Florida Association of School Administrators

What Florida Association of School Administrators does

Florida Association of School Administrators (FASA) is a Tallahassee-headquartered, 501(c)-style nonprofit professional association founded in 1977 that serves nearly 5,000 K-12 school administrators across Florida — including superintendents, principals, assistant principals, and district-level administrators. The organization is the recognized premier statewide association for education leaders, providing professional development, legislative advocacy, networking, and curated member resources. FASA also operates the affiliated Florida Association of Student Councils (FASC), the FASA PAC for political advocacy, and the FASA Foundation for charitable grants.

FASA's product surface spans membership services, two annual conferences (Discover and Advocate), a biweekly Leadership Lounge Podcast that has crossed 1,000 downloads, the Leader2Leader blog, a Career Center job board, an AI Community for Principals, the ESNTL Wellness Platform (Apple Watch/iPhone-integrated), a Leadership Exchange mentor program, a Principal for a Day program, a District Liaisons network, a FASA Esports League (with PlayVS), and a grants program. Operations run on the Novi AMS association management platform. The organization is staffed by fewer than 10 employees and is governed by a Board of Directors.

The business model is membership-based, with revenue derived from membership dues (payroll-deductible for many public-school administrators), tiered sponsorships and advertising through the Business Alliance Program, conference registration, FASA PAC donations ($25/$50/$100 tiers), and event income such as the Chip in for Children Golf Tournament. Customers fall into three segments: the primary K-12 administrator membership; FASC student council programs; and education industry partners (EdTech vendors, financial services, curriculum providers, staffing firms) seeking access to Florida school decision-makers. No financial figures are publicly disclosed.

Name

Florida Association of School Administrators

Legal name

Florida Association of School Administrators

Website

https://fasa.net

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Florida Association of School Administrators (FASA) is a Tallahassee-based nonprofit professional association founded in 1977 that serves nearly 5,000 K-12 superintendents, principals, and district administrators across Florida through advocacy, conferences, and member resources.

Ownership category

akta.pro rank

Product category

Education Professional Association Services

NAICS

Educational Support Services (611710), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Academic Affairs Administration (Curriculum, Scheduling, Academic Policy) (EDADAKAB)

akta.pro secondary industry

Grantmaking Agencies & Education Program Grants Administration (EDADAHAD)

Keywords

• Professional association services
• Education leadership development
• K-12 administrator advocacy
• Professional development conferences
• Membership association services

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Pricing tiers

Distribution channels3 records

Marketing channels6 records

Core offering

Florida Association of School Administrators (FASA) is a nonprofit professional association founded in 1977 that serves nearly 5,000 K-12 school administrators (superintendents, principals, assistant principals, and district-level administrators) across Florida. Its core offerings are membership-based services including professional development conferences (Discover '26, Advocate '26), legislative advocacy, networking programs, mentorship, grants, podcasts, career services, and political action committee (FASA PAC) advocacy. The association also manages student leadership programs through FASC and the FASA Foundation for grants and charitable initiatives.

Product overview

FASA operates as a professional association (not a technology company) offering a unified platform of membership-based services for Florida school administrators. The core offerings include membership programs, professional development events (Discover Conference, Advocate Conference), the FASA Leadership Lounge Podcast, Leader2Leader Blog, Career Center, FASA Foundation with grants, FASA PAC for political advocacy, FASA Esports League powered by PlayVS, and the ESNTL Wellness platform. Supporting programs include the FASA Leadership Exchange Program (mentorship), Principal for a Day Program, FASC student councils, District Liaisons network, and member resources including grants, legal defense assistance, and AI community for principals. The association is built on Novi AMS (Association Management Software) platform for membership operations.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

45 partnerships are on record, tiered minor and core.

