Onestic

What Onestic does

Onestic (legal entity Onestic Innovación y Desarrollo, S.L.) is a privately held Spanish technology firm headquartered in Valencia, with additional offices in Alcoy and Madrid. Founded in 2006, the company has spent 18+ years building and operating ecommerce solutions for enterprise and mid-market brands across fashion, retail, luxury, healthcare, distribution, and hospitality. Its core product surface is organized around four branded assets: Smartie, an AI-integrated PIM/OMS platform with a marketplace publishing module for catalog and order orchestration; McClane, a 24/7 synthetic testing and monitoring system spanning 2,000+ devices; Vera AI, an AI suite for predictive analytics, generative content, and translation; and Atmos, a managed Adobe Commerce/Magento 2 stack with European data residency and the proprietary Maat non-disruptive update system. Onestic is also a Shopify Premier Partner, delivering Shopify design, development, and scaling engagements through its 45+ component Sunrise methodology.

The business model is hybrid, blending professional services (Shopify and Atmos implementation projects, typically quote-based) with recurring SaaS subscriptions (Smartie, starting at €199/month with tiered support up to 24x7). Distribution is entirely sales-led: no self-service purchase path exists, with all engagement initiated through direct contact ([email protected]) and supported by customer logo displays, case studies, and LinkedIn/Instagram presence. Certifications include ISO/IEC 27001, GDPR compliance, and ISO 14001. The customer base, publicly visible via 50+ logos (Freixenet, Havaianas, Pandora, Pepe Jeans, Henry Schein, Bunzl, Cofares, RIU, Real Betis, Façonnable, and others), is concentrated in Spain and broader Europe, and skews enterprise in size and complexity. Leadership comprises CEO Guillermo Garcia, e-commerce director Sergio Baixauli, and project manager Pau Gallent. No public funding, revenue, or M&A activity is disclosed.

Name

Onestic

Legal name

Onestic Innovación y Desarrollo, S.L.

Website

https://onestic.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Onestic is a privately held Spanish ecommerce technology firm (Valencia, founded 2006) that builds AI-integrated catalog and order management software (Smartie), 24/7 monitoring (McClane), AI content services (Vera AI), and managed Adobe Commerce infrastructure (Atmos) for enterprise brands across Europe, alongside Shopify Premier Partner implementation services.

Ownership category

akta.pro rank

Product category

Ecommerce Platform Software

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

akta.pro secondary industries

AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ), Strategy & IT Advisory (BPAEAAAA)

Keywords

• Ecommerce platform solutions
• Catalog management software
• Order management systems
• Ecommerce monitoring tools
• Shopify development services

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Smartie SaaS Subscription: Cloud-based SaaS platform for catalog and order management with tiered pricing based on users, storage, and support level. Starting price of €199/month with Starter, Standard, Enterprise, and Premium tiers providing escalating support from self-service FAQ/manual to 24x7 coverage.
2. Shopify Development Services: Custom Shopify store design, development, and scaling services using the Sunrise methodology. Premier Partner status indicates specialized implementation and ongoing support services for Shopify implementations.
3. Atmos/Adobe Commerce Services: Implementation and support services for the Atmos ecosystem built on Adobe Commerce/Magento 2, including the Maat update system and European infrastructure hosting.
4. Vera AI Suite: AI-powered analytics and content automation services integrated with Smartie for executive analysis and operational optimization.
5. McClane Monitoring: 24/7 automated ecommerce monitoring and testing services with real-time alerts and error diagnostics.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Onestic builds and sells SaaS products and professional services for enterprise ecommerce operations, including Smartie (an AI-integrated catalog, order, and stock management platform), McClane (24/7 automated ecommerce monitoring across 2,000+ devices), Vera AI (AI suite for analytics and content automation), and Atmos (Adobe Commerce/Magento 2 ecosystem). They also provide Shopify Premier Partner development services using their proprietary Sunrise methodology and offer implementation, integration, and managed services for large catalog ecommerce merchants.

Product overview

Onestic is a technology firm specializing in digital business and ecommerce solutions, offering a platform-plus-modules architecture. Their core products include Smartie (AI-integrated catalog, order, and stock management platform with PIM and OMS capabilities), McClane (automated ecommerce monitoring and testing), Vera AI (AI suite with Copilot for analytics and GenCom for content automation), Atmos (Magento 2-based enterprise platform with European infrastructure), and Shopify Premier Partner services built on their proprietary Sunrise methodology. Products integrate via API and share AI capabilities through Vera AI, with Smartie serving as the central orchestration layer connecting ERPs, marketplaces, and logistics systems.

