What LNDMRK does

LNDMRK (Les Productions LNDMRK Inc.) is a Montreal-based, privately held creative agency founded in 2013 that designs and produces art-driven experiential projects for international brands, real estate developers, and municipalities. The firm operates two principal service lines: an 'Experience' practice covering brand collaborations and licensing (artist curation, content creation, limited-edition product lines, AR activations, and campaign amplification), and a 'Placemaking & Production' practice that transforms public and commercial spaces through murals, immersive installations, cultural programming, signage, and community activations. Its proprietary 'Blueprint' methodology is a client-calibrated creative framework rather than a software product, and the agency's core intellectual property sits in its 13-year artist network, its 350+ brand-project portfolio, and its owned MURAL Festival platform.

The MURAL Festival, launched the same year as the company, is a flagship annual urban art event on Montreal's Boulevard Saint-Laurent that has run 13 editions and attracted 5.5M cumulative participants, with $36.4M in generated annual tourist revenue since 2018 and a 500% documented uplift in pedestrian traffic in the festival zone. Beyond the festival, the agency executes one-off and multi-phase engagements for marquee customers including Porsche, Nike, BMW, Acura, Mercedes-Benz, Bally, Zara, ALDO, Skechers, Hennessy, Jose Cuervo, Converse, Samsonite, Pepsi, Danone, Air Canada, and SHEIN on the brand side, and Carbonleo (Royalmount), Smart Centres, Lune Rouge/Guy Laliberté, CDPQ, and the City of Montréal on the real estate and public-sector side. Projects span Canada, the U.S., Europe, and Asia, with case studies citing outcomes such as 2 billion impressions and 2 million units sold for a single Bally collaboration.

The business model is project-based professional services: engagements are custom, priced by consultation, and acquired through direct enterprise sales, inbound web inquiries, and relationship-based referrals — there is no self-serve channel, no published rate card, and no AOR retainer disclosed. Revenue is not publicly reported; the company is privately held with no disclosed institutional backing, and the team is reported at 11–50 employees. The agency's competitive moat rests on the MURAL Festival platform, a deep international artist network, and an outcomes-rich portfolio (Applied Arts Prizes, Grands Prix du Design) that supports premium positioning against generic creative agencies.

Name

LNDMRK

Legal name

Les Productions LNDMRK Inc.

Website

https://lndmrk.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

LNDMRK is a Montreal-based creative agency that designs art-driven brand collaborations and placemaking installations for international brands, real estate developers, and municipalities, anchored by its owned MURAL Festival platform.

Ownership category

akta.pro rank

Product category

Creative & Experiential Agency Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Creative agency services
• Brand art collaborations
• Placemaking production
• Public art installations
• Urban art festival

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Brand Collaboration & Licensing: Custom creative projects for international brands involving artist curation, content creation, product design, and campaign amplification. Projects include limited-edition product lines, AR experiences, murals, and brand activations.
2. Placemaking & Production: Transforming public and commercial spaces into iconic cultural destinations through public art installations, immersive installations, urban furniture, wayfinding, and cultural programming for real estate developers and municipalities.
3. Festival Curation & Production: LNDMRK serves as creator and curator of the MURAL Festival, orchestrating strategy, branding, curation, and production for one of Montreal's signature cultural events.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

LNDMRK is a Montreal-based creative agency that produces art-driven experiential projects for global brands, real estate developers, and municipalities. Its core offerings span two service lines: "Experience" (brand collaborations, talent curation, art licensing, and creative campaign production) and "Placemaking & Production" (strategy, curation, public art installations, cultural programming, and community activations for public and commercial spaces). The company also creates and curates the MURAL Festival, an annual urban art festival launched in 2013 on Boulevard Saint-Laurent.

