Precedent Designs
Precedent Designs is a bootstrapped, Miami Beach-based digital agency offering subscription web design, hosting, and digital marketing services — SEO, PPC, social media, content, and e-commerce — to small businesses, operating since 2001 with a no-contract concierge model.
- Company typePrivate
- Founded2001
- HeadquartersMiami Beach, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Precedent Designs does
Precedent Designs is a privately held, bootstrapped digital agency founded in 2001 and headquartered at 6365 Collins Ave #4009, Miami Beach, Florida. The company operates with 1-10 employees under founder Robert Kohser and serves small businesses through an inside sales model driven by phone outreach ((754) 253-6770) and a direct website acquisition channel. Its go-to-market centers on the 'website concierge' positioning — handling all digital needs so SMB owners can focus on operating their businesses — and operates under a no-contract, cancel-anytime model with 30-day cancellation notice and PayPal-based recurring billing.
The core offering is a tiered SaaS-style subscription for web design: Individual ($99.99/month), Small Business ($199.99/month), and Enterprise ($299.99/month), each including responsive mobile-friendly design, Microsoft 365 email accounts, dedicated hosting with SSL, off-site backups, and unlimited updates. Technology is built on industry-standard web technologies (HTML5/CSS3) rather than proprietary platforms. Revenue is generated through a stack of recurring add-on services: E-Commerce Solutions at $399/month (built on Bigcommerce with payment, shipping, and marketplace integrations), SEO at $499.99/month (Google Best Practices, schema markup, Webmaster Tools), Social Media Marketing & Local Search at $499.99/month (Hootsuite-powered distribution, Yext-powered directory sync across 70+ directories, Capzool content ideas), PPC management at $299.99/month, Content Writing at $199.99-$599.99/month, Google Local Services, and Print Media. The company manages over $10,000/month in client ad spend as a scale signal.
Precedent Designs targets SMBs in South Florida and beyond with a horizontal segmentation approach across diverse verticals (construction, pest control, restaurants, legal, real estate, education, entertainment), evidenced by 24+ named portfolio clients. The company relies on a partner ecosystem — Bigcommerce (core), Yext (core), Hootsuite (supporting), Capzool (supporting) — and broad third-party integrations (Authorize.net, PayPal, UPS, FedEx, USPS, eBay, Google Shopping, Facebook Store, Eventbrite). It has BBB accreditation in South Florida and maintains an active content marketing presence across its blog and major social platforms, using its own marketing playbook as a top-of-funnel acquisition channel.
Precedent Designs firmographics
Firmographics- Name
- Precedent Designs
- Legal name
- Precedent Designs, LLC
- Website
- https://precedentdesigns.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Precedent Designs is a bootstrapped, Miami Beach-based digital agency offering subscription web design, hosting, and digital marketing services — SEO, PPC, social media, content, and e-commerce — to small businesses, operating since 2001 with a no-contract concierge model.
- Ownership category
- akta.pro rank
Precedent Designs industry classification
Industry- Product category
- Web Design and Digital Marketing Services
- NAICS
- Graphic Design Services (541430), Media Buying Agencies (541830), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Content Strategy & Planning (BPAFAIAG)
Keywords
Where Precedent Designs is headquartered
LocationHeadquarters
- HQ city
- Miami Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Precedent Designs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Website Design & Hosting (SaaS): Monthly subscription model providing all-inclusive website packages including domain name, hosting, email accounts, design, development, and unlimited updates. Starting at $99/month.
- E-Commerce Solutions: Monthly subscription for Small Business E-Commerce Package at $399/month including unlimited design updates, mobile-friendly design, technical support, payment processing, shipping integration, and various marketing features.
- SEO Services: Monthly SEO subscription at $499.99/month for the Ultimate package including Google Analytics, Webmaster Tools, XML sitemap, mobile-friendly optimization, and schema markup.
- PPC Management: Monthly management fee at $299.99/month for Pay Per Click advertising management, with clients responsible for funding the advertising budget separately.
- Social Media Marketing: Monthly social media marketing services at $499.99/month including 8+ posts per month, review management, local listing optimization, with optional ads add-on at $199.99/month.
- Content Writing Services: Monthly content writing packages: 1 page/month at $199.99, 2 pages/month at $349.99, 4 pages/month at $599.99. Includes 2,000-3,000 words per page, licensed photos, and up to 4 revisions.
- Print Media Design: One-time design services including business card design at $99.99 plus printing costs based on quantity (250 cards for $50, 500 for $60, 1000 for $70).