Differentiator

Problem solved

Functional benefit

Brands

• Smartie: SaaS platform for catalogue, order, and stock management with integrated AI for high-volume ecommerce operations.
• McClane
• Vera AI
• Atmos
• Sunrise

Products and services

• Smartie AI-integrated SaaS platform for centralized catalog (PIM), order (OMS), and stock management for high-volume ecommerce operations. Includes intelligent product orchestration and ecosystem connectors for ERP, marketplaces, CMS, logistics, and transport systems via API.
• Smartie Marketplaces SaaS module within Smartie for integral management of catalogs, orders, shipments, and returns across multiple sales channels including marketplaces, Google Shopping, Facebook Ads, Magento, and Salesforce Commerce Cloud. Supports bidirectional product creation, supplier data consolidation, complex product typologies, localization, attribute management, and rule-based automation.
• McClane 24/7 automated ecommerce monitoring and testing system that simulates real user journeys across more than 2,000 devices, detects errors before they impact sales, and provides real-time alerts with root cause analysis. Integrates with any ecommerce technology without installation.
• Vera AI AI suite for ecommerce including Vera AI Copilot (business analytics dashboards with ML-based insights from historical data), Vera AI GenCom (generative AI content automation), AI Translator for multilingual content, and logistics optimization. Integrated into Smartie to automate, personalize, and optimize product experience.
• Atmos Proprietary ecosystem built on Adobe Commerce/Magento 2 with European infrastructure (servers and data in Europe), reinforced security with same-day critical patches, optimized performance and SEO, and the Maat update system enabling non-disruptive updates for enterprise ecommerce merchants.
• Shopify Development Services Shopify Premier Partner services including custom store design, development, and scaling using the proprietary Sunrise methodology with 45+ ready-to-use components. Compatible with Shopify Markets, B2B, POS, Translate & Adapt, and Search & Discovery features.

Quantifiable outcome

• Automated monitoring across 2,000+ devices ensures optimal ecommerce experience
• +1 more outcomes

Named customers53 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability5 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationShopify Premier Partner status. Onestic designs, develops, and scales high-performance Shopify stores using their proprietary Sunrise methodology with 45+ ready-to-use components. Compatible with Shopify Markets, B2B, POS, Translate & Adapt, Search & Discovery features.
• Adobe Commerce / Magento 2coreTechnology or IntegrationOnestic has built their Atmos ecosystem on Adobe Commerce/Magento 2 with European infrastructure, reinforced security, and the proprietary Maat update system that allows non-disruptive updates.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• VTEX: Global ecommerce platform combining OMS, PIM, marketplace, and storefront capabilities. VTEX overlaps with Smartie's OMS and PIM modules and with Atmos' enterprise ecommerce positioning, but as a broader commerce cloud platform with international scale.
• Spryker: German-headquartered composable commerce platform with PIM, OMS, and storefront components. Spryker competes with Onestic in the European enterprise commerce space, particularly with Atmos on Adobe Commerce and with Smartie's composable architecture.
• Mirakl: French-headquartered marketplace and dropship platform provider. While Onestic focuses on catalog/OMS and Mirakl focuses on marketplace operations, both target large European retailers needing catalog syndication, ERP integration, and multi-vendor orchestration.
• Shopware: German open-source ecommerce platform with strong European merchant base. Competes with both Atmos and Onestic's Shopify services for merchants choosing between platforms and looking for partners with European infrastructure and GDPR-ready deployments.

Regional players

• Kooomo: European SaaS ecommerce platform headquartered in Ireland with strong European merchant focus. Kooomo competes with Atmos and Smartie in the mid-market European ecommerce platform layer, with overlapping PIM and multi-channel capabilities.

Direct peers

• Centra: European DTC and wholesale ecommerce platform serving fashion and lifestyle brands. Centra competes for the same enterprise fashion customers (Pandora, Hackett, Havaianas-adjacent profiles) and overlaps with Onestic's Shopify and Smartie fashion-vertical positioning.
• Akeneo: French-headquartered PIM (Product Information Management) SaaS that directly competes with Smartie's PIM capabilities. Both target enterprise and mid-market merchants needing centralized catalog management, multi-channel syndication, and marketplace/ERP connectors.
• Lengow: European SaaS for ecommerce feed management and product catalog syndication across marketplaces, comparison shopping engines, and channels—directly overlapping Smartie Marketplaces' value proposition. Both serve European merchants managing complex multi-channel catalogs.
• Pimcore: Open-source PIM, MDM, DAM, and digital commerce platform serving enterprise catalog management needs. Pimcore competes directly with Smartie PIM for the same enterprise catalog-centralization use case, particularly with European data residency requirements.

Emerging players

• Webscale: Cloud delivery and monitoring platform for ecommerce storefronts. Webscale's automated monitoring, performance, and security offerings overlap directly with McClane's 24/7 testing and error-detection capabilities across device and geography footprints.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/onestic
• Instagraminstagram.com/onestic
• Xx.com/onestic

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onestic