• Kids First EducationminorGTM or Marketing PartnerEducation professional learning provider offering job-embedded, research-aligned professional development for instructional coaching, leadership development, and curriculum implementation.
• National UniversityminorGTM or Marketing PartnerHigher education institution providing regional director representation for educator preparation programs.
• ACTminorGTM or Marketing PartnerAssessment organization providing college readiness and workforce readiness solutions.
• ApptegycoreStrategic or Co-development PartnerStrategic communications partner helping 5,000+ school districts with enrollment marketing, district communications, and the SchoolCEO conference. Apptegy provides strategic communications advisory through Greg Turchetta.
• MarcominorGTM or Marketing PartnerAmerican-made school furniture provider for classrooms, commons, libraries, and music rooms.
• Champions Before- and After-School Programs (KinderCare Education)minorGTM or Marketing PartnerBefore- and after-school program operating 650+ sites in 28 states and DC, serving as community partner for schools and families.
• Varsity BrandsminorGTM or Marketing PartnerSchool spirit and athletic brand offerings.
• FranklinCoveyminorStrategic or Co-development PartnerEducation leadership development provider offering school culture and change management solutions.
• Acaletics MathminorGTM or Marketing PartnerMath curriculum and instructional solutions provider, member since 2004.
• ChalkTalkminorGTM or Marketing PartnerEducation platform provider.
• Doral CollegeminorGTM or Marketing PartnerHigher education institution providing college programs.
• Radar Talent SolutionsminorStrategic or Co-development PartnerRecruiting and retention solutions for school districts, offering free diagnostic and discovery for FASA members.
• Learning BlademinorGTM or Marketing PartnerSTEM education technology provider.
• Perfection LearningminorGTM or Marketing PartnerCurriculum and assessment solutions provider, member since 2022.
• Peterson's Test PrepminorGTM or Marketing PartnerTest preparation provider for CLT, ACT, SAT, ASVAB, and AP exams.
• Research Rising StarsminorGTM or Marketing PartnerEducation research organization founded by Professor Rajagopal Appavu.
• Cambridge Assessment, Inc.minorGTM or Marketing PartnerInternational assessment organization providing educational credentials and assessments.
• Challenger Learning CenterminorGTM or Marketing PartnerSTEM education organization providing simulated space missions and aviation programs.
• CogniacoreStrategic or Co-development PartnerGlobal nonprofit education improvement organization offering accreditation, assessment, and professional services. The largest education improvement organization in the world, result of AdvancED and Measured Progress merger.
• HeyTutorminorStrategic or Co-development PartnerIn-person tutoring company founded in 2014, providing local tutors to help students overcome learning gaps. Operates robust online dashboard for student tracking.
• Wilson Language TrainingminorStrategic or Co-development PartnerStructured Literacy provider since 1985, offering Fundations, Just Words, and Wilson Reading System programs based on science of reading.
• Connected Leadership PartnersminorStrategic or Co-development PartnerLeadership development and research organization with focus on educational impact, member since 2025.
• iTeachminorGTM or Marketing PartnerTeacher certification and professional development provider.
• The College BoardminorGTM or Marketing PartnerCollege entrance exam provider (SAT, AP) and educational research organization, original join date 2013.
• Education ElementsminorStrategic or Co-development PartnerK-12 change management firm focused on closing the Localization Gap, with experience in 5,700+ schools.
• Scholastic EducationminorGTM or Marketing PartnerEducational publishing and learning solutions provider for K-12.
• Leonard'sminorGTM or Marketing PartnerSchool photography and yearbook services provider, member since 2021.
• Elevated MindsminorGTM or Marketing PartnerAcademic tutoring and test prep provider offering ACT, SAT, and financial literacy programs to 3 million+ students.
• Discount School Supply and Really Good StuffminorGTM or Marketing PartnerSchool supplies and educational materials provider serving early childhood and elementary education.
• 7 MindsetsminorGTM or Marketing PartnerSocial-emotional learning curriculum provider.
• EdustaffminorGTM or Marketing PartnerEducational staffing solutions provider.
• Dominica Recreation ProductsminorGTM or Marketing PartnerRecreation and playground products provider for schools.
• Florida Debate InitiativeminorGTM or Marketing PartnerSpeech, debate, and civics education organization focused on student leadership development.
• Focused SchoolsminorStrategic or Co-development PartnerSchool and district improvement organization providing education consulting.
• YondrminorStrategic or Co-development PartnerPhone-free learning environment program providing device pouches, unlocking stations, and professional development for creating focused school environments.
• Amergis Educational StaffingminorStrategic or Co-development PartnerEducational staffing provider offering teachers, nurses, therapists, and behavioral services professionals, member since 2023.
• 95 Percent GroupminorStrategic or Co-development PartnerStructured literacy education company offering the One95 literacy ecosystem with professional learning and evidence-based products.
• CLTminorGTM or Marketing PartnerChristian Leadership Test assessment provider.
• Fun and FunctionminorGTM or Marketing PartnerSensory solutions and learning environments provider for ADHD, autism, and developmental disabilities, with 20-year track record.
• Herff JonesminorGTM or Marketing PartnerGraduation and academic achievement products provider, member since 2016.
• Crisis Prevention InstituteminorStrategic or Co-development PartnerEvidence-based training solutions for preventing and responding to challenging behaviors, fostering positive school climate.
• PearsonminorGTM or Marketing PartnerGlobal learning company providing assessment and educational materials.
• Ignite ReadingminorStrategic or Co-development Partner1:1 online tutoring provider delivering foundational reading skills instruction by end of 1st grade, with Johns Hopkins University study showing 5+ months learning gains.
• XellominorStrategic or Co-development PartnerState-selected college, career, and life readiness platform for Florida K-12 students.
• PlayVSminorStrategic or Co-development PartnerE-sports platform powering FASA Esports Leagues for Florida schools.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Illinois Association of School Administrators (IASA): Statewide professional association for Illinois school administrators. Mirrors FASA's operating model — membership, advocacy, conferences, and legislative support — at a regional level outside Florida.
• Association of California School Administrators (ACSA): One of the largest state-level education administrator associations in the U.S., serving California's pre-K-12 administrators. Closely comparable to FASA's mission, services, and member profile but in a different state market.
• Texas Association of School Administrators (TASA): State-level professional association for Texas school administrators. Highly comparable operating model to FASA — membership, advocacy, conferences, and legislative engagement — but serving a different state geography rather than directly competing in Florida.
• Georgia School Superintendents Association (GSSA): State-level association for Georgia superintendents and district leaders. Operationally similar to FASA in scope and member profile, but serves a different state, making it a regional parallel rather than a direct competitor.
• New York State Council of School Superintendents: New York state association for school superintendents. Comparable as a state-level administrator association with advocacy, professional learning, and member services, but operating in a different state.