- Professional Services & Consulting: Additional fees for services like personal phone calls for review acquisition, content data entry, large inventory setup, and premium printing options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual Website Package - Basic all-inclusive website for small businesses |
| Subscription | Monthly | Small Business Website Package - Mid-tier with enhanced features |
| Subscription | Monthly | Enterprise Website Package - Full-featured business website |
| Subscription | Monthly | Small Business E-Commerce Package - Complete online store solution |
| Subscription | Monthly | Ultimate SEO Package - Comprehensive search engine optimization |
| Subscription | Monthly | Social Media Marketing Package - Full social media management |
| Subscription | Monthly | PPC Management - Pay Per Click advertising management |
| Subscription | Monthly | One Page Per Month - Content writing starter package |
| Subscription | Monthly | Two Pages Per Month - Content writing mid-tier package |
| Subscription | Monthly | Four Pages Per Month - Content writing premium package |
| One time/ perpetual license | Monthly | Business Card Design - Professional design service |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Precedent Designs product offering
Product offeringCore offering
Precedent Designs is a full-service digital agency that builds, hosts, and maintains responsive websites for small businesses on a monthly SaaS-style subscription that includes domain, hosting, email, design, development, and unlimited updates. Its offering is layered with add-on subscriptions for e-commerce (built on BigCommerce), SEO, PPC management, social media marketing, content writing, print media, and Google Local Services, positioning the firm as a "Website Concierge" that handles the entire digital presence for owners who lack time or technical expertise.
Product overview
Precedent Designs is a full-service digital agency offering an integrated suite of website and marketing services for small businesses. The core offering consists of three web design package tiers (Individual at $99.99/month, Small Business at $199.99/month, and Enterprise at $299.99/month) providing responsive websites with all-inclusive hosting, unlimited updates, and various content modules. This is complemented by specialized add-on services including: E-Commerce Solutions ($399/month on BigCommerce) for online selling; Social Media Marketing & Local Search ($499.99/month) powered by Hootsuite and Yext; Search Engine Optimization ($499.99/month) following Google's Best Practices; Pay Per Click Advertising management ($299.99/month); Content Writing Services (from $199.99/month); Print Media design services; and Google Local Services management. The company positions itself as a 'website concierge' handling all technical aspects so small business owners can focus on their business.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Design Packages All-inclusive responsive web design service for small businesses delivered in three monthly subscription tiers: Individual ($99.99/month), Small Business ($199.99/month), and Enterprise ($299.99/month). Each tier includes unlimited updates, hosting, Microsoft 365 email accounts, and various modules for customer reviews, photo galleries, FAQs, news, events, and job applications.
- Custom Web Development Custom web application development for small businesses including e-commerce, content management systems, integrated CRM, scheduling/reservations, private customer accounts, database integration, online applications and forms, API integrations, and private social networks.
- E-Commerce Solutions Turn-key online selling solution at $399/month built on the BigCommerce platform. Includes unlimited design updates, mobile-friendly design, payment processing (Authorize.net, PayPal), shipping integration (UPS, FedEx, USPS), customer reviews, live chat, gift certificates, newsletter subscriptions, and integrations with eBay, Google Shopping, Facebook Store, Quickbooks, and Google AdWords.
- Social Media Marketing and Local Search Social media marketing service at $499.99/month including posting to Facebook, Google Business, Instagram, Pinterest, Twitter, and LinkedIn (minimum 8 posts/month), review management, local listing optimization across 70+ directories via Yext, and optional ad management ($199.99/month additional). Distribution is powered by Hootsuite and content ideas by Capzool.
- Search Engine Optimization (SEO) SEO service following Google's Best Practices at $499.99/month (Ultimate package). Includes Google Analytics, Google/Bing Webmaster Tools integration, title tag optimization, meta tag optimization, XML sitemap, image optimization, mobile-friendly optimization, HTML5/CSS3 validation, page speed optimization, broken link removal, and Schema.org structured data markup.
- Pay Per Click (PPC) Advertising Management PPC management service at $299.99/month for one network including unlimited campaigns and ads, weekly consultations, keyword analysis, ad extensions, landing page optimization, and remarketing campaigns. The firm manages over $10,000/month in ad spend for clients, who fund their own advertising budgets separately.
- Content Writing Services Professional blog and web content writing in three monthly tiers: One Page ($199.99/month), Two Pages ($349.99/month), and Four Pages ($599.99/month). Each package includes 2,000-3,000 words per page, up to 3 licensed photos, and up to 4 revisions. Content is SEO-optimized and social media shareable.
- Print Media Design Professional print design services including business card design ($99.99 with unlimited revisions, full color front and back design, and QR codes) plus printing options with raised print, spot gloss, and metallic finish upgrades.
- Google Local Services Management Google Local Services advertising management providing personalized solutions for local business visibility on Google.
- Small Business Website Concierge Service Website concierge service providing all-inclusive website packages starting at $99.99/month using a SaaS methodology. Includes domain name, hosting, email accounts, design, development, and unlimited updates and additions, delivered as a mobile-responsive enterprise-grade website.