Product overview

LNDMRK is a creative agency specializing in art-driven experiential projects. The company operates two primary service lines: Experience (Brand Collaboration & Licensing) and Placemaking & Production. The Experience service connects brands with authentic artistic collaborations through talent curation, art acquisition, creative production, and campaign amplification. Placemaking transforms public and commercial spaces through strategy, curation, production, public art installations, cultural programming, and community activations. LNDMRK also creates and curates the MURAL Festival, its flagship annual event launched in 2013, which serves as a major platform for public art in Montreal and a prototype for urban placemaking.

Differentiator

Problem solved

Functional benefit

Brands

• MURAL Festival: Annual urban art festival launched in 2013, transforming Boulevard Saint-Laurent in Montreal into an open-air museum. One of the world's most important urban art events with over 5.5 million participants across 13 editions.

Products and services

• Experience (Brand Collaboration & Licensing)
• Placemaking & Production
• MURAL Festival

Quantifiable outcome

• 500% increase in pedestrian traffic in festival zones
• +5 more outcomes

Named customers24 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

16 partnerships are on record, tiered minor, core and major.

• Sid LeeminorStrategic or Co-development Partner · 1 January 2016Sid Lee served as creative consultant for the Royalmount Phase 1 project, collaborating with LNDMRK and Irish muralist Maser on the 50,000 sq ft 'Le Champ Libre Royalmount' mural.
• MURAL FestivalcoreStrategic or Co-development Partner · 1 January 2013LNDMRK is the creator, curator, and creative force behind the MURAL Festival, one of the world's most important urban art festivals. The festival has run for 13 editions since 2013, transforming Montreal's Boulevard Saint-Laurent into an open-air museum.
• Place des ArtscoreStrategic or Co-development PartnerPartnership for SPY x MURAL ORB installation at Esplanade de la Place des Arts. The 4-meter diameter steel mirror sculpture was installed through collaboration with Place des Arts, government of Quebec, and Tourisme Montréal.
• Tourisme MontréalcoreStrategic or Co-development PartnerTourisme Montréal partnered with MURAL Festival for the SPY x MURAL ORB installation, a 5-year installation at Place des Arts representing art, science, spirituality, and contemporary art.
• Ville de MontréalcoreStrategic or Co-development PartnerThe City of Montreal partnered with MURAL Festival 2023 for the SAYPE grass mural at Mount Royal, part of the artist's 'Beyond Walls' series that traveled globally from 2019.
• Chambre de commerce du Montréal métropolitain (CCMM)coreStrategic or Co-development PartnerCCMM's 'J'aime travailler au centre-ville' initiative partnered with LNDMRK for the 'Les fleurs sont partout' installation by LeBicar, supported by Quebec's Ministère de l'Économie et de l'Innovation.
• CDPQcoreStrategic or Co-development PartnerCDPQ partnered with LNDMRK for the 'Câlins et confidences' public art trail across Fairmont Queen Elizabeth, Place Ville Marie, Centre Eaton de Montréal, and Place Montréal Trust (Sept 17 - Dec 15, 2025).
• Mural Festival (as partner/curator)coreStrategic or Co-development PartnerLNDMRK collaborates with Mural Festival for various projects including the Hennessy x Francorama 'Hidden Court' installation, leveraging the festival's cultural platform and community reach.
• PorschemajorGTM or Marketing PartnerPorsche collaborated with Vexx for the Vision GT live painting at Gamescom 2022, including car hood edition (40 copies sold out), 1:18 scale models (750 units), PUMA collection, and Gran Turismo 7 digital integration.
• Swizz BeatzmajorGTM or Marketing PartnerSwizz Beatz partnered with Bally and LNDMRK for the Ricardo Cavolo collaboration featuring 50+ unique designs, 2 billion impressions, 2 million products sold, and sold-out global collection.
• CYRCLEcoreStrategic or Co-development PartnerCalifornia-based creative duo CYRCLE collaborated with LNDMRK for the Lune Rouge project at Maison Alcan, painting the two-storey parking lot with large-scale installations depicting life, universe, and human condition themes.