Broad incumbents

• National Association of Secondary School Principals (NASSP): National association serving middle and high school principals with advocacy, professional development, and student leadership programs (including National Honor Society and National Junior Honor Society). Comparable to FASA's principal-focused membership and FASC student leadership sub-brand, but at national scale.
• American Association of School Administrators (AASA): National professional association for school superintendents and administrators. Comparable as the national-level counterpart to FASA, offering overlapping advocacy, professional development, and policy influence but operating at a national rather than state scope.
• National Association of Elementary School Principals (NAESP): National association for elementary and middle-level principals. Comparable as a principal-focused counterpart to FASA's administrator membership base, providing overlapping professional development, advocacy, and networking resources to a similar persona.

Direct peers

• Florida School Boards Association: Florida-based association serving school board members and district governance leaders. Directly comparable because it addresses the same Florida K-12 education ecosystem with membership, advocacy, and professional development offerings targeting an adjacent decision-maker constituency to FASA's administrators.

Others

• Florida Education Association (FEA): Florida's statewide teachers union and the state's largest professional education organization. Comparable in advocacy and member-services orientation but represents educators rather than administrators, making it an adjacent rather than directly competing peer in the same Florida education ecosystem.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FLSchoolAdmins
• Xx.com/SchoolLeadersFL
• LinkedInlinkedin.com/company/florida-association-of-school-administrators

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Association of School Administrators