform operating across SEA. Comparable to NowServing's on-demand video consultation feature and insurance/HMO-style integrations, although focused on employer and insurer channels.
- Zocdoc: Zocdoc is the US category-defining doctor appointment-booking marketplace. Same core 'search doctor by specialty/condition and book' model as NowServing, with insurance verification and patient reviews layered on.
- Halodoc: Halodoc is the leading Indonesia-based consumer telehealth and doctor booking super-app. It is directly comparable to NowServing in combining appointment booking, on-demand video consultation, and pharmacy/delivery, only operating in Indonesia rather than the Philippines.
Regional players
- Doctor Raksa (Raksa): Raksa is a Thailand-based telemedicine and house-call platform — a regional SEA analogue to NowServing's on-demand video consultation positioning, useful for comparing unit economics in similar markets.
Emerging players
- MyDoc (now part of Acape): MyDoc was a Singapore-founded telehealth and corporate-health platform comparable to NowServing's on-demand consultation and insurance-integrated booking. Useful as an SEA-region peer for product/market read-across.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
NowServing social profiles
Digital presenceNowServing financial estimates
Financial estimateRevenue estimate
Valuation estimate
NowServing leadership team
Management profileNumber of profiles
NowServing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NowServing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NowServing
What does NowServing do?
NowServing is a healthcare marketplace platform in the Philippines that lets patients search for doctors by specialty, hospital, name, or condition and book either in-person clinic visits or online video consultations. It also delivers on-demand video consultations with a stated 15-minute doctor response time and offers ancillary paid services such as online medical certificates (PHP 399), COVID-19 consultations, vaccination forms, and LASIK bookings. The platform is integrated with 10+ HMO providers (Maxicare, Intellicare, MediCard, PhilCare, and others) and doctors from 10+ major Philippine hospitals including St. Luke's, Asian Hospital, Makati Medical Center, The Medical City, and Cardinal Santos.
Is NowServing a public or private company?
NowServing is a private company. It is classified as unknown and is currently operating.
When was NowServing founded?
NowServing was founded in 2020. It employs 11 to 50 people.
Where is NowServing based?
NowServing is headquartered in Manila, Philippines, in the Asia region.
How does NowServing make money?
Three revenue lines are on record. Medical Certificate Sales are the primary driver. The others are video Consultation Fees and appointment Booking Platform.
Who are NowServing's main competitors?
Others on record are SeriousMD and Maxicare Healthcare Corporation. Direct peers are Alodokter, Speedoc, Practo, Doctor Anywhere, Zocdoc and Halodoc. Doctor Raksa (Raksa) is listed as a regional player. MyDoc (now part of Acape) is listed as an emerging player.
Does NowServing have an API?
No public API is recorded for NowServing.
What industry is NowServing in?
NowServing's product category is Healthcare Appointment Booking and Telemedicine. Its primary akta.pro industry code is HLALAJAA, 24/7 On-Demand Urgent Care Virtual Visit Platforms. Its NAICS code is 62111 and its SIC code is 8000.