• Elephant PlayminorImplementation/ SI/ Consulting PartnerElephant Play manufactured the giant metal flowers for CCMM x LeBicar 'Les fleurs sont partout' installation (15 and 45 feet tall, 7.5 tons of steel).
• Lucion MediaminorImplementation/ SI/ Consulting PartnerLucion Media provided lighting expertise for the CCMM x LeBicar 'Les fleurs sont partout' installation of giant illuminated metal flowers.
• Chien Champion (Felipe Arriagada-Nunez)majorStrategic or Co-development PartnerMontreal artist collaborated with Nike and LNDMRK for the Montreal Bagel Dunk shoe, including packaging, AR campaign design, and advertising assets.
• FrancoramamajorStrategic or Co-development PartnerMontreal muralist Francorama designed the 'Hidden Court' basketball installation for Hennessy and MURAL Festival, winning the Applied Arts Prize 2022.
• Guy Laliberté / Lune RougecoreStrategic or Co-development PartnerLune Rouge, founded by Guy Laliberté (Cirque du Soleil founder), partnered with LNDMRK for the Maison Alcan immersive parking lot project, supporting Quebec entrepreneurial innovation.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Unit9: Experiential creative production company building immersive brand activations, AR experiences, and installations for enterprise clients. Directly comparable on tech-augmented experiential work (e.g., Romeo's Gin FVCKRENDER AR experience is a LNDMRK case study that overlaps Unit9's core).
• Pow Wow Worldwide: Artist-run network coordinating mural festivals globally (Long Beach, Taipei, Honolulu, Rotterdam, Singapore). Comparable to LNDMRK on the festival-as-platform model and global muralist-network leverage, though more artist-network-led than enterprise-client-led.
• B-Reel: Independent creative agency producing brand experiences, campaigns, and digital storytelling for global brands. Comparable on enterprise creative-services model and brand-campaign scope, though B-Reel is more digital-first whereas LNDMRK is physical/artist-first.
• Sid Lee: Montreal-based creative agency offering brand strategy, advertising, design, and experiential work for global brands. Most directly comparable peer given shared Montreal HQ, similar brand-collaboration DNA, and overlapping enterprise clients (both engaged on the Royalmount/Maser project).
• Justkids: Creative agency that curates artist-driven experiences, brand collaborations, and placemaking for brands, real estate developers, and municipalities. Directly comparable service-line overlap with LNDMRK's Experience and Placemaking offerings.
• Moment Factory: Montreal-based multimedia studio specializing in immersive installations, projection mapping, and placemaking for brands, municipalities, and public spaces. Closest peer on the placemaking/immersive-experiential axis, with similar enterprise brand clients and city-scale projects.
• Fake (formerly Fake Love): New York-based experiential design and production studio creating immersive brand experiences and cultural moments. Comparable on enterprise brand-experiential services and creative-craft emphasis, though New York-centric versus LNDMRK's Montreal base.

Broad incumbents

• teamLab: Japan-based interdisciplinary art collective producing permanent immersive digital art installations globally. Comparable on the artist-driven experiential destination category; teamLab is larger and owns global permanent venues, while LNDMRK delivers custom installations for clients.
• 72andSunny: Global creative agency producing brand campaigns and cultural activations for major enterprise clients. Overlaps with LNDMRK on the brand-collaboration and culture-marketing axis but operates as a full-service ad network rather than an art-curated specialist.

Emerging players

• Meow Wolf: US-based experiential art company creating immersive, large-scale permanent installations driven by artist collectives. Comparable on art-driven placemaking and brand-extension monetization (IP, ticketed venues, retail), though LNDMRK is more B2B/services-oriented while Meow Wolf owns permanent venues.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LNDMRKproductions
• LinkedInlinkedin.com/company/lndmrk
• Instagraminstagram.com/lndmrk
• TikToktiktok.com/@lndmrk.com
• Xx.com/lndmrk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LNDMRK