Companies that use Precedent Designs
Customer profileNamed customers23 records
Segments1 record
Ideal customer profiles1 record
Precedent Designs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
Feature3 records
Precedent Designs partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- BigcommercecorePrecedent Designs is an Official Bigcommerce Partner. They build robust online stores on the Bigcommerce platform and offer more built-in features for small businesses than any other provider. This partnership enables them to provide comprehensive e-commerce solutions including payment processing, shipping integration, and marketing features.
- YextcoreDirectory and Review Synchronization powered by Yext. Enables local listing optimization across 70+ directories including Facebook, Google, Yelp, Bing, TripAdvisor, YP, Waze, Alexa, FourSquare and more. Yext powers their local search optimization services.
- HootsuitesupportingDistribution Powered by Hootsuite for social media marketing services. Enables automated posting and management across multiple social networks.
- CapzoolsupportingContent Ideas Powered by Capzool for social media marketing services. Provides content suggestions for social media posts.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
Precedent Designs competitors and assessment
Company assessmentDirect peers
- Hibu: Hibu is a full-service digital marketing agency that builds websites and delivers SEO, social media, and paid advertising services to SMBs under recurring monthly packages — an extremely close analog to Precedent's subscription-based, concierge-style agency model.
- Blue Corona: Blue Corona is a digital marketing agency specializing in SEO, PPC, website design, and analytics for small and mid-sized businesses — directly comparable to Precedent on service mix and SMB client profile.
- SmartBug Media: SmartBug Media is an inbound marketing agency offering website design/development, SEO, content, PPC, and marketing automation — directly comparable to Precedent's full-stack marketing services for SMB and mid-market clients.
- Main Street ROI: Main Street ROI is a digital marketing agency that builds websites and delivers SEO and online marketing services to small businesses under retainer-based engagements — closely comparable in customer segment and recurring service model to Precedent Designs.
- Disruptive Advertising: Disruptive Advertising is a PPC and digital advertising agency that also offers website design, SEO, and CRO services for SMB and e-commerce clients — comparable to the PPC, web, and e-commerce parts of Precedent's stack.
- LYFE Marketing: LYFE Marketing is a social media management and digital marketing agency serving small businesses with monthly social, SEO, PPC, and web design packages — strongly comparable in service bundling and target SMB segment to Precedent.
Broad incumbents
- Web.com: Web.com is a long-established SMB website builder and digital marketing services provider offering website design, hosting, SEO, and marketing packages to small businesses — the same customer segment Precedent Designs targets, but at significantly broader national scale.
- GoDaddy: GoDaddy provides DIY website builders plus professional website design services, hosting, email, and digital marketing tools aimed squarely at SMBs — competing with Precedent on both the DIY and done-for-you ends of the small-business website market.
- Thryv: Thryv (formerly DexMedia) is an end-to-end SMB marketing and business management platform offering websites, SEO, social media, listings, and CRM — overlapping directly with Precedent's all-in-one service stack for small businesses at a much larger scale.
Emerging players
- Squarespace: Squarespace is a leading DIY website builder targeting creators and small businesses with templated design, hosting, and basic marketing tools — not an agency but the primary self-service substitute Precedent competes against for SMB website budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Precedent Designs social profiles
Digital presencePrecedent Designs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Precedent Designs leadership team
Management profileNumber of profiles
Profiles1 record
Precedent Designs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Precedent Designs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Precedent Designs
What does Precedent Designs do?
Precedent Designs is a full-service digital agency that builds, hosts, and maintains responsive websites for small businesses on a monthly SaaS-style subscription that includes domain, hosting, email, design, development, and unlimited updates. Its offering is layered with add-on subscriptions for e-commerce (built on BigCommerce), SEO, PPC management, social media marketing, content writing, print media, and Google Local Services, positioning the firm as a "Website Concierge" that handles the entire digital presence for owners who lack time or technical expertise.
Is Precedent Designs a public or private company?
Precedent Designs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Precedent Designs founded?
Precedent Designs was founded in 2001. It employs 1 to 10 people.
Where is Precedent Designs based?
Precedent Designs is headquartered in Miami Beach, United States, in the North America region.
How does Precedent Designs make money?
Eight revenue lines are on record. Website Design & Hosting (SaaS) is the primary driver. The others are E-Commerce Solutions, SEO Services, PPC Management, social Media Marketing, content Writing Services, print Media Design and professional Services & Consulting.
Who are Precedent Designs's main competitors?
Direct peers on record are Hibu, Blue Corona, SmartBug Media, Main Street ROI, Disruptive Advertising and LYFE Marketing. Broad incumbents are Web.com, GoDaddy and Thryv. Squarespace is listed as an emerging player.
Does Precedent Designs have an API?
No public API is recorded for Precedent Designs.
What industry is Precedent Designs in?
Precedent Designs's product category is Web Design and Digital Marketing Services. Its primary akta.pro industry code is BPAFAIAG, Content Strategy & Planning. Its NAICS code is 541430 and its SIC code is 7311.